Social Media Market 2027 by Types, Application, Technology, Opportunities, End Users and Regions | The Insight Partners

Social Media Marketing Platform Market to 2027 - Global Analysis and Forecasts by Deployment Model (Cloud Based, On-Premises); Enterprise Size (Large Enterprise, SMEs); Industry Vertical (BFSI, Food and Beverages, IT and Telecommunications, Media and Entertainment, Healthcare, Retail, Manufacturing, Others) and Geography

Report Code: TIPRE00005456 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
MARKET INTRODUCTION
The social media marketing is a form of digital marketing which provides the user with a host of opportunities to advertise and promote their product and services using social media handle. Facebook, twitter, and YouTube are examples of some of the most engaging social media platforms. Social media marketing platforms, along with data analytics tools, enables companies to track the progress, success, and engagement of customers with their businesses. With the help of these marketing platforms, companies, or businesses can target the right audience and expand their customer base.

MARKET DYNAMICS
The social media marketing platform market is anticipated to grow in the forecast period owing to the growing trend of social media among users and increasing success of digital advertising. Moreover, growing need for improving customer shopping experience is expected to drive the growth of the social media marketing platform market. However, the lack of skilled professionals hampers the growth of the social media marketing platform market. Nonetheless, small and medium enterprises in the developing countries offer lucrative opportunities for the players operating in the social media marketing platform market during the forecast period.

MARKET SCOPE
The "Global Social Media Marketing Platform Market Analysis to 2027" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of social media marketing platform market with detailed market segmentation by deployment model, enterprise size, industry vertical, and geography. The global social media marketing platform market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading social media marketing platform market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION
The global social media marketing platform market is segmented on the basis of deployment model, enterprise size, and industry vertical. Based on deployment model, the market is segmented as cloud based and on-premises. On the basis of the enterprise size, the market is segmented as large enterprises and SMEs. The market on the basis of the industry vertical, is classified as BFSI, food & beverages, IT & telecommunications, media & entertainment, healthcare, retail, manufacturing, and others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global social media marketing platform market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The social media marketing platform market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting social media marketing platform market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South & Central America after evaluating political, economic, social and technological factors affecting the social media marketing platform market in these regions.

MARKET PLAYERS
The reports cover key developments in the social media marketing platform market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from social media marketing platform market are anticipated to lucrative growth opportunities in the future with the rising demand for social media marketing platform in the global market. Below mentioned is the list of few companies engaged in the social media marketing platform market.

The report also includes the profiles of key social media marketing platform companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.
  • Awario
  • Hootsuite Inc.
  • HubSpot, Inc.
  • Meltwater
  • Salesforce
  • Sprinklr Inc.
  • Sprout Social, Inc.
  • Wrike, Inc.
  • YouScan
  • Zoho Corporation Pvt. Ltd.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

TABLE OF CONTENTS

1.   INTRODUCTION
1.1.   SCOPE OF THE STUDY
1.2.   THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.   MARKET SEGMENTATION
1.3.1   Social Media Marketing Platform Market - By Deployment Model
1.3.2   Social Media Marketing Platform Market - By Enterprise Size
1.3.3   Social Media Marketing Platform Market - By Industry Vertical
1.3.4   Social Media Marketing Platform Market - By Region
1.3.4.1   By Country

2.   KEY TAKEAWAYS

3.   RESEARCH METHODOLOGY

4.   SOCIAL MEDIA MARKETING PLATFORM MARKET LANDSCAPE
4.1.   OVERVIEW
4.2.   PEST ANALYSIS
4.2.1   North America - Pest Analysis
4.2.2   Europe - Pest Analysis
4.2.3   Asia-Pacific - Pest Analysis
4.2.4   Middle East and Africa - Pest Analysis
4.2.5   South and Central America - Pest Analysis
4.3.   ECOSYSTEM ANALYSIS
4.4.   EXPERT OPINIONS

