基于(关键地区、市场参与者、规模和份额)的福利平台市场 - 到 2031 年的预测

Publication Month : Aug 2023

  • Report Code : TIPRE00030018
  • Category : Healthcare IT
  • Status : Published
  • No. of Pages : 205
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【研究报告】康养平台市场规模预计将从2022年的4492.1亿美元增长至2030年的7122.0亿美元;预计2022年至2030年市场复合年增长率为5.9%。

分析师观点

健康平台市场分析解释了工作场所增加等驱动因素- 由于实施员工健康计划,相关疾病和医疗费用降低。此外,技术进步是 2022-2030 年市场增长的未来趋势。 2020年,以服务为基础,综合福祉服务细分市场在福祉平台市场中占据最大份额。就类别而言,组织/雇主细分市场在2022年占据主导地位。按交付模式划分,现场细分市场占据主导地位。在预测期内,将以相当大的份额主导福利平台市场。预计 2022 年至 2030 年期间,家用细分市场将在最终用户的福利平台市场中占据最大份额。

员工福利平台是一种数字解决方案,支持团队的心理和身体健康。雇主必须使用有助于促进员工健康的工具来营造更健康、更高效的工作环境。这些举措使他们能够降低医疗风险和成本,并提高工作满意度和员工保留率。此外,福祉平台鼓励个人参与精心策划的以健康为导向的生活方式计划和健康改善任务。因此,技术驱动的平台无缝地帮助跨地域的福利计划和服务,帮助员工定期跟踪身体、心理、营养和其他参数。

市场洞察

工作场所相关疾病的增加促进了健康平台市场的增长

根据世界卫生组织 (WHO) 的报告,就业人口占全球人口的 50% 以上,占全球人口的 15%其中有精神障碍患者。如果没有有效的支持,精神障碍会损害一个人的信心和生产力,并增加缺勤率。每年,有 120 亿个工作日因抑郁和焦虑而损失。然而,通过管理工作场所的心理风险并实施直接针对工作条件和环境的组织干预措施,可以避免与工作相关的心理健康状况。此外,在工作场所加强健康风险评估 (HRA) 是解决身心健康问题的最佳解决方案之一。

根据 KFF 2023 报告,2019 年,84% 的员工大型公司(200 名或更多员工)为其员工提供工作场所健康计划,鼓励他们戒烟、减肥、采取健康的生活方式并参加行为辅导课程。 4% 的大公司制定了专注于健康筛查的健康计划。此外,大公司中 HRA 的实施有所增加,导致提供的健康福利从 2008 年的 47% 上升到 2019 年的 65%。一些雇主还提供金钱奖励,鼓励员工在 HRA 期间披露健康信息。一小部分大型雇主还提供激励措施以实现最佳健康状况,例如将体重指数 (BMI) 或胆固醇水平维持在指定范围内。联邦法规和平价医疗法案授权此类健康相关的健康计划。因此,健康平台市场随着工作场所相关疾病的激增而不断增长。

战略见解

技术进步为健康平台带来新的增长趋势市场

数字平台已经彻底改变了当今企业的运营方式。员工健康生态系统也在随着业务环境的变化而变化。福利平台市场的公司积极寻求融合职业健康系统、人工智能和大数据等尖端技术和创新,以制定全面的员工健康策略。根据 Frontiers SA 的报告,数字化是一种新现象,它在各个领域都采用了信息技术 (IT),特别是在医疗保健领域的应用较多。可穿戴设备和数字生物标记应用程序也被广泛用于收集生理数据。员工可以使用智能手机自我报告自己的情绪;记录他们的声音以评估他们的情绪状态;或者使用智能手表来跟踪心率、皮肤温度和皮肤电活动等参数,以评估他们的健康状况。因此,数字工具可以通过收集数据来解决工作场所的心理健康挑战,雇主可以寻求改善团队的福祉。

