Social Media Analytics Market Share Report, Research Analysis & Forecast 2028

Social Media Analytics Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Component [Solutions and Services (Professional Services and Managed Services)], Application (Customer Experience Management, Competitive Intelligence, Sales & Marketing Management, and Others), Deployment (Cloud and On-Premise), Organization Size (Large Enterprises and SMEs), and Vertical (BFSI, IT & Telecommunication, Media & Entertainment, Retail & e-Commerce, and Others)

Publication Month : Aug 2022

  • Report Code : TIPTE100000194
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 238
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[Research Report] The social media analytics market is projected to reach US$ 26,295.33 million by 2028 from US$ 7,007.84 million in 2021. it is expected to grow at a CAGR of 21.5% during 2022–2028.

Analyst Perspective:

The social media analytics market is a rapidly growing industry that provides businesses with tools to analyze data generated on social media platforms. Social media has become an integral part of people's lives, resulting in a significant increase in the amount of data generated on social media platforms. Social media analytics tools enable businesses to make sense of this data, providing insights into customer behavior, preferences, opinions, and trends. Social media analytics tools can help businesses to identify customer sentiment, monitor brand reputation, and track the success of marketing campaigns. Furthermore, social media analytics gives businesses insights into consumer behavior and preferences. By analyzing engagement patterns, content interactions, and click-through rates, businesses can understand which types of content perform well and resonate with their audience. This information allows businesses to optimize their content strategy and create more engaging and relevant social media posts, increasing brand engagement and customer loyalty. Social media analytics empowers businesses to gain deep insights into their target audience, consumer sentiment, influencers, content performance, and campaign effectiveness. These insights drive strategic decision-making, improve customer engagement, and enhance overall business performance in the dynamic and competitive landscape of social media marketing.

Market Overview:

The social media analytics market analyzes several applications, including customer segmentation & targeting, comparative benchmarking, multichannel campaign management, customer behavior analysis, and others. Customer behavioral analysis and marketing management to develop marketing strategies and brand planning, there is an increasing need for customer segmentation and targeting between large enterprises and SMEs. To make well-informed business decisions, social media analytics (SMA) is a technology that aids in monitoring, gathering, and analyzing data from social networking sites. It assists businesses in identifying high-value features for goods and services, identifying the most recent trends, enhancing customer engagement, and mapping third-party partners and channels. As a result, it is used globally for various purposes, including figuring out how well social media campaigns are performing, producing tailored reports, monitoring key social media data, and instantly analyzing the brand image and customer demographics.

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Social Media Analytics Market: Strategic Insights

social-media-analytics-market
Market Size Value inUS$ 7,007.84 Million in 2021
Market Size Value byUS$ 26,295.33 Million by 2028
Growth rateCAGR of 21.5% from 2022 to 2028
Forecast Period2022-2028
Base Year2021
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Market Driver:

Growing Number of Tablets and Mobile Phones with Internet Access to Drive Growth of Social Media Analytics Market

As social media becomes more integrated into people's daily lives, the amount of data generated on social media platforms has increased exponentially. Social media analytics tools can help businesses make sense of and leverage this data to make informed decisions. By examining social media data, businesses can gain insights into customer behavior, preferences, opinions, and trends. This can help them to develop effective marketing strategies, improve customer engagement, and enhance their brand reputation. With the increasing use of mobile devices, social media analytics tools must be optimized for mobile platforms. This presents an opportunity for vendors to develop mobile-friendly analytics tools that are easy to use and provide real-time insights.

Mobile-friendly analytics tools can help businesses access data from anywhere, making staying up-to-date on social media trends and customer behavior easier. Furthermore, the growing number of mobile devices with internet access has increased social media data generated in emerging markets. This allows vendors to expand their business and offer social media analytics services in new regions. Analyzing social media data from emerging markets allows businesses to gain insights into new customer segments, cultural differences, and local trends. This can help them to develop effective marketing strategies and expand their customer base.

Segmental Analysis:

Based on deployment, the social media analytics market is segmented into cloud and on-premise. The cloud segment held the largest share of the market in 2020 and is anticipated to register the highest CAGR in the market during the forecast period. Cloud-based social media analytics solutions have significantly impacted the market's growth. Cloud-based solutions offer scalability, flexibility, and cost-effectiveness, making it easier for businesses to scale their social media analytics capabilities as their needs grow without investing in additional infrastructure. Cloud-based solutions are also more flexible than on-premise solutions, as they can be easily customized to meet the specific needs of each business. Finally, cloud-based solutions are more cost-effective than on-premise solutions, as they eliminate the need for businesses to invest in expensive hardware or software.

Regional Analysis:

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The North America social media analytics market was valued at US$ 2,406.34 million in 2021 and is projected to reach US$ 9,100.81 million by 2028; it is expected to grow at a CAGR of 21.6% during the forecast period. North America dominates the social media analytics market due to several factors. Firstly, the region is home to many large enterprises that have invested heavily in social media analytics tools to gain a comprehension of customer behavior, market trends, and other key metrics. As a result of the growing number of subscribers to social media in this region, North America is expected to have an important market share over the forecast period. Social media is used by regional businesses to enhance consumers' experiences. Major organizations increasingly monitor user engagement and online activity to optimize the benefits derived from Social Media data. Secondly, the region has a highly developed IT infrastructure and a large pool of skilled professionals, which has helped to drive innovation and growth in the social media analytics market.

