电动发刷市场基于(主要地区、市场参与者、规模和份额)- 到 2030 年的预测

  • Report Code : TIPRE00014612
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 144
Buy Now

【研究报告】电动发刷市场规模预计将从2022年的71406万美元增长到2030年的111046万美元;预计 2022 年至 2030 年市场复合年增长率将达到 5.7%。
市场洞察和分析师观点:
消费者对沙龙式卷发和发型设计的偏好不断增加,社交媒体平台上的时尚风格活动数量激增Instagram、YouTube、Facebook 和 Pinterest 等正在推动市场增长。此外,由于对具有自动关闭、温度控制以及通过移动应用程序集成智能连接等功能的技术先进产品的需求激增,市场上的主要参与者都致力于开发新产品,从而推动了市场。
增长动力和挑战:
电动发刷市场正在显着增长,呈上升趋势。制造商正在大力投资推出创新产品,以吸引大量消费者。例如,2021 年 12 月,印度电动美发器具制造商 Vega 推出了新型 X-Star 直发刷“VHSB-03”,采用 Thermo Protect 技术来拉直和梳理头发。它是该公司当前直发刷系列中最先进、最新的产品,具有防毛躁、防烫伤、牙齿、陶瓷涂层和热保护技术。
如今,营销已经超越了商业广告。近年来,社交媒体平台不断崛起,成为促进企业发展的首要方式。 YouTube 视频和 Instagram 和 Twitter 等社交媒体平台上的名人宣传显着增加了全球对电动发刷等护发器具的需求。例如,总部位于印度的领先护发器具和美容护理配件旗舰品牌之一 VEGA 推出了新的活动,在个人护理器具类别下推广其三合一发型师,在美容护理配件系列下推广其发刷,以他们的品牌大使、宝莱坞女演员 Ananya Panday 为主角。同样,2023 年 2 月,皇家飞利浦 NV 通过由著名宝莱坞明星阿莉亚·布哈特 (Alia Bhatt) 主演的新活动#YourHairYourWay 展示了直发系列。因此,这种明星代言和厂家的宣传活动影响了粉丝和消费者使用电动发刷。
电动发刷是头发造型的必备工具之一。然而,电动护发器具造成的热损伤是对市场增长产生负面影响的一个重要因素。电动发刷产生的热量会逐渐损害头发,例如暗沉、毛躁和分叉。头发过度使用电动护发产品会使头发更容易受到永久性损伤。经常拉直头发会使头发失去水分,从而永久性地损害头发。此外,过度使用直发刷和其他器具也会导致脱发。此外,如果不及时识别和解决问题,强烈的热损坏可能会导致破损。世界各地的消费者越来越关注自己的头发健康。因此,对电动发刷的需求正在减少,这可能会阻碍市场增长。
战略见解
报告细分和范围:
全球电动发刷市场根据产品类型、类别进行细分、分销渠道和地理位置。根据产品类型,电动毛刷市场分为圆刷和扁刷。根据类别,市场分为男性、女性和男女皆宜。根据分销渠道,电动发刷市场分为超市和大卖场、专卖店、网上零售等。该市场根据地理位置分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本) 、印度、韩国以及亚太其他地区)、中东和非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美洲和中美洲(巴西、阿根廷和南美洲和中美洲其他地区)
细分分析:
根据产品类型,电动发刷市场分为扁刷和圆刷。平刷细分市场占有重要的市场份额。桨刷和直发刷是扁刷的主要类型。扁刷用于造型和干燥目的。扁平刷有椭圆形和矩形两种形状。扁刷为短发、中发或长发增添优雅、拉直的外观。扁平刷可以抚平头发,去除毛躁,并有助于防止缠结和拉扯。最近,直发刷越来越受欢迎。直发刷是桨刷和热铁直发器的组合。它们会加热,可以快速拉直和抚平头发,并且比传统的热熨斗对头发的伤害更小。预计这些因素将在预测期内推动该细分市场的增长。
区域分析:
电动发刷市场分为五个关键区域:北美、欧洲、亚太地区、南美洲和中美洲、以及中东和非洲。全球电动发刷市场由亚太地区主导; 2022年该地区的市场价值为2.5301亿美元。北美是该市场的第二大贡献者,约占全球市场的27%。预计南美洲和中美洲电动发刷市场在预测期内的复合年增长率为 3.8%。提供多样化产品的本地和国际品牌的强大影响力推动了欧洲市场的增长。 Koninklijke Philips NV、L'Oréal SA 和 Dyson Limited 是市场上的知名参与者。这些参与者积极采取合并、收购和合作等战略举措,以满足电动发刷不断增长的需求。此外,该地区的技术进步进一步促进了市场的增长。该地区的制造商正在整合可调节热量设置、离子技术和陶瓷或电气石涂层刷毛等功能,以减少毛躁和静电,从而提高性能和用户体验。例如,2023 年 3 月,欧莱雅公司开发了一种电动发刷装置,该装置结合了导热齿和蒸汽分配器,可实现有效、轻松的刷牙和造型。
行业发展和未来机遇:
主要企业采取的各种举措下面列出了电动发刷市场的参与者:
2020 年,露华浓公司推出了最畅销美发工具的新更新版本。新款限量版 Revlon Titanium Max One-Step Volumizer 的发管尺寸更小(2.4 英寸,而原版 One-Step 的 4.2 英寸发管则为 2.4 英寸),非常适合短发或想要丰盈卷发的人士。干燥时靠近根部一点。限量版 Titanium Max 一步式吹风机仅在 Walmart 和 Costco 出售。COVID-19 大流行的影响:
COVID-19 大流行对各个国家的几乎所有行业都产生了不利影响。北美、欧洲、亚太地区 (APAC)、南美洲和中美洲以及中东和非洲 (MEA) 的封锁、旅行限制和企业关闭阻碍了包括消费品行业在内的多个行业的增长。制造单位的关闭扰乱了全球供应链、制造活动、交货时间表以及必需品和非必需品的销售。多家公司报告称,2020 年产品交付延迟,产品销量下滑。
在 COVID-19 大流行爆发之前,护发器具的采用不断增加以及电动发刷的技术进步不断推动了对电动发刷的需求。然而,消费品行业在2020年第一季度受到了疫情的不利影响。由于国内和国际边界关闭导致价值链中断,许多行业不得不放慢运营速度。这场大流行导致了社会疏远规范和严重的负面经济影响,阻碍了电动发刷的制造和分销过程。 COVID-19 大流行还导致 2020 年前几个月的经济衰退,给低收入和中等收入消费者带来了财务困难。
竞争格局和主要公司:
Koninklijke Philips NV、Revlon Inc 、Vega Industries Pvt Ltd、Drybar Products LLC、Conair LLC、Dafni Hair Products Ltd、L'ange Hair Inc、Apalus Inc、Rocket Commercial LLC 和 Tre Milano LLC 是全球电动发刷市场的知名参与者。这些市场参与者正在采取战略发展举措进行扩张,进一步推动市场增长。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global electric hair brush market?

