[調査レポート] 冷凍食品市場は、2021 年の 2,511 億 5,535 万米ドルから 2028 年までに 3,737 億 6,759 万米ドルに成長すると予想されています。 2022 年から 2028 年にかけて 5.9% の CAGR で成長すると予想されています。
市場洞察とアナリストの見解:
冷凍食品には、アイスクリーム、フローズン ヨーグルト、冷凍肉、冷凍魚介類、冷凍調理済み食品、スナック、前菜、スープ、果物、野菜が含まれます。これらの商品は-25℃程度で冷凍保存しております。冷凍食品には人工保存料が含まれていないため、他の加工食品よりも健康的です。さらに、華氏0度の家庭用冷凍庫で簡単に保存できます。人々の多忙なライフスタイルによるインスタント食品への需要の高まりが、冷凍食品市場の成長を牽引しています。さらに、急速な都市化、一人当たり所得の増加、小売シナリオの変化は、冷凍食品市場の成長を促進する重要な要因の一部です。
成長の原動力と課題:< /u>
電子商取引の隆盛が世界の冷凍食品市場の成長を牽引しています。近年、組織化された小売業界では大きな変革が起きています。電子商取引の出現により、人々の買い物やお金の使い方に大きな変化が生じました。スマートフォンとインターネットの普及の増加、新興テクノロジーへの容易なアクセス、購買力の向上、いつでもどこからでもショッピングができるオンライン小売プラットフォームによって提供される利便性は、電子商取引を促進する重要な要因の 1 つです。これらのプラットフォームは重要な冷凍食品マーケティング戦略を採用しており、これにより冷凍食品の売上がさらに増加しました。米国商務省小売指標課によると、米国の電子商取引売上高、冷凍食品市場は2021年に2020年比14.2%増の8,700億米ドルに達した。さらに、食料品のオンライン売上高は2021年に170%増加した。米国の食料品総売上高の 9.6% を占めています。
冷凍食品を購入する際にオンライン小売プラットフォームを好む人が増えています。米国冷凍食品協会によると、2020 年に冷凍食品のオンライン売上は 75% 増加しました。パンデミックの間、実店舗の閉鎖と政府による社会的制限の導入により、食品と飲料のオンライン売上は大幅に増加しました。政府。ロックダウンによって人々の移動が制限され、在宅勤務を余儀なくされたため、オンラインショッピングへの大幅な移行が起きた。さらに、大幅な割引、さまざまなブランドをひとつ屋根の下で幅広く入手できること、宅配オプションも消費者を駆り立てる注目すべき要因となっています。オンラインショッピングに焦点を当てます。さまざまな地域での電子商取引の浸透が進むにつれ、ケロッグ社やコナグラ ブランドなどの冷凍食品メーカーも、Amazon.com、Lidl、Amazon.co.jp などの有名な電子商取引プラットフォームを通じて製品を販売することで、オンラインでの存在感を拡大しています。ウォルマート。この要素は、オフラインの小売店への依存を排除することで、冷凍食品市場の成長に貢献します。
戦略的洞察
レポートの分類と範囲:
「世界の冷凍食品市場」タイプ、流通チャネル、地理に基づいてセグメント化されます。種類に基づいて、冷凍食品市場は冷凍デザートに分類されます。冷凍肉、鶏肉、冷凍肉などシーフード;冷凍ベーカリー。冷凍スナック＆前菜;冷凍調理済み食品。その他。流通チャネルに基づいて、冷凍食品市場はスーパーマーケットとスーパーマーケットに分類されます。ハイパーマーケット、コンビニエンスストア、オンライン小売など。冷凍食品市場は地理的に北米（米国、カナダ、メキシコ）、欧州（ドイツ、フランス、イタリア、英国、ロシア、その他の欧州）、アジア太平洋（オーストラリア、中国、日本、インド、韓国、およびその他のアジア太平洋地域）、中東およびその他の地域アフリカ (南アフリカ、サウジアラビア、UAE、およびその他の中東およびアフリカ)、および南部およびアフリカ中央アメリカ (ブラジル、アルゼンチン、およびその他の南米および中米)。
セグメント分析:
< p>流通チャネルに基づいて、冷凍食品市場はスーパーマーケットとスーパーマーケットに分類されます。ハイパーマーケット、コンビニエンスストア、オンライン小売など。スーパーマーケットおよびハイパーマーケット部門は冷凍食品市場の成長において大きなシェアを占めており、予測期間中に大幅な成長を記録すると予想されます。スーパーマーケットやハイパーマーケットの店舗では、魅力的な割引、複数の支払いオプション、快適な顧客体験を提供しています。スーパーマーケットやハイパーマーケットは、利益を増やすために製品の売上を最大化することに重点を置いています。冷凍食品流通会社や冷凍食品メーカーは通常、スーパーマーケットや大型スーパーマーケットでの客足が多いため、スーパーマーケットや大型スーパーマーケットを通じて製品を販売することを好みます。さらに、このような店舗には、冷凍食品の理想的な保管条件を保証する最新の保管設備が備わっています。地域分析:
冷凍食品市場は、地理に基づいて、北米、ヨーロッパ、アジア太平洋、南部および太平洋の 5 つの主要地域に分かれています。中央アメリカ、中東、およびアフリカ。世界の冷凍食品市場は2022年にはヨーロッパが独占し、予測期間中に約850億米ドルを占めた。ヨーロッパの冷凍食品市場は、ドイツ、フランス、イタリア、イギリス、ロシア、その他のヨーロッパに分割されています。市場の成長は主に、インスタント食品に対する需要の高まり、大規模な小売インフラ、さまざまな流通チャネルにわたるさまざまなブランドの幅広い製品の入手可能性に起因しています。さらに、一人当たりの所得が高い消費者の存在も、冷凍食品やスナック菓子などの冷凍食品の需要を牽引している。消費者は、自分が摂取する製品に栄養上の利点を求めています。したがって、クリーンでオーガニック、グルテンフリー、加工が最小限に抑えられた冷凍食品に対する需要が大幅に増加し、この地域の市場成長を押し上げています。
冷凍食品市場ネスレ SA や Bounduelle Group などの著名なプレーヤーがヨーロッパ全土で積極的に事業を展開しているため、同社は今後数年間で大幅な成長を遂げると予測されています。さらに、これらの企業は、冷凍デザート、冷凍ベーカリー、冷凍調理済み食品、冷凍肉、冷凍スープなど、幅広い冷凍食品を提供しています。この要因により、予測期間中に冷凍食品市場の成長が促進されると予想されます。
業界の発展と将来の機会:
冷凍食品市場で活動する主要企業が講じたさまざまな取り組みを以下に示します。
