Social Media Analytics Market 2025 Growth Trends, Share - Global Analysis and Forecasts

Social Media Analytics Market to 2025 - Global Analysis and Forecast by Type, Application and Vertical

Report Code: TIPTE100000194 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
The social media has revolutionized the business world and has evolved as an industry itself. The demand for capable and skilled workforce in this field has increased, with the realization of power of social media by several companies. The social media Analytics facilitates the firms to collect data from social networking sites such as blogs and other media to understand and reduce the gap between customer and the company. This tool helps the organizations to serve its customer better and build effective marketing strategies to attract more and more customers. The social media today, has reached to a point where it has become a vital of any company's functioning.

As the market is expected to see high demand growth in the future, some of the major factors driving the growth of market include the increasing number of social media platform operators, greater focus on competitive intelligence and market, and increasing expenditure on analytics. The factors hindering the market are the complicated workflow of the application that slows down the process of analysis. High adoption rate in small and medium enterprises and growing cloud adoption trends are some of the upcoming opportunities that are expected to mold the future of the market.

The global social media analytics market is bifurcated on the basis of types, verticals, application and region. In context with types of social media analytics the market is segmented into solution and services, in which services are further segmented into support & maintenance, consulting services and training & education. In accordance with type, consulting services are dominating the market currently but training and education is expected to take over the market in next few years. Similarly, the segmentation of market based on verticals has all the various industries that are benefiting from this market, that are BFSI, telecommunications & IT, retail, healthcare & life sciences, government, heavy engineering, media & entertainment, utilities, transportation & logistics and travel & hospitality among others. Monetary firms are exploring and examining in-depth social media analytics to improve decision outcomes and operational performance and to comprehend rapid time to value. On the basis of application the market is segmented into, multichannel campaign management, customer segmentation & targeting, customer behavioral analysis, marketing measurement and competitor benchmarking. The market worldwide is segmented into 5 major regions, Europe, North America, South America, Asia Pacific and Middle East and Africa. Here, North America has the largest share in the market followed by Europe and is expect to hold its dominance over the market in future, because countries like US and Canada with developed economies have high focus on development through technologies and R&D. Asia pacific is projected to grow rapidly in this market, as countries like India, China, Japan and others are investing largely into budget friendly research and analytics solutions.

Major vendors providing social media analytics services and solutions worldwide are IBM Corporation, SAS Institute, Oracle Corporation, Salesforce.com, and Adobe Systems among others. The vendors have implemented various inorganic and organic growth strategies to extend their offerings in the market.
1 Table of Contents
1.1 List of Tables
1.2 List of Figures

2 Introduction
2.1 The Insight Partners Research Report Guidance

3 Key Takeaways

4 Social Media Analytics Market Landscape
4.1 Overview
4.2 Definitions
4.3 Market Segmentation
4.3.1 By Type
4.3.2 By Vertical
4.3.3 By Application
4.3.4 By Regions
4.3.4.1 By Countries
4.4 Value Chain Analysis

5 Social Media Analytics Market - Key Industry Dynamics
5.1 Key Market Drivers
5.2 Key Market Restraints
5.3 Key Market Opportunities
5.4 Future Trends

6 Social Media Analytics Market - Five Forces Analysis
6.1 Porters Five Forces Analysis
6.1.1 Bargaining Power of Suppliers
6.1.2 Bargaining Power of Buyers
6.1.3 Threat of Substitutes
6.1.4 Threat of New Entrants
6.1.5 Degree of Competition

7 Social Media Analytics Market - Competitive Landscape
7.1 Global Social Media Analytics Market Sales Revenue (US$ Bn), 2014 - 2025
7.2 Social Media Analytics Market - Market Share Analysis of Market Positioning of Key Players, 2015
7.2.1 Global Social Media Analytics Market, Market Share or Market Positioning of Key Players, 2015
7.2.2 Social Media Analytics Market, Key Players by Region

8 Global Social Media Analytics Market Revenue and Forecasts to 2025 - Type
8.1 Overview
8.1.1 Segment Share (%), 2015 & 2025
8.2 Solution
8.2.1 Overview
8.2.2 Global Solution Market Revenue and Forecasts to 2025 (US$ Bn)
8.3 Services
8.3.1 Overview
8.3.2 Global Services Market Revenue and Forecasts to 2025 (US$ Bn)

9 Global Social Media Analytics Services Market Revenue and Forecasts to 2025 - Type
9.1 Overview
9.1.1 Segment Share (%), 2015 & 2025
9.2 Support & Maintenance
9.2.1 Overview
9.2.2 Global Support & Maintenance Market Revenue and Forecasts to 2025 (US$ Bn)
9.3 Consulting Services
9.3.1 Overview
9.3.2 Global Consulting Services Market Revenue and Forecasts to 2025 (US$ Bn)
9.4 Training & Education
9.4.1 Overview
9.4.2 Global Training & Education Market Revenue and Forecasts to 2025 (US$ Bn)

