Rich communication services or RCS are a set of protocols and advanced messaging standards designed to improve the functionality of a pre-installed messaging application in mobile phones. RCS is expected to completely replace SMS and MMS messaging, with advanced features such as group chats, media sharing, video calls, and location sharing.MARKET DYNAMICS
The increase in the number of smartphones around the globe is expected to have a positive impact shortly on the market for rich communication services. Increasing smartphone usage increases the demand for messaging communication. Rich communication services offer features such as read receipt and group chat that enhances its users' messaging experience. Growing smartphones are expected to boost the adoption of RCS messaging services due to such advanced features. Furthermore, the decision of the carrier companies to roll out rich communication services as a software update in the existing smartphones is expected to further fuel the market.MARKET SCOPE
The "Global Rich Communication Services (RCS) Market Analysis To 2027" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The rich communication services (RCS) market report aims to provide an overview of the rich communication services (RCS) market with detailed market segmentation by communication type, application, industry vertical, and geography. The global rich communication services (RCS) market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading rich communication services (RCS) market players and offers key trends and opportunities in the market.MARKET SEGMENTATION
The global rich communication services (RCS) market is segmented on the basis of communication type, application, and industry vertical. Based on communication type, the rich communication services (RCS) market is segmented into: A2P, P2A, and P2P. On the basis of application, the rich communication services (RCS) market is segmented into: Advertising Campaign, Content Delivery, Integrated Solutions, and Others. Based on industry vertical, the market is segmented into: Retail, Media & Entertainment, BFSI, Healthcare, Travel & Tourism, and Others.REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global rich communication services (RCS) market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The rich communication services (RCS) market by each region is later sub-segmented by respective countries and segments. The rich communication services (RCS) market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the rich communication services (RCS) market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social and technological factors affecting the rich communication services (RCS) market in these regions.MARKET PLAYERS
The reports cover key developments in the rich communication services (RCS) market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from rich communication services (RCS) market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the rich communication services (RCS) market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the rich communication services (RCS) market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- ALE International
- Huawei Device Co., Ltd.
- INTEROP TECHNOLOGIES
- Karix Mobile Pvt. Ltd.
- Ribbon Communications Operating Company, Inc.
- Telefonaktiebolaget LM Ericsson
- Vodafone group Plc.
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