[Rapport de recherche] La taille du marché des collations à base de viande devrait passer de 12 169,01 USD millions en 2022 ; on estime qu'il croîtra à un TCAC de 6,4 % de 2022 à 2028
Les collations à base de viande gagnent en popularité auprès des consommateurs car elles sont riches en protéines, en fer, en créatine et en plusieurs vitamines. De plus, ils sont disponibles dans une variété de saveurs sucrées et salées, ce qui augmente leur demande auprès des consommateurs. Actuellement, la majorité des collations à base de viande disponibles sur le marché sont faites de buf ou de porc. Cependant, avec des préoccupations croissantes en matière de santé et de bien-être, les gens se tournent vers des sources de protéines animales plus maigres. Le buf, le porc et l'agneau ont une teneur en graisses saturées plus élevée que le poulet. En raison de la prévalence croissante de l'obésité et des maladies cardiaques, les consommateurs préfèrent les produits à base de viande à faible teneur en matières grasses. Ce facteur stimule la demande de collations à base de viande de poulet parmi les consommateurs.
En 2021, l'Amérique du Nord détenait la plus grande part du marché des collations à la viande< /a>, alors que l'Asie-Pacifique devrait enregistrer le TCAC le plus élevé au cours de la période de prévision. La viande de volaille et de porc sont des viandes largement consommées dans toute l'Asie-Pacifique. Selon le Bureau national des statistiques, la production de porc en Chine est passée à 35,9 % en 2021 par rapport à l'année précédente. De plus, l'industrie de la volaille connaît une croissance rapide en Chine, en Inde, au Japon et dans d'autres pays d'Asie-Pacifique, car la demande de la viande de volaille augmente de manière significative. Ces facteurs devraient stimuler la croissance du marché des collations à base de viande dans toute la région Asie-Pacifique au cours de la période de prévision.
Insights stratégiques
Impact de la pandémie de COVID-19 sur le marché des collations à base de viande
La nourriture & Le secteur des boissons a été confronté à des défis inattendus en raison de la pandémie de COVID-19. Les restrictions gouvernementales, telles que les confinements, les arrêts de production, les interdictions de voyager et les restrictions aux frontières, ont perturbé les chaînes d'approvisionnement mondiales en 2020. Les perturbations des opérations de fabrication et d'approvisionnement en matières premières ont entravé la croissance du marché des collations à base de viande au cours des premiers mois de la pandémie. Cependant, la demande de collations à base de viande surgelée a augmenté au milieu de cette crise mondiale en raison des achats de panique des consommateurs. Les consommateurs de pays comme les États-Unis, le Canada, l'Allemagne et le Royaume-Uni se sont radicalement tournés vers un régime à base de plantes. Selon une étude de la Vegan Society, un Britannique sur cinq a réduit sa consommation de viande depuis le début de la pandémie. Ce facteur a entravé la demande de collations à base de viande. En 2021, le marché a connu une reprise, les gouvernements ayant annoncé un assouplissement des restrictions précédemment imposées et permis aux fabricants de travailler à pleine capacité. Ainsi, l'augmentation des volumes de production et l'amélioration des opérations de la chaîne d'approvisionnement ont soutenu la croissance du marché des collations à base de viande. La pandémie a eu un impact mitigé sur le marché mondial des collations à base de viande.
Répartition du marché des collations à base de viande, par région
Aperçu du marché
Développements stratégiques par marché clé Acteurs pour conduire le marché des collations à base de viande au cours de la période de prévision étendent leurs capacités de production pour répondre à la demande croissante de snacks à base de viande dans le monde. Par exemple, en avril 2022, Jack Link's, l'une des principales marques de snacks à base de viande aux États-Unis, a investi 450 millions de dollars américains pour construire une nouvelle usine de fabrication en Géorgie. De même, en juillet 2020, Conagra Brands a investi 100 millions de dollars américains pour agrandir son usine de fabrication de collations à base de viande dans l'Ohio, aux États-Unis, afin de répondre à la demande croissante de produits à base de viande Slim Jim et de saucisses fumées Duke. Ces stratégies devraient stimuler de manière significative la croissance du marché des collations à base de viande au cours de la période de prévision.
Type Insights
Basé sur type, le marché des collations à base de viande est segmenté en viande séchée, bâtonnets de viande, saucisses et autres. Le segment jerky détenait la plus grande part du marché en 2021. Cependant, le Le segment des bâtonnets de viande devrait enregistrer le TCAC le plus élevé de 2022 à 2028. Les jerkies sont les collations à base de viande les plus populaires. Les fabricants développent des versions plus saines des collations saccadées pour répondre aux préoccupations émergentes des consommateurs en matière de santé. Par exemple, en septembre 2019, la société américaine Werner Gourmet Meat Snacks, un fabricant de viande séchée et de collations, a lancé un nouveau produit dans la catégorie des collations à base de viande avec une viande séchée sans sucre à base de buf nourri à l'herbe. Ces produits devraient gagner une immense popularité auprès des consommateurs, ce qui alimenterait la croissance du marché des collations à base de viande au cours de la période de prévision.
