The Service Analytics Market is expected to register a CAGR of 15% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented based on Business Application (Customer Service Analytics, Field Service Analytics, IT Service Analytics); Component (Solution, Services); Deployment Type (On-Premises, Cloud); Organization (Large Enterprises, Small and Medium-Sized Enterprises); Industry (Banking Financial services and insurance, Retail and Ecommerce, Healthcare, Government and Defense, Telecommunications, Manufacturing, Energy and Utilities, Energy and Utilities, Others). The global analysis is further broken down at the regional level and major countries. The global analysis is broken down at the regional level and major countries. The market evaluation is presented in US$ for the above segmental analysis.
Purpose of the ReportThe report Service Analytics Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Service Analytics Market Segmentation
Business Application- Customer Service Analytics
- Field Service Analytics
- IT Service Analytics
- Solution
- Services
- Cloud
- On Premise
- Large Enterprises
- Small and Medium-Sized Enterprises
Strategic Insights
Service Analytics Market Growth Drivers- Digital Transformation: The increasing adoption of digital technologies across industries is driving the demand for service analytics. Businesses need to understand customer behavior, optimize service delivery, and improve operational efficiency in a digital-first world.
- Customer Experience (CX) Focus: Companies are prioritizing customer experience as a key differentiator. Service analytics provides valuable insights into customer interactions, allowing businesses to identify pain points, improve customer satisfaction, and build stronger relationships.
- Data Explosion: The exponential growth of data from various sources, including customer interactions, social media, and IoT devices, provides a wealth of information that can be analyzed to gain valuable insights into service performance.
- Artificial Intelligence (AI) and Machine Learning (ML): AI and ML will play a crucial role in service analytics, enabling predictive analytics, automated insights, and personalized customer experiences.
- Real-time Analytics: Real-time analytics will become increasingly important for businesses to gain immediate insights into customer behavior and service performance, allowing for faster decision-making and proactive issue resolution.
- Integration with other Technologies: Service analytics platforms will integrate seamlessly with other technologies such as CRM, IoT, and blockchain, providing a holistic view of customer interactions and business operations.
- Predictive Maintenance: Service analytics can be used to predict equipment failures and schedule maintenance proactively, reducing downtime and improving operational efficiency.
- Fraud Detection: Analyzing customer interactions and transaction data can help identify and prevent fraudulent activities, protecting businesses from financial losses.
- Personalized Service: Service analytics can be used to personalize customer interactions, providing tailored support and improving overall customer satisfaction.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Service Analytics Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Service Analytics Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
The lading players are: Ciena Corporation, Field Squared, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, salesforce.com Inc., SAP, SAS Institute Inc., ServiceNow, Inc., TABLEAU SOFTWARE, LLC.
The future trends of the Service Analytics Market are: Artificial Intelligence (AI) and Machine Learning (ML), Real-time Analytics and Integration with other Technologies
Service Analytics Market is expected to grow at a CAGR of 15% between 2023-2031
The driving factors impacting the Service Analytics Market are: Digital Transformation, Customer Experience (CX) Focus and Data Explosion
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Service Analytics Market - By Business Application
1.3.2 Service Analytics Market - By Component
1.3.3 Service Analytics Market - By Deployment Type
1.3.4 Service Analytics Market - By Organization
