Se espera que el mercado de plataformas de mercado de alimentos B2B crezca de 29.326,79 millones de dólares en 2022 a 78.988,62 millones de dólares en 2028; se espera que crezca a una tasa compuesta anual del 18,0 % entre 2022 y 2028.
Las plataformas de mercado de alimentos B2B conectan a compradores y vendedores de todo el mundo. Los vendedores en estas plataformas pueden ser productores o vendedores, mientras que los compradores pueden ser minoristas; vendedores; y actores de la industria de servicios alimentarios, como restaurantes, hoteles y comedores. Estas plataformas se utilizan para el comercio de alimentos procesados y no procesados. El mercado de plataformas de mercado de alimentos B2B está experimentando un crecimiento significativo debido a la proliferación de teléfonos inteligentes y tabletas, lo que facilita una mejor comunicación entre las pymes y los compradores. Además, el precio contractual de los productos está impulsando el crecimiento del mercado de plataformas de mercado de alimentos B2B. Es probable que la creciente adopción de productos alimenticios envasados, la creciente industria de servicios alimentarios debido al aumento de los ingresos disponibles y la creciente inclinación hacia el estilo de vida moderno, y la floreciente industria de las energías renovables en el extranjero sigan impulsando el crecimiento del mercado de plataformas de mercado de alimentos B2B en los próximos años. La pandemia de COVID-19 ha impactado positivamente el crecimiento del mercado de plataformas de mercado de alimentos B2B a medida que compradores y vendedores optan por soluciones digitales para las operaciones comerciales.
Las empresas de suministro atraen a los consumidores ofreciendo descuentos u ofertas especiales en sus productos o cuando se compra cierto volumen. Los proveedores y las empresas con frecuencia celebran acuerdos de fijación de precios a nivel empresarial y el precio de mercado de cualquier artículo determinado se mantiene constante. La transparencia de precios también se mantiene en el sector B2B de alimentación. Esta dinámica normalmente beneficia a los proveedores, quienes pueden adoptar una estrategia de discriminación de precios basada en la capacidad y disposición de pago de los clientes. Por ejemplo, eFoodChoice.com es una empresa de plataforma B2B en línea de alimentos que ayuda a los vendedores y compradores internacionales de alimentos a expandir sus canales de comercialización, desarrollar su negocio en línea a nivel internacional y aumentar de manera sostenible su rentabilidad. Dependiendo de la cantidad de productos, la empresa ofrece un rango de precios exclusivo para los compradores. La empresa también ha establecido cantidades mínimas de pedido (MOQ) para cada categoría de producto. Con este precio contractual de los productos, los usuarios finales pueden seleccionar la cantidad óptima de productos a un precio justo, lo que desencadena la demanda de un mercado de plataformas de mercado de alimentos B2B.
Información estratégica
Impacto de la COVID -19 Pandemia en el mercado de plataformas de mercado de alimentos B2B de APAC
La pandemia de COVID-19 afectó gravemente a los países de APAC porque están altamente poblados, lo que aumentó el riesgo de propagación del SARS-CoV-2. Según la Organización para la Cooperación y el Desarrollo Económico (OCDE), en 2020 la pandemia afectó a importantes economías como China, India, Australia y Japón, que están experimentando inflación. Las limitaciones impuestas por los gobiernos de los países de APAC para controlar la propagación de COVID-19 afectaron negativamente a la alimentación y el consumo de alimentos. industria de bebidas. El cierre de hoteles, restaurantes y empresas de catering disminuyó la adopción de plataformas de mercado de alimentos B2B en la economía de Asia Pacífico, ya que las entregas en línea se vieron restringidas debido al cierre. Sin embargo, en el tercer trimestre de 2020, los hoteles, restaurantes y catering reiniciaron sus negocios, que se espera que crezcan en los próximos años. Además, el creciente turismo conducirá al crecimiento de la industria de servicios alimentarios en la región, lo que impulsará aún más el crecimiento del mercado de plataformas de mercado de alimentos B2B durante el período de pronóstico.
