ANÁLISIS DE MERCADO
El glaseado y glaseado es un segmento dinámico de los ingredientes de panadería en la industria minorista, ya que se utilizan mucho para decorar y agregar sabores a tortas, pasteles y otros productos horneados. Con una creciente base de consumidores globales interesados en delicias y postres especiales, el mercado de glaseados y glaseados ha sido testigo de una expansión constante impulsada por factores como la urbanización, los cambios en los estilos de vida de los consumidores y la popularidad de la repostería casera. La segmentación de productos incluye opciones tradicionales como crema de mantequilla y glaseado real, junto con innovaciones más nuevas como fondant y glaseado de queso crema, que atienden a una amplia gama de gustos y preferencias. Los canales de distribución varían desde supermercados, tiendas de conveniencia y panaderías especializadas hasta plataformas minoristas en línea, lo que refleja los diversos hábitos de compra de los consumidores.
En los últimos años, ha habido una demanda creciente de productos de glaseado y glaseado naturales y orgánicos, impulsada por la salud. -Consumidores conscientes que buscan ingredientes más limpios y transparentes. Esto ha llevado al desarrollo de productos elaborados con alternativas de origen vegetal, edulcorantes naturales como el jarabe de arce o la miel y glaseados tradicionales a base de lácteos. Además, el auge de las redes sociales y los programas de repostería ha generado un deseo creciente de decoraciones únicas y visualmente atractivas para productos horneados. Los consumidores buscan opciones de glaseados y glaseados personalizados y personalizados, lo que crea oportunidades para empresas especializadas que ofrecen diseños creativos e impresiones comestibles.
Los principales factores que contribuyen al creciente tamaño del mercado de glaseados y glaseados son el creciente interés en la repostería casera y la exploración y globalización culinarias. La exploración culinaria y la globalización fomentan una demanda de sabores diversos y exóticos que trascienden las fronteras tradicionales. La globalización de las preferencias alimentarias ha llevado a una mayor exposición a una amplia gama de influencias culinarias de todo el mundo. A medida que los consumidores se vuelven aventureros en sus preferencias gustativas, existe una creciente demanda de sabores únicos e internacionales en productos horneados. Esta exploración culinaria global influye directamente en el tamaño del mercado de glaseados y glaseados, ya que los consumidores buscan opciones innovadoras y premium que reflejen una fusión de diversos sabores y texturas.
La composición multicultural de muchas sociedades contribuye a una demanda de glaseados y glaseados que atiendan a diversas preferencias culturales. A medida que personas de diversos orígenes culturales interactúan y comparten experiencias culinarias, existe un mayor deseo de productos que se alineen con gustos culturales específicos. Esta tendencia es evidente en el mercado de glaseados y glaseados, donde los fabricantes están introduciendo una gama de sabores inspirados en diversas cocinas para atraer a una base diversa de consumidores. El énfasis en ofrecer productos que atiendan a diferentes paladares culturales impulsa la innovación en el mercado de glaseados y glaseados.
La disponibilidad de ingredientes exóticos y de primera calidad en todo el mundo contribuye a la globalización de sabores en el mercado de glaseados y glaseados. Los consumidores buscan cada vez más productos que incorporen ingredientes únicos y de alta calidad obtenidos a nivel mundial. Esto ha llevado a los fabricantes a explorar una variedad de sabores y texturas exóticos, introduciendo un nivel de sofisticación en los glaseados y glaseados que se alinea con los gustos exigentes de los consumidores involucrados en la exploración culinaria. La fusión de ingredientes globales está satisfaciendo la demanda de sabores únicos y elevando la calidad de los productos en el mercado de glaseados y glaseados.
IMPULSORES DE CRECIMIENTO Y DESAFÍOS
La exploración culinaria y la globalización fomentan una demanda de sabores diversos y exóticos que trascienden lo tradicional. límites. La globalización de las preferencias alimentarias ha llevado a una mayor exposición a una amplia gama de influencias culinarias de todo el mundo. A medida que los consumidores se vuelven aventureros en sus preferencias gustativas, existe una creciente demanda de sabores únicos e internacionales en productos horneados. Esta exploración culinaria global influye directamente en el mercado de glaseados y glaseados, donde los consumidores buscan opciones innovadoras y premium que reflejen una fusión de diversos sabores y texturas.
La composición multicultural de muchas sociedades contribuye a la demanda de glaseados y glaseados que atiendan a diversos preferencias culturales. A medida que personas de diversos orígenes culturales interactúan y comparten experiencias culinarias, existe un mayor deseo de productos que se alineen con gustos culturales específicos. Esta tendencia es evidente en el mercado de glaseados y glaseados, donde los fabricantes están introduciendo una gama de sabores inspirados en diversas cocinas para atraer a una base diversa de consumidores. El énfasis en proporcionar productos que atiendan a diferentes paladares culturales impulsa la innovación en el mercado de glaseados y glaseados.