1.3.5 Service Analytics Market - By Industry
1.3.6 Service Analytics Market - By Region
1.3.6.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. SERVICE ANALYTICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. SERVICE ANALYTICS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. SERVICE ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
6.1. SERVICE ANALYTICS - GLOBAL MARKET OVERVIEW
6.2. SERVICE ANALYTICS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. SERVICE ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 – BUSINESS APPLICATION
7.1. OVERVIEW
7.2. BUSINESS APPLICATION MARKET FORECASTS AND ANALYSIS
7.3. CUSTOMER SERVICE ANALYTICS
7.3.1. Overview
7.3.2. Customer Service Analytics Market Forecast and Analysis
7.4. FIELD SERVICE ANALYTICS
7.4.1. Overview
7.4.2. Field Service Analytics Market Forecast and Analysis
7.5. IT SERVICE ANALYTICS
7.5.1. Overview
7.5.2. IT Service Analytics Market Forecast and Analysis
8. SERVICE ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 – COMPONENT
8.1. OVERVIEW
8.2. COMPONENT MARKET FORECASTS AND ANALYSIS
8.3. SOLUTION
8.3.1. Overview
8.3.2. Solution Market Forecast and Analysis
8.4. SERVICES
8.4.1. Overview
8.4.2. Services Market Forecast and Analysis
9. SERVICE ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 – DEPLOYMENT TYPE
9.1. OVERVIEW
9.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
9.3. ON-PREMISES
9.3.1. Overview
9.3.2. On-Premises Market Forecast and Analysis
9.4. CLOUD
9.4.1. Overview
9.4.2. Cloud Market Forecast and Analysis
10. SERVICE ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 – ORGANIZATION
10.1. OVERVIEW
10.2. ORGANIZATION MARKET FORECASTS AND ANALYSIS
10.3. LARGE ENTERPRISES
10.3.1. Overview
10.3.2. Large Enterprises Market Forecast and Analysis
10.4. SMALL AND MEDIUM-SIZED ENTERPRISES
10.4.1. Overview
10.4.2. Small and Medium-Sized Enterprises Market Forecast and Analysis
11. SERVICE ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 – INDUSTRY
11.1. OVERVIEW
11.2. INDUSTRY MARKET FORECASTS AND ANALYSIS
11.3. BANKING FINANCIAL SERVICES AND INSURANCE
11.3.1. Overview
11.3.2. Banking Financial services and insurance Market Forecast and Analysis
11.4. RETAIL AND ECOMMERCE
11.4.1. Overview
11.4.2. Retail and Ecommerce Market Forecast and Analysis
11.5. HEALTHCARE
11.5.1. Overview
11.5.2. Healthcare Market Forecast and Analysis
11.6. GOVERNMENT AND DEFENSE
11.6.1. Overview
11.6.2. Government and Defense Market Forecast and Analysis
11.7. TELECOMMUNICATIONS
11.7.1. Overview
11.7.2. Telecommunications Market Forecast and Analysis
11.8. MANUFACTURING
11.8.1. Overview
11.8.2. Manufacturing Market Forecast and Analysis
11.9. ENERGY AND UTILITIES
11.9.1. Overview
11.9.2. Energy and Utilities Market Forecast and Analysis
11.10. ENERGY AND UTILITIES
11.10.1. Overview
11.10.2. Energy and Utilities Market Forecast and Analysis
11.11. OTHERS
11.11.1. Overview
11.11.2. Others Market Forecast and Analysis
12. SERVICE ANALYTICS MARKET REVENUE AND FORECASTS TO 2028 – GEOGRAPHICAL ANALYSIS
12.1. NORTH AMERICA
12.1.1 North America Service Analytics Market Overview
12.1.2 North America Service Analytics Market Forecasts and Analysis
12.1.3 North America Service Analytics Market Forecasts and Analysis - By Business Application
12.1.4 North America Service Analytics Market Forecasts and Analysis - By Component
12.1.5 North America Service Analytics Market Forecasts and Analysis - By Deployment Type
12.1.6 North America Service Analytics Market Forecasts and Analysis - By Organization
12.1.7 North America Service Analytics Market Forecasts and Analysis - By Industry
12.1.8 North America Service Analytics Market Forecasts and Analysis - By Countries
12.1.8.1 United States Service Analytics Market
12.1.8.1.1 United States Service Analytics Market by Business Application
12.1.8.1.2 United States Service Analytics Market by Component
12.1.8.1.3 United States Service Analytics Market by Deployment Type
12.1.8.1.4 United States Service Analytics Market by Organization
12.1.8.1.5 United States Service Analytics Market by Industry
12.1.8.2 Canada Service Analytics Market
12.1.8.2.1 Canada Service Analytics Market by Business Application
