Virtual Reality and Augmented Reality in Retail Market 2027 By Type, Application and Geography | The Insight Partners

Virtual Reality and Augmented Reality in Retail Market to 2027 - Global Analysis and Forecasts by Type (AR, VR); Application (Online Retail, Offline Retail) and Geography

Report Code: TIPRE00006606 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
MARKET INTRODUCTION

The retail sector is one of the prominent sectors in terms of the economic growth of the country. Virtual Reality and Augmented Reality is becoming very prominent among retail giants such as IKEA. The retail sector is witnessing huge demand for Virtual Reality and Augmented Reality to enhance customer's experience. Implementation of virtual reality and augmented reality in retail enables to build brand image along with quality, high customer satisfaction, and a wide range of products. Virtual Reality and Augmented Reality are reshaping the retail industry to fit in emerging trends.

MARKET DYNAMICS

The increasing adoption of advanced technology to modernize and reshape the retail sector is driving the Virtual Reality and Augmented Reality in the Retail market. The Virtual Reality and Augmented Reality in Retail is witnessing a huge demand from the North America region and Europe region. The presence of a large number of retail giants in the US and UK are creating a huge opportunity for virtual reality and augmented reality vendors to offer its solutions for the retail sector. Moreover, the increasing market competition in retail, the need for enhanced customer services, brand visibility, among other factors are significantly driving the Virtual Reality and Augmented Reality in Retail market.

MARKET SCOPE

The "Global Virtual Reality and Augmented Reality in the Retail Market Analysis to 2027" is a specialized and in-depth study of the industry with a special focus on the global market trend analysis. The report aims to provide an overview of Virtual Reality and Augmented Reality in the Retail market with detailed market segmentation by type, application, and geography. The global Virtual Reality and Augmented Reality in the Retail market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Virtual Reality and Augmented Reality in the Retail market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global Virtual Reality and Augmented Reality in the Retail market is segmented based on type and application. By type, the Virtual Reality and Augmented Reality in the Retail market is segmented into AR and VR. On the basis of application, the Virtual Reality and Augmented Reality in the Retail market is bifurcated into Online Retail, Offline Retail.

REGIONAL FRAMEWORK


The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global Virtual Reality and Augmented Reality in the Retail market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and South America (SAM). The Virtual Reality and Augmented Reality in the Retail market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the Virtual Reality and Augmented Reality in the Retail market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and SAM after evaluating political, economic, social and technological factors affecting the Virtual Reality and Augmented Reality in the Retail market in these regions.

MARKET PLAYERS


The reports cover key developments in the Virtual Reality and Augmented Reality in the Retail market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from Virtual Reality and Augmented Reality in the Retail market are anticipated to lucrative growth opportunities in the future with the rising demand for Virtual Reality and Augmented Reality in the Retail in the global market. Below mentioned is the list of few companies engaged in the Virtual Reality and Augmented Reality in the Retail market.

The report also includes the profiles of key Virtual Reality and Augmented Reality in the Retail companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the key development in the past five years.
  •  Epson America, Inc.
  •  Google LLC
  •  Intel Corporation
  •  Marxent Labs
  •  Microsoft Corporation
  •  PTC Inc.
  •  Qualcomm Technologies Inc.
  •  Samsung
  •  Sony Corporation
  •  Vuzix Corporation
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Virtual Reality And Augmented Reality In Retail - By Type
1.3.2 Virtual Reality And Augmented Reality In Retail - By Application
1.3.3 Virtual Reality And Augmented Reality In Retail - By Region
1.3.3.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. VIRTUAL REALITY AND AUGMENTED REALITY IN RETAIL LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. VIRTUAL REALITY AND AUGMENTED REALITY IN RETAIL - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. VIRTUAL REALITY AND AUGMENTED REALITY IN RETAIL - GLOBAL MARKET ANALYSIS
6.1. VIRTUAL REALITY AND AUGMENTED REALITY IN RETAIL - GLOBAL MARKET OVERVIEW
6.2. VIRTUAL REALITY AND AUGMENTED REALITY IN RETAIL - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE

7. VIRTUAL REALITY AND AUGMENTED REALITY IN RETAIL - REVENUE AND FORECASTS TO 2027 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. AR
7.3.1. Overview
7.3.2. AR Market Forecast and Analysis
7.4. VR
7.4.1. Overview
7.4.2. VR Market Forecast and Analysis
8. VIRTUAL REALITY AND AUGMENTED REALITY IN RETAIL - REVENUE AND FORECASTS TO 2027 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. ONLINE RETAIL
8.3.1. Overview
8.3.2. Online Retail Market Forecast and Analysis
8.4. OFFLINE RETAIL
8.4.1. Overview
8.4.2. Offline Retail Market Forecast and Analysis