Thirdly, North America has a large consumer base active on social media platforms, which has created a strong demand for social media analytics tools to help businesses better comprehend and engage with their customers. There were 264 million monthly active Facebook users in the United States and Canada in 2022. Facebook is used by around 69% of US people, with 23.6% in the 25 to 34 age group. People in the United States use Facebook for an average of 16.1 hours a month. Finally, North America has a favorable regulatory environment that supports the growth of the social media analytics market and a strong culture of innovation and entrepreneurship. The region has helped to drive growth in the social media analytics market by fostering innovation, supporting the development of new technologies, and encouraging investment in the sector. North America has also been a key market for social media analytics vendors, who have leveraged the region's large consumer base and favorable regulatory environment to grow their businesses. Overall, North America's social media analytics market dominance can be attributed to a combination of factors, including a strong IT infrastructure, skilled labor force, large consumer base, and favorable regulatory environment. These factors have helped create a vibrant and growing social media analytics tools market, which is expected to expand in the coming years.

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Key Player Analysis:

The social media analytics market analysis consists of the players such as Cision Ltd.; Hootsuite Inc.; IBM Corporation; Meltwater NV; Oracle Corporation; Qualtrics International Inc.; Salesforce.com, Inc.; Sprout Social, Inc.; Talkwalker S.à.r.l.; and Zoho Corporation Pvt. Ltd. Among the players in the social media analytics market; Oracle Corporation and Salesforce.com, Inc. are the top two players owing to the diversified product portfolio offered.

Recent Developments:

 

Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies in the social media analytics market. A few recent key market developments are listed below:

  • In June 2022, Salesforce announced the partnership with Acxiom, Annalect, LiveRamp, Criteo, Nine Digital, Neustar, The Trade Desk, Yahoo, and WPP Resolve. It will enhance efficiency, better-personalized experiences, and delivery of customer-centric services.
  • In February 2022, Qualtrics introduced XM Discover, which makes use of Clarabridge technology to help businesses better understand their customers. Using artificial intelligence and machine learning, XM Discover enables businesses to consolidate input from structured and unstructured data sources such as chat, posts on social media, and review websites onto a single platform.
  • In October 2021, Qualtrics announced the acquisition of Clarabridge. Clarabridge worked for a data-oriented and customer-centric approach to decision-making and contributed to the Customer Experience Management (CEM) industry.
  • In 2021, Oracle, Big Red announced a UX update and new AI-powered capabilities to its analytics clouds service as part of its Pracle Live Virtual event series.
  • In 2021, Salesforce.com announced expansions and additions to both in Commerce Cloud and Marketing Cloud offerings. Moreover, it has decided to align WhatsApp with marketing cloud.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Component, Application, Deployment, Organization Size, and Vertical

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, UAE, UK, US

Frequently Asked Questions


Which country holds the major market share of the global social media analytics market?

The US held the largest market share in 2021, followed by China.

Which are the key players holding the major market share of the global social media analytics market?

The key players holding majority shares in the social media analytics market include Oracle Corporation, IBM Corporation, Qualtrics International Inc., Salesforce.com, Inc., and Zoho Corporation Pvt. Ltd.

What are the future trends of the global social media analytics market?

The proliferation of AI technologies is anticipated to play a significant role in the Future conducting social media analytics in the coming years. AI can make specific recommendations on what actions need to be taken to maintain the health of the company assets.

Which countries are registering a high growth rate during the forecast period?

The country anticipated to grow with the highest CAGR are US, Germany, India, UAE, and Brazil.

What will be the global market size for the social media analytics market by 2028?

The social media analytics market is expected to reach US$ 26,295.33 Mn by 2028.

What is the incremental growth of the global social media analytics market during the forecast period?

The incremental growth expected to be recorded for the social media analytics market during the forecast period is US$ 19,287.49 million.

Which is the fastest growing regional market?

APAC is anticipated to grow with the highest CAGR over the forecast period.

What are the driving factors impacting the global social media analytics market?

The growing number of mobile phones and tablets with access to the internet, coupled with ever-growing user volume on social media platforms, is boosting the growth of the social media analytics market over the forecast period

Which is the leading application segment in the global social media analytics market?

The competitive intelligence segment led the social media analytics market with a significant share in 2021 and is also expected to grow with a significant CAGR.

What is the estimated global market size for the global social media analytics market in 2021?

The global social media analytics market was estimated to be USD 7,007.84 Mn million in 2021 and is expected to grow at a CAGR of 21.5 % during the forecast period 2022 - 2028.

