Telco Digital Advertising Market 2027 by Advertising Format, Platform and Geography | The Insight Partners

Telco Digital Advertising Market to 2027 - Global Analysis and Forecasts by Advertising Format (Social Media, Search Engine, Video, Email, Other); Platform (Mobile, Desktop, Others) and Geography

Report Code: TIPRE00009027 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
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MARKET INTRODUCTION

Digital is the rapidly growing segment in the advertising market, and a formidable revenue engine for numerous digital technology players. Telecom companies are significantly focusing on adopting advertising business model and developing offerings to rise their participation and revenue share in digital advertising market. The digital advertising providers the potential to expand their revenue base and shift toward high growth digital business models. Thus, participation in the digital advertising ecosystem facilitates the telcos to expand beyond their core business services and geographical foothold, thereby boosting operational scale.

MARKET DYNAMICS

The major factors that are boosting the growth of the telco digital advertising market are the increase in spending on digital advertising, diversification of revenue sources by the telecom industry players. In addition, the tremendous shift toward smartphones by the people is further propelling the growth of the telco digital advertising market.

MARKET SCOPE

The "Global Telco Digital Advertising Market Analysis to 2027" is a specialized and in-depth study of the electronics and semiconductor industry with a special focus on the global market trend analysis. The report aims to provide an overview of telco digital advertising market with detailed market segmentation by advertising, platform, and geography. The global telco digital advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading telco digital advertising market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global telco digital advertising market is segmented on the basis of advertising format and platform. Based on advertising format, the market is segmented as social media, search engine, video, email, and others. Further, on basis of platform the telco digital advertising market is segmented as mobile, desktop, and others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global telco digital advertising market based on various segments. it also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The telco digital advertising market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting telco digital advertising market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for the telco digital advertising market for each region.



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MARKET PLAYERS

The reports cover key developments in the telco digital advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from telco digital advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for telco digital advertising in the global market. Below mentioned is the list of few companies engaged in the telco digital advertising market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, key development in the past five years.

- AT&T
- OOREDOO GROUP (Indosat)
- SFR
- Singtel
- Telefónica, S.A.
- Verizon

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Telco Digital Advertising Market - By Advertising Format
1.3.2 Telco Digital Advertising Market - By Platform
1.3.3 Telco Digital Advertising Market - By Region
1.3.3.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. TELCO DIGITAL ADVERTISING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. TELCO DIGITAL ADVERTISING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC

6. TELCO DIGITAL ADVERTISING MARKET - GLOBAL MARKET ANALYSIS
6.1. TELCO DIGITAL ADVERTISING - GLOBAL MARKET OVERVIEW
6.2. TELCO DIGITAL ADVERTISING - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE

7. TELCO DIGITAL ADVERTISING MARKET - REVENUE AND FORECASTS TO 2027 - ADVERTISING FORMAT
7.1. OVERVIEW
7.2. ADVERTISING FORMAT MARKET FORECASTS AND ANALYSIS
7.3. SOCIAL MEDIA
7.3.1. Overview
7.3.2. Social Media Market Forecast and Analysis
7.4. SEARCH ENGINE
7.4.1. Overview
7.4.2. Search Engine Market Forecast and Analysis
7.5. VIDEO
7.5.1. Overview
7.5.2. Video Market Forecast and Analysis
7.6. EMAIL
7.6.1. Overview
7.6.2. Email Market Forecast and Analysis
7.7. OTHER
7.7.1. Overview
7.7.2. Other Market Forecast and Analysis
8. TELCO DIGITAL ADVERTISING MARKET - REVENUE AND FORECASTS TO 2027 - PLATFORM
8.1. OVERVIEW
8.2. PLATFORM MARKET FORECASTS AND ANALYSIS
8.3. MOBILE
8.3.1. Overview
8.3.2. Mobile Market Forecast and Analysis
8.4. DESKTOP
8.4.1. Overview
8.4.2. Desktop Market Forecast and Analysis
8.5. OTHERS
8.5.1. Overview
8.5.2. Others Market Forecast and Analysis