9. VIRTUAL REALITY AND AUGMENTED REALITY IN RETAIL REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Virtual Reality And Augmented Reality In Retail Overview
9.1.2 North America Virtual Reality And Augmented Reality In Retail Forecasts and Analysis
9.1.3 North America Virtual Reality And Augmented Reality In Retail Forecasts and Analysis - By Type
9.1.4 North America Virtual Reality And Augmented Reality In Retail Forecasts and Analysis - By Application
9.1.5 North America Virtual Reality And Augmented Reality In Retail Forecasts and Analysis - By Countries
9.1.5.1 United States Virtual Reality And Augmented Reality In Retail
9.1.5.1.1 United States Virtual Reality And Augmented Reality In Retail by Type
9.1.5.1.2 United States Virtual Reality And Augmented Reality In Retail by Application
9.1.5.2 Canada Virtual Reality And Augmented Reality In Retail
9.1.5.2.1 Canada Virtual Reality And Augmented Reality In Retail by Type
9.1.5.2.2 Canada Virtual Reality And Augmented Reality In Retail by Application
9.1.5.3 Mexico Virtual Reality And Augmented Reality In Retail
9.1.5.3.1 Mexico Virtual Reality And Augmented Reality In Retail by Type
9.1.5.3.2 Mexico Virtual Reality And Augmented Reality In Retail by Application
9.2. EUROPE
9.2.1 Europe Virtual Reality And Augmented Reality In Retail Overview
9.2.2 Europe Virtual Reality And Augmented Reality In Retail Forecasts and Analysis
9.2.3 Europe Virtual Reality And Augmented Reality In Retail Forecasts and Analysis - By Type
9.2.4 Europe Virtual Reality And Augmented Reality In Retail Forecasts and Analysis - By Application
9.2.5 Europe Virtual Reality And Augmented Reality In Retail Forecasts and Analysis - By Countries
9.2.5.1 Germany Virtual Reality And Augmented Reality In Retail
9.2.5.1.1 Germany Virtual Reality And Augmented Reality In Retail by Type
9.2.5.1.2 Germany Virtual Reality And Augmented Reality In Retail by Application
9.2.5.2 France Virtual Reality And Augmented Reality In Retail
9.2.5.2.1 France Virtual Reality And Augmented Reality In Retail by Type
9.2.5.2.2 France Virtual Reality And Augmented Reality In Retail by Application
9.2.5.3 Italy Virtual Reality And Augmented Reality In Retail
9.2.5.3.1 Italy Virtual Reality And Augmented Reality In Retail by Type
9.2.5.3.2 Italy Virtual Reality And Augmented Reality In Retail by Application
9.2.5.4 United Kingdom Virtual Reality And Augmented Reality In Retail
9.2.5.4.1 United Kingdom Virtual Reality And Augmented Reality In Retail by Type
9.2.5.4.2 United Kingdom Virtual Reality And Augmented Reality In Retail by Application
9.2.5.5 Russia Virtual Reality And Augmented Reality In Retail
9.2.5.5.1 Russia Virtual Reality And Augmented Reality In Retail by Type
9.2.5.5.2 Russia Virtual Reality And Augmented Reality In Retail by Application
9.2.5.6 Rest of Europe Virtual Reality And Augmented Reality In Retail
9.2.5.6.1 Rest of Europe Virtual Reality And Augmented Reality In Retail by Type
9.2.5.6.2 Rest of Europe Virtual Reality And Augmented Reality In Retail by Application
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Virtual Reality And Augmented Reality In Retail Overview
9.3.2 Asia-Pacific Virtual Reality And Augmented Reality In Retail Forecasts and Analysis
9.3.3 Asia-Pacific Virtual Reality And Augmented Reality In Retail Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Virtual Reality And Augmented Reality In Retail Forecasts and Analysis - By Application
9.3.5 Asia-Pacific Virtual Reality And Augmented Reality In Retail Forecasts and Analysis - By Countries
9.3.5.1 Australia Virtual Reality And Augmented Reality In Retail
9.3.5.1.1 Australia Virtual Reality And Augmented Reality In Retail by Type
9.3.5.1.2 Australia Virtual Reality And Augmented Reality In Retail by Application
9.3.5.2 China Virtual Reality And Augmented Reality In Retail
9.3.5.2.1 China Virtual Reality And Augmented Reality In Retail by Type
9.3.5.2.2 China Virtual Reality And Augmented Reality In Retail by Application
9.3.5.3 India Virtual Reality And Augmented Reality In Retail
9.3.5.3.1 India Virtual Reality And Augmented Reality In Retail by Type
9.3.5.3.2 India Virtual Reality And Augmented Reality In Retail by Application
9.3.5.4 Japan Virtual Reality And Augmented Reality In Retail
9.3.5.4.1 Japan Virtual Reality And Augmented Reality In Retail by Type
9.3.5.4.2 Japan Virtual Reality And Augmented Reality In Retail by Application