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 Social Media Analytics Market – By Component

1.3.2 Social Media Analytics Market – By Application

1.3.3 Social Media Analytics Market – By Deployment

1.3.4 Social Media Analytics Market – By Organization Size

1.3.5 Social Media Analytics Market – By End-Use Vertical

1.3.6 Social Media Analytics Market- By Region

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. Social Media Analytics Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 North America

4.2.2 Europe

4.2.3 APAC

4.2.4 MEA

4.2.5 SAM

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. Social Media Analytics Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Growing Importance of Social Media Platforms

5.1.2 Increasing Demand for Business Intelligence (BI)

5.2 Market Restraints

5.2.1 Data Privacy and Security Concerns

5.3 Market Opportunities

5.3.1 Rising Number of Social Media Users in Developing Nations

5.3.2 Increasing Usage of Social Media Analytics by Law Enforcement Agencies (LEA)

5.4 Future Trends

5.4.1 Increasing Integration of AI in Social Media Analytics

5.4.2 Growing Importance of Customer Experience Management

5.5 Impact Analysis of Drivers and Restraints

6. Social Media Analytics Market – Global Analysis

6.1 Global Social Media Analytics Market Overview

6.2 Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

6.3 Market Positioning – Five Key Players

7. Social Media Analytics Market Analysis – By Component

7.1 Overview

7.2 Social Media Analytics Market, By Component (2021 and 2028)

7.3 Solutions

7.3.1 Overview

7.3.2 Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4 Services

7.4.1 Overview

7.4.2 Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4.2.1 Professional Services

7.4.2.1.1 Overview

7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

7.4.2.2 Managed Services

7.4.2.2.1 Overview

7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

8. Social Media Analytics Market Analysis – By Application

8.1 Overview

8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028

8.3 Customer Experience Management

8.3.1 Overview

8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)

8.4 Competitive Intelligence

8.4.1 Overview

8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)

8.5 Sales and Marketing Management

8.5.1 Overview

8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)

8.7 Others

8.7.1 Overview

8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

9. Social Media Analytics Market Analysis – By Deployment

9.1 Overview

9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028

9.3 Cloud

9.3.1 Overview

9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)

9.4 On-Premise

9.4.1 Overview

9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)

10. Social Media Analytics Market Analysis – By Organization Size

10.1 Overview

10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028

10.3 Large Enterprises

10.3.1 Overview

10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)

10.4 SMEs

10.4.1 Overview

10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)

11. Social Media Analytics Market Analysis – By Vertical

11.1 Overview

11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028

11.3 BFSI

11.3.1 Overview

11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)

11.4 IT & Telecom

11.4.1 Overview

11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)

11.5 Media & Entertainment

11.5.1 Overview

11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)

11.6 Retail & e-Commerce

11.6.1 Overview

11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)

11.7 Others

11.7.1 Overview

11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

12. Social Media Analytics Market – Geographic Analysis

12.1 Overview

12.2 North America: Social Media Analytics Market

12.2.1 Overview

12.2.2 North America Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

12.2.3 North America Social Media Analytics Market Breakdown, By Component

12.2.3.1 North America Social Media Analytics Market Breakdown, By Services

12.2.4 North America Social Media Analytics Market Breakdown, By Application

12.2.5 North America Social Media Analytics Market Breakdown, By Deployment

12.2.6 North America Social Media Analytics Market Breakdown, By Organization Size

12.2.7 North America Social Media Analytics Market Breakdown, By Vertical

12.2.8 North America Social Media Analytics Market Breakdown, by Country

12.2.8.1 US Social Media Analytics Market, Revenue and Forecast to 2028

12.2.8.1.1 US Social Media Analytics Market Breakdown, By Component

12.2.8.1.1.1 US Social Media Analytics Market Breakdown, By Services

12.2.8.1.2 US Social Media Analytics Market Breakdown, By Application

12.2.8.1.3 US Social Media Analytics Market Breakdown, By Deployment

12.2.8.1.4 US Social Media Analytics Market Breakdown, By Organization Size

12.2.8.1.5 US Social Media Analytics Market Breakdown, By Vertical

12.2.8.2 Canada Social Media Analytics Market, Revenue and Forecast to 2028

12.2.8.2.1 Canada Social Media Analytics Market Breakdown, By Component

12.2.8.2.1.1 Canada Social Media Analytics Market Breakdown, By Services

12.2.8.2.2 Canada Social Media Analytics Market Breakdown, By Application

12.2.8.2.3 Canada Social Media Analytics Market Breakdown, By Deployment

12.2.8.2.4 Canada Social Media Analytics Market Breakdown, By Organization Size

12.2.8.2.5 Canada Social Media Analytics Market Breakdown, By Vertical

12.2.8.3 Mexico Social Media Analytics Market, Revenue and Forecast to 2028

12.2.8.3.1 Mexico Social Media Analytics Market Breakdown, By Component

12.2.8.3.1.1 Mexico Social Media Analytics Market Breakdown, By Services

12.2.8.3.2 Mexico Social Media Analytics Market Breakdown, By Application

12.2.8.3.3 Mexico Social Media Analytics Market Breakdown, By Deployment

12.2.8.3.4 Mexico Social Media Analytics Market Breakdown, By Organization Size

12.2.8.3.5 Mexico Social Media Analytics Market Breakdown, By Vertical

12.3 Europe: Social Media Analytics Market

12.3.1 Overview

12.3.2 Europe Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

12.3.3 Europe Social Media Analytics Market Breakdown, By Component

12.3.3.1 Europe Social Media Analytics Market Breakdown, By Services

12.3.4 Europe Social Media Analytics Market Breakdown, By Application

12.3.5 Europe Social Media Analytics Market Breakdown, By Deployment

12.3.6 Europe Social Media Analytics Market Breakdown, By Organization Size

12.3.7 Europe Social Media Analytics Market Breakdown, By Vertical

12.3.8 Europe Social Media Analytics Market Breakdown, by Country

12.3.8.1 Germany Social Media Analytics Market, Revenue and Forecast to 2028

12.3.8.1.1 Germany Social Media Analytics Market Breakdown, By Component

12.3.8.1.1.1 Germany Social Media Analytics Market Breakdown, By Services

12.3.8.1.2 Germany Social Media Analytics Market Breakdown, By Application

12.3.8.1.3 Germany Social Media Analytics Market Breakdown, By Deployment

12.3.8.1.4 Germany Social Media Analytics Market Breakdown, By Organization Size

12.3.8.1.5 Germany Social Media Analytics Market Breakdown, By Vertical

12.3.8.2 France Social Media Analytics Market, Revenue and Forecast to 2028

12.3.8.2.1 France Social Media Analytics Market Breakdown, By Component

12.3.8.2.1.1 France Social Media Analytics Market Breakdown, By Services

12.3.8.2.2 France Social Media Analytics Market Breakdown, By Application

12.3.8.2.3 France Social Media Analytics Market Breakdown, By Deployment

12.3.8.2.4 France Social Media Analytics Market Breakdown, By Organization Size

12.3.8.2.5 France Social Media Analytics Market Breakdown, By Vertical

12.3.8.3 Italy Social Media Analytics Market, Revenue and Forecast to 2028

12.3.8.3.1 Italy Social Media Analytics Market Breakdown, By Component

12.3.8.3.1.1 Italy Social Media Analytics Market Breakdown, By Services

12.3.8.3.2 Italy Social Media Analytics Market Breakdown, By Application

12.3.8.3.3 Italy Social Media Analytics Market Breakdown, By Deployment

12.3.8.3.4 Italy Social Media Analytics Market Breakdown, By Organization Size

12.3.8.3.5 Italy Social Media Analytics Market Breakdown, By Vertical

12.3.8.4 UK Social Media Analytics Market, Revenue and Forecast to 2028

12.3.8.4.1 UK Social Media Analytics Market Breakdown, By Component

12.3.8.4.1.1 UK Social Media Analytics Market Breakdown, By Services

12.3.8.4.2 UK Social Media Analytics Market Breakdown, By Application

12.3.8.4.3 UK Social Media Analytics Market Breakdown, By Deployment

12.3.8.4.4 UK Social Media Analytics Market Breakdown, By Organization Size

12.3.8.4.5 UK Social Media Analytics Market Breakdown, By Vertical

12.3.8.5 Russia Social Media Analytics Market, Revenue and Forecast to 2028

12.3.8.5.1 Russia Social Media Analytics Market Breakdown, By Component

12.3.8.5.1.1 Russia Social Media Analytics Market Breakdown, By Services

12.3.8.5.2 Russia Social Media Analytics Market Breakdown, By Application

12.3.8.5.3 Russia Social Media Analytics Market Breakdown, By Deployment

12.3.8.5.4 Russia Social Media Analytics Market Breakdown, By Organization Size

12.3.8.5.5 Russia Social Media Analytics Market Breakdown, By Vertical

12.3.8.6 Rest of Europe Social Media Analytics Market, Revenue and Forecast to 2028

12.3.8.6.1 Rest of Europe Social Media Analytics Market Breakdown, By Component

12.3.8.6.1.1 Rest of Europe Social Media Analytics Market Breakdown, By Services

12.3.8.6.2 Rest of Europe Social Media Analytics Market Breakdown, By Application

12.3.8.6.3 Rest of Europe Social Media Analytics Market Breakdown, By Deployment

12.3.8.6.4 Rest of Europe Social Media Analytics Market Breakdown, By Organization Size

12.3.8.6.5 Rest of Europe Social Media Analytics Market Breakdown, By Vertical

12.4 Asia Pacific: Social Media Analytics Market

12.4.1 Overview

12.4.2 Asia Pacific Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

12.4.3 Asia Pacific Social Media Analytics Market Breakdown, By Component

12.4.3.1 Asia Pacific Social Media Analytics Market Breakdown, By Services

12.4.4 Asia Pacific Social Media Analytics Market Breakdown, By Application

12.4.5 Asia Pacific Social Media Analytics Market Breakdown, By Deployment

12.4.6 Asia Pacific Social Media Analytics Market Breakdown, By Organization Size

12.4.7 Asia Pacific Social Media Analytics Market Breakdown, By Vertical

12.4.8 Asia Pacific Social Media Analytics Market Breakdown, by Country

12.4.8.1 Australia Social Media Analytics Market, Revenue and Forecast to 2028

12.4.8.1.1 Australia Social Media Analytics Market Breakdown, By Component

12.4.8.1.1.1 Australia Social Media Analytics Market Breakdown, By Services

12.4.8.1.2 Australia Social Media Analytics Market Breakdown, By Application

12.4.8.1.3 Australia Social Media Analytics Market Breakdown, By Deployment

12.4.8.1.4 Australia Social Media Analytics Market Breakdown, By Organization Size