5.   SOCIAL MEDIA MARKETING PLATFORM MARKET - KEY MARKET DYNAMICS
5.1.   KEY MARKET DRIVERS
5.2.   KEY MARKET RESTRAINTS
5.3.   KEY MARKET OPPORTUNITIES
5.4.   FUTURE TRENDS
5.5.   IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6.   SOCIAL MEDIA MARKETING PLATFORM MARKET - GLOBAL MARKET ANALYSIS
6.1.   SOCIAL MEDIA - GLOBAL MARKET OVERVIEW
6.2.   SOCIAL MEDIA - GLOBAL MARKET AND FORECAST TO 2027
6.3.   MARKET POSITIONING/MARKET SHARE

7.   SOCIAL MEDIA MARKETING PLATFORM MARKET - REVENUE AND FORECASTS TO 2027 - DEPLOYMENT MODEL
7.1.   OVERVIEW
7.2.   DEPLOYMENT MODEL MARKET FORECASTS AND ANALYSIS
7.3.   CLOUD BASED
7.3.1.   Overview
7.3.2.   Cloud Based Market Forecast and Analysis
7.4.   ON-PREMISES
7.4.1.   Overview
7.4.2.   On-Premises Market Forecast and Analysis
8.   SOCIAL MEDIA MARKETING PLATFORM MARKET - REVENUE AND FORECASTS TO 2027 - ENTERPRISE SIZE
8.1.   OVERVIEW
8.2.   ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3.   LARGE ENTERPRISE
8.3.1.   Overview
8.3.2.   Large Enterprise Market Forecast and Analysis
8.4.   SMES
8.4.1.   Overview
8.4.2.   SMEs Market Forecast and Analysis
9.   SOCIAL MEDIA MARKETING PLATFORM MARKET - REVENUE AND FORECASTS TO 2027 - INDUSTRY VERTICAL
9.1.   OVERVIEW
9.2.   INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
9.3.   BFSI
9.3.1.   Overview
9.3.2.   BFSI Market Forecast and Analysis
9.4.   FOOD AND BEVERAGES
9.4.1.   Overview
9.4.2.   Food and Beverages Market Forecast and Analysis
9.5.   IT AND TELECOMMUNICATIONS
9.5.1.   Overview
9.5.2.   IT and Telecommunications Market Forecast and Analysis
9.6.   MEDIA AND ENTERTAINMENT
9.6.1.   Overview
9.6.2.   Media and Entertainment Market Forecast and Analysis
9.7.   HEALTHCARE
9.7.1.   Overview
9.7.2.   Healthcare Market Forecast and Analysis
9.8.   RETAIL
9.8.1.   Overview
9.8.2.   Retail Market Forecast and Analysis
9.9.   MANUFACTURING
9.9.1.   Overview
9.9.2.   Manufacturing Market Forecast and Analysis
9.10.   OTHERS
9.10.1.   Overview
9.10.2.   Others Market Forecast and Analysis

