Social Media Analytics Market 2025 Growth Trends, Share - Global Analysis and Forecasts

Social Media Analytics Market to 2025 - Global Analysis and Forecasts By Components (Software, and Services); Deployment Type (Cloud-based, and On-Premise); Applications (Competitor Bench Marking, Customer Segmentation & Targeting, Multichannel Campaign Management, Customer Behavioral Analysis, Marketing Measurement, and Others); End-User (BFSI, Telecommunication and IT, Media and Entertainment, Education, Healthcare, Retail, and Transportation & Logistics); and Geography

Report Code: TIPTE100000194 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
Social media analytics is a process of gathering data from various social platforms and analyze it. It mainly deals with development and evaluation of frameworks and tools for collecting, monitoring, analyzing, summarizing, and visualizing the social media data. This process uses social media to extract useful patterns and information and also facilitates conversation and interaction between online users.

The increase in number of social media users, rise in investing on analytics and high focus on market intelligence are the key factors boosting the growth of social media analytics market. Whereas, analyses of unstructured data and restrictions imposed by websites on data collection are some challenges faced by social media analytics market. However, increased rate in adoption of social media analytics solutions in SMEs and rise in cloud adoption portray major growth opportunities for social media analytics market.

The "Global Social Media Analytics Market Analysis to 2025" is a specialized and in-depth study of the social media analytics industry with a focus on the global market trend. The report aims to provide an overview of global social media analytics market with detailed market segmentation by components, deployment type, applications, end user, and geography. The global social media analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the social media analytics market.

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global social media analytics market based on components, deployment type, applications, and end user. It also provides market size and forecast till 2025 for overall social media analytics market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 16 countries globally along with current trend and opportunities prevailing in the region.

Besides this, the report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors affecting the market in these regions.

Also, key social media analytics market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years. Some of the key players influencing the market are SAP SE, IBM Corporation, Oracle Corporation, Salesforce.com, inc., GoodData Corporation, NetBase Solutions, Inc, SAS Institute Inc., Hootsuite Inc., Adobe Systems Incorporated, and Tableau Software Inc. among others.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
2. KEY TAKEAWAYS
3. SOCIAL MEDIA ANALYTICS MARKET LANDSCAPE
3.1. OVERVIEW
3.2. MARKET SEGMENTATION
3.2.1. Social Media Analytics Market - By Components
3.2.2. Social Media Analytics Market - By Deployment Type
3.2.3. Social Media Analytics Market - By Applications
3.2.4. Social Media Analytics Market - By End-User
3.2.5. Social Media Analytics Market - By Region
3.2.5.1. By Countries
3.3. PEST ANALYSIS
3.3.1. North America - PEST Analysis
3.3.2. Europe - PEST Analysis
3.3.3. Asia Pacific (APAC) - PEST Analysis
3.3.4. Middle East & Africa (MEA) - PEST Analysis
3.3.5. South America (SAM)- PEST Analysis

4. SOCIAL MEDIA ANALYTICS MARKET - KEY INDUSTRY DYNAMICS
4.1. KEY MARKET DRIVERS
4.2. KEY MARKET RESTRAINTS
4.3. KEY MARKET OPPORTUNITIES
4.4. FUTURE TRENDS
4.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
5. SOCIAL MEDIA ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
5.1. SOCIAL MEDIA ANALYTICS- GLOBAL MARKET OVERVIEW
5.2. SOCIAL MEDIA ANALYTICS- GLOBAL MARKET AND FORECAST TO 2025
6. SOCIAL MEDIA ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 - COMPONENTS
6.1. OVERVIEW
6.2. COMPONENTS MARKET FORECASTS AND ANALYSIS
6.3. SOFTWARE
6.3.1. Overview
6.3.2. Software market forecast and analysis
6.4. SERVICES
6.4.1. Overview
6.4.2. Services market forecast and analysis
6.4.2.1. Professional Services
6.4.2.1.1. Professional Services market forecast and analysis
6.4.2.2. Managed Services
6.4.2.2.1. Managed Services market forecast and analysis

