Trade Promotion Management Software Market to Grow at a CAGR of 10.9% to reach US$ 2,157.3 million from 2021 to 2028

    Trade Promotion Management Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Deployment Type (Cloud and On-Premise), Application (Small & Medium-Size Enterprises and Large Enterprises), and End-User (Retail and Consumer Goods, IT Services, Pharmaceutical, Manufacturing, and Others)

    Publication Month: Jun 2021 | Report Code: TIPRE00012304 | No. of Pages: 162 | Category: Technology, Media and Telecommunications | Status: Published

    The trade promotion management software market is expected to grow from US$ 1,048.9 million in 2021 to US$ 2,157.3 million by 2028; it is estimated to grow at a CAGR of 10.9% from 2021 to 2028.

    Trade promotion acts as a marketing tool and therefore is a part of revenue management, which indicates marketing campaigns for retailers/wholesalers. Use of best-in-class trade promotions strategies by consumer goods companies have a potential to give five times better results than earlier trade promotions methods. These companies across the world invest nearly 20–23% of their top-line revenue in trade promotions annually that is creating a need to evaluate whether the trade spent meets an objective of maximizing return on investment. In respect to expenditure, the consumer-packaged goods companies have increased their spending on trade promotion to handle diminishing customer loyalty and private labels growth. This factor propels demand for efficient trade promotion strategies and plays a positive role in creating development of software for managing trade promotions. Consumer goods manufacturers face pressing trade investment requests from their retail partners to drive an increase of both revenues and margins. Moreover, fragmenting sales channels; dynamic consumer behavior; rising focus of retailers on private labels; changing retail formats by introducing new channels such as gas station forecourts, convenience formats, e-commerce; and arrival of small and fast-moving competitors are among the factors creating demand for efficient trade promotion management among large and well-established consumer goods companies to remain in the competitive market. The end-user companies executing trade promotion strategies and optimization consume less time and resources for collecting consumer data. The trade promotion management software also helps in using trade funds in an ideal way to have greater visibility to ROI. By using trade promotion strategies, both CPG manufacturers and retailers enhance ROI on their trade-promotion investments. Furthermore, increase in the adoption of trade promotion management will boost the demand for software to manage all functions effectively during the forecast period.

    Impact of COVID-19 Pandemic on Trade Promotion Management Software Market

    Amid COVID-19 pandemic, the retail sector has gone through tremendous changes in every activity, such as promotional tasks. Both manufacturers and retailers are looking for solutions to deal with numerous unexpected challenges, such as altered consumer behaviors and shortened timelines. To manage these challenges, trade promotion management software is helping end users to plan and track their respective activities. Moreover, it has been observed that companies are putting additional focus on trade promotion optimization during pandemic as it applies data analytics to trade promotion management and allows users to develop smarter and more granular insights. To drive greater efficiency in trade promotion, the COVID-19 pandemic has brought growth opportunities for the providers of trade promotion management software solutions.

    Lucrative Regions for Trade Promotion Management Software Providers

    Lucrative Regions for Trade Promotion Management Software Providers

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    Trade Promotion Management Software Market Insights

    Rising Investments in Trade Promotion Management Strategies to Boost Sales

    The trade process is subjected to be technology-enabled. At present scenario, spreadsheet and excel are used for preparing the budget of trade promotion activities. To optimize promotion expenditure incurred by end user companies, need of a software is rising. The requirement of the software is growing as it collects and interprets promotional data completely and draws valuable insights such as incremental lift; ROI; total volume; and funds spent on consumer goods, sales people, and marketing. As a result, the use of connected process platform comprising processes such as planning, trade, retail, finances, budgeting, and distribution is expected to rise in coming years.

    Deployment Type-Based Market Insights

    Based on deployment type, the trade promotion management software market is bifurcated into cloud and on-premise. The cloud segment led the market in 2020. Lately, the technology sector is witnessing a significant growth in cloud-based solutions as they are time and cost efficient. Owing to these advantages, cloud-based solutions have attracted a significant percentage of end users. Moreover, because of the rising demand for cloud-based software, the key market players are offering cloud-based products in the trade promotion management software market. Further, the internet infrastructure has matured in developed countries and is flourishing in several developing countries, which allows end users in both developed countries as well as developing countries to access the cloud-based solutions.

    Trade Promotion Management Software Market, by Application – 2020 and 2028

    Trade Promotion Management Software Market, by Application – 2020 and 2028

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    Note: The outer circle represents market size for 2028, and the inner circle represents market size for 2020.