12.4.8.1.5 Australia Social Media Analytics Market Breakdown, By Vertical

12.4.8.2 China Social Media Analytics Market, Revenue and Forecast to 2028

12.4.8.2.1 China Social Media Analytics Market Breakdown, By Component

12.4.8.2.1.1 China Social Media Analytics Market Breakdown, By Services

12.4.8.2.2 China Social Media Analytics Market Breakdown, By Application

12.4.8.2.3 China Social Media Analytics Market Breakdown, By Deployment

12.4.8.2.4 China Social Media Analytics Market Breakdown, By Organization Size

12.4.8.2.5 China Social Media Analytics Market Breakdown, By Vertical

12.4.8.3 India Social Media Analytics Market, Revenue and Forecast to 2028

12.4.8.3.1 India Social Media Analytics Market Breakdown, By Component

12.4.8.3.1.1 India Social Media Analytics Market Breakdown, By Services

12.4.8.3.2 India Social Media Analytics Market Breakdown, By Application

12.4.8.3.3 India Social Media Analytics Market Breakdown, By Deployment

12.4.8.3.4 India Social Media Analytics Market Breakdown, By Organization Size

12.4.8.3.5 India Social Media Analytics Market Breakdown, By Vertical

12.4.8.4 Japan Social Media Analytics Market, Revenue and Forecast to 2028

12.4.8.4.1 Japan Social Media Analytics Market Breakdown, By Component

12.4.8.4.1.1 Japan Social Media Analytics Market Breakdown, By Services

12.4.8.4.2 Japan Social Media Analytics Market Breakdown, By Application

12.4.8.4.3 Japan Social Media Analytics Market Breakdown, By Deployment

12.4.8.4.4 Japan Social Media Analytics Market Breakdown, By Organization Size

12.4.8.4.5 Japan Social Media Analytics Market Breakdown, By Vertical

12.4.8.5 South Korea Social Media Analytics Market, Revenue and Forecast to 2028

12.4.8.5.1 South Korea Social Media Analytics Market Breakdown, By Component

12.4.8.5.1.1 South Korea Social Media Analytics Market Breakdown, By Services

12.4.8.5.2 South Korea Social Media Analytics Market Breakdown, By Application

12.4.8.5.3 South Korea Social Media Analytics Market Breakdown, By Deployment

12.4.8.5.4 South Korea Social Media Analytics Market Breakdown, By Organization Size

12.4.8.5.5 South Korea Social Media Analytics Market Breakdown, By Vertical

12.4.8.6 Rest of APAC Social Media Analytics Market, Revenue and Forecast to 2028

12.4.8.6.1 Rest of APAC Social Media Analytics Market Breakdown, By Component

12.4.8.6.1.1 Rest of APAC Social Media Analytics Market Breakdown, By Services

12.4.8.6.2 Rest of APAC Social Media Analytics Market Breakdown, By Application

12.4.8.6.3 Rest of APAC Social Media Analytics Market Breakdown, By Deployment

12.4.8.6.4 Rest of APAC Social Media Analytics Market Breakdown, By Organization Size

12.4.8.6.5 Rest of APAC Social Media Analytics Market Breakdown, By Vertical

12.5 MEA: Social Media Analytics Market

12.5.1 Overview

12.5.2 MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

12.5.3 MEA Social Media Analytics Market Breakdown, By Component

12.5.3.1 MEA Social Media Analytics Market Breakdown, By Services

12.5.4 MEA Social Media Analytics Market Breakdown, By Application

12.5.5 MEA Social Media Analytics Market Breakdown, By Deployment

12.5.6 MEA Social Media Analytics Market Breakdown, By Organization Size

12.5.7 MEA Social Media Analytics Market Breakdown, By Vertical

12.5.8 MEA Social Media Analytics Market Breakdown, by Country

12.5.8.1 South Africa Social Media Analytics Market, Revenue and Forecast to 2028

12.5.8.1.1 South Africa Social Media Analytics Market Breakdown, By Component

12.5.8.1.1.1 South Africa Social Media Analytics Market Breakdown, By Services

12.5.8.1.2 South Africa Social Media Analytics Market Breakdown, By Application

12.5.8.1.3 South Africa Social Media Analytics Market Breakdown, By Deployment

12.5.8.1.4 South Africa Social Media Analytics Market Breakdown, By Organization Size

12.5.8.1.5 South Africa Social Media Analytics Market Breakdown, By Vertical

12.5.8.2 Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028

12.5.8.2.1 Saudi Arabia Social Media Analytics Market Breakdown, By Component

12.5.8.2.1.1 Saudi Arabia Social Media Analytics Market Breakdown, By Services

12.5.8.2.2 Saudi Arabia Social Media Analytics Market Breakdown, By Application

12.5.8.2.3 Saudi Arabia Social Media Analytics Market Breakdown, By Deployment

12.5.8.2.4 Saudi Arabia Social Media Analytics Market Breakdown, By Organization Size

12.5.8.2.5 Saudi Arabia Social Media Analytics Market Breakdown, By Vertical

12.5.8.3 UAE Social Media Analytics Market, Revenue and Forecast to 2028

12.5.8.3.1 UAE Social Media Analytics Market Breakdown, By Component

12.5.8.3.1.1 UAE Social Media Analytics Market Breakdown, By Services

12.5.8.3.2 UAE Social Media Analytics Market Breakdown, By Application

12.5.8.3.3 UAE Social Media Analytics Market Breakdown, By Deployment

12.5.8.3.4 UAE Social Media Analytics Market Breakdown, By Organization Size

12.5.8.3.5 UAE Social Media Analytics Market Breakdown, By Vertical

12.5.8.4 Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028

12.5.8.4.1 Rest of MEA Social Media Analytics Market Breakdown, By Component

12.5.8.4.1.1 Rest of MEA Social Media Analytics Market Breakdown, By Services

12.5.8.4.2 Rest of MEA Social Media Analytics Market Breakdown, By Application

12.5.8.4.3 Rest of MEA Social Media Analytics Market Breakdown, By Deployment

12.5.8.4.4 Rest of MEA Social Media Analytics Market Breakdown, By Organization Size

12.5.8.4.5 Rest of MEA Social Media Analytics Market Breakdown, By Vertical

12.6 SAM: Social Media Analytics Market

12.6.1 Overview

12.6.2 SAM Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

12.6.3 SAM Social Media Analytics Market Breakdown, By Component

12.6.3.1 SAM Social Media Analytics Market Breakdown, By Services

12.6.4 SAM Social Media Analytics Market Breakdown, By Application

12.6.5 SAM Social Media Analytics Market Breakdown, By Deployment

12.6.6 SAM Social Media Analytics Market Breakdown, By Organization Size

12.6.7 SAM Social Media Analytics Market Breakdown, By Vertical

12.6.8 SAM Social Media Analytics Market Breakdown, by Country

12.6.8.1 Brazil Social Media Analytics Market, Revenue and Forecast to 2028

12.6.8.1.1 Brazil Social Media Analytics Market Breakdown, By Component

12.6.8.1.1.1 Brazil Social Media Analytics Market Breakdown, By Services

12.6.8.1.2 Brazil Social Media Analytics Market Breakdown, By Application

12.6.8.1.3 Brazil Social Media Analytics Market Breakdown, By Deployment

12.6.8.1.4 Brazil Social Media Analytics Market Breakdown, By Organization Size

12.6.8.1.5 Brazil Social Media Analytics Market Breakdown, By Vertical

12.6.8.2 Argentina Social Media Analytics Market, Revenue and Forecast to 2028

12.6.8.2.1 Argentina Social Media Analytics Market Breakdown, By Component

12.6.8.2.1.1 Argentina Social Media Analytics Market Breakdown, By Services

12.6.8.2.2 Argentina Social Media Analytics Market Breakdown, By Application

12.6.8.2.3 Argentina Social Media Analytics Market Breakdown, By Deployment

12.6.8.2.4 Argentina Social Media Analytics Market Breakdown, By Organization Size

12.6.8.2.5 Argentina Social Media Analytics Market Breakdown, By Vertical

12.6.8.3 Rest of SAM Social Media Analytics Market, Revenue and Forecast to 2028

