Hummus Market Dynamics and Developments by 2028

The hummus market was valued at US$ 4,577.35 million in 2020 and is projected to reach US$ 8,267.07 million by 2028; it is expected to grow at a CAGR of 7.6% from 2021 to 2028.

Hummus is a well-known Middle Eastern dip and spread that has high mineral, vitamin, protein, and fiber content. All the main ingredients of hummus chickpeas, garlic, sesame seeds or paste (tahini), and olive oil are recognized as superfoods. Chickpeas are high on iron, phosphorus, and vitamin B complex. Tahini has high zinc, calcium, copper, and phosphorous content. Lemon juice is an excellent source of vitamin C and antioxidants. Garlic, which adds flavor to hummus, is enriched with antioxidants, and trace minerals and vitamins.

The hummus market in Asia-Pacific is expected to grow at the highest CAGR during 2021–2028. With the economic growth and rising prevalence of various diseases, lifestyle and consumption patterns have changed in countries such as India, China, and Japan. Moreover, the trend of veganism is growing with the increasing awareness regarding the need to protect the environment. The rising demand for plant-based proteins and increasing health-consciousness are the major factors driving the market growth in the region. Moreover, Europe is also witnessing high demand for plant-based proteins with the increasing adoption of veganism in Europe, especially in the UK. Moreover, hummus manufacturers are expanding their product lines by launching organic variants as well as innovative flavorful varieties.

The COVID-19 pandemic has been hindering the hummus market performance, mainly, due to disrupted raw material production and supply chains, weather condition uncertainties, and other reasons. The outbreak disturbed operational efficiencies and value chains due to the sudden shutdown of national and international boundaries. However, with many the economies striving to revive and normalize their operations, the demand for hummus is presumed to rise in the foreseeable future. Further, growing preference for healthy lifestyle and shifted focus on foodstuffs boosting immunity, would continue to contribute to the hummus market growth in the coming years. Further, the hummus manufacturers are likely to capitalize on online distribution channels for business expansion. This is mainly due to the escalating preference for ordering consumables online to avoid crowd and respect social distancing norms. The food retail channels are already operating within strict sanitation guidelines; however, many of them are taking extra precautions to diminish person-to-person contact. A few of the safety measures followed by the companies include limiting direct contact with truck drivers and other visitors, communicating, and highlighting proper hygiene practices, and conducting complete sanitations and eliminating possibilities of personnel contact during shift changes.

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Hummus Market: Strategic Insights

Market Insights

Health Benefits due to Rich Nutritional Profile Including Proteins, Fibers, Vitamins, and Minerals Drive Market Growth

Hummus is a well-known Middle Eastern dip and spread that has high mineral, vitamin, protein, and fiber content. All the main ingredients of hummus chickpeas, garlic, sesame seeds or paste (tahini), and olive oil are recognized as superfoods. Chickpeas are high on iron, phosphorus, and vitamin B complex. Tahini has high zinc, calcium, copper, and phosphorous content. Lemon juice is an excellent source of vitamin C and antioxidants. Garlic, which adds flavor to hummus, is high on antioxidants and contains many trace minerals and vitamins. The rising prevalence of diseases such as strokes, ischemic heart disease, chronic obstructive pulmonary diseases, and diabetes mellitus is attracting people’s attention toward healthy foodstuffs, especially in developed and developing regions. Hummus has also found a shelf in retail stores and supermarkets due to the diversification of distribution channels. It is naturally free from common allergens and irritants such as nuts, gluten, and dairy. It can also be used to replace creamy salad dressings, mayonnaise, sour cream, ranch dressing, and other condiments in recipes such as sandwiches, bread, crackers, and chips. Furthermore, increasing economic standards and rising disposable incomes as well as the diversification of food preferences boost the demand for healthy foodstuffs such as hummus.  Thus, benefits conferred by hummus such as better digestive health, appropriate weight loss, improved blood sugar control, anti-inflammatory tendencies, and lower heart disease risks are bolstering its demand.

Type Insights

Based on type, the hummus market is segmented into original/classic, red pepper, black olive, white bean, and others. The others segment majorly includes beet, black bean, lupini bean, edmame, jalapeno, black garlic, and yellow lentil hummus. The roasted beet provides sweetness and a vibrant pink color to hummus. The beet hummus is a low maintenance recipe with a highly impressive appearance. Black bean is a small and a shiny variety of common beans, and they are highly nutritious as they constitute antioxidants, fibers, proteins, and carbohydrates. Black beans and lupini beans are used as a replacement of chickpeas in the respective hummus varieties. Recipes including these beans can be included in the keto diet, depending upon the carbs limit. Lupini beans, yellow lentils, provide boost the color of traditional hummus long with providing s spicy taste to it. Jalapeño peppers are vibrant green and adds freshness to the hummus. They also increase the spiciness of traditional hummus. Further, the black garlic hummus is enriched with various nutrients and antioxidants. Moreover, the black garlic provides warm and mellow flavors to the hummus.

A few of the key market players operating in the hummus market are Bakkavor Group; Cedar’s Mediterranean Foods Inc.; Haliburton International Foods; Strauss Group; Tribe Hummus; Hope Foods, LLC; Fountain of Health; Hummus Goodness; Boar’s Head Brand; and Lantana Foods. Major players in the market are focusing on strategies such as mergers and acquisitions and product launches to expand the geographic presence and consumer base.  

Report Spotlights

Progressive trends in the hummus

• industry to help players develop effective long-term strategies
• Business growth strategies adopted by companies to secure growth in developed and developing markets
• Quantitative analysis of the global hummus market from 2019 to 2028
• Estimation of the demand for hummus across various industries
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
• Recent developments to understand the competitive market scenario and the demand for hummus  
• Market trends and outlook coupled with factors driving and restraining the growth of the hummus market
• Understanding regarding the strategies that underpin commercial interest with regard to global hummus market growth, aiding in the decision-making process
• Hummus market size at various nodes of market
• Detailed overview and segmentation of the global hummus market as well as its industry dynamics
• Hummus market size in various regions with promising growth opportunities

The regional trends and factors influencing the Hummus Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Hummus Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Hummus Market Report Scope

Hummus Market Players Density: Understanding Its Impact on Business Dynamics

The Hummus Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Hummus Market, by Type

• Original/Classic
• Red Pepper
• Black Olive
• White Bean
• Others

Hummus Market, by Packaging Type

• Tubs and Cups
• Jars and Bottles
• Others

Hummus Market, by Packaging Type

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail
• Others

Company Profiles

• Bakkavor Group
• Cedar’s Mediterranean Foods Inc.
• Haliburton International Foods
• Strauss Group
• Tribe Hummus
• Hope Foods, LLC
• Fountain of Health
• Hummus Goodness
• Boar’s Head Brand
• Lantana Foods