Push to Talk Market Analysis, Size, and Share by 2031

The push to talk market size is projected to reach US$ 81.53 billion by 2031 from US$ 34.52 billion in 2023. The market is expected to register a CAGR of 11.3% in 2023–2031. The growing demand for network devices, wireless devices, and software is likely to remain a key push to talk market trends.

Push to Talk Market Analysis

The push to talk market is growing at a rapid pace due to the growing adoption of rugged and ultra-rugged smartphones and the rising adoption of hybrid communication solutions. The market is expanding steadily, driven by the increasing investment by the public sector for the installation of digital land mobile radio (LMR) systems. Moreover, the development of long-term evolution (LTE) network-based push to talk solutions and the evolution of 5G technology are providing lucrative opportunities for market growth.

Push to Talk Market Overview

Push to talk (PTT) allows users to communicate instantaneously with wireless cellular phone handsets by switching from voice transmission to voice reception. This form of phone use is similar to walkie-talkie usage. Push to talk enables one person to speak at a time while transitioning a phone from full duplex mode, in which both parties can hear each other simultaneously, to half duplex mode. There may be more than one person in the conversation. Users use push to talk applications on their cell phones to serve as walkie-talkies. These apps do not require any additional rights or licensing, and consumers can install them on their smartphones just like any other program. Users can also use this to converse with iOS or Android phones. A variety of new trends are driving the evolution of technology. Growing security concerns, interoperability, and seamless integration with other communication technologies are driving the market.

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Push to Talk Market Drivers and Opportunities

Growing Adoption of Rugged and Ultra-Rugged Smartphones are Driving the Market

Rugged and ultra-rugged smartphones are becoming increasingly popular among consumers across the globe due to the growing demand for robust, dependable, and resilient mobile devices. Rugged and ultra-rugged smartphones are highly demanded by numerous industries, including government and defense, transportation and logistics, energy and utilities, construction, manufacturing, and others, to seamlessly operate in harsh environments.  The growing integration of push to talk functionality in rugged and ultra-rugged smartphones makes them indispensable tools for professionals and adventurers operating in harsh conditions. These factors are anticipated to fuel the market during the forecast period.

Development of Long-Term Evolution (LTE) Network-based Push to Talk Solutions - An Opportunity in the Push to Talk Market

Enterprises are increasingly using advanced LTE networks to implement push to talk solutions, which is expected to create opportunities in the market during the forecast period. The introduction of LTE networks in mobile communication has replaced land-mobile radio (LMR) communication technology. Several organizations are implementing LTE networks to enhance communication. This adoption has begun the creation of a massive bandwidth architecture that can support mission-critical push to talk, push-to-locate, push-to-message, and push-to-alert communication services. Furthermore, industries such as public safety, government & defense, transportation & logistics, and others are incorporating LTE-powered solutions into their varied business applications to boost workers' productivity and efficiency, optimize their workflow, and minimize corporate hardware costs.

However, the growing implementation of wireless technologies such as WLAN and LTE in push to talk devices enhances effective communication in larger areas. This is boosting demand for cost-effective LTE network-powered push to talk solutions.

Push to Talk Market Report Segmentation Analysis

Key segments that contributed to the derivation of the push to talk market analysis are component, enterprise size, network type, and end-user.

• Based on component, the push to talk market is divided into hardware, software, and services. The hardware segment held a larger market share in 2023.
• On the basis of enterprise size, the market is segmented into large enterprises and SMEs. The large enterprises segment held a larger market share in 2023.
• Based on network type, the push to talk market is divided into land mobile radio and cellular. The land mobile radio segment held a larger market share in 2023.
• In terms of end-user, the push to talk market is categorized as government and defense, transportation and logistics, travel and hospitality, energy and utilities, construction, manufacturing, and others. The land mobile radio segment held a larger market share in 2023.

Push to Talk Market Share Analysis by Geography

The geographic scope of the push to talk market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.

In terms of revenue, the North America market accounted for the largest push to talk market share, owing to the presence of telecom service providers and proof-of-concept vendors such as Motorola Solutions and AT&T Intellectual Property and increased penetration of core communication technologies. The rising consumer need for cost-effective and efficient solutions is driving the market. The market in the US is projected to expand in the near future due to the growing adoption of push to talk solutions in a variety of end-use industries, including government and defense, public safety, healthcare, and others.

Push to Talk Market Regional Insights

The regional trends and factors influencing the Push to Talk Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Push to Talk Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Push to Talk Market Report Scope

Push to Talk Market Players Density: Understanding Its Impact on Business Dynamics

The Push to Talk Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Push to Talk Market are:

1. AT&T Intellectual Property
2. Qualcomm Incorporated
3. Verizon Communications Inc.
4. Zebra Technologies Corporation
5. Sprint Corporation
6. Telstra Corporation Limited

Disclaimer: The companies listed above are not ranked in any particular order.

Push to Talk Market News and Recent Developments

The push to talk market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for push to talk and strategies:

• In February 2023, Mobile Tornado plc today announced the go-to-market launch of the world’s first push-to-talk over cellular (PTToC) platform with integrated workforce management technology. PTToC platform uses cellular and broadband networks to provide always-on, instant communications for mission-critical requirements in challenging environments. It has been deployed in more than 30 countries worldwide with mobile network operators, government agencies, and enterprises in Europe, the Middle East, Africa and the Americas. (Source: Mobile Tornado plc, Press Release, 2023)

Push to Talk Market Report Coverage and Deliverables

The “Push to Talk Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Market dynamics such as drivers, restraints, and key opportunities
• Key future trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
• Detailed company profiles