RTD 鸡尾酒市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00019248
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 150
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【研究报告】即饮鸡尾酒市场规模预计将从2022年的247.3153亿美元增长到2030年的633.7338亿美元;预计从 2022 年到 2030 年,该市场将以 12.5% 的复合年增长率增长。

市场洞察和分析师观点:

RTD 鸡尾酒是即饮型包装饮料用于直接消费。这些饮料包括预混合饮料、无酒精鸡尾酒和烈酒混合饮料。它通常是含有酒精的混合饮料。由于健康问题日益严重,对低酒精含量风味饮料的需求不断增长,推动了市场的发展。不断发展的城市化、不断增长的派对文化趋势以及不断变化的消费者口味偏好是推动即饮鸡尾酒市场的因素。

增长动力和挑战:

高品质消费即饮鸡尾酒在全球范围内不断增加,这是目前酒精饮料行业的最大趋势之一。即饮酒精饮料(例如即饮鸡尾酒)提供的便利使消费者能够节省与原料购买、混合和准备饮料相关的时间和精力。由于繁忙的工作日程,消费者更愿意高效利用时间,而不是把时间花在乏味的任务上。因此,他们更有可能把钱花在便利上,这导致了鸡尾酒和硬苏打水等即饮饮料的流行。这些因素预计将推动即饮鸡尾酒市场的增长。

此外,人们深受社交媒体影响者和名人的影响,并试图追随他们。品牌受益于社交媒体和名人对人们日益增长的影响力。名人大力推广即饮鸡尾酒,也纷纷涉足这项业务。例如,Thomas Ashbourne Craft Spirits 是最新一家与名人合作以打造品牌形象的公司。莎拉·杰西卡·帕克和约翰·塞纳等名人合作创立了 The Spirit Company。他们推出了经典的即饮罐装鸡尾酒,包括“The Perfect Cosmo”和“The Classic Old Fashioned”。因此,社交媒体和名人对即饮鸡尾酒的影响力日益增强,预计将在未来几年为即饮鸡尾酒市场带来新趋势。

战略洞察

报告细分和范围:

“全球 RTD 鸡尾酒市场”根据基本类型、应用和地理位置进行细分。根据基酒类型,市场分为麦芽基、龙舌兰酒基、伏特加基、威士忌基等。根据包装类型,即饮鸡尾酒市场分为瓶装、罐装等。从分销渠道来看,市场分为超市及大卖场、专卖店、网上零售等。根据地理位置,即饮鸡尾酒市场分为北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国和亚太其他地区)、中东和非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美洲和中美洲(巴西、阿根廷、以及南美洲和中美洲其他地区)

细分分析

根据类型,即饮鸡尾酒市场分为麦芽鸡尾酒、龙舌兰鸡尾酒、伏特加鸡尾酒、威士忌鸡尾酒、和别的。以麦芽为基础的细分市场对即饮鸡尾酒市场份额的上升做出了重大贡献。麦芽鸡尾酒在各种零售店随处可见。制造商提供不同口味、低糖和低酒精含量的麦芽鸡尾酒。硬苏打水是美国流行的麦芽鸡尾酒之一。其酒精含量通常在 4% 至 6% 之间。 White Claw 和 Truly 是麦芽硬苏打水的主要品牌。因此,对麦芽即饮鸡尾酒的需求不断增长预计将进一步提高该细分市场的份额。

区域分析:

根据地理位置,即饮鸡尾酒市场分为五个主要区域:北美、欧洲、亚太地区、南美洲和中美洲、中东和非洲。全球即饮鸡尾酒市场以北美为主,2022年市场规模为97.2473亿美元。欧洲是第二大贡献者,占据全球市场25%以上的份额。此外,预计亚太地区在预测期内将以 18.0% 的复合年增长率大幅增长。由于该地区即饮酒精饮料的消费量迅速增加,北美成为市场增长的主要地区之一。随着忙碌的生活方式越来越多地转向在家享受纵享体验,即饮鸡尾酒为消费者提供了一种便捷的方式来享受他们选择的酒精饮料,而无需前往餐厅或酒吧。该地区的消费者在选择饮料时越来越注重便利性、口味、品种和质量。以烈酒为基础的即饮鸡尾酒正好符合这一趋势。因此,整个地区对此类鸡尾酒的需求正在增加。

此外,欧洲人日益增长的健康水平也推动了欧洲对“低热量”即饮鸡尾酒的需求。因此,为了满足消费者对“低热量”的需求,主要区域行业参与者正在逐步进行产品创新。例如,2020 年 12 月,苏格兰酿酒厂 Boe Gin 推出了低热量杜松子酒和柠檬水罐装。该公司提供的 Boë Violet with Rose Lemonade 和 Boë Passionfruit with Sicilian Lemonade RTD 鸡尾酒的酒精度 (ABV) 为 5.5%,每 250 毫升罐装的热量低于 80 卡路里。区域参与者提供的此类产品预计将推动该地区即饮鸡尾酒的市场份额。