    Strategic Insights

    The players operating in the trade promotion management software market adopt strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

    • In 2021, Kearney partnered with Aera Technology to drive agility and resilience in supply chains.
    • In 2020, UpClear expanded client team in Japan and Mexico.

    The global Trade Promotion Management Software market has been segmented as follows:


    Trade Promotion Management Software Market – by Deployment Type


    • Cloud
    • On-Premise

    Trade Promotion Management Software Market – by Application


    • Small & Medium-size Enterprises
    • Large Enterprises

    Trade Promotion Management Software Market – by End-user


    • Retail & Consumer Goods
    • IT Services
    • Pharmaceutical
    • Manufacturing
    • Others

    Trade Promotion Management Software Market – by Geography


    • North America
      • US
      • Canada
      • Mexico
    • Europe
      • France
      • Germany
      • Italy
      • Russia
      • UK
      • Rest of Europe
    • Asia Pacific (APAC)
      • China
      • India
      • Japan
      • Australia
      • South Korea
      • Rest of APAC
    • Middle East & Africa (MEA)
      • Saudi Arabia
      • UAE
      • South Africa
      • Rest of MEA
    • South & Central America (SAM)
      • Brazil
      • Argentina
      • Rest of SAM

    Company Profiles

    • Aera Technology
    • Accenture
    • Cornerstone
    • Deloitte
    • Exceedra by TELUS
    • o9 Solutions, Inc.
    • Oracle Corporation
    • Palantir Technologies
    • SAP SE
    • UpClear

    1. Introduction

    1.1 Study Scope

    1.2 The Insight Partners Research Report Guidance

    1.3 Market Segmentation

    2. Key Takeaways

    3. Research Methodology

    3.1 Coverage

    3.2 Secondary Research

    3.3 Primary Research

    4. Trade Promotion Management Software Market Landscape

    4.1 Market Overview

    4.2 PEST Analysis

    4.2.1 North America

    4.2.2 Europe

    4.2.3 Asia-Pacific

    4.2.4 Middle East and Africa

    4.2.5 South America

    4.3 Ecosystem Analysis

    4.4 Expert Opinion

    4.5 Magic Quadrant

    5. Trade Promotion Management Software Market – Key Market Dynamics

    5.1 Market Drivers

    5.1.1 Rising Expenditure on Trade Promotion Management

    5.1.2 Investments in Trade Promotion Management Strategies to Boost Sales

    5.2 Market Restraints

    5.2.1 Adoption of Spreadsheet Over Software

    5.3 Market Opportunities

    5.3.1 Focus Towards Attracting Individuals from Different Generation

    5.4 Future Trends

    5.4.1 Integration of Advanced Analytics for Fixing Trade Promotions

    5.5 Impact Analysis of Drivers and Restraints

    6. Trade Promotion Management Software Market – Global Analysis

    6.1 Trade Promotion Management Software Market Global Overview

    6.2 Trade Promotion Management Software Market – Global Revenue and Forecast to 2028 (US$ Million)

    6.3 Market Positioning – Five Key Players

    7. Trade Promotion Management Software Market Analysis – By Deployment Type

    7.1 Overview

    7.2 Trade Promotion Management Software Market, by Deployment Type (2020 and 2028)

    7.3 Cloud

    7.3.1 Overview

    7.3.2 Cloud: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    7.4 On-Premise

    7.4.1 Overview

    7.4.2 On premise: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    8. Trade Promotion Management Software Market – By Application

    8.1 Overview

    8.2 Trade Promotion Management Software Market, by Application (2020 and 2028)

    8.3 Small and Medium Size Enterprises

    8.3.1 Overview

    8.3.2 Small and Medium Size Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    8.4 Large Enterprises

    8.4.1 Overview

    8.4.2 Large Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    9. Trade Promotion Management Software Market – By Industry

    9.1 Overview

    9.2 Trade Promotion Management Software Market, by Industry (2020 and 2028)

    9.3 Retail and Consumer Goods

    9.3.1 Overview

    9.3.2 Retail and Consumer Goods: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.4 IT and Services

    9.4.1 Overview

    9.4.2 IT and Service: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.5 Pharmaceutical

    9.5.1 Overview

    9.5.2 Pharmaceutical: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.6 Manufacturing

    9.6.1 Overview

    9.6.2 Manufacturing: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.7 Others

    9.7.1 Overview

    9.7.2 Others: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10. Trade Promotion Management Software Market – Geographic Analysis

