Le marché des logiciels de retour vidéo grand public devrait passer de 1 505,15 millions de dollars américains en 2021 à 2 539,61 millions de dollars américains d'ici 2028 ; on estime qu'il augmentera à un TCAC de 7,8 % de 2021 à 2028.
Le logiciel de commentaires vidéo grand public est principalement utilisé comme logiciel de recherche et logiciel d'enquête pour recueillir les commentaires en temps réel des clients. Cette solution se concentre essentiellement sur la collecte et la gestion des données et sur l'analyse exclusive des informations vidéo, au lieu de commentaires quantitatifs basés sur du texte. L'adoption croissante de commentaires vidéo avancés basés sur le cloud permet aux clients d'offrir des réponses franches et spontanées à des questions ouvertes, leur permettant de contextualiser et de s'engager émotionnellement avec des informations qualitatives. Le logiciel de retour vidéo grand public est une solution basée sur les données pour une prise de décision efficace en permettant de cibler les clients actuels pour un retour vidéo ou un retour vidéo source d'un public extérieur, permettant aux consommateurs d'enregistrer un retour vidéo à l'aide de leurs smartphones ou tablettes. . Il fournit également des fonctionnalités d'analyse vidéo telles que l'analyse des mots clés, la transcription humaine ou informatique ou la notation des sentiments, qui aident les utilisateurs à gérer, marquer, trier, analyser et partager avec précision les réponses vidéo individuelles avec les clients ou les parties prenantes.
Impact de la pandémie de COVID-19 sur le marché des logiciels de rétroaction vidéo grand public
Selon le dernier rapport de situation de l'Organisation mondiale de la santé (OMS), les États-Unis, l'Espagne, l'Italie, la France, l'Allemagne, le Royaume-Uni et la Russie , la Turquie, le Brésil, l'Iran et la Chine sont parmi les pays les plus touchés par la pandémie de COVID-19. En 2020, l'économie mondiale a subi des conséquences importantes, et les effets devraient perdurer dans une certaine mesure. Les fermetures d'usines, les interdictions de voyager et de commerce et les fermetures de frontières pour combattre et contenir l'infection ont entraîné des perturbations dans les industries primaires, telles que les produits de grande consommation, la BFSI, l'électronique, l'informatique et les télécommunications, la vente au détail et l'hôtellerie. En raison de l'épidémie de COVID-19, une forte baisse de la croissance de ces industries freine dans une certaine mesure la croissance du marché des logiciels de retour vidéo grand public.
Régions lucratives pour les fournisseurs de logiciels de retour vidéo grand public < p>Aperçu du marché des logiciels de commentaires vidéo pour les consommateurs
La croissance des biens de consommation à évolution rapide (FMCG) et des industries de vente au détail alimente la croissance du marché des logiciels de commentaires vidéo pour les consommateurs
Le FMCG combine des biens de consommation avec différentes catégories de produits , consistant en la commercialisation, la production et la distribution d'articles de santé, de maison, de soins personnels et d'aliments et de boissons. L'augmentation du revenu disponible des consommateurs leur permet de dépenser une somme substantielle en soins personnels de luxe, ainsi qu'en d'autres produits. En outre, l'augmentation de la tendance de la R&D pour les nouvelles marques et produits, les achats en ligne et l'expansion du réseau FMCG, en particulier dans les zones rurales des pays en développement, devraient créer une opportunité importante pour les acteurs du marché FMCG. Récemment, les préoccupations croissantes des consommateurs concernant leur santé et leur hygiène personnelle et la sélection de produits essentiels en fonction de leur compatibilité hygiénique modifient constamment leurs décisions d'achat. Avec l'adoption de solutions technologiques avancées dans l'industrie FMCG, l'achat de logiciels de retour vidéo grand public est également en croissance. Dans l'industrie FMCG, l'enquête de rétroaction sur les produits de soins personnels par les consommateurs prend du temps pour analyser efficacement les données de rétroaction et répondre à leurs exigences. De même, il y a une croissance constante dans le secteur de la vente au détail, en particulier la vente au détail sur Internet, qui est la façon moderne de faire des achats, en raison de la pénétration accrue des appareils mobiles, des smartphones et des services Internet et de l'émergence de l'industrie du commerce électronique en tant que puissante plate-forme d'achat. globalement. Le nombre croissant de fournisseurs optant pour la vente en ligne et l'évolution du comportement d'achat des consommateurs stimulent également le secteur de la vente au détail à travers le monde. Actuellement, l'augmentation des achats de produits d'épicerie frais en ligne et le nombre croissant d'entreprises de livraison de plats préparés devraient propulser le secteur de la vente au détail. Le développement d'applications de vente au détail dédiées, de sites axés sur le mobile, l'augmentation des méthodes de paiement électronique et d'autres outils rendent les achats sur les smartphones beaucoup plus accessibles. Les détaillants acceptent également le logiciel de retour vidéo pour recevoir de temps en temps des commentaires sur les produits des consommateurs, analyser les données avec précision et apporter des modifications supplémentaires aux services. Ainsi, la croissance constante des industries des produits de grande consommation et de la vente au détail stimule le déploiement de logiciels de commentaires vidéo grand public à travers le monde.
