Push to Talk Market Size, Share and Industry Analysis 2027

The push to talk market was valued at US$ 21,382.4 million in 2017 and is projected to reach US$ 55,011.3 million by 2027; it is expected to grow at a CAGR of 11.2% from 2017 to 2027.

Push to talk is an instant one-to-one or one-to-group mobile voice communication without protracted dialing, ringing, and answering steps a regular phone call. Push to talk allows one person to speak at a time and provides call floor communication mechanism. It works on half-duplex communication. Push to talk systems and services have evolved to offer enhanced capabilities. The key benefit of push to talk is high efficiency of mobile voice communication, which is not available in any other communication tool. The push to talk devices is mostly used in air traffic telecom system, police radios, cellular systems, and others, thus rising demand for push to talk solution which anticipating in the growth of the push to talk market. The push to talk application is driven through land mobile radio, integrated digital enhanced network, broadband push to talk, and MCPTT. Land mobile radio is the first technology developed for push to talk communication and widely used across the globe. It is consist of portable radio and base stations that transmit communication signals received from one party to another. The key advantages of land mobile radio are high durability, high reliability, ease of use, and direct mode capability which increases the popularity of land mobile ratio that triggers the growth of the push to talk market.

The key factors driving the demand for push to talk market over cellular are its low cost infrastructure, efficient communication, track & monitor via GPS, secure & reliable communication, and others. Moreover, continuous advancements in network infrastructure in developing & developed countries, rapid deployment of 4G/5G network, increasing penetration of rugged smartphones, and the development of advanced features apps to support push to talk over cellular are the factors that driving the demand for push to talk over cellular and are significantly contributing to the push to talk market growth. Moreover, several new developments in industries are changing the dynamics of push to talk by making it even more useful. With the emergence of 4G and 5G network, the adoption of industry standard push to talk has significantly increased which booming the growth of the push to talk market.

North America led the global push to talk market with more than 30% revenue share, followed by Europe and Asia Pacific regions, respectively. North America region is characterized by the presence of well-developed countries such as the US and Canada, a strong industry base, and high technology adoption. The wide use of push to talk in various sectors like government, manufacturing, construction, transportation & logistics, and others is driving the push to talk market in the North America region. Moreover, the high pace of development of cellular infrastructure in US and Canada along with the high adoption of ultra-rugged smartphones is attributing to the significant push to talk market growth in North America. The presence of key companies in US such as Verizon Wireless, AT&T, Sprint, and Motorola Solutions among others are significantly contributing to the push to talk market growth.

Impact of COVID-19 on Push to Talk Market

The threat of coronavirus resulting the disease COVID-19 is expected to have disruptive impact on the economy, globally. It has disrupted the global supply of goods and services resulting the companies to fulfill the orders. It has resulted to reduced labor on supply side and slow down in the demand for products and services other side. Due to the shutdown of businesses and the fall in the demand of push to talk devices in the first quarter of 2020, the market is negatively impacted. Moreover, due to the falling GDP, the market will have negative impact on the growth rate of push to talk market. However, it is expected that the economy will regain its momentum soon; the market for push to talk will witness a significant demand.   

Lucrative Regional Push to Talk Market

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Market Insights

Increasing need for public safety and enterprise mobility management

The adoption of push to talk devices for public safety and enterprise mobility management is having a positive impact on the push to talk market growth. The public safety communications relay on push to talk applications. This is mostly due to the low cost communication, improved coverage, integration of push to talk with traditional land mobile radio, and instant interoperability among others, thus increasing demand for push to talk solution that bolster the growth of the push to talk market. Vendors are offering various push to talk apps that can be integrated with traditional land mobile radio. For instance, Harris Corporation and Motorola Solutions offer apps for traditional land mobile radio. The Harris’s BeOn and Motorola’s WAVE apps enable public safety agencies to land mobile radio talkgroup traffic to user-provided smartphones operating on Wi-Fi networks or commercial data.