12.6.8.3.1 Rest of SAM Social Media Analytics Market Breakdown, By Component

12.6.8.3.1.1 Rest of SAM Social Media Analytics Market Breakdown, By Services

12.6.8.3.2 Rest of SAM Social Media Analytics Market Breakdown, By Application

12.6.8.3.3 Rest of SAM Social Media Analytics Market Breakdown, By Deployment

12.6.8.3.4 Rest of SAM Social Media Analytics Market Breakdown, By Organization Size

12.6.8.3.5 Rest of SAM Social Media Analytics Market Breakdown, By Vertical

13. Impact of COVID-19 Pandemic on Global Social Media Analytics Market

13.1 Overview

13.2 North America: Impact Assessment of COVID-19 Pandemic

13.3 Europe: Impact Assessment of COVID-19 Pandemic

13.4 APAC: Impact Assessment of COVID-19 Pandemic

13.5 MEA: Impact Assessment of COVID-19 Pandemic

13.6 SAM Impact Assessment of COVID-19 Pandemic

14. Industry Landscape

14.1 Overview

14.2 Market Initiative

14.3 Merger and Acquisition

15. Company Profiles

15.1 Cision Ltd.

15.1.1 Key Facts

15.1.2 Business Description

15.1.3 Products and Services

15.1.4 Financial Overview

15.1.5 SWOT Analysis

15.1.6 Key Developments

15.2 Hootsuite Inc.

15.2.1 Key Facts

15.2.2 Business Description

15.2.3 Products and Services

15.2.4 Financial Overview

15.2.5 SWOT Analysis

15.2.6 Key Developments

15.3 IBM Corporation

15.3.1 Key Facts

15.3.2 Business Description

15.3.3 Products and Services

15.3.4 Financial Overview

15.3.5 SWOT Analysis

15.3.6 Key Developments

15.4 Meltwater N. V

15.4.1 Key Facts

15.4.2 Business Description

15.4.3 Products and Services

15.4.4 Financial Overview

15.4.5 SWOT Analysis

15.4.6 Key Developments

15.5 Oracle Corporation

15.5.1 Key Facts

15.5.2 Business Description

15.5.3 Products and Services

15.5.4 Financial Overview

15.5.5 SWOT Analysis

15.5.6 Key Developments

15.6 Qualtrics International Inc.

15.6.1 Key Facts

15.6.2 Business Description

15.6.3 Products and Services

15.6.4 Financial Overview

15.6.5 SWOT Analysis

15.6.6 Key Developments

15.7 Salesforce, Inc.

15.7.1 Key Facts

15.7.2 Business Description

15.7.3 Products and Services

15.7.4 Financial Overview

15.7.5 SWOT Analysis

15.7.6 Key Developments

15.8 Sprout Social, Inc.

15.8.1 Key Facts

15.8.2 Business Description

15.8.3 Products and Services

15.8.4 Financial Overview

15.8.5 SWOT Analysis

15.8.6 Key Developments

15.9 Talkwalker S.à.r.l.

15.9.1 Key Facts

15.9.2 Business Description

15.9.3 Products and Services

15.9.4 Financial Overview

15.9.5 SWOT Analysis

15.9.6 Key Developments

15.10 Zoho Corporation Pvt. Ltd.

15.10.1 Key Facts

15.10.2 Business Description

15.10.3 Products and Services

15.10.4 Financial Overview

15.10.5 SWOT Analysis

15.10.6 Key Developments

16. Appendix

16.1 About The Insight Partners

16.2 Word Index

LIST OF TABLES

Table 1. Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Table 2. North America Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 3. North America Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 4. North America Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 5. North America Social Media Analytics Market, by Deployment– Revenue and Forecast to 2028 (USD Million)

Table 6. North America Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 7. North America Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 8. North America Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 9. US Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 10. US Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 11. US Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 12. US Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 13. US Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 14. US Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 15. Canada Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 16. Canada Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 17. Canada Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 18. Canada Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 19. Canada Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 20. Canada Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 21. Mexico Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 22. Mexico Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 23. Mexico Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 24. Mexico Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 25. Mexico Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 26. Mexico Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 27. Europe Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 28. Europe Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 29. Europe Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 30. Europe Social Media Analytics Market, by Deployment– Revenue and Forecast to 2028 (USD Million)

Table 31. Europe Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 32. Europe Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 33. Europe Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 34. Germany Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 35. Germany Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 36. Germany Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 37. Germany Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 38. Germany Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 39. Germany Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 40. France Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 41. France Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 42. France Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 43. France Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 44. France Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 45. France Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 46. Italy Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 47. Italy Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 48. Italy Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 49. Italy Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 50. Italy Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 51. Italy Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 52. UK Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 53. UK Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 54. UK Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 55. UK Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 56. UK Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 57. UK Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 58. Russia Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 59. Russia Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 60. Russia Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 61. Russia Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 62. Russia Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 63. Russia Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 64. Rest of Europe Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 65. Rest of Europe Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 66. Rest of Europe Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 67. Rest of Europe Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 68. Rest of Europe Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 69. Rest of Europe Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 70. Asia Pacific Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 71. Asia Pacific Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 72. Asia Pacific Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 73. Asia Pacific Social Media Analytics Market, by Deployment– Revenue and Forecast to 2028 (USD Million)

