冷藏零食市场基于(主要地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00022538
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 146
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2021年冷藏零食市场价值为520.4262亿美元,预计到2028年将达到737.6851亿美元;预计 2021 年至 2028 年复合年增长率为 5.1%。

冷藏零食是指需要冷藏以保持食品质量完好并延长保质期的零食形式。此类零食在一定的温度条件下制备和保存,以保持其整体真实性并为最终消费者的食品消费提供便利。冷藏形式的零食包括奶酪零食、酸奶零食、小吃棒、特色甜点、蘸酱和涂抹酱等。随着消费者生活方式的转变、工作人口的变化以及对天然和新鲜食品的日益偏好,对冷藏零食的需求必将上升,其中主要是千禧一代。

2021年,欧洲贡献了最大的市场份额。新鲜零食,即那些需要冷藏的零食,已成为这种新饮食方式的一个重要方面,因为新鲜度散发出一种健康感,而耐储存的零食通常不会。此外,冷藏方法和技术的最新进展确保产品不会失去营养价值。消费者对富含蛋白质食品的认识不断提高、对方便食品的需求增加以及冷藏零食的日益普及是推动欧洲冷藏零食市场增长的主要因素。

 

由于原材料生产放缓、供应链和贸易流动受到限制、建筑需求减少以及新项目减少,COVID-19 疫情扰乱了冷藏零食市场。然而,由于各经济体正计划恢复运营,预计未来几个月对冷藏零食的需求将会上升。此外,现在大多数人都在家工作,这种生活方式的改变进一步激发了家庭在网上购买食品并长期储存。人们正在寻找可持续的冷藏零食作为健康的零食选择;这进一步为市场参与者提供了挽回损失并通过在线平台发展业务的机会。据《美国农业经济学杂志》2020年11月发表的报告显示,对新鲜水果和蔬菜的需求蔬菜、谷物和冷冻食品在疫情期间增长最多,这使小型农场受益于农业综合企业。销售额增加了 5.7%,客户数量增加了 4.9%。在电子商务平台上销售的食品种类的比例有所增加,这表明随着越来越多的消费者被吸引到在线平台,小众产品的销售集中度可能会上升。然而,尽管食品购物者在 COVID-19 大流行期间面临困难,包括食品缺货、公共交通有限以及主要在超市和商店的营业时间减少等。杂货店中,美国等发达国家的大多数购物者都保持了充足的食品供应(根据美国食品和药物管理局 2020 年数据)。此外,食品加工公司正在采取额外的预防措施,以减少人与人之间的接触。这些公司采取的一些安全措施包括限制与卡车司机的直接接触和司机的接触。访客,加强和传达正确的卫生习惯,并进行全面的卫生处理并消除换班期间的人员接触。综合以上因素,可以推测,疫情过后,冷藏零食的需求预计将进一步上升。

冷藏零食市场地理概况


市场洞察

提高消费者对富含蛋白质的食品的认识

蛋白质是大多数人体内存在的巨大营养物质零食,包括冷藏零食。蛋白质含量被强调为许多零食领域的主要功能成分。蛋白质是维持人体结构和功能的基石。如今,注重饮食和健康的消费者往往更喜欢健康的零食选择,它提供丰富的蛋白质、纤维、维生素和其他营养成分。蛋白质摄入有助于促进儿童、青少年和孕妇的正常生长和发育。各种研究表明,吃富含蛋白质的饮食有助于增加肌肉质量和力量,并防止体重管理或减肥过程中肌肉损失。摄入更多蛋白质的人往往可以更好地维持骨量,并且患骨质疏松症和骨折的风险要低得多。高蛋白质摄入量会促进新陈代谢,从而燃烧大量卡路里。因此,蛋白质的这些好处吸引了消费者购买市场上富含蛋白质的食品和饮料。因此,方便食品制造商根据市场需求,推出含有坚果、水果、蔬菜和其他健康成分的冷藏零食。混合坚果和种子、南瓜子、希腊酸奶、蛋白质棒、奶酪爆米花和干酪是市场上的一些高蛋白零食。植物蛋白消费的增加以及清洁标签、无麸质和天然产品的增长趋势也为冷藏零食市场做出了贡献。有些人喜欢在忙碌的一天中吃一些类似正餐的零食,甚至可以代替大餐。蛋白质零食进一步受到体育人士、运动员和健美运动员的欢迎。这进一步创造了全球消费者对冷藏零食的巨大需求。

类型洞察

根据类型,全球冷藏零食市场分为烘焙食品和休闲食品。糖果、水果和蔬菜、酸奶、肉类零食、三明治和食品咸味小吃等。水果和蔬菜领域是利润丰厚的领域之一,并将在 2021 年主导冷藏零食市场。水果和蔬菜富含当今精明的购物者正在寻找的维生素和抗氧化剂。在选择零食时,大约 60% 的消费者会寻求除简单营养之外的其他健康益处。他们寻找含有维生素和矿物质的零食。此外,千禧一代愿意花更多的钱购买方便或冷藏的零食,例如即食的新鲜水果和蔬菜。水果零食通常是甜食。水果零食与软糖非常相似。水果零食中的主要成分是糖,特别是从浓缩白葡萄汁和苹果汁中提取的精制糖。一些水果零食比软糖含有更多的糖,而且它们的蛋白质含量通常较低。水果零食因其方便、类似糖果的味道以及比糖果更健康的定位而越来越受欢迎