Marché des collations à la viande, par type 2022 et 2028
Source Insights
Selon la source, le marché des collations à base de viande est segmenté en buf, poulet, porc et autres. Le segment du buf détenait la plus grande part de marché en 2021. Cependant, le segment du poulet devrait enregistrer le TCAC le plus élevé au cours de la période de prévision. Le buf, le porc et l'agneau ont une teneur en graisses saturées plus élevée que le poulet. Ainsi, une consommation élevée de buf, de porc, d'agneau et d'autres viandes à haute teneur en graisses saturées augmente le taux de cholestérol sanguin, ce qui augmente la vulnérabilité aux maladies cardiaques, à l'obésité et à l'hypertension artérielle. Par conséquent, les consommateurs préfèrent de plus en plus les produits de viande à base de poulet pour répondre aux besoins en protéines tout en maintenant un faible nombre de calories. Ce facteur devrait stimuler la croissance du marché du segment du poulet dans les années à venir.
Insights sur les canaux de distribution
Sur la base du canal de distribution, le marché des snacks à base de viande est segmenté en supermarchés & hypermarchés, dépanneurs, vente au détail en ligne et autres. Les supermarchés & Le segment des hypermarchés représentait la plus grande part de marché en 2021, tandis que le marché du segment de la vente au détail en ligne devrait connaître la croissance la plus rapide au cours de la période de prévision. Les magasins de vente au détail en ligne proposent divers produits avec des remises importantes. De plus, les consommateurs peuvent facilement acheter à distance des produits désirables via des plateformes de commerce électronique, telles qu'Amazon.com, Walmart et E-bay. Les consommateurs préfèrent de plus en plus les plateformes de vente au détail en ligne pour acheter des collations à base de viande en raison de la disponibilité d'une large gamme de produits de différentes marques à des prix réduits et de la disponibilité des services de livraison à domicile. Ce facteur stimule la croissance du marché dans le segment de la vente au détail en ligne.
Tyson Foods Inc, Bridgford Foods Corporation, General Mills Inc, Werner Gourmet Meat Snacks, Premium Brands, Hormel Foods Corporation, Conagra Brands Inc, Link Snacks Inc, Country Archer Provisions et Organic Valley sont parmi les principaux acteurs opérant sur le marché des collations à base de viande. Ces entreprises se concentrent principalement sur l'innovation de produits pour élargir leur taille de marché et répondre aux tendances émergentes des marchés. Par exemple, en septembre 2020, Noel Alimentaria, une entreprise basée en Espagne, a lancé des collations à base de viande meilleures pour vous sous la marque ‘Picalos.’ L'entreprise a adopté une technologie de production unique qui déshydrate lentement et cuit les snacks de manière artisanale et conserve les qualités nutritionnelles de la viande. Ces produits devraient gagner en popularité auprès des consommateurs au cours de la période de prévision.
Promotions du rapport
- Tendances progressives du secteur sur le marché des collations à base de viande pour aider les entreprises à développer des stratégies efficaces à long terme
- Stratégies de croissance d'entreprise adoptées par les acteurs du marché des snacks à base de viande dans les pays développés et en développement
- Analyse quantitative du marché de 2020 à 2028
- Estimation de la demande mondiale de snacks à base de viande
- L'analyse des cinq forces de Porter pour illustrer l'efficacité des acheteurs et des fournisseurs sur le marché des snacks à base de viande
- Développements récents pour comprendre le scénario de marché concurrentiel
- Tendances et perspectives du marché, ainsi que facteurs qui stimulent ou freinent la croissance du marché des snacks à base de viande
- Aide à la prise de décision en mettant en évidence les stratégies de marché qui sous-tendent l'intérêt commercial
- Taille du marché des snacks à base de viande à différents nuds
- Aperçu détaillé et segmentation du marché, ainsi que la dynamique de l'industrie des snacks à base de viande
- Taille du marché des snacks à base de viande dans diverses régions avec des opportunités de croissance prometteuses
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The major players operating in the global meat snacks market are Tyson Foods, Inc.; Bridgeford Foods Corporation; General Mills Inc.; Werner Gourmet Meat Snacks; Premium Brands; Hormel Foods Corporation; Conagra Brands, Inc.; Link Snacks, Inc.; Country Archer Provisions; and Organic Valley.