行业发展和未来机遇:

主要参与者采取的各种举措RTD鸡尾酒市场如下:

2021年3月,帝亚吉欧公司为威士忌鸡尾酒爱好者推出了“皇冠皇家即饮鸡尾酒”。它们有经典、标志性的皇冠皇家口味,如苹果、蔓越莓、可乐和桃茶。 2020 年 8 月,帝亚吉欧公司在美国推出了一系列调味、低热量、即饮鸡尾酒,旗下的 Ketel One 品牌。该产品由伏特加与植物、天然水果和苏打水混合配制而成。它有三种口味可供选择:桃子和橙花、黄瓜和薄荷、以及葡萄柚和玫瑰。 2022 年 6 月,千禧一代拥有的屡获殊荣的烈酒公司 Holla Spirits 推出了方便携带的袋装产品线RTD 鸡尾酒的包装。这些预混合饮料由有机伏特加和椰子水制成,有天然酸橙、西瓜和木瓜口味,并配有精美的袋装。COVID-19 影响:

COVID-19 大流行影响了几乎所有行业在各个国家。北美、欧洲、亚太地区 (APAC)、中南美洲 (SAM) 以及中东和非洲 (MEA) 的封锁、旅行限制和企业关闭阻碍了包括食品和饮料行业在内的多个行业的增长。制造单位的关闭扰乱了全球供应链、制造活动、交货时间表以及必需品和非必需品的销售。 2020 年,各家公司都出现了产品交付延迟和产品销量下滑的情况。在 COVID-19 爆发之前,即饮鸡尾酒市场主要是由忙碌的生活方式、消费者偏好的变化以及对即时饮品的渴望推动的。 -去消费。

COVID-19 大流行对即饮鸡尾酒市场产生了积极影响。 COVID-19 大流行改变了消费者对低酒精、低糖即饮鸡尾酒以及采用天然成分、有机认证和可持续包装的即饮鸡尾酒产品的偏好。消费者大幅转向在线渠道购买即饮鸡尾酒,利用便利性、送货上门和更广泛的产品选择。这一因素推动了大流行期间即饮鸡尾酒市场的增长。

竞争格局和主要公司:

全球即饮鸡尾酒市场排名前10位的公司是Bacardi Limited、Beam Suntory Inc、Boulevard Brewing Co、Bully Boy Distillers LLC、Constellation Brands Inc、Cutwater Spirits LLC、Five Drinks Co、New Holland Brewing Co LLC、Post Meridiem Spirit Co 和 The Crown Royal Co. 这些公司提供具有创新功能的即饮鸡尾酒,吸引了大量的消费者。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global RTD cocktails market?

The major players operating in the global RTD cocktails market are Bacardi Limited, Beam Suntory Inc, Boulevard Brewing Co, Bully Boy Distillers LLC, Constellation Brands Inc, Cutwater Spirits LLC, Five Drinks Co, New Holland Brewing Co LLC, Post Meridiem Spirit Co, and The Crown Royal Co among few others.

What are the opportunities for RTD cocktails in the global market?

RTD cocktails manufacturers are investing significantly in innovative packaging solutions to increase the product shelf life and attract a large number of consumers is expected to provide lucrative opportunities to the players operating in the RTD cocktails market.

Based on the base type, why does the malt-based segment have the largest revenue share?

Based on the base type, the malt-based segment accounted for the largest revenue share as the malt-based cocktails are widely available across various retail stores. Manufacturers offer malt-based cocktails in different flavors with low sugar and low alcohol content.

What are the key drivers for the growth of the global RTD cocktails market?

Strong preference for RTD alcoholic beverages among consumers along with the strategic development initiatives by manufacturers are some of the key driving factors for the RTD cocktails market.

What is the fastest growing region of the global RTD cocktails market?

Asia pacific accounted for the fastest CAGR of the global RTD cocktails market with middle-class population, coupled with growth in urbanization.

Based on the distribution channel, which is the fastest-growing segment in the RTD cocktails market?

Based on category, online is the fastest-growing segment in the RTD cocktails market. Online portals such as Amazon, offer various benefits such as home delivery, various secure payment options, attractive discounts, and convenience for customers.

The List of Companies - Folding Furniture Market

  1. Bacardi-Martini BV
  2. Beam Suntory Inc  
  3. Boulevard Brewing Co  
  4. Bully Boy Distillers LLC
  5. Constellation Brands Inc
  6. Cutwater Spirits LLC  
  7. Five Drinks Co
  8. New Holland Brewing Co LLC
  9. Post Meridiem Spirit Co  
  10. The Crown Royal Co

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