The major players operating in the global electric hair brush market are Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Drybar Products LLC, Conair LLC, Dafni Hair Products Ltd, L’ange Hair Inc, Apalus Inc, Rocket Commercial LLC, and Tre Milano LLC.

What are the opportunities for electric hair brush in the global market?

In the ever-evolving world of fashion and beauty, hair styling is crucial in defining personal style and enhancing overall appearance. Technological advancements have transformed the landscape of hair styling, offering a wide range of innovative appliances and technologies. For instance, in August 2020, GHD (Good Hair Day) Hair, a UK-based manufacturer of hair care products, introduced its new GHT-rise hair brush. This volumized hot hair brush is intended to increase hair volume twice using Ultra-zone SMART technology.

Based on the category, why is the women segment have the largest revenue share?

Based on category, women segment mainly has the largest revenue share. Electric hair brushes are quite popular for straightening, curling, and drying among women. Nowadays, women are more concerned about their hair health. A flat iron damages hair as it releases excess heat than a hair straightening brush. Thus, the demand for hair straightening brushes is increasing among women population.

What is the largest region of the global electric hair brush market?

Asia Pacific accounted for the largest share of the global electric hair brush market. In China, Japan, and India, the increase in innovations in electric hair brush products is driving the market. For instance, in December 2021, Vega, the electric hair styling appliances manufacturer based in India, launched “VHSB-03,” the new X-Star Hair Straightening Brush for straightening and brushing hair using Thermo Protect Technology. Additionally, in August 2023, Koninklijke Philips N.V. announced the launch of the Philips Hair Straightening Brush to target Gen Z and millennial customers in India. Increasing promotional activities and campaigns by fashion influencers and style icons in social media forums, including Instagram, Facebook, YouTube, and Pinterest, has played a vital role in promoting hair grooming in the region.

Based on the distribution channel, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. Online retail stores offer a wide variety of products with heavy discounts; consumers can conveniently buy desirable products remotely. Additionally, home delivery service attracts a large group of customers to shop through e-commerce platforms.

What are the key drivers for the growth of the global electric hair brush market?

The electric hair brushes market is significantly growing with an upward trend. Manufacturers are investing significantly to launch innovative products to attract a large consumer base. For instance, in December 2021, Vega, the electric hair styling appliances manufacturer based in India, launched “VHSB-03,” the new X-Star Hair Straightening Brush for straightening and brushing hair using Thermo Protect Technology. It is the most advanced and latest addition to the company’s current range of hair straightening brushes with anti-frizz, anti-scald, teeth, ceramic coating, and thermo-protect technology.

The List of Companies - Electric Hair Brush Market

  1. Koninklijke Philips NV
  2. Revlon Inc
  3. Vega Industries Pvt Ltd
  4. Drybar Products LLC
  5. Conair LLC
  6. Dafni Hair Products Ltd
  7. L’ange Hair Inc
  8. Apalus Inc
  9. Rocket Commercial LLC
  10. Tre Milano LLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports