Prepared Flour Mixes Market Key Players and Opportunities by 2028

The prepared flour mixes market is expected to grow from US$ 23,192.15 million in 2021 to US$ 33,370.85 million by 2028; it is expected to grow at a CAGR of 5.3% from 2021 to 2028.

Prepared flour mix is a readymade dry mixture of various ingredients, such as flours, functional ingredients, starches, flavors, and others. Besides, they contain ingredients in defined qualities that help reduce calories and provide additional nutrients, such as essential fats, vitamins, and carbohydrates. Prepared flour mixes are widely used in various industries, such as the food service industry and bakery and confectionery industry. The adoption of prepared flour mixes in these industries is increasing due to its numerous benefits, such as less preparation time and balanced flavor and texture, which, in turn, drives the growth of the prepared flour mixes market.

In 2020, Asia-Pacific held the largest share in the global prepared flour mixes market and North America is anticipated to be the fastest-growing market during the forecast period. In recent years, the bakery industry in China has been growing rapidly due to country’s expanding middle class population, ongoing westernization of lifestyles and diets, and the augmenting demand for convenient food options including prepared flour mixes, which fuels the market growth.

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Prepared Flour Mixes Market: Strategic Insights

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Impact of COVID-19 Pandemic on Prepared Flour Mixes Market

During the initial phase, the COVID-19 pandemic created challenges in the supply chain of various industries, including the food & beverage industry. However, with the roll out of vaccines across the globe, businesses are gaining ground as previously imposed limitations are being eased across various locations. The introduction of COVID-19 vaccines by governments of different countries has eased the situation, leading to a rise in business activities across the world. Due to rising vaccination rates globally, the global marketplace has started recovering from the losses, which is expected to fuel the growth of the prepared flour mixes market in the coming years. Moreover, e-commerce platforms played a significant role in reviving product sales because of their extensive logistics and distribution capabilities. The online retail platforms made the product available at the doorsteps of the consumers. These factors are projected to create lucrative opportunities for the market in the future.  

Market Insights

Increasing Demand for Prepared Flour Mixes from Asia-Pacific

The prepared flour mixes market in Asia-Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia-Pacific. The increase in travel and tourism across the region is projected to boost the Asia-Pacific market during the forecast period. A rising number of tourists in countries, such as India, Vietnam, China, Singapore, and Thailand, is anticipated to drive the consumption of bakery products, such as bread and cakes. Additionally, the demand for prepared flour mixes is expected to rise in the next few years as they are easily fortified with natural ingredients to increase the nutritional profile.

Category Insights

Based on category, the prepared flour mixes market is bifurcated into gluten free and conventional. In 2020, the conventional segment held a larger share of the market. The conventional prepared flour mixes are made with various traditional ingredients, such as salt, sugars, emulsifiers, fats, wheat flour, and dairy products that include gluten. The price of conventional mixes is less than the price of gluten-free mixes. The conventional mixes can have adverse health issues and can lead to celiac disease, an autoimmune disorder caused due to the consumption of gluten, thus can hinder the adoption of conventional prepared flour mixes in the food & beverage industry.

Application Insights

Based on application, the global prepared flour mixes market is segmented into breads, cakes, and others. Prepared flour mixes is a vital product used by professional bakers in the preparation of breads. It provides ease of use, ensures quality, and is cost-effective.

AB Mauri; PURATOS; Lesaffre; Archer Daniels Midland Company; General Mills, Inc.; Kerry Group; Swiss Bake Ingredients Pvt. Ltd; G.R Wright & Sons; Nitto-Fuji International Vietnam Co., Ltd; and Allied Pinnacle are among the players operating in the prepared flour mixes market. These companies are constantly striving to expand and diversify their market presence and acquire new customers across different geographies. 

Prepared Flour Mixes Market Regional Insights

The regional trends and factors influencing the Prepared Flour Mixes Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Prepared Flour Mixes Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Prepared Flour Mixes Market Report Scope

Prepared Flour Mixes Market Players Density: Understanding Its Impact on Business Dynamics

The Prepared Flour Mixes Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Report Spotlights

• Progressive industry trends in the prepared flour mixes market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the prepared flour mixes market from 2019 to 2028
• Estimation of global demand for prepared flour mixes
• Porter’s five forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
• Recent developments to understand the competitive market scenario
• Market trends and outlook as well as factors driving and restraining the growth of the prepared flour mixes market
• Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
• The size of the prepared flour mixes market size at various nodes
• Detailed overview and segmentation of the market, as well as the prepared flour mixes industry dynamics
• Size of the prepared flour mixes market in various regions with promising growth opportunities

Prepared Flour Mixes Market – by Category

• Gluten Free
• Conventional

Prepared Flour Mixes Market – by Application

• Breads
• Cakes
• Others

Company Profiles

• AB Mauri
• PURATOS
• Lesaffre
• Archer Daniels Midland Company
• General Mills, Inc.
• Kerry Group
• Swiss Bake Ingredients Pvt. Ltd
• G.R Wright & Sons
• Nitto-Fuji International Vietnam Co., Ltd
• Allied Pinnacle