全球冷藏零食市场(按类型) – 2021年和2028年

分销渠道洞察

根据分销渠道,全球冷藏零食市场分为超市和大卖场、便利店、在线零售业等。 2021年,超市和大卖场占据了最大的市场份额。与其他分销渠道相比,大卖场和超市以实惠的价格在一处提供不同品牌的产品。并且,不同品牌的产品都放在附近,方便买家在更短的时间内选择到合适的产品。除此之外,无忧交易、批量采购、更好的服务和愉快的客户体验等因素鼓励买家从大卖场和实体店购物。超级市场。冷藏零食产品制造商将其产品直接销售给经销商或分销商,然后进一步供应给大卖场和零售商。超级市场。大型超市和经销商超市根据消费者的要求和需求保留特定产品的品种。对于新市场参与者来说,通过这些渠道推广其产品也是一种便捷且经济高效的方式。大型超市和超市的客流量很高超市使制造商可以轻松瞄准其客户群。此外,将产品批量运送到这些地方可以最大限度地降低制造商的运营成本,从而获得高利润率。由于大卖场和超市的人流量增加,尤其是中产阶级购买者的增加,冷藏零食的销量与日俱增。各种品牌的冷藏零食产品以较低的价格广泛供应,鼓励消费者从大卖场和超级市场购买冷藏零食。

战略洞察

亿滋国际有限公司;雀巢公司;通用磨坊公司;卡夫亨氏公司;奥希酒吧;百事可乐;康尼格拉品牌公司;玛氏公司;达能公司;和荷美尔食品公司是全球冷藏零食市场的知名企业之一。这些公司在全球范围内提供产品,这有助于他们满足更广泛的客户群。主要市场参与者高度专注于开发高质量和创新产品,以满足客户的需求。过去几年,市场上的企业已经意识到冷藏零食市场的巨大潜力,纷纷采取并购等策略。收购和产品发布。例如,2020年11月,玛氏宣布收购KIND北美公司。此次合作将建立在跨地域和跨类别的增长基础上。通过此次合作,KIND 的业务已扩展到超过 35 个国家(包括中国、德国和法国),涵盖八个品类(包括冷冻和冷藏),并推出了 KIND Bark、KIND Frozen Bars 和 KIND Smoothie 等新产品碗。

报告聚焦

  • 全球冷藏零食市场的进步行业趋势,帮助参与者制定有效的长期战略

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    • 发达市场和发展中市场采用的业务增长策略
    • 2021年至2028年全球冷藏零食市场的定量分析
    • 各行业对冷藏零食的需求估算
    • PEST 分析,说明行业内买家和供应商预测市场增长的效率
    • 了解竞争市场情况和冷藏零食需求的最新发展
    • 市场趋势和前景,以及推动和限制冷藏零食市场增长的因素
    • 通过了解支持全球冷藏零食市场增长商业利益的策略来制定决策过程
    • 市场各个节点的冷藏零食市场规模
    • 全球冷藏零食市场的详细概述和细分以及行业动态
    • 冷藏零食市场规模各个地区具有广阔的增长机会
    冷藏零食市场(按类型)
    • 烘焙食品和糖果
    • 水果和蔬菜
    • 酸奶
    • 肉类零食
    • 三明治和咸味零食
    • 其他
    • 冷藏零食市场(按分销渠道)
    • 超市和大卖场
    • 便利店
    • 在线零售
    • 其他

    公司简介

    • Mondelez International, Inc.
    • Nestlé, SA
    • 通用磨坊公司
    • 卡夫亨氏公司
    • Ohi Bar
    • 百事可乐
    • 康尼格拉品牌公司
    • 玛氏公司
    • 达能公司
    • 荷美尔食品公司
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global refrigerated snacks market?

The major players operating in the global refrigerated snacks market are Mondelez International, Inc., Nestle S.A, General Mills, Inc., The Kraft Heinz Company, OHi bars, PepsiCo, Conagra Brands, Inc., Mars Incorporated, Danone S.A., Hormel Foods Corporation, and many others.

Which region held the largest share of the global refrigerated snacks market?

In 2021, the refrigerated snacks market was predominant by North America at the global level. The region is a developed market for refrigerated snacks due to the rising consumption of convenience products, including fruit and vegetable snacking, snack combos, cheese snacking, yogurt snacks, cookie dough, snack bars, sweet goods, and specialty desserts, and surging demand from ready to eat food products from the working population owing to busy lifestyles. A significant shift of the consumers towards a healthy lifestyle has led to increasing demand for food products that are healthy and tasty as well is propelling the market growth in the country over the past few years.

Based on distribution channel, which segment is leading the global refrigerated snacks market during the forecast period?

Among the three segments of distribution channel, supermarkets and hypermarkets segment has led the market in 2021. Hypermarkets and supermarkets offer products of different brands in one place with affordable prices compared to other distribution channels. Also, the products of different brands are placed nearby to facilitate buyers to select suitable products in less time. Apart from this, factors such as hassle-free transactions, bulk purchasing, better services, and pleasant customer experience encourage buyers to shop from hypermarkets & supermarkets. The refrigerated snack product manufacturers sell their products directly to the dealer or distributor, which is further supplied to the hypermarkets & supermarkets.

The List of Companies - Refrigerated Snacks Market

  1. Mondelez International, Inc.
  2. Nestle S.A
  3. General Mills, Inc.
  4. The Kraft Heinz Company
  5. OHi bars
  6. PepsiCo
  7. Conagra Brands, Inc.
  8. Mars Incorporated
  9. Danone S.A.
  10. Hormel Foods Corporation

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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