Veterinary Diagnostics Products Market Growth Analysis, Share and Regional Trends to 2031

The veterinary diagnostics products market is projected to reach US$ 16.68 billion by 2031 from US$  8.68 billion in 2024 and to register a CAGR of 9.9% during 2025-2031.  

Veterinary Diagnostics Products Market Analysis

The surging prevalence of zoonotic diseases, soaring initiatives for animal health, growing pet ownership, and companion animal adoption drive the market growth. Developing cost-effective diagnostic solutions for rural markets will create ample opportunities for the veterinary diagnostics products market in the coming years.

Veterinary Diagnostics Products Market Overview

North America is projected to dominate the veterinary diagnostics products market, accounting for the largest share during the forecast period. Moreover, Asia Pacific is expected to register a significant CAGR during the forecast period owing to rising awareness of animal health. As awareness of the importance of preventive care, early disease detection, and timely treatment increases, pet owners are looking for reliable diagnostic tests to keep track of their animals' health. This change appeals to many medical fields, such as emergency medicine, nursing, and surgery.

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Veterinary Diagnostics Products Market: Strategic Insights

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Veterinary Diagnostics Products Market Drivers and Opportunities

Market Drivers:

• Surging Prevalence of Zoonotic Diseases: Zoonotic diseases, which spread from animals to humans, are caused by viruses, bacteria, parasites, and fungi and lead to illnesses. Common zoonotic diseases include Ebola, rabies, Salmonella, anthrax, Lyme disease, E. coli, and bird flu. These diseases pose a significant public health challenge.
• Soaring Initiatives for Animal Health: Since increasing vaccination awareness in managing zoonotic diseases, the WOAH and the WHO have initiated global awareness campaigns. Under the WHO Global Strategic Plan, the goal is to eliminate human deaths from dog-mediated rabies by 2030. The plan supports efforts to increase the use of vaccines.  
• Growing Pet Ownership and Companion Animal Adoption: According to a report by HealthforAnimals published in 2024, the global pet population exceeded 1 billion animals. The population growth is attributed to urbanization, changing lifestyles, and stronger emotional connections with pets, particularly dogs and cats.

Market Opportunities:

• Increasing Research and Development Activities: The rising research and development spending by market players boosts innovation in detection technologies. This improves the sensitivity and specificity of the kits and tackles specific animal health challenges in different regions.
• Expansion of Point-of-Care Testing: Point-of-care (POC) testing allows veterinarians and farmers to get fast results without relying on central labs crucial in global settings with varying infrastructure, from remote rural areas to urban clinics. This method facilitates prompt disease identification, enhances animal welfare, increases livestock productivity, and supports international goals for sustainable agriculture and zoonotic disease control.
• Development of Cost-Effective Diagnostic Solutions for Rural Markets: The absence of proper lab facilities and skilled workers in rural areas creates a need for affordable, easy-to-use diagnostic tools. These tools can be used by farmers or individuals with basic training. 

Veterinary Diagnostics Products Market Report Segmentation Analysis

The veterinary diagnostics products market is divided into different segments to give a clearer view of how it works, its growth potential, and the latest trends. Below is the standard segmentation approach used in most industry reports:

By Animal Type:

• Companion Animals: Companion animal healthcare includes products and services for diagnosing, treating, and preventing diseases in pets such as dogs and cats. It covers vaccinations, medications, diagnostic tests, and special diets to improve animal well-being.
• Livestock Animals: The livestock sector has rapidly changed in the past few years as the demand for animal-derived foods has increased significantly.

By Product:

• Kits & Reagents: The global market is experiencing growth in the launch and availability of veterinary diagnostic kits and reagents, driven by international initiatives such as the One Health approach and increased focus on animal health.
• Analyzers: Medical device developers can receive financial support for animal studies and for clinical investigations of devices.

By Application:

• Infectious Diseases: Rising zoonotic disease incidence, such as canine parvovirus and avian influenza, necessitates rapid diagnostic tools such as PCR and ELISA to control the spread and improve treatment outcomes.
• Noninfectious Diseases: Noninfectious diseases in animals, known as noncommunicable diseases, include metabolic disorders (ketosis and diabetes), inflammatory problems (mastitis), and musculoskeletal issues (lameness, cancer, and obesity).

By End User:

• Public Healthcare Facilities
• Private Healthcare Facilities

By Geography:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

The veterinary diagnostics products market in North America is expected to hold a significant market share. Factors such as high prevalence of conditions such as rabies, influenza, and others in the region, and a well-established healthcare infrastructure are likely to drive the market.

Veterinary Diagnostics Products Market Regional Insights

The regional trends and factors influencing the Veterinary Diagnostics Products Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Veterinary Diagnostics Products Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Veterinary Diagnostics Products Market Report Scope

Veterinary Diagnostics Products Market Players Density: Understanding Its Impact on Business Dynamics

The Veterinary Diagnostics Products Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Asia Pacific is expected to grow the fastest in the next few years. Emerging markets in South and Central America, the Middle East, and Africa also offer many untapped opportunities for veterinary diagnostics product providers to expand.

The veterinary diagnostics products market grows differently in each region, owing to the high prevalence of conditions such as rabies, influenza, and leishmania. Below is a summary of market share and trends by region:

1. North America

• Market Share: Holds a significant portion of the global market
• Key Drivers:
  • High prevalence of conditions such as infectious diseases
  • Well-established healthcare infrastructure
  • Supportive government initiatives
• Trends: Manufacturing advancements and sustainable practices

2. Europe

• Market Share: Substantial share due to increasing prevalence of pain conditions
• Key Drivers:
  • The pet population and the prevalence of infectious conditions
  • Intensified research and development activities
• Trends: Regulatory influence on market structure

3. Asia Pacific

• Market Share: Fastest-growing region with rising market shares every year
• Key Drivers:
  • Massive production base and cost advantages
  • Rapid improvements in healthcare infrastructure
  • High local production and export capability
• Trends: Innovations in formulations and delivery

4. South and Central America

• Market Share: Growing market with steady progress
• Key Drivers:
  • Increasing incidence of infectious conditions and self-medication
  • Growing animal health awareness and spending power
• Trends: Technological Developments in Diagnostic Kits Manufacturing

5. Middle East and Africa

• Market Share: Although small, but growing quickly
• Key Drivers:
  • Expanding healthcare infrastructure
  • Prevalence of infectious diseases
• Trends: Growth in Diagnostics Products

Veterinary Diagnostics Products Market Players Density: Understanding Its Impact on Business Dynamics

High Market Density and Competition

Competition is strong due to established players such as Zoetis Inc, Randox Laboratories Ltd, and Fujifilm Corp. Regional and niche providers such as Bionote Inc and Gold Standard Diagnostics Budapest Kft add to the competitive landscape across different regions.

This high level of competition urges companies to stand out by offering:

• Advanced products
• Value-added services such as customization and sustainable solutions
• Competitive pricing models
• Compliance with regulatory guidelines

Opportunities and Strategic Moves

• Companies are spending more on research and development, which drives innovation in detection technologies. This also improves the sensitivity and specificity of the kits and addresses specific animal health issues in different regions.
• Manufacturers will likely focus on local production to cut costs and strengthen supply chains, especially in high-volume markets such as in India.

Major companies operating in the veterinary diagnostics products market are:

1. Zoetis Inc
2. Thermo Fisher Scientific Inc
3. Randox Laboratories Ltd
4. Bionote Inc
5. Gold Standard Diagnostics Budapest Kft
6. Ubio Biotechnology Systems Pvt Ltd
7. Secure Diagnostics Pvt Ltd
8. InBios International Inc
9. VMRD Inc
10. Fujifilm Corp

Disclaimer: The companies listed above are not ranked in any particular order.

Other companies analyzed during the course of research:

1. Idexx Laboratories Inc
2. ARI Medical Technology Co Ltd
3. Immunology Consultants Laboratory Inc
4. Heska Corp
5. Innovative Diagnostics SAS
6. i-SENS Inc
7. Tianjin LOCMEDT Technologies Co Ltd
8. Universal Biosensors Inc
9. Elabscience Biotechnology Inc
10. Elanco Animal Health Inc
11. Ceva Santé Animale
12. Shenzhen Mindray Animal Medical Technology Co., LTD

Veterinary Diagnostics Products Market News and Recent Developments

• Zoetis Launches AI Masses, the New AI-Powered Cytologic Capability for Vetscan Imagyst Zoetis Inc. launched AI Masses, the newest addition to the Vetscan Imagyst analyzer. AI Masses detects potentially neoplastic cells accurately, supporting veterinary professionals to make informed decisions and streamlining diagnoses and clinic workflows.
• FUJIFILM’s New In-House Diagnostics System for VetsFUJIFILM Healthcare Europe announced the launch of the FUJI DRI-CHEM AU20V, an enhanced in-house diagnostics measurement device for veterinary use. This is the latest addition to FUJIFILM’s FVET veterinary diagnostics portfolio, designed to provide rapid laboratory-quality results.

Veterinary Diagnostics Products Market Report Coverage and Deliverables

The "Veterinary Diagnostics Products Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Veterinary diagnostics products market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Veterinary diagnostics products market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST and SWOT analysis
• Veterinary diagnostics products market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the veterinary diagnostics products market
• Detailed company profiles