    10.1 Overview

    10.2 North America: Trade Promotion Management Software Market

    10.2.1 North America: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.2.2 North America: Trade Promotion Management Software Market- by Deployment Type

    10.2.3 North America: Trade Promotion Management Software Market- By Application

    10.2.4 North America: Trade Promotion Management Software Market- By Industry

    10.2.5 North America: Trade Promotion Management Software Market- by Key Country

    10.2.5.1 US: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.2.5.1.1 US: Trade Promotion Management Software Market- by Deployment Type

    10.2.5.1.2 US: Trade Promotion Management Software Market- By Application

    10.2.5.1.3 US: Trade Promotion Management Software Market- By Industry

    10.2.5.2 Canada: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.2.5.2.1 Canada: Trade Promotion Management Software Market- by Deployment Type

    10.2.5.2.2 Canada: Trade Promotion Management Software Market- By Application

    10.2.5.2.3 Canada: Trade Promotion Management Software Market- By Industry

    10.2.5.3 Mexico: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.2.5.3.1 Mexico: Trade Promotion Management Software Market- by Deployment Type

    10.2.5.3.2 Mexico: Trade Promotion Management Software Market- By Application

    10.2.5.3.3 Mexico: Trade Promotion Management Software Market- By Industry

    10.3 Europe: Trade Promotion Management Software Market

    10.3.1 Europe: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.3.2 Europe: Trade Promotion Management Software Market- by Deployment Type

    10.3.3 Europe: Trade Promotion Management Software Market- By Application

    10.3.4 Europe: Trade Promotion Management Software Market- By Industry

    10.3.5 Europe: Trade Promotion Management Software Market- by Key Country

    10.3.5.1 Germany: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.3.5.1.1 Germany: Trade Promotion Management Software Market- by Deployment Type

    10.3.5.1.2 Germany: Trade Promotion Management Software Market- By Application

    10.3.5.1.3 Germany: Trade Promotion Management Software Market- By Industry

    10.3.5.2 France: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.3.5.2.1 France: Trade Promotion Management Software Market- by Deployment Type

    10.3.5.2.2 France: Trade Promotion Management Software Market- By Application

    10.3.5.2.3 France: Trade Promotion Management Software Market- By Industry

    10.3.5.3 Italy: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.3.5.3.1 Italy: Trade Promotion Management Software Market- by Deployment Type

    10.3.5.3.2 Italy: Trade Promotion Management Software Market- By Application

    10.3.5.3.3 Italy: Trade Promotion Management Software Market- By Industry

    10.3.5.4 UK: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.3.5.4.1 UK: Trade Promotion Management Software Market- by Deployment Type

    10.3.5.4.2 UK: Trade Promotion Management Software Market- By Application

    10.3.5.4.3 UK: Trade Promotion Management Software Market- By Industry

    10.3.5.5 Russia: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.3.5.5.1 Russia: Trade Promotion Management Software Market- by Deployment Type

    10.3.5.5.2 Russia: Trade Promotion Management Software Market- By Application

    10.3.5.5.3 Russia: Trade Promotion Management Software Market- By Industry

    10.3.5.6 Rest of Europe: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.3.5.6.1 Rest of Europe: Trade Promotion Management Software Market- by Deployment Type

    10.3.5.6.2 Rest of Europe: Trade Promotion Management Software Market- By Application

    10.3.5.6.3 Rest of Europe: Trade Promotion Management Software Market- By Industry

    10.4 APAC: Trade Promotion Management Software Market

    10.4.1 APAC: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.4.2 APAC: Trade Promotion Management Software Market- by Deployment Type

    10.4.3 APAC: Trade Promotion Management Software Market- By Application

    10.4.4 APAC: Trade Promotion Management Software Market- By Industry

    10.4.5 APAC: Trade Promotion Management Software Market- by Key Country

    10.4.5.1 Australia: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.4.5.1.1 Australia: Trade Promotion Management Software Market- by Deployment Type

    10.4.5.1.2 Australia: Trade Promotion Management Software Market- By Application

    10.4.5.1.3 Australia: Trade Promotion Management Software Market- By Industry

    10.4.5.2 China: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.4.5.2.1 China: Trade Promotion Management Software Market- by Deployment Type