- 2021 年 6 月に、Conagra Brands Incorporated は次のことを追加しました。自社ブランドであるBanquet、Healthy Choice、Hungry Man、Marie Callender'sの新しい食事を含む新製品を同社のポートフォリオに追加しました。 Healthy Choice Max 製品は、美味しい風味とともに 33 ～ 34 g のタンパク質を提供します。一方、Healthy Choice Zero は、砂糖不使用、炭水化物 10 g 未満のケトフレンドリーな食事です。
- 2021 年 11 月、ゼネラル ミルズは、農業を大規模に監視するためにリグロウ アグリカルチャーと提携しました。
- 2022 年 1 月、ペパリッジ ファームは大人の興味を引くことを目指し、金魚ブランドの製品カテゴリを拡大し、シャープの 2 種類のクラッカーを発売しました。チェダーチーズ、チェダー ハラペーニョ、その他の限定版金魚とフランクのレッドホット ソース、ハラペーオ ポッパー 金魚クラッカー。このクラッカーはメガバイトと呼ばれます。
- 2021 年 5 月、ボンデュエル グループは冷凍食品部門で、ボンデュエル ブランドの下、レンズ豆、ひよこ豆、ブルガーという 3 つの新製品を発売しました。
新型コロナウイルス感染症 (Covid-19) の影響:
ロックダウンと渡航制限により、人々は自宅にいることが義務付けられました。さらに、在宅勤務の義務化により、パンデミック中に冷凍食品の在宅消費傾向が顕著に現れました。外出自粛が続く中、消費者の食生活は変化し、自宅でむしゃむしゃ食べることや料理をすることが増えました。この要因により、冷凍食品に対する膨大な需要も生まれました。クラフト・ハインツ社のCEOは2020年3月、食品業界で起こっている深刻な変化の結果として、同社は需要と供給の不均衡を解消するためにあらゆる努力をしていると公式発表した。同社は、冷凍食品、マカロニ、チーズ、酢が同社の売れ筋商品の一部であり、コロナウイルスの発生によりそれらの需要が大幅に増加したことを認めた。感染拡大の影響で在宅勤務が続く中、人々は食料庫に買いだめをし、冷凍食品の売り上げにプラスの影響を与えた。さらに、学校や大学が引き続き閉鎖されたため、子供たちは朝食に十分な時間があり、冷凍朝食用シリアル、パンケーキ、ピザ、ケーキなどの冷凍朝食製品の売上にプラスの影響を与えました。たとえば、ケロッグ カンパニーは、朝食用シリアルと冷凍ワッフルの需要の増加により、2020 年第 2 四半期の財務結果は予想よりも良かったと述べています。また、冷凍食品メーカーは、Amazon.com、Walmart、Lidl などの電子商取引プラットフォームを通じて製品を提供することで、オンラインでの存在感を高めることに注力しています。この要因は、予測期間中の冷凍食品市場の成長にプラスの影響を与えると予想されます。さらに、付加価値サービスは重要な差別化戦略であり、冷凍食品販売業者は、野菜冷凍食品、冷凍インスタント食品、冷凍食品、冷凍スナックなどの冷凍食品の売上を増やすために採用できます。
競争環境と主要企業:
世界の冷凍食品で事業を展開する著名な企業の一部市場には、Conagra Brands、General Mills、Pepperidge Farm Incorporated、Bonduelle Group、McCain Foods Limited、Bellisio Foods, Inc.、Tyson Foods, Inc.、Kellogg's Company、Nestlé が含まれます。 SA、クラフト・ハインツ・カンパニーなど。これらの企業は、革新的な機能を備えた最先端の冷凍食品を提供し、消費者に優れた体験を提供します。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Based on the distribution channel, supermarkets and hypermarkets segment is projected to grow at the fastest CAGR over the forecast period. Supermarkets and hypermarkets are large retail establishments that offer a wide range of products, such as groceries, foods & beverages, and other household goods. Products from various brands are available at reasonable prices in these stores, allowing consumers to shop & find the right product quickly. Supermarkets & hypermarkets provide an array of frozen food brands to cater the consumer’s demand. In such stores, products are arranged on the shelves properly so that customers can get access easily. Moreover, these stores offer attractive discounts, multiple payment options, and a pleasant customer experience. Supermarkets and hypermarkets focus on maximizing product sales to increase their profit. Manufacturers of frozen foods usually prefer to sell their products through supermarkets and hypermarkets owing to heavy customer footfall at such stores. Moreover, such stores have modern storage facilities which ensure ideal storage conditions for frozen foods.
