Real-time bidding is used generally in advertising industry where advertising inventory is bought or sold via programmatic auctions, just as similar to financial markets. One of the major driver for the growth of real time bidding market is the improvement in ROI that inspires advertising agencies, media buyer agencies and publishers to take more interest in RTB based advertising.
Increase in the mobile and video ads are also fueling the growth in the market of real time bidding, whereas security and privacy concerns can be restraining factors in the market. Surging demand for RTB-based direct ad sales and shifting of RTB advertisement to mobile web, will bring new opportunities in the market in coming years.
The "Global Real-Time Bidding Market Analysis to 2027" is a specialized and in-depth study of the real-time bidding industry with a focus on the global market trend. The report aims to provide an overview of global real-time bidding market with detailed market segmentation by auction, ad, device and geography. The global real-time bidding market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the market.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global real-time bidding market based on auction, ad and device. It also provides market size and forecast till 2027 for overall real-time bidding market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 16 countries globally along with current trend and opportunities prevailing in the region.
Besides this, the report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the market in these regions.
Also, key real-time bidding market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years. Some of the key players influencing the market are Adap.tv, AppNexus, BrightRoll, Facebook, Google, SpotXchange, Tremor Video, TubeMogul, AOL and Microsoft.