    10.4.5.2.2 China: Trade Promotion Management Software Market- By Application

    10.4.5.2.3 China: Trade Promotion Management Software Market- By Industry

    10.4.5.3 India: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.4.5.3.1 India: Trade Promotion Management Software Market- by Deployment Type

    10.4.5.3.2 India: Trade Promotion Management Software Market- By Application

    10.4.5.3.3 India: Trade Promotion Management Software Market- By Industry

    10.4.5.4 Japan: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.4.5.4.1 Japan: Trade Promotion Management Software Market- by Deployment Type

    10.4.5.4.2 Japan: Trade Promotion Management Software Market- By Application

    10.4.5.4.3 Japan: Trade Promotion Management Software Market- By Industry

    10.4.5.5 South Korea: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.4.5.5.1 South Korea: Trade Promotion Management Software Market- by Deployment Type

    10.4.5.5.2 South Korea: Trade Promotion Management Software Market- By Application

    10.4.5.5.3 South Korea: Trade Promotion Management Software Market- By Industry

    10.4.5.6 Rest of APAC: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.4.5.6.1 Rest of APAC: Trade Promotion Management Software Market- by Deployment Type

    10.4.5.6.2 Rest of APAC: Trade Promotion Management Software Market- By Application

    10.4.5.6.3 Rest of APAC: Trade Promotion Management Software Market- By Industry

    10.5 MEA: Trade Promotion Management Software Market

    10.5.1 MEA: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.5.2 MEA: Trade Promotion Management Software Market- by Deployment Type

    10.5.3 MEA: Trade Promotion Management Software Market- By Application

    10.5.4 MEA: Trade Promotion Management Software Market- By Industry

    10.5.5 MEA: Trade Promotion Management Software Market- by Key Country

    10.5.5.1 South Africa: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.5.5.1.1 South Africa: Trade Promotion Management Software Market- by Deployment Type

    10.5.5.1.2 South Africa: Trade Promotion Management Software Market- By Application

    10.5.5.1.3 South Africa: Trade Promotion Management Software Market- By Industry

    10.5.5.2 Saudi Arabia: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.5.5.2.1 Saudi Arabia: Trade Promotion Management Software Market- by Deployment Type

    10.5.5.2.2 Saudi Arabia: Trade Promotion Management Software Market- By Application

    10.5.5.2.3 Saudi Arabia: Trade Promotion Management Software Market- By Industry

    10.5.5.3 UAE: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.5.5.3.1 UAE: Trade Promotion Management Software Market- by Deployment Type

    10.5.5.3.2 UAE: Trade Promotion Management Software Market- By Application

    10.5.5.3.3 UAE: Trade Promotion Management Software Market- By Industry

    10.5.5.4 Rest of MEA: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.5.5.4.1 Rest of MEA: Trade Promotion Management Software Market- by Deployment Type

    10.5.5.4.2 Rest of MEA: Trade Promotion Management Software Market- By Application

    10.5.5.4.3 Rest of MEA: Trade Promotion Management Software Market- By Industry

    10.6 SAM: Trade Promotion Management Software Market

    10.6.1 SAM: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.6.2 SAM: Trade Promotion Management Software Market- by Deployment Type

    10.6.3 SAM: Trade Promotion Management Software Market- By Application

    10.6.4 SAM: Trade Promotion Management Software Market- By Industry

    10.6.5 SAM: Trade Promotion Management Software Market- by Key Country

    10.6.5.1 Brazil: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.6.5.1.1 Brazil: Trade Promotion Management Software Market- by Deployment Type

    10.6.5.1.2 Brazil: Trade Promotion Management Software Market- By Application

    10.6.5.1.3 Brazil: Trade Promotion Management Software Market- By Industry

    10.6.5.2 Argentina: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.6.5.2.1 Argentina: Trade Promotion Management Software Market- by Deployment Type

    10.6.5.2.2 Argentina: Trade Promotion Management Software Market- By Application

    10.6.5.2.3 Argentina: Trade Promotion Management Software Market- By Industry

    10.6.5.3 Rest of SAM: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    10.6.5.3.1 Rest of SAM: Trade Promotion Management Software Market- by Deployment Type