10.   SOCIAL MEDIA MARKETING PLATFORM MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
10.1.   NORTH AMERICA
10.1.1   North America Social Media Marketing Platform Market Overview
10.1.2   North America Social Media Marketing Platform Market Forecasts and Analysis
10.1.3   North America Social Media Marketing Platform Market Forecasts and Analysis - By Deployment Model
10.1.4   North America Social Media Marketing Platform Market Forecasts and Analysis - By Enterprise Size
10.1.5   North America Social Media Marketing Platform Market Forecasts and Analysis - By Industry Vertical
10.1.6   North America Social Media Marketing Platform Market Forecasts and Analysis - By Countries
10.1.6.1   United States Social Media Marketing Platform Market
10.1.6.1.1   United States Social Media Marketing Platform Market by Deployment Model
10.1.6.1.2   United States Social Media Marketing Platform Market by Enterprise Size
10.1.6.1.3   United States Social Media Marketing Platform Market by Industry Vertical
10.1.6.2   Canada Social Media Marketing Platform Market
10.1.6.2.1   Canada Social Media Marketing Platform Market by Deployment Model
10.1.6.2.2   Canada Social Media Marketing Platform Market by Enterprise Size
10.1.6.2.3   Canada Social Media Marketing Platform Market by Industry Vertical
10.1.6.3   Mexico Social Media Marketing Platform Market
10.1.6.3.1   Mexico Social Media Marketing Platform Market by Deployment Model
10.1.6.3.2   Mexico Social Media Marketing Platform Market by Enterprise Size
10.1.6.3.3   Mexico Social Media Marketing Platform Market by Industry Vertical
10.2.   EUROPE
10.2.1   Europe Social Media Marketing Platform Market Overview
10.2.2   Europe Social Media Marketing Platform Market Forecasts and Analysis
10.2.3   Europe Social Media Marketing Platform Market Forecasts and Analysis - By Deployment Model
10.2.4   Europe Social Media Marketing Platform Market Forecasts and Analysis - By Enterprise Size
10.2.5   Europe Social Media Marketing Platform Market Forecasts and Analysis - By Industry Vertical
10.2.6   Europe Social Media Marketing Platform Market Forecasts and Analysis - By Countries
10.2.6.1   Germany Social Media Marketing Platform Market
10.2.6.1.1   Germany Social Media Marketing Platform Market by Deployment Model
10.2.6.1.2   Germany Social Media Marketing Platform Market by Enterprise Size
10.2.6.1.3   Germany Social Media Marketing Platform Market by Industry Vertical
10.2.6.2   France Social Media Marketing Platform Market
10.2.6.2.1   France Social Media Marketing Platform Market by Deployment Model
10.2.6.2.2   France Social Media Marketing Platform Market by Enterprise Size
10.2.6.2.3   France Social Media Marketing Platform Market by Industry Vertical
10.2.6.3   Italy Social Media Marketing Platform Market
10.2.6.3.1   Italy Social Media Marketing Platform Market by Deployment Model
10.2.6.3.2   Italy Social Media Marketing Platform Market by Enterprise Size
10.2.6.3.3   Italy Social Media Marketing Platform Market by Industry Vertical
10.2.6.4   United Kingdom Social Media Marketing Platform Market
10.2.6.4.1   United Kingdom Social Media Marketing Platform Market by Deployment Model
10.2.6.4.2   United Kingdom Social Media Marketing Platform Market by Enterprise Size
10.2.6.4.3   United Kingdom Social Media Marketing Platform Market by Industry Vertical
10.2.6.5   Russia Social Media Marketing Platform Market
10.2.6.5.1   Russia Social Media Marketing Platform Market by Deployment Model
10.2.6.5.2   Russia Social Media Marketing Platform Market by Enterprise Size
10.2.6.5.3   Russia Social Media Marketing Platform Market by Industry Vertical
10.2.6.6   Rest of Europe Social Media Marketing Platform Market
10.2.6.6.1   Rest of Europe Social Media Marketing Platform Market by Deployment Model
10.2.6.6.2   Rest of Europe Social Media Marketing Platform Market by Enterprise Size
10.2.6.6.3   Rest of Europe Social Media Marketing Platform Market by Industry Vertical
10.3.   ASIA-PACIFIC
10.3.1   Asia-Pacific Social Media Marketing Platform Market Overview
10.3.2   Asia-Pacific Social Media Marketing Platform Market Forecasts and Analysis
10.3.3   Asia-Pacific Social Media Marketing Platform Market Forecasts and Analysis - By Deployment Model
10.3.4   Asia-Pacific Social Media Marketing Platform Market Forecasts and Analysis - By Enterprise Size
10.3.5   Asia-Pacific Social Media Marketing Platform Market Forecasts and Analysis - By Industry Vertical
10.3.6   Asia-Pacific Social Media Marketing Platform Market Forecasts and Analysis - By Countries
10.3.6.1   Australia Social Media Marketing Platform Market
10.3.6.1.1   Australia Social Media Marketing Platform Market by Deployment Model
10.3.6.1.2   Australia Social Media Marketing Platform Market by Enterprise Size
10.3.6.1.3   Australia Social Media Marketing Platform Market by Industry Vertical
10.3.6.2   China Social Media Marketing Platform Market
10.3.6.2.1   China Social Media Marketing Platform Market by Deployment Model