Push to talk is dramatically changing the way security organizations work. The technology offers to send messages and alerts to large group of people over a great distance. Push to talk devices is highly customized and ensures the integrity of company’s data environment and simplifies the user experience. Push to talk also ensures the safety standards of the company. Mobile devices with Android operating system may be potentially dangerous at few workplaces. To overcome this, the enterprises use push to talk solution in hazardous areas using E2E encryption for secure data transfer and system access.

Component Insights

The push to talk market, by component, is segmented into hardware, software, and services. In component segment, hardware segment captured the largest share in the global push to talk market. The growing technological advancements and additional features in push to talk devices are driving the growth of push to talk market among various industries. The continuously evolving communication needs of commercial, industrial, and government sectors are pushing market players to bring innovative products to the market. Some of the common improvements in the push to talk devices include effective noise elimination, temperature resistance, extended cellular & GPS coverage, and compatibility with multiple networks among many others. Considering all these facts, the market for push to talk hardware devices is likely to witness a steady growth over the forecast period.   

Global Push to Talk Market, by Component – 2019 & 2027

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Enterprise Size Insights

The push to talk market, by enterprise size, is segmented into large enterprises and SMEs. The large enterprises segment captured dominating share in the global push to talk market. Large enterprises across the world are focused on cost optimization, along with increasing overall productivity. On the other hand, the large enterprises are facing challenges such as enhanced regulatory environment. The increasing government policies and rising concerns for safety is creating a huge demand for push to talk market among large enterprises.

Network Type Insights

The push to talk market, by network type, is segmented into land mobile radio and cellular network types. The land mobile radio segment captured dominating share in the global push to talk market. Land mobile radios are commonly used push to talk devices in these industries owing to their ability to operate in difficult and remote work environments where other networks are not present. In addition, the continuous technology developments and design improvements in land mobile radios to improve efficiency, range, and connectivity are anticipated to drive the future growth of these radios in the global push to talk market.

End-user Insights

Based on end-user, the push to talk market is segmented into government and defense, logistics and transportation, travel and hospitality, energy and utilities, manufacturing, construction, and others. The government & defense segment captured dominating share in the global push to talk market. Communication is a key aspect in this industry to ensure smooth government services and safety operations. Push to talk solutions offer an effective way of mission critical communication through land mobile radio as well as over cellular networks. The advantages of cellular over land mobile radio and penetration of rugged smartphones are some of the factors, which are complementing the growth of cellular push to talk solutions in government and defense industry.

Strategic Insights

Merger & acquisition strategy is commonly adopted by companies to expand their footprint worldwide and meet the growing demand. This strategy is mostly observed in North America and Europe. The players present in the push to talk market adopt the strategy of expansion and investment in research and development to enlarge customer base across the world, which also permits the players to maintain their brand name globally. Few of the recent acquisitions are listed below;

2020:Zebra Technologies Corporation partnered with Office Depot to offer mobile computing solutions and services to support transform Office Depot’s customer experience and thereby improve operational efficiency.
2019:Sprint collaborated with Sonim Technologies. Under this collaboration, Sonim Technologies launched XP3 rugged flip phone on the Sprint network. This phone is further interoperable with smartphones and field radios utilizing Sprint Direct Connect Plus.

Global Push to Talk Market– By Component

• Hardware
• Software
• Services

Global Push to Talk Market– By Enterprise Size

• Large Enterprises
• SMEs

Global Push to Talk Market– By Network Type

• Land Mobile Radio
• Cellular

Global Push to Talk Market– By End-user

• Government and Defense
• Transportation and Logistics
• Travel and Hospitality
• Energy and Utilities
• Construction
• Manufacturing
• Others

Global Push to Talk Market– By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Italy
  • UK
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • South Korea
  • Japan
  • Australia
  • Rest of Asia Pacific
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
• South America
  • Brazil
  • Argentina
  • Rest of South America 

Companies Profiles

• AT&T Inc.
• Qualcomm Incorporated
• Verizon Communications Inc.
• Zebra Technologies Corporation
• Sprint Corporation
• Telstra Corporation Limited
• Motorola Solutions Inc.
• Tait Communications
• Iridium Communications Inc.
• BCE Inc.