    10.6.5.3.2 Rest of SAM: Trade Promotion Management Software Market- By Application

    10.6.5.3.3 Rest of SAM: Trade Promotion Management Software Market- By Industry

    11. Trade Promotion Management Software Market- COVID-19 Impact Analysis

    11.1 Overview

    11.2 North America

    11.3 Europe

    11.4 Asia Pacific

    11.5 Middle East and Africa

    11.6 South America

    12. Industry Landscape

    12.1 Overview

    12.2 Market Initiative

    12.3 New Product Development

    13. Company Profiles

    13.1 Aera Technology

    13.1.1 Key Facts

    13.1.2 Business Description

    13.1.3 Products and Services

    13.1.4 Financial Overview

    13.1.5 SWOT Analysis

    13.1.6 Key Developments

    13.2 Accenture

    13.2.1 Key Facts

    13.2.2 Business Description

    13.2.3 Products and Services

    13.2.4 Financial Overview

    13.2.5 SWOT Analysis

    13.2.6 Key Developments

    13.3 Cornerstone

    13.3.1 Key Facts

    13.3.2 Business Description

    13.3.3 Products and Services

    13.3.4 Financial Overview

    13.3.5 SWOT Analysis

    13.3.6 Key Developments

    13.4 Deloitte

    13.4.1 Key Facts

    13.4.2 Business Description

    13.4.3 Products and Services

    13.4.4 Financial Overview

    13.4.5 SWOT Analysis

    13.4.6 Key Developments

    13.5 Exceedra by TELUS

    13.5.1 Key Facts

    13.5.2 Business Description

    13.5.3 Products and Services

    13.5.4 Financial Overview

    13.5.5 SWOT Analysis

    13.5.6 Key Developments

    13.6 o9 Solutions, Inc.

    13.6.1 Key Facts

    13.6.2 Business Description

    13.6.3 Products and Services

    13.6.4 Financial Overview

    13.6.5 SWOT Analysis

    13.6.6 Key Developments

    13.7 Oracle Corporation

    13.7.1 Key Facts

    13.7.2 Business Description

    13.7.3 Products and Services

    13.7.4 Financial Overview

    13.7.5 SWOT Analysis

    13.7.6 Key Developments

    13.8 Palantir Technologies

    13.8.1 Key Facts

    13.8.2 Business Description

    13.8.3 Products and Services

    13.8.4 Financial Overview

    13.8.5 SWOT Analysis

    13.8.6 Key Developments

    13.9 SAP SE

    13.9.1 Key Facts

    13.9.2 Business Description

    13.9.3 Products and Services

    13.9.4 Financial Overview

    13.9.5 SWOT Analysis

    13.9.6 Key Developments

    13.10 UpClear

    13.10.1 Key Facts

    13.10.2 Business Description

    13.10.3 Products and Services

    13.10.4 Financial Overview

    13.10.5 SWOT Analysis

    13.10.6 Key Developments

    14. Appendix

    14.1 About The Insight Partners

    14.2 Word Index


    LIST OF TABLES

    Table 1. Trade Promotion Management Software Market – Revenue, and Forecast to 2028 (US$ Million)

    Table 2. North America: Trade Promotion Management Software Market- by Deployment Type – Revenue and Forecast to 2028 (US$ Million)

    Table 3. North America: Trade Promotion Management Software Market- By Application – Revenue and Forecast to 2028 (US$ Million)

    Table 4. North America: Trade Promotion Management Software Market- By Industry – Revenue and Forecast to 2028 (US$ Million)

    Table 5. US: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 6. US: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 7. US: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 8. Canada: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 9. Canada: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 10. Canada: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 11. Mexico: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 12. Mexico: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 13. Mexico: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 14. Europe: Trade Promotion Management Software Market- by Deployment Type – Revenue and Forecast to 2028 (US$ Million)

    Table 15. Europe: Trade Promotion Management Software Market- By Application – Revenue and Forecast to 2028 (US$ Million)

    Table 16. Europe: Trade Promotion Management Software Market- By Industry – Revenue and Forecast to 2028 (US$ Million)

    Table 17. Germany: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 18. Germany: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 19. Germany: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 20. France: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 21. France: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 22. France: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 23. Italy: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 24. Italy: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 25. Italy: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 26. UK: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 27. UK: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 28. UK: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 29. Russia: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 30. Russia: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 31. Russia: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 32. Rest of Europe: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 33. Rest of Europe: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 34. Rest of Europe: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 35. APAC: Trade Promotion Management Software Market- by Deployment Type – Revenue and Forecast to 2028 (US$ Million)

    Table 36. APAC: Trade Promotion Management Software Market- By Application – Revenue and Forecast to 2028 (US$ Million)

    Table 37. APAC: Trade Promotion Management Software Market- By Industry – Revenue and Forecast to 2028 (US$ Million)

    Table 38. Australia: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 39. Australia: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 40. Australia: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 41. China: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 42. China: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 43. China: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 44. India: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 45. India: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 46. India: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 47. Japan: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 48. Japan: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 49. Japan: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 50. South Korea: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 51. South Korea: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 52. South Korea: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 53. Rest of APAC: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 54. Rest of APAC: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 55. Rest of APAC: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 56. MEA: Trade Promotion Management Software Market- by Deployment Type– Revenue and Forecast to 2028 (US$ Million)

    Table 57. MEA: Trade Promotion Management Software Market- By Application – Revenue and Forecast to 2028 (US$ Million)

    Table 58. MEA: Trade Promotion Management Software Market- By Industry – Revenue and Forecast to 2028 (US$ Million)

    Table 59. South Africa: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 60. South Africa: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 61. South Africa: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 62. Saudi Arabia: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 63. Saudi Arabia: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 64. Saudi Arabia: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 65. UAE: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 66. UAE: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 67. UAE: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 68. Rest of MEA: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 69. Rest of MEA: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 70. Rest of MEA: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 71. SAM: Trade Promotion Management Software Market- by Deployment Type – Revenue and Forecast to 2028 (US$ Million)

    Table 72. SAM: Trade Promotion Management Software Market- By Application – Revenue and Forecast to 2028 (US$ Million)

    Table 73. SAM: Trade Promotion Management Software Market- By Industry – Revenue and Forecast to 2028 (US$ Million)

    Table 74. Brazil: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 75. Brazil: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 76. Brazil: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 77. Argentina: Trade Promotion Management Software Market- by Deployment Type –Revenue and Forecast to 2028 (US$ Million)

    Table 78. Argentina: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 79. Argentina: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 80. Rest of SAM: Trade Promotion Management Software Market- by Deployment Type–Revenue and Forecast to 2028 (US$ Million)

    Table 81. Rest of SAM: Trade Promotion Management Software Market- By Application –Revenue and Forecast to 2028 (US$ Million)

    Table 82. Rest of SAM: Trade Promotion Management Software Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

    Table 83. List of Abbreviation


    LIST OF FIGURES

    Figure 1. Trade Promotion Management Software Market Segmentation

    Figure 2. Trade Promotion Management Software Market Segmentation – By Geography

    Figure 3. Global Trade Promotion Management Software Market Overview

    Figure 4. Large Enterprises Segment Held the Largest Market Share in 2020

    Figure 5. Cloud Held the Largest Market Share in 2020

    Figure 6. Retail and CG Industry Held the Largest Market Share in 2020

    Figure 7. APAC was the Largest Revenue Contributor in 2020

    Figure 8. North America – PEST Analysis

    Figure 9. Europe – PEST Analysis

    Figure 10. Asia-Pacific – PEST Analysis

    Figure 11. Middle East and Africa – PEST Analysis

    Figure 12. South America – PEST Analysis

    Figure 13. Expert Opinion

    Figure 14. Magic Quadrant

    Figure 15. Trade Promotion Management Software Market: Impact Analysis of Drivers and Restraints

    Figure 16. Geographic Overview of Trade Promotion Management Software Market

    Figure 17. Global Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 18. Trade Promotion Management Software Market Revenue Share, by Deployment Type (2020 and 2028)

    Figure 19. Cloud: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 20. On premise: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 21. Trade Promotion Management Software Market Revenue Share, by Application (2020 and 2028)

    Figure 22. Small and Medium Size Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 23. Large Enterprises: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 24. Trade Promotion Management Software Market Revenue Share, by Industry (2020 and 2028)

    Figure 25. Retail and Consumer Goods: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 26. IT and Service: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 27. Pharmaceutical: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 28. Manufacturing: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 29. Others: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 30. Trade Promotion Management Software Market Revenue Share, By Region (2020 and 2028)

    Figure 31. North America: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 32. North America: Trade Promotion Management Software Market Revenue Share, by Deployment Type (2020 and 2028)

    Figure 33. North America: Trade Promotion Management Software Market Revenue Share, By Application (2020 and 2028)

    Figure 34. North America: Trade Promotion Management Software Market Revenue Share, By Industry (2020 and 2028)

    Figure 35. North America: Trade Promotion Management Software Market Revenue Share, by Key Country (2020 and 2028)

