基于(关键地区、市场参与者、规模和份额)的消费者视频反馈软件市场 - 到 2031 年的预测

  • Report Code : TIPRE00023314
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 139
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消费者视频反馈软件市场预计将从2021年的15.0515亿美元增长到2028年的25.3961亿美元;预计2021年至2028年复合年增长率为7.8%。

消费者视频反馈软件主要用作研究软件和调查软件,以收集真实的信息-来自客户的及时反馈。该解决方案基本上专注于收集和管理数据以及专门分析视频见解,而不是基于文本的定量反馈。先进的基于云的视频反馈的日益普及使客户能够对开放式问题提供坦率、即兴的答案,使他们能够结合情境并在情感上参与定性见解。消费者视频反馈软件是一种数据驱动的解决方案,可实现有效决策,通过针对当前客户的视频反馈或来自外部受众的源视频反馈,允许消费者在智能手机或平板电脑的帮助下记录视频反馈。它还提供视频分析功能,例如关键字分析、人工或计算机转录或情绪评分,帮助用户精确管理、标记、排序、分析以及与客户或利益相关者共享个人视频响应。

COVID-19 大流行对消费者视频反馈软件市场的影响

根据世界卫生组织 (WHO)、美国、西班牙、意大利的最新情况报告法国、德国、英国、俄罗斯、土耳其、巴西、伊朗和中国是受新冠肺炎 (COVID-19) 大流行影响最严重的国家。 2020年,世界经济遭受重大影响,且影响预计将在一定程度上持续。为抗击和遏制感染而采取的工厂关闭、旅行和贸易禁令以及边境封锁导致快速消费品、BFSI、电子、IT 和电信、零售和酒店等主要行业受到干扰。由于COVID-19的爆发,这些行业增长的急剧下滑在一定程度上抑制了消费者视频反馈软件市场的增长。

消费者利润丰厚的地区视频反馈软件提供商


消费者视频反馈软件市场洞察

>

不断增长的快速消费品 (FMCG) 和零售业推动了消费者视频反馈软件市场的增长

快速消费品将消费品与不同的产品类别相结合,包括健康产品的营销、生产和分销、家居、个人护理、食品和饮料饮料项目。消费者可支配收入的增加使他们能够在奢侈个人护理品以及其他产品上花费大量资金。此外,新品牌和新产品研发的趋势有所增加。产品、网上购物和快速消费品网络的扩张,特别是在发展中国家的农村地区,预计将为快速消费品市场参与者创造重大机会。最近,消费者越来越关注自己的健康和个人卫生,并根据卫生兼容性选择必需产品,这不断改变他们的购买决定。随着快速消费品行业采用先进技术解决方案,消费者视频反馈软件采购量也在不断增长。在快速消费品行业,消费者对个人护理产品的反馈调查需要时常进行,以有效地分析反馈数据并满足他们的需求。同样,零售业持续增长——尤其是互联网零售,这是一种现代购物方式——由于移动设备、智能手机和互联网服务的普及率不断提高,以及电子商务行业作为强大购物平台的出现全球。选择在线销售的供应商数量不断增加以及消费者购买行为的改变也推动了全球零售业的发展。目前,在线生鲜杂货购买量的增加和预制食品配送公司数量的增加预计将推动零售业的发展。专用零售应用程序、移动优先网站的开发、电子支付方式的增加以及其他工具使智能手机购物变得更加容易。零售商还接受视频反馈软件,实时接收消费者的产品反馈,精准分析数据,进一步对服务做出改变。因此,快速消费品和零售行业的持续增长正在推动消费者视频反馈软件在全球的部署。

基于最终用户的市场洞察

  • 酒店业
  • 其他
  • 消费者视频反馈软件市场 -按地理位置

    • 北美洲
      • 美国
      • 加拿大
      • 墨西哥
    • < li>欧洲
      • 德国
      • 法国
      • 意大利
      • 英国
      • 俄罗斯
      • 其他欧洲
    • 亚太地区 (APAC)
      • 澳大利亚
      • 中国
      • 印度
      • < li>日本
      • 韩国
      • 亚太地区其他地区
    • 中东和非洲 (MEA)
      • 南非
      • 沙特阿拉伯
      • 阿联酋
      • MEA其他地区
    • 南美洲(SAM)< ul>
    • 巴西
    • 阿根廷
    • SAM 其余地区
    < p>公司简介

    • UserTesting
    • dscout, Inc.
    • FocusVision
    • Qualtrics
    • Medallia Inc.
    • Voxpopme Ltd.
    • Product Peel, Inc.
    • Typeform
    • Phonic Inc.
    • 讨论.io
    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    This text is related
    to segments covered.

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    Frequently Asked Questions


    What are key driving factors behind consumer video feedback software market growth?

    With the constant increase in enterprises acknowledging the influence that video can have on customer and employee experience programs, the adoption of consumer video feedback software is also increasing. The consumer video feedback software offers easy access to the tools required to capture and record the consumer's thoughts, opinions, and feelings, which helps the organizations understand their customers' requirements efficiently. Furthermore, the integration of artificial intelligence (AI) technologies such as machine learning, supports businesses to frequently derive the data sets that inspire action and drive impact. The video feedback offers the enterprises an opportunity to hear the authentic voice of their customers genuinely and permits them to make better business decisions quickly.

    What are key market opportunities for consumer video feedback software market?

    SMEs are witnessing huge growth in adopting advanced technology solutions such as consumer video feedback software by replacing traditional feedback solutions. The lack of awareness and trained resources to handle the advanced solutions at potential cost and high productivity, which has impacted negatively toward the adoption among SMEs. However, with the growing popularity of cloud-based consumer video feedback software, SMEs are increasing investing in such solutions, thereby offering a huge growth opportunity for the market players that are operating in the global consumer video feedback software market. Likewise, the growing trend of digital transformation among these enterprises to improve business processes by analyzing the data, enhancing productivity, and reducing costs, will further boost the adoption of consumer video feedback solutions and services among SMEs. This, in turn, will provide growth opportunities to the market players during the forecast period.

    Which deployment type is expected to dominate the market in the forecast period?

    The global consumer video feedback software market was dominated by the cloud segment with market share of 77.5% in 2020. Cloud solution enables businesses to pay as they go and effectively scale up or down their business based on overall consumption, user requirements, and the company's growth. Virtual technology is used to host a company's applications remotely on a cloud-based server. There are no upfront costs, data may be backed up on a regular basis, and businesses only pay for the resources they use.

    Which region has dominated the consumer video feedback software market in 2020?

    In 2020, North America led the market with a substantial revenue share, followed by Europe and APAC. Asia Pacific is a prospective market for consumer video feedback software market players.

    Which are the major companies operating in the consumer video feedback software market?

    The major companies in consumer video feedback software includes UserTesting, Medallia Inc., FocusVision, Typeform (VideoAsk), and dscout, Inc.

    Which are the major end users for consumer video feedback software?

    The major industries in consumer video feedback software includes FMCG, BFSI, electronics, IT & telecom, retail, hospitality, and others. The FMCG segment led the consumer video feedback software market globally with a market share of 20.4% in the year 2020.

    The List of Companies - Consumer Video Feedback Software Market

    1. UserTesting
    2. Dscout, Inc.
    3. FocusVision
    4. Qualtrics
    5. Medallia Inc.
    6. Voxpopme Ltd.
    7. Product Peel, Inc.
    8. Typeform
    9. Phonic Inc.
    10. Discuss.io

     

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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