10.3.6.2.2   China Social Media Marketing Platform Market by Enterprise Size
10.3.6.2.3   China Social Media Marketing Platform Market by Industry Vertical
10.3.6.3   India Social Media Marketing Platform Market
10.3.6.3.1   India Social Media Marketing Platform Market by Deployment Model
10.3.6.3.2   India Social Media Marketing Platform Market by Enterprise Size
10.3.6.3.3   India Social Media Marketing Platform Market by Industry Vertical
10.3.6.4   Japan Social Media Marketing Platform Market
10.3.6.4.1   Japan Social Media Marketing Platform Market by Deployment Model
10.3.6.4.2   Japan Social Media Marketing Platform Market by Enterprise Size
10.3.6.4.3   Japan Social Media Marketing Platform Market by Industry Vertical
10.3.6.5   South Korea Social Media Marketing Platform Market
10.3.6.5.1   South Korea Social Media Marketing Platform Market by Deployment Model
10.3.6.5.2   South Korea Social Media Marketing Platform Market by Enterprise Size
10.3.6.5.3   South Korea Social Media Marketing Platform Market by Industry Vertical
10.3.6.6   Rest of Asia-Pacific Social Media Marketing Platform Market
10.3.6.6.1   Rest of Asia-Pacific Social Media Marketing Platform Market by Deployment Model
10.3.6.6.2   Rest of Asia-Pacific Social Media Marketing Platform Market by Enterprise Size
10.3.6.6.3   Rest of Asia-Pacific Social Media Marketing Platform Market by Industry Vertical
10.4.   MIDDLE EAST AND AFRICA
10.4.1   Middle East and Africa Social Media Marketing Platform Market Overview
10.4.2   Middle East and Africa Social Media Marketing Platform Market Forecasts and Analysis
10.4.3   Middle East and Africa Social Media Marketing Platform Market Forecasts and Analysis - By Deployment Model
10.4.4   Middle East and Africa Social Media Marketing Platform Market Forecasts and Analysis - By Enterprise Size
10.4.5   Middle East and Africa Social Media Marketing Platform Market Forecasts and Analysis - By Industry Vertical
10.4.6   Middle East and Africa Social Media Marketing Platform Market Forecasts and Analysis - By Countries
10.4.6.1   South Africa Social Media Marketing Platform Market
10.4.6.1.1   South Africa Social Media Marketing Platform Market by Deployment Model
10.4.6.1.2   South Africa Social Media Marketing Platform Market by Enterprise Size
10.4.6.1.3   South Africa Social Media Marketing Platform Market by Industry Vertical
10.4.6.2   Saudi Arabia Social Media Marketing Platform Market
10.4.6.2.1   Saudi Arabia Social Media Marketing Platform Market by Deployment Model
10.4.6.2.2   Saudi Arabia Social Media Marketing Platform Market by Enterprise Size
10.4.6.2.3   Saudi Arabia Social Media Marketing Platform Market by Industry Vertical
10.4.6.3   U.A.E Social Media Marketing Platform Market
10.4.6.3.1   U.A.E Social Media Marketing Platform Market by Deployment Model
10.4.6.3.2   U.A.E Social Media Marketing Platform Market by Enterprise Size
10.4.6.3.3   U.A.E Social Media Marketing Platform Market by Industry Vertical
10.4.6.4   Rest of Middle East and Africa Social Media Marketing Platform Market
10.4.6.4.1   Rest of Middle East and Africa Social Media Marketing Platform Market by Deployment Model
10.4.6.4.2   Rest of Middle East and Africa Social Media Marketing Platform Market by Enterprise Size
10.4.6.4.3   Rest of Middle East and Africa Social Media Marketing Platform Market by Industry Vertical
10.5.   SOUTH AND CENTRAL AMERICA
10.5.1   South and Central America Social Media Marketing Platform Market Overview
10.5.2   South and Central America Social Media Marketing Platform Market Forecasts and Analysis
10.5.3   South and Central America Social Media Marketing Platform Market Forecasts and Analysis - By Deployment Model
10.5.4   South and Central America Social Media Marketing Platform Market Forecasts and Analysis - By Enterprise Size
10.5.5   South and Central America Social Media Marketing Platform Market Forecasts and Analysis - By Industry Vertical
10.5.6   South and Central America Social Media Marketing Platform Market Forecasts and Analysis - By Countries
10.5.6.1   Brazil Social Media Marketing Platform Market
10.5.6.1.1   Brazil Social Media Marketing Platform Market by Deployment Model
10.5.6.1.2   Brazil Social Media Marketing Platform Market by Enterprise Size
10.5.6.1.3   Brazil Social Media Marketing Platform Market by Industry Vertical
10.5.6.2   Argentina Social Media Marketing Platform Market
10.5.6.2.1   Argentina Social Media Marketing Platform Market by Deployment Model
10.5.6.2.2   Argentina Social Media Marketing Platform Market by Enterprise Size
10.5.6.2.3   Argentina Social Media Marketing Platform Market by Industry Vertical
10.5.6.3   Rest of South and Central America Social Media Marketing Platform Market
10.5.6.3.1   Rest of South and Central America Social Media Marketing Platform Market by Deployment Model
10.5.6.3.2   Rest of South and Central America Social Media Marketing Platform Market by Enterprise Size
10.5.6.3.3   Rest of South and Central America Social Media Marketing Platform Market by Industry Vertical