    Figure 36. US: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 37. Canada: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 38. Mexico: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 39. Europe: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 40. Europe: Trade Promotion Management Software Market Revenue Share, By Deployment Type (2020 and 2028)

    Figure 41. Europe: Trade Promotion Management Software Market Revenue Share, By Application (2020 and 2028)

    Figure 42. Europe: Trade Promotion Management Software Market Revenue Share, By Industry (2020 and 2028)

    Figure 43. Europe: Trade Promotion Management Software Market Revenue Share, By Key Country (2020 and 2028)

    Figure 44. Germany: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 45. France: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 46. Italy: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 47. UK: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 48. Russia: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 49. Rest of Europe: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 50. APAC: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 51. APAC: Trade Promotion Management Software Market Revenue Share, By Deployment Type (2020 and 2028)

    Figure 52. APAC: Trade Promotion Management Software Market Revenue Share, By Application (2020 and 2028)

    Figure 53. APAC: Trade Promotion Management Software Market Revenue Share, By Industry (2020 and 2028)

    Figure 54. APAC: Trade Promotion Management Software Market Revenue Share, By Key Country (2020 and 2028)

    Figure 55. Australia: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 56. China: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 57. India: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 58. Japan: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 59. South Korea: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 60. Rest of APAC: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 61. MEA: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 62. MEA: Trade Promotion Management Software Market Revenue Share, By Deployment Type (2020 and 2028)

    Figure 63. MEA: Trade Promotion Management Software Market Revenue Share, By Application (2020 and 2028)

    Figure 64. MEA: Trade Promotion Management Software Market Revenue Share, By Industry (2020 and 2028)

    Figure 65. MEA: Trade Promotion Management Software Market Revenue Share, By Key Country (2020 and 2028)

    Figure 66. South Africa: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 67. Saudi Arabia: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 68. UAE: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 69. Rest of MEA: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 70. SAM: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 71. SAM: Trade Promotion Management Software Market Revenue Share, By Deployment Type (2020 and 2028)

    Figure 72. SAM: Trade Promotion Management Software Market Revenue Share, By Application (2020 and 2028)

    Figure 73. SAM: Trade Promotion Management Software Market Revenue Share, By Industry (2020 and 2028)

    Figure 74. SAM: Trade Promotion Management Software Market Revenue Share, By Key Country (2020 and 2028)

    Figure 75. Brazil: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 76. Argentina: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 77. Rest of SAM: Trade Promotion Management Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 78. Impact of COVID-19 Pandemic in North American Country Markets

    Figure 79. Impact of COVID-19 Pandemic in Europe Country Markets

    Figure 80. Impact of COVID-19 Pandemic in Asia Pacific Country Markets

    Figure 81. Impact of COVID-19 Pandemic in Middle East and Africa Country Markets

    Figure 82. Impact of COVID-19 Pandemic in South America Country Markets

    The List of Companies - Trade Promotion Management Software Market

    1. Aera Technology
    2. Accenture
    3. Cornerstone
    4. Deloitte
    5. Exceedra by TELUS
    6. o9 Solutions, Inc.
    7. Oracle Corporation
    8. Palantir Technologies
    9. SAP SE
    10. UpClear
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    • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
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    Frequently Asked Questions

    Presently, APAC held the largest revenue share of global trade promotion management software market. Owing to the factors such as growing urbanization and industrialization. Also, growing retail and manufacturing sector in region another factor assisting in market growth. Since the past decade, it has been noticed that continued economic growth in Asia is fostering consumer spending–especially due to broadening middle-class level income group, and young and tech savvy demographics of Asia.
    Trade promotion acts as a marketing tool and therefore is a part of revenue management, which indicates marketing campaigns for retailers/wholesalers. Use of best-in-class trade promotions strategies by consumer goods companies have a potential to give five times better results than earlier trade promotions methods. This factor propels demand for efficient trade promotion strategies and plays a positive role in creating development of software for managing trade promotions. Consumer goods manufacturers face pressing trade investment requests from their retail partners to drive an increase of both revenues and margins.
    The retail and consumer goods is leading the global trade promotion management software market. Consumers are more inclined toward the use of FMCG products due fast paced lifestyle. Moreover, the highly volatile market dynamics in the retail and consumer goods industry is enabling the retail and consumer goods organizations to adopt various operations tools including trade promotion management software, owing to the ever-changing consumer preference.

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