regiones lucrativas para alimentos B2B Mercado de plataformas Marketplace
Perspectivas del mercado: Mercado de plataformas de mercado de alimentos B2B
La creciente adopción de plataformas de comercio electrónico impulsa la demanda del mercado de plataformas de mercado de alimentos B2B
Un aumento en las compras en línea se atribuye al creciente número de minoristas en línea y virtuales mercados a nivel mundial. Las pequeñas empresas, las tiendas de conveniencia y las corporaciones de comercio electrónico se centran cada vez más en soluciones sofisticadas, como las plataformas de mercado. Estas plataformas ayudan en la gestión y control eficiente y efectivo de sus operaciones y procesos. Además, el creciente énfasis en la digitalización por parte de los minoristas tradicionales, las tiendas de comestibles y las empresas de nueva creación, así como los crecientes ingresos de las ventas en línea, están favoreciendo la expansión del mercado de plataformas B2B de alimentos en Estados Unidos. La reducción de las barreras comerciales transfronterizas en todo el mundo está creando importantes oportunidades para que los vendedores y las empresas, particularmente en los EE. UU., extiendan el alcance de sus productos a nivel internacional. Las empresas de comercio electrónico, los centros comerciales y otras empresas, como pequeñas tiendas y comercios, están recurriendo a los mercados en línea para vender sus productos, lo que está impulsando el crecimiento del mercado de plataformas de mercado de alimentos B2B.
Categoría de alimentos- Información de mercado basada
Según la categoría de alimentos, el mercado de plataformas de mercado de alimentos B2B se divide en alimentos refrigerados y refrigerados. lácteos, abarrotes, bebidas y otros. El segmento de comestibles representó la mayor parte del mercado en 2021. En términos de categoría de alimentos, los comestibles tienen una gran demanda en todos los rincones del mundo. Con el aumento de la población, la demanda de la misma ha aumentado significativamente. La creciente demanda de arroz, cereales, harina y almidones, comida instantánea y comidas listas para cocinar está impulsando el mercado del segmento de comestibles. La creciente población joven y los cambios en los estilos de vida están creando una enorme demanda de comida instantánea y comidas listas para cocinar. Se prevé que este factor impulse el crecimiento del mercado de mercados de alimentos B2B en los próximos años. Además, la demanda de otros alimentos como productos orgánicos, ingredientes alimentarios, aceites, nueces, hierbas, salsas, especias, semillas y edulcorantes y edulcorantes aumenta. Los productos de miel también están creciendo, lo que resulta en una participación dominante del segmento en el mercado del mercado de alimentos B2B.
Los actores que operan en el mercado de plataformas del mercado de alimentos B2B se centran principalmente en el desarrollo de productos avanzados y eficientes.
- En 2022, Cheetah cerró una ronda de financiación Serie C por un total de 60 millones de dólares y anunció que había cerrado tres transacciones de adquisición con Palo Alto Foods, Esteson y Joseph Martin Foods.
- En 2022, Pod Foods lanzó Pod Foods Capital, una herramienta de financiación que permite a las marcas emergentes obtener acceso a capital fácil y asequible para ayudar a hacer crecer su marca.
Los actores clave perfilados en el El mercado de plataformas de mercado de alimentos B2B incluye FoodMaven, Amazon, eFoodChoice.com, Cheetah technologies Inc., Eworldtrade.com, FoodsTrade, Ufoodin, Pod Foods Co., Emerge Srl y Notch.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Asia Pacific is expected to register highest CAGR in the B2B food marketplace platform market during the forecast period (2022-2028)
FoodMaven; Amazon; eFoodChoice.com; Cheetah technologies Inc.; and Eworldtrade.com are the key market players expected to hold a major market share of B2B food marketplace platform market in 2022
The estimated global market size for the B2B food marketplace platform market in 2022 is expected to be around US$ 29,326.79 million
The factors such as better communications between SMEs and buyers due to smartphones and tablets and contract-based pricing of products are contributing to the growth of the market
Thailand, Malaysia and Mexico register high growth rate during the forecast period
An increase in online purchasing is attributed to the growing number of online retailers and virtual marketplaces across the world. Small enterprises, c-stores, and e-commerce corporations are increasingly focusing on sophisticated solutions such as marketplace platforms. E-commerce companies, shopping malls, and other businesses, such as small stores and shops, are turning to online marketplaces to sell their products, which is boosting the B2B food marketplace platform industry.
The global market size of B2B food marketplace platform market by 2028 will be around US$ 78,988.62 million
The China holds a major market share of B2B food marketplace platform market in 2022
Grocery segment is expected to hold a major market share of B2B food marketplace platform market in 2022
The List of Companies - B2B Food Marketplace Platform Market
- FoodMaven
- Amazon
- eFoodChoice.com
- Cheetah technologies Inc.
- Eworldtrade.com
- FoodsTrade
- Ufoodin
- Pod foods Co.
- Emerge Srl
- Notch
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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