报告细分和范围

基于服务的洞察

基于服务,健康平台市场细分为健康风险评估、健身、戒烟、健康筛查、营养和体重管理、压力管理、综合健康、和别的。 2022年,综合健康细分市场占据最大市场份额。2022-2030年,健身细分市场在健康平台市场的复合年增长率显着。全面的福利计划是指组织为促进员工的身体、心理和情感健康而采取的结构化和综合性方法。此类计划创造了一个积极的工作环境,可提高生产力、工作满意度和员工敬业度。全面的健康计划通过解决健康的各个方面而不是专注于一两个领域来帮助员工追求全面的健康。这种全面的方法提供了更好的员工敬业度和更有效的健康计划。身体健康服务可能包括健身设施和健康挑战,而心理健康支持可能包括咨询、研讨会和员工援助计划。情绪健康是通过正念计划和情商研讨会来培养的。

随着组织认识到投资于员工健康和幸福的价值,全面的企业福祉计划越来越受欢迎。雇主强调工作与生活的平衡,提供营养教育,并提供财务健康资源。通过促进员工福祉,他们的目标是提高生产力、促进员工保留、减少缺勤并创建积极的组织文化,最终有助于打造成功的工作环境。

基于类别的见解

根据类别,健康平台市场分为健身和营养顾问、心理治疗师和组织/雇主。 2022 年,组织/雇主细分市场占据最大市场份额。健身和营养顾问细分市场预计在预测期内复合年增长率最高。健身和营养顾问通过向客户传授健身和压力管理技巧来帮助他们实现健康目标。他们通过强调身心健康之间的相关性,采取全面的方法来提供健康服务。健身顾问促进定制锻炼计划来帮助不同的人群。此外,营养顾问会审查客户的饮食习惯和繁荣目标,以推荐膳食计划并指导他们采取适当的营养,以保护客户免受某些疾病的侵害。顾问为员工改善健身和营养习惯提供专家指导和支持。它们在提高员工整体福祉和促进更健康的工作场所文化方面发挥着至关重要的作用。他们的服务包括根据个人需求量身定制的个性化健身计划、饮食建议、团体健身课程、健康研讨会以及利用技术跟踪表现。此外,雇主还进行了大量投资,通过在校园内提供健康餐饮选择来鼓励健康饮食。具有不健康习惯的员工会增加疾病负担,导致生产力下降和缺勤,迫使雇主为他们支付额外的健康保险费。因此,雇主利用健康计划来减轻因员工健康问题而造成的经济负担。

由于不健康的生活方式和饮食习惯,糖尿病和肥胖等疾病的患病率不断上升,预计将导致员工人数激增。采用福利平台。将健身和营养顾问服务整合到健康计划中可以帮助公司创建一个注重健康的环境,从而提高生产力、降低医疗成本并提高员工满意度。随着员工福利意识的不断增强,福利平台市场预计在未来几年将进一步增长。

基于交付模型的见解

在交付方面在这种模式下,健康平台市场分为现场和场外。到2022年,现场细分市场将占据更大的市场份额。现场服务提供在健身顾问和教练指导下进行锻炼的设施,满足上班族的健康需求。这些公司安排开车进行体检、听力测试、药物筛查、健康计划以及免疫接种、视力检查和现场健康风险评估等其他服务。一些大型组织提供现场企业健康计划,例如现场健身房和健身中心,以营造健康的环境。 Wellable LLC 提供广泛的现场服务,为客户提供完整的健康体验。从健康指导到健身课程,该公司结合了人际互动,为健康计划带来了个人风格。公司还可以通过将健康服务直接集成到健康平台中来连接健康计划的各个部分。

现场计划有助于提高员工敬业度并提高员工生产力,从而预防慢性病并帮助员工恢复健康。

福利平台市场(按产品)——2022 年和 2030 年

区域分析

北美在到2022年,福祉平台市场将占据最大份额。北美在全球健康平台市场中占有最大份额,其中美国、加拿大和墨西哥是该地区市场增长的主要贡献者。美国是该地区最大的健康平台市场。北美健康平台市场的增长归因于慢性病发病率的增加、工作时间长等。此外,雇主在工作场所实施有效的企业健康计划可能会为该地区的健康平台市场提供增长机会。

2020 年 4 月,Stepped Care Solutions、Kids Help Phone 和 Homewood Health 携手推出 Wellness Together Canada (WTC),这是一个在线平台,可提供心理健康和药物使用的虚拟网络。此外,到 2022 年 1 月,各省和地区超过 20 亿人可以访问 WTC 门户,每周有 20,000 至 30,000 人使用福利服务。