11.   INDUSTRY LANDSCAPE
11.1.   MERGERS AND ACQUISITIONS
11.2.   AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.   NEW PRODUCT LAUNCHES
11.4.   EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12.   SOCIAL MEDIA MARKETING PLATFORM MARKET, KEY COMPANY PROFILES
12.1.   AWARIO
12.1.1.   Key Facts
12.1.2.   Business Description
12.1.3.   Products and Services
12.1.4.   Financial Overview
12.1.5.   SWOT Analysis
12.1.6.   Key Developments
12.2.   HOOTSUITE INC.
12.2.1.   Key Facts
12.2.2.   Business Description
12.2.3.   Products and Services
12.2.4.   Financial Overview
12.2.5.   SWOT Analysis
12.2.6.   Key Developments
12.3.   HUBSPOT, INC.
12.3.1.   Key Facts
12.3.2.   Business Description
12.3.3.   Products and Services
12.3.4.   Financial Overview
12.3.5.   SWOT Analysis
12.3.6.   Key Developments
12.4.   MELTWATER
12.4.1.   Key Facts
12.4.2.   Business Description
12.4.3.   Products and Services
12.4.4.   Financial Overview
12.4.5.   SWOT Analysis
12.4.6.   Key Developments
12.5.   SALESFORCE
12.5.1.   Key Facts
12.5.2.   Business Description
12.5.3.   Products and Services
12.5.4.   Financial Overview
12.5.5.   SWOT Analysis
12.5.6.   Key Developments
12.6.   SPRINKLR INC.
12.6.1.   Key Facts
12.6.2.   Business Description
12.6.3.   Products and Services
12.6.4.   Financial Overview
12.6.5.   SWOT Analysis
12.6.6.   Key Developments
12.7.   SPROUT SOCIAL, INC.
12.7.1.   Key Facts
12.7.2.   Business Description
12.7.3.   Products and Services
12.7.4.   Financial Overview
12.7.5.   SWOT Analysis
12.7.6.   Key Developments
12.8.   WRIKE, INC.
12.8.1.   Key Facts
12.8.2.   Business Description
12.8.3.   Products and Services
12.8.4.   Financial Overview
12.8.5.   SWOT Analysis
12.8.6.   Key Developments
12.9.   YOUSCAN
12.9.1.   Key Facts
12.9.2.   Business Description
12.9.3.   Products and Services
12.9.4.   Financial Overview
12.9.5.   SWOT Analysis
12.9.6.   Key Developments
12.10.   ZOHO CORPORATION PVT. LTD.
12.10.1.   Key Facts
12.10.2.   Business Description
12.10.3.   Products and Services
12.10.4.   Financial Overview
12.10.5.   SWOT Analysis
12.10.6.   Key Developments

13.   APPENDIX
13.1.   ABOUT THE INSIGHT PARTNERS
13.2.   GLOSSARY OF TERMS
The List of Companies

1.Awario
2.Hootsuite Inc.
3.HubSpot, Inc.
4.Meltwater
5.Salesforce
6.Sprinklr Inc.
7.Sprout Social, Inc.
8.Wrike, Inc.
9.YouScan
10.Zoho Corporation Pvt. Ltd.