Service Analytics Market Key Players Analysis, and Growth Forecast by 2031

Historic Data: 2021-2023   |   Base Year: 2024   |   Forecast Period: 2025-2031

Coverage: Service Analytics Market covers analysis By Business Application (Customer Service Analytics, Field Service Analytics, IT Service Analytics); Component (Solution, Services); Deployment Type (On-Premises, Cloud); Organization (Large Enterprises, Small and Medium-Sized Enterprises); Industry (Banking Financial services and insurance, Retail and Ecommerce, Healthcare, Government and Defense, Telecommunications, Manufacturing, Energy and Utilities, Energy and Utilities, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Date : Aug 2025
  • Report Code : TIPRE00004289
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 150

The Service Analytics Market is expected to register a CAGR of 15% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.

The report is segmented based on Business Application (Customer Service Analytics, Field Service Analytics, IT Service Analytics); Component (Solution, Services); Deployment Type (On-Premises, Cloud); Organization (Large Enterprises, Small and Medium-Sized Enterprises); Industry (Banking Financial services and insurance, Retail and Ecommerce, Healthcare, Government and Defense, Telecommunications, Manufacturing, Energy and Utilities, Energy and Utilities, Others). The global analysis is further broken down at the regional level and major countries. The global analysis is broken down at the regional level and major countries. The market evaluation is presented in US$ for the above segmental analysis.

Purpose of the Report

The report Service Analytics Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:

  • Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
  • Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
  • Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.

Service Analytics Market Segmentation

Business Application

  • Customer Service Analytics
  • Field Service Analytics
  • IT Service Analytics

Component

  • Solution
  • Services

Deployment

  • Cloud
  • On Premise

Organization

  • Large Enterprises
  • Small and Medium-Sized Enterprises

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Service Analytics Market: Strategic Insights

service-analytics-market
  • Get Top Key Market Trends of this report.
    This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Service Analytics Market Growth Drivers

  • Digital Transformation: The increasing adoption of digital technologies across industries is driving the demand for service analytics. Businesses need to understand customer behavior, optimize service delivery, and improve operational efficiency in a digital-first world.
  • Customer Experience (CX) Focus: Companies are prioritizing customer experience as a key differentiator. Service analytics provides valuable insights into customer interactions, allowing businesses to identify pain points, improve customer satisfaction, and build stronger relationships.
  • Data Explosion: The exponential growth of data from various sources, including customer interactions, social media, and IoT devices, provides a wealth of information that can be analyzed to gain valuable insights into service performance.

Service Analytics Market Future Trends

  • Artificial Intelligence (AI) and Machine Learning (ML): AI and ML will play a crucial role in service analytics, enabling predictive analytics, automated insights, and personalized customer experiences.
  • Real-time Analytics: Real-time analytics will become increasingly important for businesses to gain immediate insights into customer behavior and service performance, allowing for faster decision-making and proactive issue resolution.
  • Integration with other Technologies: Service analytics platforms will integrate seamlessly with other technologies such as CRM, IoT, and blockchain, providing a holistic view of customer interactions and business operations.

Service Analytics Market Opportunities

  • Predictive Maintenance: Service analytics can be used to predict equipment failures and schedule maintenance proactively, reducing downtime and improving operational efficiency.
  • Fraud Detection: Analyzing customer interactions and transaction data can help identify and prevent fraudulent activities, protecting businesses from financial losses.
  • Personalized Service: Service analytics can be used to personalize customer interactions, providing tailored support and improving overall customer satisfaction.

Service Analytics Market Regional Insights

The regional trends and factors influencing the Service Analytics Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Service Analytics Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

service-analytics-market-global-geography
  • Get the Regional Specific Data for Service Analytics Market

Service Analytics Market Report Scope

Report Attribute Details
Market size in 2024 US$ XX million
Market Size by 2031 US$ XX Million
Global CAGR (2025 - 2031) 15%
Historical Data 2021-2023
Forecast period 2025-2031
Segments Covered By Business Application
  • Customer Service Analytics
  • Field Service Analytics
  • IT Service Analytics
By Component
  • Solution
  • Services
By Deployment
  • Cloud
  • On Premise
By Organization
  • Large Enterprises
  • Small and Medium-Sized Enterprises
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Ciena Corporation
  • Field Squared
  • Microsoft Corporation
  • MicroStrategy Incorporated
  • Oracle Corporation
  • salesforce.com Inc.
  • SAP
  • SAS Institute Inc.
  • ServiceNow, Inc.

  • Service Analytics Market Players Density: Understanding Its Impact on Business Dynamics

    The Service Analytics Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

    Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

    Major Companies operating in the Service Analytics Market are:

    1. Ciena Corporation
    2. Field Squared
    3. Microsoft Corporation
    4. MicroStrategy Incorporated
    5. Oracle Corporation

    Disclaimer: The companies listed above are not ranked in any particular order.


    service-analytics-market-cagr

    • Get the Service Analytics Market top key players overview

    Key Selling Points

    • Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Service Analytics Market, providing a holistic landscape.
    • Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
    • Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
    • Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.

    The research report on the Service Analytics Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.


    Frequently Asked Questions

    What are the options available for the customization of this report? 

    Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.

    What are the deliverable formats of the Service Analytics Market report?

    The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.

    Which are the leading players operating in the Service Analytics Market?

    The lading players are: Ciena Corporation, Field Squared, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, salesforce.com Inc., SAP, SAS Institute Inc., ServiceNow, Inc., TABLEAU SOFTWARE, LLC.

    What are the future trends of the Service Analytics Market?

    The future trends of the Service Analytics Market are: Artificial Intelligence (AI) and Machine Learning (ML), Real-time Analytics and Integration with other Technologies

    What is the expected CAGR of the Service Analytics Market?

    Service Analytics Market is expected to grow at a CAGR of 15% between 2023-2031

    What are the driving factors impacting the Service Analytics Market?

    The driving factors impacting the Service Analytics Market are: Digital Transformation, Customer Experience (CX) Focus and Data Explosion

    Ankita Mittal
    Ankita Mittal
    Manager,
    Market Research & Consulting

    Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

    Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset

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    Our Clients

    The List of Companies

    1. Ciena Corporation
    2. Field Squared
    3. Microsoft Corporation
    4. MicroStrategy Incorporated
    5. Oracle Corporation
    6. salesforce.com Inc.
    7. SAP
    8. SAS Institute Inc.
    9. ServiceNow, Inc.
    10. TABLEAU SOFTWARE, LLC.
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