墨西哥有一些知名公司提供资金按需健康平台。 SCAPE 是一家墨西哥按需水疗和健康公司,目前在墨西哥 25 个城市和哥伦比亚 4 个城市开展业务,提供超过 85,000 项服务。 SCAPE 的成功融资和健康产业的发展吸引了该地区风险投资公司和其他初创企业的更多关注和资金。上述因素为福利平台市场在初创生态系统中扩展业务提供了有利可图的机会。

该报告介绍了在全球福利平台市场运营的领先企业。其中包括 Virgin Pulse Inc、Limeade Inc、Optum Inc、Vitality Group International Inc、Bravo Wellness LLC、Sonic Boom Wellness LLC、WebMD Health Services Group Inc、Fitbit LLC、Asset Health Inc、Healthcheck360、Marquee Health LLC、Wellright Inc、Wellworks for您,Wellable LLC、Wellness 360 Technologies Inc、WellSteps.com LLC 和 CHC Wellbeing Inc。

2021 年 7 月,Limeade 宣布收购员工听力软件先驱 TINYPULSE。此次收购将汇集两家致力于帮助客户创造健康员工体验的公司。 2021 年 11 月,Virgin Pulse 宣布收购 Welltok,以推动更好的健康成果和降低成本。此次收购将使两家公司能够推出业界第一个端到端参与和激活平台,为整个健康界的客户、会员和消费者提供支持。公司简介

Virgin Pulse IncLimeade IncOptum IncVitality Group International IncBravo Wellness LLCSonic Boom Wellness LLCWebMD Health Services Group IncFitbit LLCAsset Health IncHealthcheck360Marquee Health LLCWellright IncWellworks for YouWellable LLCWellness 360 Technologies IncWellSteps.com LLCCHC Wellbeing Inc.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What was the estimated well-being platform market size in 2022?

The well-being platform market was valued at US$ 449.21 billion in 2022.

Which segment is dominating the well-being platform market?

Based on delivery model, the global well-being platform market is bifurcated into onsite and offsite. The onsite segment held a larger market share in 2022. However, the offsite segment is anticipated to register a higher CAGR during the forecast period.

Who are the major players in the well-being platform market?

The well-being platform market majorly consists of the following players, Virgin Pulse Inc, Limeade Inc, Optum Inc, Vitality Group International Inc, Bravo Wellness LLC, Sonic Boom Wellness LLC, WebMD Health Services Group Inc, Fitbit LLC, Asset Health Inc, Healthcheck360, Marquee Health LLC, Wellright Inc, Wellworks for You, Wellable LLC, Wellness 360 Technologies Inc, WellSteps.com LLC, and CHC Wellbeing Inc.

What are the driving factors for the well-being platform market?

The factors driving the growth of the well-being platform market include the rise in workplace-associated disorders and reduction in healthcare costs. However, the failure in product positioning and implementation hampers the growth of the well-being platform market.

What are the growth estimates for the well-being platform market till 2030?

The well-being platform market is expected to be valued at US$ 712.20 billion in 2030.

What is well-being platform?

Corporate wellness initiatives are designed to support and encourage a complete approach to employee wellbeing by creating an organizational culture of health. Wellbeing services are offered by the companies for the benefit of employees at workplace through technologically advanced platform. A well-being platform is an online platform that provides solutions and support to help individuals improve their physical, mental, and emotional health. These platforms may offer various services, such as fitness classes, mental health counseling, stress management techniques, and other services. These platforms are becoming popular as more people seek convenient and affordable ways to improve their overall health and wellbeing.

The List of Companies - Well-being Platform Market

  1. Virgin Pulse Inc
  2. Limeade Inc
  3. Optum Inc
  4. Vitality Group International Inc
  5. Bravo Wellness LLC
  6. Sonic Boom Wellness LLC
  7. WebMD Health Services Group Inc
  8. Fitbit LLC
  9. Asset Health Inc
  10. Healthcheck360
  11. Marquee Health LLC
  12. Wellright Inc
  13. Wellworks for You
  14. Wellable LLC
  15. Wellness 360 Technologies Inc
  16. WellSteps.com LLC
  17. CHC Wellbeing Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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