The rising popularity of clean labelled and organic meat snacks anticipates lucrative growth for the meat snacks market. Clean-label trends are emerging rapidly across the meat industry. Meat eaters increasingly prefer all-natural and less processed meat products that offer high nutritional benefits. Organic and clean-label meat snacks are made from organically raised beef, chicken, or pork. They are free from synthetic additives such as colors, anti-caking agents, stabilizers, and preservatives. Furthermore, they are free from growth hormones and antibiotics. For instance, Organic Valley, a US-based co-operative, offers USDA-certified (United States Department of Agriculture-certified) organic beef sticks and sausages. These products are made from 100% grass-fed beef and are free of artificial color, flavors, preservatives, and genetically modified organisms (GMOs). Thus, the rising demand for clean-label and organic meat snacks is expected to provide lucrative growth opportunities to the market over the forecast period.
Based on type, jerky segments mainly have the largest revenue share. Jerky is a lean-trimmed meat cut into a strip and dehydrated to prevent spoilage. The jerky segment dominates the meat snacks market globally owing to its high protein benefits and consumer inclination from carbohydrate-enriched snacks to more nutritional snacks. In recent years, consumers have preferred healthy snacks that display the entire list of ingredients used. Clean labels, including low sodium, gluten-free, non-GMO, no artificial ingredients, no artificial ingredients, and no antibiotics, are rising trends in the industry, thereby driving the market's growth. Moreover, a wide range of flavors, including teriyaki, maple, pepper, barbecue, habanero, and others, are attracting consumers surging the market growth. Key players in the market are adopting strategic initiatives such as product launches, mergers, acquisitions, and joint ventures are further attributing the market growth.
North America accounted for the largest share of the global meat snacks market. Increasing North America is one of the prominent regions for the meat snacks market due to the increasing consumption of meat-based products as healthy and protein-rich food. The US is the world’s largest poultry meat exporter. Growing consumer preference for leaner meat options, with changing dietary patterns, boosts the demand for chicken-based meat snacks in the region. North America has been a desirable market for meat snack producers, with most consumers leading demanding lifestyles and seeking processed ready-to-eat food products, such as meat-based soup, sauces and snacks. Consumers' clean-label requirements create demand for developing new technologies that maintain the integrity of meat processing. There is a high concentration of several prominent meat snacks market players in North America such as Tyson Foods, Inc.; Bridgeford Foods Corporation; and General Mills Inc.
Based on the source, beef segment is projected to grow at the fastest CAGR over the forecast period. Beef is the culinary name for meat obtained from bovine animals, and manufacturers use it because consumers across the globe prefer to eat beef-based meat products. The factors contributing to increased consumption of beef meat snacks are food safety issues, including pathogen detection and chemical residues in other meats, such as poultry and pork. Due to the rapid and recent spread of diseases due to pork meat and poultry, the demand for beef meat snack has increased.Ans. Based on the source, beef segment is projected to grow at the fastest CAGR over the forecast period. Beef is the culinary name for meat obtained from bovine animals, and manufacturers use it because consumers across the globe prefer to eat beef-based meat products. The factors contributing to increased consumption of beef meat snacks are food safety issues, including pathogen detection and chemical residues in other meats, such as poultry and pork. Due to the rapid and recent spread of diseases due to pork meat and poultry, the demand for beef meat snack has increased.
strategic developments by the key market players is driving the meat snacks market. The manufacturers of meat snacks are adopting various strategies such as product innovation, expansion, and collaboration to increase their customer reach and boost product sales. For instance, in September 2020, Noel Alimentaria, a Spain-based company launched better-for-you, on-the-go meat snacks under the brand ‘Picalos.’ The company adopted a unique production technology which slowly dehydrates and bakes the snacks in an artisanal way and help in retaining the nutritional qualities of meat. The product is available in Spain, Denmark, and the UK across several retail channels including Carrefour and Eroski. Companies are incorporating plant protein along with meat in meat snacks to address the requirements of conscious carnivores. For instance, Applegate, a wholly owned subsidiary of Hormel Foods, launched ‘The Great Organic Blend Burger’ which is made by blending meat with mushrooms. The burger is made with 100% organic, grass-fed beef, organic turkey, mushrooms, and rosemary extracts which makes it nutritious and flavorful. Such product launches are expected to significantly drive the growth of meat snacks market over the coming years.
The List of company - Meat Snacks Market
- Tyson Foods, Inc.
- Bridgeford Foods Corporation
- General Mills Inc.
- Werner Gourmet Meat Snacks
- Premium Brands
- Hormel Foods Corporation
- Conagra Brands, Inc.
- Link Snacks, Inc.
- Country Archer Provisions
- Organic Valley
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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