Oral Care Market Growth Drivers and Forecast by 2028

The oral care market is projected to reach US$ 47,380.58 million by 2028 from US$ 36,273.14 million in 2020; it is estimated to grow at a CAGR of 3.4% from 2021 to 2028.

Market Insights and Analyst View:

Oral health is a key indicator of overall health, well-being, and quality of life. It encompasses a range of diseases and conditions that include dental caries, periodontal (gum) disease, tooth loss, oral cancer, oral manifestations of HIV infection, oro-dental trauma. Oral care products are intended to cleanse the oral cavity, freshen the breath, and maintain good oral hygiene. Growing prevalence of oral as well as dental conditions coupled with rising awareness about benefits provided by oral care are anticipated to drive the global oral care market during the forecast period alongwith rising prevalence of oral diseases, increasing oral care products launches, and rising awareness regarding oral hygiene. However, pricing pressure faced by prominent players in the oral care market hamper the oral care market growth.

Growth Drivers and Opportunities:

Oral and dental hygiene is essential for human well-being as the proper hygiene helps prevents several oral diseases. A few oral and dental care issues affecting people include bad breath, tooth decay, gum diseases, periodontal diseases, trench mouth, dental caries, and malocclusion. Alcohol consumption, tobacco use, human papillomavirus (HPV), and sun exposure, especially to the lips, are a few risk factors associated with oropharyngeal and oral cancers. The risks of cancer development can be reduced by administrating the HPV vaccine and scheduling regular dental hygiene visits.

Many private and government organizations organize surveys and programs worldwide to raise awareness about oral hygiene. For instance, National Smile Month is the UK’s largest and longest-running campaign to promote good oral health. Moreover, a few organizations provide lifetime programs to assist people in maintaining oral health. For instance, the Bright Futures—a national health promotion and prevention initiative led by the American Academy of Pediatrics (AAP)—provides the Preventive Pediatric Health Care recommendations, “Periodicity Schedule,” to provide a schedule of assessments and screenings. This schedule assists in maintaining oral hygiene in each visiting well-child from infancy through adolescence. Thus, the rise in such initiatives with the growing awareness of oral care is fuelling the growth of the oral care market.

Furthermore, rising awareness about oral hygiene and the mounting prevalence of oral diseases propel the demand for oral care products. As a result, these product manufacturers focus on raising R&D investments and adopting advanced technologies to develop or upgrade new products. Procter & Gamble, Colgate-Palmolive, and Unilever plc are the major oral care product manufacturers with broad product portfolios. Electric toothbrushes improve oral care by removing plaque more effectively with their bristles, alongside improving gum health. The toothbrushes with various abilities are available in the market, e.g., they can vibrate from side to side or exhibit rotating back-and-forth action. In December 2020, Colgate-Palmolive launched Vedshakti Oil Pulling in India. It is an Ayurveda-based oil pulling launched to expand its Naturals portfolio. The oil pulling method involves swishing oil in mouth for a few minutes after waking up.

Published Report - Oral Care Market: Strategic Insights

Report Segmentation and Scope:

The “Global Oral Care Market” is segmented based on product, distribution channel and geography. The product segment of the oral care market is broadly segmented into toothpastes, denture products, toothbrushes and accessories, mouthwashes/ rinses, dental accessories/ ancillaries, dental prosthesis cleaning solutions and other dental products. The oral care market is classified on the basis of distribution channel such as supermarkets/hypermarkets and supermarkets, convenience stores, pharmacies and drug stores, online retail stores and others. The oral care market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America)

Segmental Analysis:

Based on product, the oral care market is segmented into toothpastes, denture products, toothbrushes and accessories, mouthwashes/ rinses, dental accessories/ ancillaries, dental prosthesis cleaning solutions, and other dental products. Toothpastes are pastes, liquids, powders, or other preparations used for cleaning the teeth. If the product is also intended to prevent cavities (carries) formation, then it is regulated by the Food and Drug Administration as an over-the-counter (OTC) drug. Toothpaste is recommended by dentists to be used in conjunction with a toothbrush to help remove food debris and dental plaque. Factors such as the rising incidence of dental caries, large population, growing awareness of dental hygiene, and benefits offered by toothpastes is anticipated to witness significant growth during the forecast period.

Regional Analysis:

Based on geography, the global oral care market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa.