Perspectivas estratégicas
SEGMENTACIÓN Y ALCANCE DEL INFORME
El "Análisis del mercado global de glaseados y glaseados" se ha llevado a cabo considerando segmentos como tipo, categoría, canal de distribución y geografía. El informe proporciona estadísticas clave sobre el uso de glaseado y glaseado en todo el mundo, junto con su demanda en las principales regiones y países. Además, el informe proporciona una evaluación cualitativa de los factores que afectan el desempeño del mercado en las principales regiones y países. También incluye un análisis exhaustivo de los principales actores del mercado y sus desarrollos estratégicos clave. También se incluye un análisis de la dinámica del mercado para ayudar a identificar las tendencias del mercado de glaseado y glaseado, los factores impulsores clave y las oportunidades lucrativas que, a su vez, ayudarían a generar mayores ingresos. El análisis del ecosistema y el análisis de las cinco fuerzas de Porter proporcionan una Vista de 360 grados del mercado mundial de glaseado y glaseado, que ayuda a comprender toda la cadena de suministro y varios factores que influyen en el crecimiento del mercado de glaseado y glaseado.
ANÁLISIS SEGMENTAL
El mercado está segmentado según el tipo, categoría, canal de distribución y geografía. Según el tipo, el mercado se segmenta en glaseado y glaseado. El segmento de glaseado tiene una mayor cuota de mercado de glaseado y glaseado. El glaseado es un aderezo dulce y cremoso que se usa comúnmente en productos horneados. Es similar al glaseado pero tiene algunas diferencias en ingredientes y textura. Suele ser más espeso y esponjoso, centrándose en crear una consistencia suave y untable. El glaseado contiene azúcar en polvo, mantequilla, manteca vegetal y aromas como vainilla o chocolate. A diferencia del glaseado, que puede tener una consistencia más líquida o similar a un glaseado, el glaseado tiende a ser más sustancial y a menudo se usa para decorar pasteles, magdalenas y otros postres.
La creciente popularidad de la repostería casera, impulsada por el deseo de delicias caseras y experiencias culinarias creativas, ha generado una mayor demanda de opciones de glaseado convenientes y versátiles. Además, la influencia de los programas de repostería, tanto en la televisión tradicional como en las plataformas de streaming, ha inspirado a las personas a experimentar con diferentes técnicas de glaseado para lograr resultados de apariencia profesional. La demanda de personalización de los productos horneados en casa, impulsada por eventos como cumpleaños y celebraciones, refuerza la necesidad de variedades de glaseado diversas y sabrosas. Los tipos de glaseado más populares son la crema de mantequilla, el glaseado de queso crema y la ganache, cada uno de los cuales ofrece un perfil de sabor y textura único para diversas aplicaciones de postres.
Mercado de glaseado y glaseado: por tipo, 2022 y 2030
ANÁLISIS REGIONAL
El El informe proporciona una descripción detallada del mercado mundial de glaseados y glaseados con respecto a cinco regiones principales: América del Norte, Europa, Asia Pacífico (APAC), Medio Oriente y África (MEA) y América del Sur y Central. Asia Pacífico representó la mayor cuota de mercado mundial de glaseados y glaseados, y el mercado de la región estaba valorado en ~1.190 millones de dólares en 2022. Se espera que el mercado en Europa alcance ~2.090 millones de dólares en 2030. Se espera que Estados Unidos registre una CAGR de ~3% en el período previsto, de 2022 a 2030. En Asia Pacífico, el aumento de la demanda de glaseados y glaseados está influenciado por una combinación de cambios culturales, la evolución de los gustos de los consumidores y la creciente popularidad de Postres al estilo occidental. En muchos países asiáticos hay un aumento de la población de clase media con un ingreso disponible cada vez mayor. Este cambio demográfico ha aumentado el interés en experiencias gastronómicas premium e indulgentes, incluidos productos horneados decorados con un glaseado hermoso y sabroso. A medida que los estilos de vida se vuelven más prósperos, la demanda de postres gourmet, visualmente atractivos y horneados en casa se ha expandido, impulsando el crecimiento del mercado de glaseados y glaseados en la región. Además, la globalización de las tendencias alimentarias, en particular la influencia de la cocina occidental, ha moldeado significativamente las preferencias de los consumidores en Asia Pacífico.
PAISAJE COMPETITIVO Y EMPRESAS CLAVE
Wilton Brands LLC, General Mills Inc, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie's Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc y The Simple Kitchen Oakville Inc se encuentran entre los actores destacados perfilados en el informe del mercado de glaseado y glaseado. Además, durante el estudio se han estudiado y analizado varios otros actores para obtener una visión holística del mercado y su ecosistema. El informe de mercado de glaseado y glaseado también incluye el posicionamiento y la concentración de la empresa para evaluar el desempeño de los competidores/jugadores en el mercado.