Informations sur le marché basées sur l'utilisateur final
Basées sur l'utilisateur final, le consommateur Le marché des logiciels de retour vidéo est segmenté en FMCG, BFSI, électronique, informatique et télécommunications, vente au détail, hôtellerie et autres. Le segment FMCG a dominé le marché en 2020. Avec la concurrence croissante, les sociétés FMCG investissent de manière significative dans des activités et des outils de recherche, tels que des logiciels de retour vidéo des consommateurs, pour étudier le comportement des consommateurs afin d'offrir une meilleure expérience client et une meilleure offre de produits. Par exemple, Unilever, une importante société de produits de grande consommation, a utilisé un logiciel de rétroaction vidéo des consommateurs pour étudier l'expérience client lors de l'achat de ses produits sur des plateformes de commerce électronique. De plus, à mesure que la préférence des consommateurs pour les produits FMCG change d'une région à l'autre, associée à une concurrence croissante sur le marché, l'adoption d'outils d'analyse tels que les logiciels de retour vidéo des consommateurs devrait connaître une traction importante au cours de la période de prévision.
Marché des logiciels de commentaires vidéo grand public, par utilisateur final - 2020 et 2028 (%)
Aperçus stratégiques
Les acteurs opérant sur le marché des logiciels de commentaires vidéo grand public adoptent des stratégies telles que les fusions, les et des initiatives de marché pour maintenir leurs positions sur le marché. Quelques développements par acteurs clés sont répertoriés ci-dessous :
- En 2021, Confirmit et FocusVision, deux des principales entreprises de technologie de recherche au monde, ont achevé avec succès leur fusion.
- En 2020 , VideoPeel a levé 1,5 million de dollars pour aider les entreprises à capturer des témoignages vidéo et des critiques à grande échelle.
Le marché mondial des logiciels de commentaires vidéo grand public a été segmenté comme suit :
Commentaires vidéo grand public Marché des logiciels - par déploiement
- Cloud
- On Premise
Marché des logiciels de commentaires vidéo grand public - par utilisateur final
< ul>
li>
Marché des logiciels de commentaires vidéo grand public - par géographie
- Amérique du Nord
- États-Unis
- Canada
- Mexique
- Europe
- Allemagne
- France
- Italie< /li>
- Royaume-Uni
- Russie
- Reste de l'Europe
- Asie-Pacifique (APAC)
- Australie
- Chine
- Inde
- Japon
- Corée du Sud
- Reste de l'APAC
< /ul> - Moyen-Orient et Afrique (MEA)
- Afrique du Sud
- Arabie saoudite
- EAU
- Reste de MEA
- Amérique du Sud (SAM)
- Brésil
- Argentine
- Reste de SAM
Profils d'entreprise
- Tests d'utilisateurs
- dscout, Inc.
- FocusVision
- Qualtrics
- Medallia Inc.
- Voxpopme Ltd.
- Product Peel, Inc.
- Typeform
- Phonic Inc.
- Discuss.io
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
With the constant increase in enterprises acknowledging the influence that video can have on customer and employee experience programs, the adoption of consumer video feedback software is also increasing. The consumer video feedback software offers easy access to the tools required to capture and record the consumer's thoughts, opinions, and feelings, which helps the organizations understand their customers' requirements efficiently. Furthermore, the integration of artificial intelligence (AI) technologies such as machine learning, supports businesses to frequently derive the data sets that inspire action and drive impact. The video feedback offers the enterprises an opportunity to hear the authentic voice of their customers genuinely and permits them to make better business decisions quickly.
SMEs are witnessing huge growth in adopting advanced technology solutions such as consumer video feedback software by replacing traditional feedback solutions. The lack of awareness and trained resources to handle the advanced solutions at potential cost and high productivity, which has impacted negatively toward the adoption among SMEs. However, with the growing popularity of cloud-based consumer video feedback software, SMEs are increasing investing in such solutions, thereby offering a huge growth opportunity for the market players that are operating in the global consumer video feedback software market. Likewise, the growing trend of digital transformation among these enterprises to improve business processes by analyzing the data, enhancing productivity, and reducing costs, will further boost the adoption of consumer video feedback solutions and services among SMEs. This, in turn, will provide growth opportunities to the market players during the forecast period.
The global consumer video feedback software market was dominated by the cloud segment with market share of 77.5% in 2020. Cloud solution enables businesses to pay as they go and effectively scale up or down their business based on overall consumption, user requirements, and the company's growth. Virtual technology is used to host a company's applications remotely on a cloud-based server. There are no upfront costs, data may be backed up on a regular basis, and businesses only pay for the resources they use.
In 2020, North America led the market with a substantial revenue share, followed by Europe and APAC. Asia Pacific is a prospective market for consumer video feedback software market players.
The major companies in consumer video feedback software includes UserTesting, Medallia Inc., FocusVision, Typeform (VideoAsk), and dscout, Inc.
The major industries in consumer video feedback software includes FMCG, BFSI, electronics, IT & telecom, retail, hospitality, and others. The FMCG segment led the consumer video feedback software market globally with a market share of 20.4% in the year 2020.
The List of Companies - Consumer Video Feedback Software Market
- UserTesting
- Dscout, Inc.
- FocusVision
- Qualtrics
- Medallia Inc.
- Voxpopme Ltd.
- Product Peel, Inc.
- Typeform
- Phonic Inc.
- Discuss.io
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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