South and Central America Oral Care Market Key Companies and SWOT Analysis by 2028

The South & Central America oral care market is expected to reach US$ 2,771.4 million by 2028 from US$ 2,309.9 million in 2021. The market is estimated to grow at a CAGR of 2.6% from 2021–2028.

Many oral care product manufacturers are focusing on technology-led product developments due to the increasing demand for electric toothbrushes and other innovative oral care products. They are launching smart toothbrushes enabled with Bluetooth connectivity; the products can be connected with cellphones using the corresponding mobile apps. These toothbrushes combine and connect various sensors incorporated in handles for real-time tracking support, and the data is then synced to the apps via Bluetooth. The technology provides 3D information about teeth. In addition, the apps provide progress reports to the users along with instructing them regarding the need of changing the brush heads. The synced data can further be transferred to dentists via mobile apps. In July 2018, Philips Sonicare launched the ProtectiveClean toothbrush range with unique pressure sensors to deliver gentle cleaning. Moreover, in January 2020, Colgate introduced a first-of-its-kind smart electric toothbrush—Colgate Plaqless Pro Smart—with new optic sensor technology. This technology helps in detecting biofilm formation in mouth, further removing it while brushing. This innovative product is expected to revolutionize oral care by providing precise information in real-time.

The COVID-19 pandemic has become the most significant challenge in the region as it will reduce imports due to disruptions in global trade, which further increases the shortages of goods, resulting in a considerable price increase. However, rapid urbanization improved purchasing power, and increased promotions of naturally sourced products have been boosting the awareness about the benefits associated with organic personal care products, including oral care products, in countries such as Brazil and Argentina. As a result, consumers in these countries are increasingly preferring products with altered chemical content and added natural ingredients, leading to a rise in the consumption of organic oral care products.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the oral care market. The South & Central America oral care market is expected to grow at a good CAGR during the forecast period.

South & Central America Oral Care Market Revenue and Forecast to 2028 (US$ Million)

South & Central America Oral Care Market Segmentation          

By Product

• Toothpastes
• Toothbrushes and Accessories
• Mouthwashes/Rinses
• Denture Products
• Dental Prosthesis Cleaning Solutions
• Dental Accessories/Ancillaries
• Other Dental Products

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• Online Retail Stores
• Other Distribution Channels

By Country

• South & Central America
• Brazil
• Argentina
• Rest of South & Central America

Companies Mentioned

• Koninklijke Philips N.V.
• Colgate-Palmolive Company
• Procter & Gamble
• GlaxoSmithKline plc.
• Unilever
• Johnson and Johnson Services, Inc.
• Perrigo Company plc
• Lion Corporation
• Church & Dwight, Inc.

South and Central America Oral Care Report Scope