12.1.8.2.2 Canada Service Analytics Market by Component
12.1.8.2.3 Canada Service Analytics Market by Deployment Type
12.1.8.2.4 Canada Service Analytics Market by Organization
12.1.8.2.5 Canada Service Analytics Market by Industry
12.1.8.3 Mexico Service Analytics Market
12.1.8.3.1 Mexico Service Analytics Market by Business Application
12.1.8.3.2 Mexico Service Analytics Market by Component
12.1.8.3.3 Mexico Service Analytics Market by Deployment Type
12.1.8.3.4 Mexico Service Analytics Market by Organization
12.1.8.3.5 Mexico Service Analytics Market by Industry
12.2. EUROPE
12.2.1 Europe Service Analytics Market Overview
12.2.2 Europe Service Analytics Market Forecasts and Analysis
12.2.3 Europe Service Analytics Market Forecasts and Analysis - By Business Application
12.2.4 Europe Service Analytics Market Forecasts and Analysis - By Component
12.2.5 Europe Service Analytics Market Forecasts and Analysis - By Deployment Type
12.2.6 Europe Service Analytics Market Forecasts and Analysis - By Organization
12.2.7 Europe Service Analytics Market Forecasts and Analysis - By Industry
12.2.8 Europe Service Analytics Market Forecasts and Analysis - By Countries
12.2.8.1 Germany Service Analytics Market
12.2.8.1.1 Germany Service Analytics Market by Business Application
12.2.8.1.2 Germany Service Analytics Market by Component
12.2.8.1.3 Germany Service Analytics Market by Deployment Type
12.2.8.1.4 Germany Service Analytics Market by Organization
12.2.8.1.5 Germany Service Analytics Market by Industry
12.2.8.2 France Service Analytics Market
12.2.8.2.1 France Service Analytics Market by Business Application
12.2.8.2.2 France Service Analytics Market by Component
12.2.8.2.3 France Service Analytics Market by Deployment Type
12.2.8.2.4 France Service Analytics Market by Organization
12.2.8.2.5 France Service Analytics Market by Industry
12.2.8.3 Italy Service Analytics Market
12.2.8.3.1 Italy Service Analytics Market by Business Application
12.2.8.3.2 Italy Service Analytics Market by Component
12.2.8.3.3 Italy Service Analytics Market by Deployment Type
12.2.8.3.4 Italy Service Analytics Market by Organization
12.2.8.3.5 Italy Service Analytics Market by Industry
12.2.8.4 United Kingdom Service Analytics Market
12.2.8.4.1 United Kingdom Service Analytics Market by Business Application
12.2.8.4.2 United Kingdom Service Analytics Market by Component
12.2.8.4.3 United Kingdom Service Analytics Market by Deployment Type
12.2.8.4.4 United Kingdom Service Analytics Market by Organization
12.2.8.4.5 United Kingdom Service Analytics Market by Industry
12.2.8.5 Russia Service Analytics Market
12.2.8.5.1 Russia Service Analytics Market by Business Application
12.2.8.5.2 Russia Service Analytics Market by Component
12.2.8.5.3 Russia Service Analytics Market by Deployment Type
12.2.8.5.4 Russia Service Analytics Market by Organization
12.2.8.5.5 Russia Service Analytics Market by Industry
12.3. ASIA-PACIFIC
12.3.1 Asia-Pacific Service Analytics Market Overview
12.3.2 Asia-Pacific Service Analytics Market Forecasts and Analysis
12.3.3 Asia-Pacific Service Analytics Market Forecasts and Analysis - By Business Application
12.3.4 Asia-Pacific Service Analytics Market Forecasts and Analysis - By Component
12.3.5 Asia-Pacific Service Analytics Market Forecasts and Analysis - By Deployment Type
12.3.6 Asia-Pacific Service Analytics Market Forecasts and Analysis - By Organization
12.3.7 Asia-Pacific Service Analytics Market Forecasts and Analysis - By Industry
12.3.8 Asia-Pacific Service Analytics Market Forecasts and Analysis - By Countries
12.3.8.1 Australia Service Analytics Market
12.3.8.1.1 Australia Service Analytics Market by Business Application
12.3.8.1.2 Australia Service Analytics Market by Component
12.3.8.1.3 Australia Service Analytics Market by Deployment Type
12.3.8.1.4 Australia Service Analytics Market by Organization
12.3.8.1.5 Australia Service Analytics Market by Industry
12.3.8.2 China Service Analytics Market
12.3.8.2.1 China Service Analytics Market by Business Application
12.3.8.2.2 China Service Analytics Market by Component
12.3.8.2.3 China Service Analytics Market by Deployment Type
12.3.8.2.4 China Service Analytics Market by Organization