9.3.5.5 South Korea Virtual Reality And Augmented Reality In Retail
9.3.5.5.1 South Korea Virtual Reality And Augmented Reality In Retail by Type
9.3.5.5.2 South Korea Virtual Reality And Augmented Reality In Retail by Application
9.3.5.6 Rest of Asia-Pacific Virtual Reality And Augmented Reality In Retail
9.3.5.6.1 Rest of Asia-Pacific Virtual Reality And Augmented Reality In Retail by Type
9.3.5.6.2 Rest of Asia-Pacific Virtual Reality And Augmented Reality In Retail by Application
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Virtual Reality And Augmented Reality In Retail Overview
9.4.2 Middle East and Africa Virtual Reality And Augmented Reality In Retail Forecasts and Analysis
9.4.3 Middle East and Africa Virtual Reality And Augmented Reality In Retail Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Virtual Reality And Augmented Reality In Retail Forecasts and Analysis - By Application
9.4.5 Middle East and Africa Virtual Reality And Augmented Reality In Retail Forecasts and Analysis - By Countries
9.4.5.1 South Africa Virtual Reality And Augmented Reality In Retail
9.4.5.1.1 South Africa Virtual Reality And Augmented Reality In Retail by Type
9.4.5.1.2 South Africa Virtual Reality And Augmented Reality In Retail by Application
9.4.5.2 Saudi Arabia Virtual Reality And Augmented Reality In Retail
9.4.5.2.1 Saudi Arabia Virtual Reality And Augmented Reality In Retail by Type
9.4.5.2.2 Saudi Arabia Virtual Reality And Augmented Reality In Retail by Application
9.4.5.3 U.A.E Virtual Reality And Augmented Reality In Retail
9.4.5.3.1 U.A.E Virtual Reality And Augmented Reality In Retail by Type
9.4.5.3.2 U.A.E Virtual Reality And Augmented Reality In Retail by Application
9.4.5.4 Rest of Middle East and Africa Virtual Reality And Augmented Reality In Retail
9.4.5.4.1 Rest of Middle East and Africa Virtual Reality And Augmented Reality In Retail by Type
9.4.5.4.2 Rest of Middle East and Africa Virtual Reality And Augmented Reality In Retail by Application
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Virtual Reality And Augmented Reality In Retail Overview
9.5.2 South and Central America Virtual Reality And Augmented Reality In Retail Forecasts and Analysis
9.5.3 South and Central America Virtual Reality And Augmented Reality In Retail Forecasts and Analysis - By Type
9.5.4 South and Central America Virtual Reality And Augmented Reality In Retail Forecasts and Analysis - By Application
9.5.5 South and Central America Virtual Reality And Augmented Reality In Retail Forecasts and Analysis - By Countries
9.5.5.1 Brazil Virtual Reality And Augmented Reality In Retail
9.5.5.1.1 Brazil Virtual Reality And Augmented Reality In Retail by Type
9.5.5.1.2 Brazil Virtual Reality And Augmented Reality In Retail by Application
9.5.5.2 Argentina Virtual Reality And Augmented Reality In Retail
9.5.5.2.1 Argentina Virtual Reality And Augmented Reality In Retail by Type
9.5.5.2.2 Argentina Virtual Reality And Augmented Reality In Retail by Application
9.5.5.3 Rest of South and Central America Virtual Reality And Augmented Reality In Retail
9.5.5.3.1 Rest of South and Central America Virtual Reality And Augmented Reality In Retail by Type
9.5.5.3.2 Rest of South and Central America Virtual Reality And Augmented Reality In Retail by Application

10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

11. VIRTUAL REALITY AND AUGMENTED REALITY IN RETAIL, KEY COMPANY PROFILES
11.1. EPSON AMERICA, INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. GOOGLE LLC
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. INTEL CORPORATION
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. MARXENT LABS
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. MICROSOFT CORPORATION
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. PTC INC.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. QUALCOMM TECHNOLOGIES INC.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. SAMSUNG
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SONY CORPORATION
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. VUZIX CORPORATION
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments

12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies

1. Epson America, Inc.
2. Google LLC
3. Intel Corporation
4. Marxent Labs
5. Microsoft Corporation
6. PTC Inc.
7. Qualcomm Technologies Inc.
8. Samsung
9. Sony Corporation
10. Vuzix Corporation