DESARROLLOS DE LA INDUSTRIA Y OPORTUNIDADES FUTURAS
Se enumeran las iniciativas tomadas por los actores clave que operan en el mercado de glaseado y glaseado a continuación:
En 2022, Duncan Hines se asoció con Birthday Party Project para hacer que los cumpleaños sean un poco más dulces para los niños necesitados. En 2022, Duncan Hines se asocia con la superestrella mundial Dolly Parton para llevar a la mesa nuevos postres estilo sureño
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
In 2022, Asia Pacific dominated the global icing and frosting market share. In Asia Pacific, the upsurge in demand for icing and frosting is influenced by a combination of cultural shifts, evolving consumer tastes, and the growing popularity of Western-style desserts. There is a rise in the middle-class population with increasing disposable income in many Asian countries. This demographic shift has increased interest in premium and indulgent food experiences, including baked goods decorated with beautiful and flavorful icing. As lifestyles become more affluent, the demand for home-baked, visually appealing, and gourmet desserts has expanded, driving the icing and frosting market growth in the region. Additionally, the globalization of food trends, particularly the influence of Western cuisine, has significantly shaped consumer preferences in Asia Pacific.
The growing interest in home baking has emerged as a significant driver for the icing and frosting market, catalyzing the demand for diverse, high-quality products. The rise of home baking is intricately tied to a broader cultural shift toward culinary creativity and do-it-yourself experiences. Inspired by popular baking shows and online tutorials, consumers are increasingly taking up baking as a recreational activity. This has led to a surge in demand for premium icing and frosting as home bakers seek to enhance their homemade treats' visual appeal and flavor complexity. Moreover, the therapeutic and stress-relieving aspects of home baking have contributed to the surge in interest. Many individuals turned to baking for relaxation and creative expression during lockdowns and social distancing. This surge in baking as a therapeutic hobby has translated into a heightened demand for icing and frosting, as consumers aim to create visually appealing and indulgent desserts to share with family and friends. The desire for an enjoyable and fulfilling baking experience has driven consumers to explore various icing options, including unique flavors and decorative techniques. The influence of social media platforms has played a pivotal role in the rising interest in home baking and, consequently, the demand for icing and frosting. The sharing culture on platforms such as Instagram and Pinterest has fueled a desire for aesthetically pleasing baked goods. Home bakers are motivated to experiment with different icing techniques to create visually stunning treats worthy of sharing online. This social media-driven trend has created a demand for premium and innovative icing products as consumers seek to replicate or create unique, shareable desserts.
The major players operating in the global icing and frosting market are Wilton Brands LLC, General Mills Inc, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie's Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc, and The Simple Kitchen Oakville Inc among others.
The rise of premium and artisanal offerings is anticipated to be a notable trend in the icing and frosting market, reflecting a shift in consumer preferences toward more sophisticated and high-quality products. Consumers increasingly value craftsmanship and authenticity in their culinary experiences, seeking premium ingredients and artisanal techniques. This trend is particularly evident in the icing and frosting market, where the emphasis on handcrafted, small-batch products has gained traction. Home bakers and consumers alike are drawn to the allure of unique flavors, textures, and visual appeal offered by premium and artisanal icing options.
The demand for premium and artisanal offerings is closely linked to the desire for a more indulgent and sophisticated baking experience. As consumers seek to elevate their homemade treats to a higher culinary standard, there is a growing interest in icing and frosting that go beyond basic functionality. Premium options often include unique flavor profiles, such as exotic extracts, high-quality chocolates, and natural ingredients, providing consumers with a more refined and indulgent palette. The trend of premium and artisanal offerings aligns with the broader movement of consumers viewing baking as a form of self-expression and creativity.
Based on type, the market is segmented into icing and frosting. The frosting segment holds a larger icing and frosting market share. Frosting is a sweet and creamy topping commonly used on baked goods. It is similar to icing but has some differences in ingredients and texture. It is often thicker and fluffier, focusing on creating a smooth and spreadable consistency. Frosting contains powdered sugar, butter, shortening, and flavorings such as vanilla or chocolate. Unlike icing, which may have a more liquid or glaze-like consistency, frosting tends to be more substantial and is often used for decorating cakes, cupcakes, and other desserts.
Based on category, the icing and frosting market is bifurcated into gluten-free and conventional. The demand for conventional icing and frosting remains strong due to its timeless appeal and versatility in enhancing the flavor and presentation of a wide range of baked goods. Traditional icing and frosting recipes typically include powdered sugar, butter, and flavorings, creating a rich and creamy texture. The continuing popularity of classic desserts such as birthday cakes, cupcakes, and cookies has sustained the demand for these conventional toppings. Additionally, the continued growth of the baking industry, both commercially and in home kitchens, contributes to the surge in demand. Consumers often gravitate toward familiar and comforting flavors, and the accessibility of conventional icing and frosting recipes allows for easy customization and creativity in decorating various baked treats. The popularity of these time-tested options is further fueled by the joy and nostalgia of indulging in beautifully frosted desserts.
The List of Companies - Icing and Frosting Market
- Wilton Brands LLC
- General Mills Inc
- Conagra Brands Inc
- Dr. Oetker (UK) Ltd
- Dixie's Cakes and More Inc
- Cake Craft Factory LLC
- The Pillsbury Co LLC
- Rich Products Corp
- The Purple Mixer Inc
- The Simple Kitchen Oakville Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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