12.3.8.2.5 China Service Analytics Market by Industry
12.3.8.3 India Service Analytics Market
12.3.8.3.1 India Service Analytics Market by Business Application
12.3.8.3.2 India Service Analytics Market by Component
12.3.8.3.3 India Service Analytics Market by Deployment Type
12.3.8.3.4 India Service Analytics Market by Organization
12.3.8.3.5 India Service Analytics Market by Industry
12.3.8.4 Japan Service Analytics Market
12.3.8.4.1 Japan Service Analytics Market by Business Application
12.3.8.4.2 Japan Service Analytics Market by Component
12.3.8.4.3 Japan Service Analytics Market by Deployment Type
12.3.8.4.4 Japan Service Analytics Market by Organization
12.3.8.4.5 Japan Service Analytics Market by Industry
12.3.8.5 South Korea Service Analytics Market
12.3.8.5.1 South Korea Service Analytics Market by Business Application
12.3.8.5.2 South Korea Service Analytics Market by Component
12.3.8.5.3 South Korea Service Analytics Market by Deployment Type
12.3.8.5.4 South Korea Service Analytics Market by Organization
12.3.8.5.5 South Korea Service Analytics Market by Industry
12.3.8.6 Rest of Asia-Pacific Service Analytics Market
12.3.8.6.1 Rest of Asia-Pacific Service Analytics Market by Business Application
12.3.8.6.2 Rest of Asia-Pacific Service Analytics Market by Component
12.3.8.6.3 Rest of Asia-Pacific Service Analytics Market by Deployment Type
12.3.8.6.4 Rest of Asia-Pacific Service Analytics Market by Organization
12.3.8.6.5 Rest of Asia-Pacific Service Analytics Market by Industry
12.4. MIDDLE EAST AND AFRICA
12.4.1 Middle East and Africa Service Analytics Market Overview
12.4.2 Middle East and Africa Service Analytics Market Forecasts and Analysis
12.4.3 Middle East and Africa Service Analytics Market Forecasts and Analysis - By Business Application
12.4.4 Middle East and Africa Service Analytics Market Forecasts and Analysis - By Component
12.4.5 Middle East and Africa Service Analytics Market Forecasts and Analysis - By Deployment Type
12.4.6 Middle East and Africa Service Analytics Market Forecasts and Analysis - By Organization
12.4.7 Middle East and Africa Service Analytics Market Forecasts and Analysis - By Industry
12.4.8 Middle East and Africa Service Analytics Market Forecasts and Analysis - By Countries
12.4.8.1 South Africa Service Analytics Market
12.4.8.1.1 South Africa Service Analytics Market by Business Application
12.4.8.1.2 South Africa Service Analytics Market by Component
12.4.8.1.3 South Africa Service Analytics Market by Deployment Type
12.4.8.1.4 South Africa Service Analytics Market by Organization
12.4.8.1.5 South Africa Service Analytics Market by Industry
12.4.8.2 Saudi Arabia Service Analytics Market
12.4.8.2.1 Saudi Arabia Service Analytics Market by Business Application
12.4.8.2.2 Saudi Arabia Service Analytics Market by Component
12.4.8.2.3 Saudi Arabia Service Analytics Market by Deployment Type
12.4.8.2.4 Saudi Arabia Service Analytics Market by Organization
12.4.8.2.5 Saudi Arabia Service Analytics Market by Industry
12.4.8.3 U.A.E Service Analytics Market
12.4.8.3.1 U.A.E Service Analytics Market by Business Application
12.4.8.3.2 U.A.E Service Analytics Market by Component
12.4.8.3.3 U.A.E Service Analytics Market by Deployment Type
12.4.8.3.4 U.A.E Service Analytics Market by Organization
12.4.8.3.5 U.A.E Service Analytics Market by Industry
12.4.8.4 Rest of Middle East and Africa Service Analytics Market
12.4.8.4.1 Rest of Middle East and Africa Service Analytics Market by Business Application
12.4.8.4.2 Rest of Middle East and Africa Service Analytics Market by Component
12.4.8.4.3 Rest of Middle East and Africa Service Analytics Market by Deployment Type
12.4.8.4.4 Rest of Middle East and Africa Service Analytics Market by Organization
12.4.8.4.5 Rest of Middle East and Africa Service Analytics Market by Industry
12.5. SOUTH AND CENTRAL AMERICA
12.5.1 South and Central America Service Analytics Market Overview
12.5.2 South and Central America Service Analytics Market Forecasts and Analysis
12.5.3 South and Central America Service Analytics Market Forecasts and Analysis - By Business Application
12.5.4 South and Central America Service Analytics Market Forecasts and Analysis - By Component