In North America, the US holds a significant oral care market share. The growth of the market in the country is primarily driven by increasing awareness about benefits offered by mouthwashes and increasing prevalence of dental conditions. For instance, according to a study published by Centers for Disease Control and Prevention in 2019, an estimated 31.6% of Americans aged 20-44 years had untreated dental carries during 2013-2016. Extensively higher spending on oral and dental care in the country are also generating a lucrative opportunity for the growth of the US oral care market during the forecast period. For instance, according to a study published by FDI World Dental Federation in 2019, around US$ 110 billion are spent each year in the US on oral and dental care.

The aging population coupled with the rise in dental conditions will likely drive the number of dental procedures. These procedures are expected to have positive impact on the adoption of mouthwashes. For instance, according to a study published by the American College of Prosthodontists in 2020, around 2.3 million crown restoration procedures are performed annually in the US. Such substantial number of surgical procedures are anticipated to drive the post-surgical applications of mouthwashes in the country. Moreover, many private and government organizations provide reimbursement policies, to provide awareness for oral and dental care in the country. For instance, in 2017, the American Academy of Pediatric Dentistry (AAPD), an authority on children’s oral health provide policy on third-party reimbursement to improve medical care and manage patients with special health care needs. Additionally, the Centers for Disease Control and Prevention provides a Dental Public Health Residency Program to produce skilled specialists in dental public health. This residency program provides more opportunities, dental stakeholders to achieve improved oral health and guided practice in collaborating with public health. In addition, rising emphasis on preventive care is expected to boost overall dental clinic visits in the country. This trend is expected to continue due to change in lifestyle, dental problems, and improved diagnostic facilities. Such constructive factors are projected to drive the US oral care market by 2028.

Asia Pacific oral care market is divided on the basis of the five countries China, Japan, Australia, India, South Korea, and rest of the Asia Pacific. Asia Pacific is expected to grow at the highest CAGR during the forecast period. China, India, and Japan are three major contributors to the growth of the market, which is prominently driven by aging population, increasing prevalence of oral diseases, and increasing product launches. In addition, growing market players focus on Asia Pacific countries for geographical expansion and other strategies. Oral care is witnessing strong growth in china as consumer awareness of oral hygiene routines continued to expand beyond brushing routine. Oral care is no longer limited to teeth brushing and involves overall care regime. The demand for oral care products is expected to witness strong growth in the forecast period owing to the continuously growing population, the increase in household income, consumer awareness about new and advanced products. In China, dental caries is one of the most prevalent chronic diseases among children. According to the China’s Fourth National Oral Health Epidemiological Survey of 2017, approximately 70.1% of 5-year-old children had primary dental caries and 34.5% of 12-year-old students had experienced dental caries in their permanent teeth. Increasing cases of dental caries are expected to drive the growth of the oral care market.

Industry Developments and Future Opportunities:

Various initiatives taken by key players operating in the global oral care market are listed below:

1. In April 2021, Lion Corporation launched SOFLAN Premium Deodorizer Ultra Zero. The product uses odor-cancelling technology for total odors elimination.
2. In March 2021, The company announced the launch of its oral care formulation in India, which, it claims, will reduce 99.9 per cent of coronavirus after 30 seconds of rinsing. This technology will be brought to India by Hindustan Unilever Ltd (HUL), Unilever's arm, in Pepsodent Germicheck Mouth Rinse Liquid, which will be launched in India in December 2020.

Competitive Landscape and Key Companies:

Some of the prominent players operating in the global oral care market Koninklijke Philips N.V., Colgate-Palmolive Company, Procter & Gamble, GlaxoSmithKline Plc., Unilever, Johnson and Johnson Services, Inc., Perrigo Company plc, Lion Corporation, Sunstar Suisse S.A. and Church & Dwight, Inc amongst others. These oral care market focus on new product launches and geographical expansions to meet the growing consumer demand worldwide and increase their product range in specialty portfolios. They have a widespread global presence, allowing them to serve a large set of customers and subsequently increase their market share. The report offers oral care market trends analysis emphasizing on various parameters such as technological advancements, market dynamics, and competitive landscape analysis of leading market players across the globe.

Published Report - Oral Care Market Players Density: Understanding Its Impact on Business Dynamics

The Published Report - Oral Care Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.