7. SOCIAL MEDIA ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 - DEPLOYMENT TYPE
7.1. OVERVIEW
7.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
7.3. CLOUD-BASED
7.3.1. Overview
7.3.2. Cloud-Based market forecast and analysis
7.4. ON-PREMISE
7.4.1. Overview
7.4.2. On-Premise market forecast and analysis

8. SOCIAL MEDIA ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 - APPLICATIONS
8.1. OVERVIEW
8.2. APPLICATIONS MARKET FORECASTS AND ANALYSIS
8.3. COMPETITOR BENCH MARKING
8.3.1. Overview
8.3.2. Competitor Bench Marking market forecast and analysis
8.4. CUSTOMER SEGMENTATION & TARGETING
8.4.1. Overview
8.4.2. Customer Segmentation & Targeting market forecast and analysis
8.5. MULTICHANNEL CAMPAIGN MANAGEMENT
8.5.1. Overview
8.5.2. Multichannel Campaign Management market forecast and analysis
8.6. CUSTOMER BEHAVIORAL ANALYSIS
8.6.1. Overview
8.6.2. Customer Behavioral Analysis market forecast and analysis
8.7. MARKETING MEASUREMENT
8.7.1. Overview
8.7.2. Marketing Measurement market forecast and analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others market forecast and analysis

9. SOCIAL MEDIA ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 - END-USER
9.1. OVERVIEW
9.2. END-USER MARKET FORECASTS AND ANALYSIS
9.3. BFSI
9.3.1. Overview
9.3.2. BFSI market forecast and analysis
9.4. TELECOMMUNICATION AND IT
9.4.1. Overview
9.4.2. Telecommunication and IT market forecast and analysis
9.5. MEDIA AND ENTERTAINMENT
9.5.1. Overview
9.5.2. Media and Entertainment market forecast and analysis
9.6. EDUCATION
9.6.1. Overview
9.6.2. Education market forecast and analysis
9.7. HEALTHCARE
9.7.1. Overview
9.7.2. Healthcare market forecast and analysis
9.8. RETAIL
9.8.1. Overview
9.8.2. Retail market forecast and analysis
9.9. TRANSPORTATION AND LOGISTICS
9.9.1. Overview
9.9.2. Transportation and Logistics market forecast and analysis

10. SOCIAL MEDIA ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1. North America Social Media Analytics Market Overview
10.1.2. North America Social Media Analytics Market Forecasts and Analysis
10.1.3. North America Market Forecasts and Analysis - By Countries
10.1.3.1. US market
10.1.3.2. Canada market
10.1.3.3. Mexico market
10.1.4. North America Market Forecasts and Analysis - By Components
10.1.5. North America Market Forecasts and Analysis - By Deployment Type
10.1.6. North America Market Forecasts and Analysis - By Applications
10.1.7. North America Market Forecasts and Analysis - By End-User
10.2. EUROPE
10.2.1. Europe Social Media Analytics Market Overview
10.2.2. Europe Social Media Analytics Market Forecasts and Analysis
10.2.3. Europe Market Forecasts and Analysis - By Countries
10.2.3.1. France market
10.2.3.2. Germany market
10.2.3.3. Italy market
10.2.3.4. Spain market
10.2.3.5. UK market
10.2.3.6. Rest of Europe
10.2.4. Europe Market Forecasts and Analysis - By Components
10.2.5. Europe Market Forecasts and Analysis - By Deployment Type
10.2.6. Europe Market Forecasts and Analysis - By Applications
10.2.7. Europe Market Forecasts and Analysis - By End-User