12.5.5 South and Central America Service Analytics Market Forecasts and Analysis - By Deployment Type
12.5.6 South and Central America Service Analytics Market Forecasts and Analysis - By Organization
12.5.7 South and Central America Service Analytics Market Forecasts and Analysis - By Industry
12.5.8 South and Central America Service Analytics Market Forecasts and Analysis - By Countries
12.5.8.1 Brazil Service Analytics Market
12.5.8.1.1 Brazil Service Analytics Market by Business Application
12.5.8.1.2 Brazil Service Analytics Market by Component
12.5.8.1.3 Brazil Service Analytics Market by Deployment Type
12.5.8.1.4 Brazil Service Analytics Market by Organization
12.5.8.1.5 Brazil Service Analytics Market by Industry
12.5.8.2 Argentina Service Analytics Market
12.5.8.2.1 Argentina Service Analytics Market by Business Application
12.5.8.2.2 Argentina Service Analytics Market by Component
12.5.8.2.3 Argentina Service Analytics Market by Deployment Type
12.5.8.2.4 Argentina Service Analytics Market by Organization
12.5.8.2.5 Argentina Service Analytics Market by Industry
12.5.8.3 Rest of South and Central America Service Analytics Market
12.5.8.3.1 Rest of South and Central America Service Analytics Market by Business Application
12.5.8.3.2 Rest of South and Central America Service Analytics Market by Component
12.5.8.3.3 Rest of South and Central America Service Analytics Market by Deployment Type
12.5.8.3.4 Rest of South and Central America Service Analytics Market by Organization
12.5.8.3.5 Rest of South and Central America Service Analytics Market by Industry
13. IMPACT OF COVID-19 PANDEMIC ON GLOBAL SERVICE ANALYTICS MARKET
13.1 North America
13.2 Europe
13.3 Asia-Pacific
13.4 Middle East and Africa
13.5 South and Central America
14. INDUSTRY LANDSCAPE
14.1. MERGERS AND ACQUISITIONS
14.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
14.3. NEW PRODUCT LAUNCHES
14.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
15. SERVICE ANALYTICS MARKET, KEY COMPANY PROFILES
15.1. CIENA CORPORATION
15.1.1. Key Facts
15.1.2. Business Description
15.1.3. Products and Services
15.1.4. Financial Overview
15.1.5. SWOT Analysis
15.1.6. Key Developments
15.2. FIELD SQUARED
15.2.1. Key Facts
15.2.2. Business Description
15.2.3. Products and Services
15.2.4. Financial Overview
15.2.5. SWOT Analysis
15.2.6. Key Developments
15.3. MICROSOFT CORPORATION
15.3.1. Key Facts
15.3.2. Business Description
15.3.3. Products and Services
15.3.4. Financial Overview
15.3.5. SWOT Analysis
15.3.6. Key Developments
15.4. MICROSTRATEGY INCORPORATED
15.4.1. Key Facts
15.4.2. Business Description
15.4.3. Products and Services
15.4.4. Financial Overview
15.4.5. SWOT Analysis
15.4.6. Key Developments
15.5. ORACLE CORPORATION
15.5.1. Key Facts
15.5.2. Business Description
15.5.3. Products and Services
15.5.4. Financial Overview
15.5.5. SWOT Analysis
15.5.6. Key Developments
15.6. SALESFORCE.COM INC.
15.6.1. Key Facts
15.6.2. Business Description
15.6.3. Products and Services
15.6.4. Financial Overview
15.6.5. SWOT Analysis
15.6.6. Key Developments
15.7. SAP
15.7.1. Key Facts
15.7.2. Business Description
15.7.3. Products and Services
15.7.4. Financial Overview
15.7.5. SWOT Analysis
15.7.6. Key Developments
15.8. SAS INSTITUTE INC.
15.8.1. Key Facts
15.8.2. Business Description
15.8.3. Products and Services
15.8.4. Financial Overview
15.8.5. SWOT Analysis
15.8.6. Key Developments
15.9. SERVICENOW, INC.
15.9.1. Key Facts
15.9.2. Business Description
15.9.3. Products and Services
15.9.4. Financial Overview
15.9.5. SWOT Analysis
15.9.6. Key Developments
15.10. TABLEAU SOFTWARE, LLC.
15.10.1. Key Facts
15.10.2. Business Description
15.10.3. Products and Services
15.10.4. Financial Overview
15.10.5. SWOT Analysis
15.10.6. Key Developments
16. APPENDIX
16.1. ABOUT THE INSIGHT PARTNERS
16.2. GLOSSARY OF TERMS
The List of Companies
- Ciena Corporation
- Field Squared
- Microsoft Corporation
- MicroStrategy Incorporated
- Oracle Corporation
- salesforce.com Inc.
- SAP
- SAS Institute Inc.
- ServiceNow, Inc.
- TABLEAU SOFTWARE, LLC.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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