9. TELCO DIGITAL ADVERTISING MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Telco Digital Advertising Market Overview
9.1.2 North America Telco Digital Advertising Market Forecasts and Analysis
9.1.3 North America Telco Digital Advertising Market Forecasts and Analysis - By Advertising Format
9.1.4 North America Telco Digital Advertising Market Forecasts and Analysis - By Platform
9.1.5 North America Telco Digital Advertising Market Forecasts and Analysis - By Countries
9.1.5.1 United States Telco Digital Advertising Market
9.1.5.1.1 United States Telco Digital Advertising Market by Advertising Format
9.1.5.1.2 United States Telco Digital Advertising Market by Platform
9.1.5.2 Canada Telco Digital Advertising Market
9.1.5.2.1 Canada Telco Digital Advertising Market by Advertising Format
9.1.5.2.2 Canada Telco Digital Advertising Market by Platform
9.1.5.3 Mexico Telco Digital Advertising Market
9.1.5.3.1 Mexico Telco Digital Advertising Market by Advertising Format
9.1.5.3.2 Mexico Telco Digital Advertising Market by Platform
9.2. EUROPE
9.2.1 Europe Telco Digital Advertising Market Overview
9.2.2 Europe Telco Digital Advertising Market Forecasts and Analysis
9.2.3 Europe Telco Digital Advertising Market Forecasts and Analysis - By Advertising Format
9.2.4 Europe Telco Digital Advertising Market Forecasts and Analysis - By Platform
9.2.5 Europe Telco Digital Advertising Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Telco Digital Advertising Market
9.2.5.1.1 Germany Telco Digital Advertising Market by Advertising Format
9.2.5.1.2 Germany Telco Digital Advertising Market by Platform
9.2.5.2 France Telco Digital Advertising Market
9.2.5.2.1 France Telco Digital Advertising Market by Advertising Format
9.2.5.2.2 France Telco Digital Advertising Market by Platform
9.2.5.3 Italy Telco Digital Advertising Market
9.2.5.3.1 Italy Telco Digital Advertising Market by Advertising Format
9.2.5.3.2 Italy Telco Digital Advertising Market by Platform
9.2.5.4 United Kingdom Telco Digital Advertising Market
9.2.5.4.1 United Kingdom Telco Digital Advertising Market by Advertising Format
9.2.5.4.2 United Kingdom Telco Digital Advertising Market by Platform
9.2.5.5 Russia Telco Digital Advertising Market
9.2.5.5.1 Russia Telco Digital Advertising Market by Advertising Format
9.2.5.5.2 Russia Telco Digital Advertising Market by Platform
9.2.5.6 Rest of Europe Telco Digital Advertising Market
9.2.5.6.1 Rest of Europe Telco Digital Advertising Market by Advertising Format
9.2.5.6.2 Rest of Europe Telco Digital Advertising Market by Platform
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Telco Digital Advertising Market Overview
9.3.2 Asia-Pacific Telco Digital Advertising Market Forecasts and Analysis
9.3.3 Asia-Pacific Telco Digital Advertising Market Forecasts and Analysis - By Advertising Format
9.3.4 Asia-Pacific Telco Digital Advertising Market Forecasts and Analysis - By Platform
9.3.5 Asia-Pacific Telco Digital Advertising Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Telco Digital Advertising Market
9.3.5.1.1 Australia Telco Digital Advertising Market by Advertising Format
9.3.5.1.2 Australia Telco Digital Advertising Market by Platform
9.3.5.2 China Telco Digital Advertising Market
9.3.5.2.1 China Telco Digital Advertising Market by Advertising Format
9.3.5.2.2 China Telco Digital Advertising Market by Platform
9.3.5.3 India Telco Digital Advertising Market
9.3.5.3.1 India Telco Digital Advertising Market by Advertising Format
9.3.5.3.2 India Telco Digital Advertising Market by Platform
9.3.5.4 Japan Telco Digital Advertising Market
9.3.5.4.1 Japan Telco Digital Advertising Market by Advertising Format
9.3.5.4.2 Japan Telco Digital Advertising Market by Platform
9.3.5.5 South Korea Telco Digital Advertising Market
9.3.5.5.1 South Korea Telco Digital Advertising Market by Advertising Format
9.3.5.5.2 South Korea Telco Digital Advertising Market by Platform
9.3.5.6 Rest of Asia-Pacific Telco Digital Advertising Market
9.3.5.6.1 Rest of Asia-Pacific Telco Digital Advertising Market by Advertising Format
9.3.5.6.2 Rest of Asia-Pacific Telco Digital Advertising Market by Platform
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Telco Digital Advertising Market Overview
9.4.2 Middle East and Africa Telco Digital Advertising Market Forecasts and Analysis
9.4.3 Middle East and Africa Telco Digital Advertising Market Forecasts and Analysis - By Advertising Format
9.4.4 Middle East and Africa Telco Digital Advertising Market Forecasts and Analysis - By Platform
9.4.5 Middle East and Africa Telco Digital Advertising Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Telco Digital Advertising Market
9.4.5.1.1 South Africa Telco Digital Advertising Market by Advertising Format
9.4.5.1.2 South Africa Telco Digital Advertising Market by Platform
9.4.5.2 Saudi Arabia Telco Digital Advertising Market
9.4.5.2.1 Saudi Arabia Telco Digital Advertising Market by Advertising Format
9.4.5.2.2 Saudi Arabia Telco Digital Advertising Market by Platform
9.4.5.3 U.A.E Telco Digital Advertising Market
9.4.5.3.1 U.A.E Telco Digital Advertising Market by Advertising Format
9.4.5.3.2 U.A.E Telco Digital Advertising Market by Platform
9.4.5.4 Rest of Middle East and Africa Telco Digital Advertising Market
9.4.5.4.1 Rest of Middle East and Africa Telco Digital Advertising Market by Advertising Format
9.4.5.4.2 Rest of Middle East and Africa Telco Digital Advertising Market by Platform
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Telco Digital Advertising Market Overview
9.5.2 South and Central America Telco Digital Advertising Market Forecasts and Analysis
9.5.3 South and Central America Telco Digital Advertising Market Forecasts and Analysis - By Advertising Format
9.5.4 South and Central America Telco Digital Advertising Market Forecasts and Analysis - By Platform
9.5.5 South and Central America Telco Digital Advertising Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Telco Digital Advertising Market
9.5.5.1.1 Brazil Telco Digital Advertising Market by Advertising Format
9.5.5.1.2 Brazil Telco Digital Advertising Market by Platform
9.5.5.2 Argentina Telco Digital Advertising Market
9.5.5.2.1 Argentina Telco Digital Advertising Market by Advertising Format
9.5.5.2.2 Argentina Telco Digital Advertising Market by Platform
9.5.5.3 Rest of South and Central America Telco Digital Advertising Market
9.5.5.3.1 Rest of South and Central America Telco Digital Advertising Market by Advertising Format
9.5.5.3.2 Rest of South and Central America Telco Digital Advertising Market by Platform

10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

11. TELCO DIGITAL ADVERTISING MARKET, KEY COMPANY PROFILES
11.1. AT AND T
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. OOREDOO GROUP (INDOSAT)
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. SFR
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. SINGTEL
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. TELEFóNICA, S.A.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. VERIZON
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments

12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies

1. AT and T
2. OOREDOO GROUP (Indosat)
3. SFR
4. Singtel
5. Telefónica, S.A.
6. Verizon
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