Table 74. Asia Pacific Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 75. Asia Pacific Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 76. Asia Pacific Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 77. Australia Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 78. Australia Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 79. Australia Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 80. Australia Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 81. Australia Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 82. Australia Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 83. China Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 84. China Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 85. China Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 86. China Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 87. China Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 88. China Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 89. India Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 90. India Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 91. India Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 92. India Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 93. India Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 94. India Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 95. Japan Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 96. Japan Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 97. Japan Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 98. Japan Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 99. Japan Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 100. Japan Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 101. South Korea Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 102. South Korea Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 103. South Korea Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 104. South Korea Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 105. South Korea Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 106. South Korea Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 107. Rest of APAC Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 108. Rest of APAC Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 109. Rest of APAC Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 110. Rest of APAC Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 111. Rest of APAC Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 112. Rest of APAC Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 113. MEA Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 114. MEA Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 115. MEA Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 116. MEA Social Media Analytics Market, by Deployment– Revenue and Forecast to 2028 (USD Million)

Table 117. MEA Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 118. MEA Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 119. MEA Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 120. South Africa Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 121. South Africa Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 122. South Africa Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 123. South Africa Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 124. South Africa Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 125. South Africa Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 126. Saudi Arabia Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 127. Saudi Arabia Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 128. Saudi Arabia Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 129. Saudi Arabia Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 130. Saudi Arabia Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 131. Saudi Arabia Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 132. UAE Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 133. UAE Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 134. UAE Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 135. UAE Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 136. UAE Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 137. UAE Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 138. Rest of MEA Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 139. Rest of MEA Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 140. Rest of MEA Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 141. Rest of MEA Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 142. Rest of MEA Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 143. Rest of MEA Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 144. SAM Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 145. SAM Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 146. SAM Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 147. SAM Social Media Analytics Market, by Deployment– Revenue and Forecast to 2028 (USD Million)

Table 148. SAM Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 149. SAM Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 150. SAM Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 151. Brazil Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 152. Brazil Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 153. Brazil Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 154. Brazil Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 155. Brazil Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 156. Brazil Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 157. Argentina Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 158. Argentina Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 159. Argentina Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 160. Argentina Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 161. Argentina Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 162. Argentina Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 163. Rest of SAM Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 164. Rest of SAM Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 165. Rest of SAM Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 166. Rest of SAM Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 167. Rest of SAM Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 168. Rest of SAM Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 169. List of Abbreviation

LIST OF FIGURES

Figure 1. Social Media Analytics Market Segmentation

Figure 2. Social Media Analytics Market Segmentation – By Geography

Figure 3. Global Social Media Analytics Market Overview

Figure 4. Solutions Segment held the Largest Share of Social Media Analytics Market

Figure 5. Competitive Intelligence Segment held the Largest Share of Social Media Analytics Market

Figure 6. Cloud Segment held the Largest Share of Social Media Analytics Market

Figure 7. Large Enterprises Segment held the Largest Share of Social Media Analytics Market