10.3. ASIA PACIFIC (APAC)
10.3.1. Asia Pacific Social Media Analytics Market Overview
10.3.2. Asia Pacific Social Media Analytics Market Forecasts and Analysis
10.3.3. Asia Pacific Market Forecasts and Analysis - By Countries
10.3.3.1. Australia market
10.3.3.2. China market
10.3.3.3. India market
10.3.3.4. Japan market
10.3.3.5. Rest of APAC
10.3.4. Asia Pacific Market Forecasts and Analysis - By Components
10.3.5. Asia Pacific Market Forecasts and Analysis - By Deployment Type
10.3.6. Asia Pacific Market Forecasts and Analysis - By Applications
10.3.7. Asia Pacific Market Forecasts and Analysis - By End-User
10.4. MIDDLE EAST AND AFRICA (MEA)
10.4.1. Middle East and Africa Social Media Analytics Market Overview
10.4.2. Middle East and Africa Social Media Analytics Market Forecasts and Analysis
10.4.3. Middle East and Africa Market Forecasts and Analysis - By Countries
10.4.3.1. South Africa market
10.4.3.2. Saudi Arabia market
10.4.3.3. UAE market
10.4.3.4. Rest of MEA
10.4.4. Middle East and Africa Market Forecasts and Analysis - By Components
10.4.5. Middle East and Africa Market Forecasts and Analysis - By Deployment Type
10.4.6. Middle East and Africa Market Forecasts and Analysis - By Applications
10.4.7. Middle East and Africa Market Forecasts and Analysis - By End-User
10.5. SOUTH AMERICA (SAM)
10.5.1. South America Social Media Analytics Market Overview
10.5.2. South America Social Media Analytics Market Forecasts and Analysis
10.5.3. South America Market Forecasts and Analysis - By Countries
10.5.3.1. Brazil market
10.5.3.2. Rest of SAM
10.5.4. South America Market Forecasts and Analysis - By Components
10.5.5. South America Market Forecasts and Analysis - By Deployment Type
10.5.6. South America Market Forecasts and Analysis - By Applications
10.5.7. South America Market Forecasts and Analysis - By End-User

11. INDUSTRY LANDSCAPE
11.1. MERGERS & ACQUISITIONS
11.2. MARKET INITIATIVES
11.3. NEW DEVELOPMENTS
11.4. INVESTMENT SCENARIOS
12. COMPETITIVE LANDSCAPE
12.1. COMPETITIVE INDUSTRY MAPPING
12.2. MARKET POSITIONING/ MARKET SHARE
13. SOCIAL MEDIA ANALYTICS MARKET, KEY COMPANY PROFILES
13.1. SAP SE
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Financial Overview
13.1.4. SWOT Analysis
13.1.5. Key Developments
13.2. IBM CORPORATION
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Financial Overview
13.2.4. SWOT Analysis
13.2.5. Key Developments
13.3. ORACLE CORPORATION
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Financial Overview
13.3.4. SWOT Analysis
13.3.5. Key Developments
13.4. SALESFORCE.COM, INC.
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Financial Overview
13.4.4. SWOT Analysis
13.4.5. Key Developments
13.5. GOODDATA CORPORATION
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Financial Overview
13.5.4. SWOT Analysis
13.5.5. Key Developments
13.6. NETBASE SOLUTIONS, INC
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Financial Overview
13.6.4. SWOT Analysis
13.6.5. Key Developments
13.7. SAS INSTITUTE INC.
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Financial Overview
13.7.4. SWOT Analysis
13.7.5. Key Developments
13.8. HOOTSUITE INC.
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Financial Overview
13.8.4. SWOT Analysis
13.8.5. Key Developments
13.9. ADOBE SYSTEMS INCORPORATED
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Financial Overview
13.9.4. SWOT Analysis
13.9.5. Key Developments
13.10. TABLEAU SOFTWARE INC.
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Financial Overview
13.10.4. SWOT Analysis
13.10.5. Key Developments

14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
14.3. RESEARCH METHODOLOGY
List of Companies
1. SAP SE
2. IBM Corporation
3. Oracle Corporation
4. Salesforce.com, inc.
5. GoodData Corporation
6. NetBase Solutions, Inc
7. SAS Institute Inc.
8. Hootsuite Inc.
9. Adobe Systems Incorporated
10. Tableau Software Inc.

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