10 Global Services Social Media Analytics Market Revenue and Forecasts to 2025 - Vertical
10.1 Overview
10.1.1 Segment Share (%), 2015 & 2025
10.2 BFSI
10.2.1 Overview
10.2.2 Global BFSI Market Revenue and Forecasts to 2025 (US$ Bn)
10.3 Telecommunications & IT
10.3.1 Overview
10.3.2 Global Telecommunications & IT Market Revenue and Forecasts to 2025 (US$ Bn)
10.4 Retail
10.4.1 Overview
10.4.2 Global Retail Market Revenue and Forecasts to 2025 (US$ Bn)
10.5 Healthcare & Life Sciences
10.5.1 Overview
10.5.2 Global Healthcare & Life Sciences Market Revenue and Forecasts to 2025 (US$ Bn)
10.6 Government
10.6.1 Overview
10.6.2 Global Government Market Revenue and Forecasts to 2025 (US$ Bn)
10.7 Heavy Engineering
10.7.1 Overview
10.7.2 Global Heavy Engineering Market Revenue and Forecasts to 2025 (US$ Bn)
10.8 Utilities
10.8.1 Overview
10.8.2 Global Utilities Market Revenue and Forecasts to 2025 (US$ Bn)
10.9 Transportation & Logistics
10.9.1 Overview
10.9.2 Global Transportation & Logistics Market Revenue and Forecasts to 2025 (US$ Bn)
10.10 Travel & Hospitality
10.10.1 Overview
10.10.2 Global Travel & Hospitality Market Revenue and Forecasts to 2025 (US$ Bn)

11 Global Services Social Media Analytics Market Revenue and Forecasts to 2025 - Application
11.1 Overview
11.1.1 Segment Share (%), 2015 & 2025
11.2 Multichannel Campaign Management
11.2.1 Overview
11.2.2 Global Multichannel Campaign Management Market Revenue and Forecasts to 2025 (US$ Bn)
11.3 Customer Segmentation & Targeting
11.3.1 Overview
11.3.2 Global Customer Segmentation & Targeting Market Revenue and Forecasts to 2025 (US$ Bn)
11.4 Customer Behavioral Analysis
11.4.1 Overview
11.4.2 Global Customer Behavioral Analysis Market Revenue and Forecasts to 2025 (US$ Bn)
11.5 Marketing Measurement
11.5.1 Overview
11.5.2 Global Marketing Measurement Market Revenue and Forecasts to 2025 (US$ Bn)
11.6 Competitor Benchmarking
11.6.1 Overview
11.6.2 Global Competitor Benchmarking Market Revenue and Forecasts to 2025 (US$ Bn)

12 Global Social Media Analytics Market Revenue and Forecasts to 2025 - Geographical Analysis
12.1 Overview
12.1.1 Segment Share (%), 2015 & 2025
12.2 North America
12.2.1 Overview
12.2.1.1 Segment Share (%), 2015 & 2025
12.2.2 U.S.
12.2.2.1 U.S. Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.2.3 Canada
12.2.3.1 Canada Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.2.4 Mexico
12.2.4.1 Mexico Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.3 Europe
12.3.1 Overview
12.3.1.1 Segment Share (%), 2015 & 2025
12.3.2 France
12.3.2.1 France Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.3.3 Germany
12.3.3.1 Germany Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.3.4 Italy
12.3.4.1 Italy Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.3.5 Spain
12.3.5.1 Spain Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.3.6 U.K
12.3.6.1 U.K Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.3.7 Rest of Europe
12.3.7.1 Rest of Europe Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.4 Asia Pacific (APAC)
12.4.1 Overview
12.4.1.1 Segment Share (%), 2015 & 2025
12.4.2 Australia
12.4.2.1 Australia Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.4.3 China
12.4.3.1 China Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.4.4 India
12.4.4.1 India Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.4.5 Japan
12.4.5.1 Japan Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.4.6 Rest of APAC
12.4.6.1 Rest of APAC Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.5 Middle East & Africa (MEA)
12.5.1 Overview
12.5.1.1 Segment Share (%), 2015 & 2025
12.5.2 Saudi Arabia
12.5.2.1 Saudi Arabia Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.5.3 South Africa
12.5.3.1 South Africa Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.5.4 UAE
12.5.4.1 UAE Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.5.5 Rest of MEA
12.5.5.1 Rest of MEA Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.6 South America (SAM)
12.6.1 Overview
12.6.1.1 Segment Share (%), 2015 & 2025
12.6.2 Brazil
12.6.2.1 Brazil Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)
12.6.3 Rest of SAM
12.6.3.1 Rest of SAM Social Media Analytics Market Revenue Forecasts to 2025 (US$ Bn)

13 Global Social Media Analytics Market, Key Company Profiles
13.1 IBM Corporation
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Financial Overview
13.1.4 SWOT Analysis
13.1.5 Key Developments
13.2 SAS Institute
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Financial Overview
13.2.4 SWOT Analysis
13.2.5 Key Developments
13.3 Oracle Corporation
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Financial Overview
13.3.4 SWOT Analysis
13.3.5 Key Developments
13.4 Salesforce.com
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Financial Overview
13.4.4 SWOT Analysis
13.4.5 Key Developments
13.5 Adobe Systems
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Financial Overview
13.5.4 SWOT Analysis
13.5.5 Key Developments

14 Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
14.3 Methodology
14.3.1 Coverage
14.3.2 Secondary Research
14.3.3 Primary Research
14.4 Contact Us
14.5 DisclaimerTechnology, Media and Telecommunications
Companies Mentioned
IBM Corporation
SAS Institute
Oracle Corporation
Salesforce.com
Adobe Systems

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