Figure 8. Media & Entertainment Segment held the Largest Share of Social Media Analytics Market

Figure 9. APAC to Show Great Traction During Forecast Period

Figure 10. North America: PEST Analysis

Figure 11. Europe: PEST Analysis

Figure 12. Asia-Pacific: PEST Analysis

Figure 13. Middle East and Africa: PEST Analysis

Figure 14. South America: PEST Analysis

Figure 15. Expert Opinion

Figure 16. Social Media Analytics Market Impact Analysis of Drivers and Restraints

Figure 17. Geographic Overview of Social Media Analytics Market

Figure 18. Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Figure 19. Social Media Analytics Market Revenue Share, By Component (2021 and 2028)

Figure 20. Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

Figure 21. Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

Figure 22. Professional Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

Figure 23. Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

Figure 24. Social Media Analytics Market Breakdown, By Application (2021 and 2028)

Figure 25. Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)

Figure 26. Competitive Intelligence Market Revenue and Forecast to 2028(US$ Million)

Figure 27. Sales and Marketing Management Market Revenue and Forecast to 2028(US$ Million)

Figure 28. Others Market Revenue and Forecast to 2028 (US$ Million)

Figure 29. Social Media Analytics Market Breakdown, By Deployment (2021 and 2028)

Figure 30. Cloud Market Revenue and Forecast to 2028 (US$ Million)

Figure 31. On-Premise Market Revenue and Forecast to 2028(US$ Million)

Figure 32. Social Media Analytics Market Breakdown, By Organization Size (2021 and 2028)

Figure 33. Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)

Figure 34. SMEs Market Revenue and Forecast to 2028 (US$ Million)

Figure 35. Social Media Analytics Market Breakdown, By Vertical (2021 and 2028)

Figure 36. BFSI Market Revenue and Forecast to 2028 (US$ Million)

Figure 37. IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)

Figure 38. Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)

Figure 39. Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)

Figure 40. Others Market Revenue and Forecast to 2028 (US$ Million)

Figure 41. Global Social Media Analytics Market Breakdown, by Region, 2021 & 2028 (%)

Figure 42. North America Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 43. North America Social Media Analytics Market Breakdown, By Component, 2021 & 2028 (%)

Figure 44. North America Social Media Analytics Market Breakdown, By Application, 2021 & 2028 (%)

Figure 45. North America Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028 (%)

Figure 46. North America Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028 (%)

Figure 47. North America Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028 (%)

Figure 48. North America Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)

Figure 49. US Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 50. Canada Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 51. Mexico Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 52. Europe Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 53. Europe Social Media Analytics Market Breakdown, By Component, 2021 & 2028 (%)

Figure 54. Europe Social Media Analytics Market Breakdown, By Application, 2021 & 2028 (%)

Figure 55. Europe Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028 (%)

Figure 56. Europe Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028 (%)

Figure 57. Europe Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028 (%)

Figure 58. Europe Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)

Figure 59. Germany Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 60. France Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 61. Italy Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 62. UK Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 63. Russia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 64. Rest of Europe Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 65. Asia Pacific Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 66. Asia Pacific Social Media Analytics Market Breakdown, By Component, 2021 & 2028 (%)

Figure 67. Asia Pacific Social Media Analytics Market Breakdown, By Application, 2021 & 2028 (%)

Figure 68. Asia Pacific Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028 (%)

Figure 69. Asia Pacific Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028 (%)

Figure 70. Asia Pacific Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028 (%)

Figure 71. Asia Pacific Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)

Figure 72. Australia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 73. China Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 74. India Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 75. Japan Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 76. South Korea Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 77. Rest of APAC Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 78. MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 79. MEA Social Media Analytics Market Breakdown, By Component, 2021 & 2028 (%)

Figure 80. MEA Social Media Analytics Market Breakdown, By Application, 2021 & 2028 (%)

Figure 81. MEA Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028 (%)

Figure 82. MEA Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028 (%)

Figure 83. MEA Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028 (%)

Figure 84. MEA Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)

Figure 85. South Africa Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 86. Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 87. UAE Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 88. Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 89. SAM Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 90. Europe Social Media Analytics Market Breakdown, By Component, 2021 & 2028 (%)

Figure 91. SAM Social Media Analytics Market Breakdown, By Application, 2021 & 2028 (%)

Figure 92. SAM Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028 (%)

Figure 93. SAM Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028 (%)

Figure 94. SAM Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028 (%)

Figure 95. SAM Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)

Figure 96. Brazil Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 97. Argentina Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 98. Rest of SAM Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

Figure 99. Impact of COVID-19 Pandemic in North American Country Markets

Figure 100. Impact of COVID-19 Pandemic in Europe Country Markets

Figure 101. Impact of COVID-19 Pandemic in APAC Country Markets

Figure 102. Impact of COVID-19 Pandemic in MEA Country Markets

Figure 103. Impact of COVID-19 Pandemic in South America Country Markets

The List of Companies - Social Media Analytics Market

  1. Cision Ltd.
  2. Hootsuite Inc.
  3. IBM Corporation
  4. Meltwater NV
  5. Oracle Corporation
  6. Qualtrics International Inc.
  7. Salesforce.com, Inc.
  8. Sprout Social, Inc.
  9. Talkwalker S.à.r.l.
  10. Zoho Corporation Pvt. Ltd.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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