Growing consumption of convenience food is driving the frozen food market. Over the past few years, the lifestyles of people across the world have evolved dramatically. Due to hectic work schedules, people’s dependency on products saving time and effort has increased. The surge in the consumption of high-quality convenience food is one of the biggest trends in the food industry. Convenience food, such as frozen snacks, frozen meals, cold cuts, and ready-to-eat products, allows consumers to save time and efforts associated with ingredient shopping, meal preparation and cooking, consumption, and post-meal activities. The development and popularity of these food items are ascribed to many social changes; the most notable of these are the increasing number of smaller households and the rising millennial population across the world. Due to hectic work schedules, millennials prefer to be efficient with their time, rather than spending it on tedious tasks. Thus, they are more likely to spend their money on convenience food. These factors are significantly boosting the demand for convenience food among consumers, eventually boosting the growth of the frozen food market.
The major players operating in the global frozen food market are Conagra Brands, Inc.; General Mills; PEPPERIDGE FARM INCORPORATED; Bonduelle Group; McCain Foods Limited; Bellisio Foods, Inc.; Tyson Foods, Inc.; Kellogg’s Company; Nestle S.A.; and The Kraft Heinz Company.
Strategic development initiatives by manufacturers anticipate lucrative opportunities for the frozen food market. Manufacturers of frozen food are making significant investments in product innovation to expand their customer base and meet emerging consumer trends. They are launching gluten-free, plant-based, sugar-free, organic, and clean-labeled products, as well as products suitable for a keto diet, which meet the varied requirements of consumers. Moreover, people have started focusing on convenience food products while maintaining the nutritional balance in their diets, manufacturers are launching nutritionally enriched frozen products. Such product innovations help them extend their reach and gain a competitive edge in international markets. Strategies such as business expansion and production capacity scaleup are also being adopted by frozen food manufacturers to better serve their customers. These initiatives by manufacturers are creating lucrative growth opportunities in the frozen food market.
Based on type, frozen meat, poultry & seafood segment has largest revenue share. Frozen meat includes beef, goat, lamb, and pork. Poultry includes white meat derived from chicken & turkey. Seafood includes fish, crustaceans like crabs & lobsters, and molluscs like clams, oyesters, scallops, and musells. The rising consumption of meat products, especially, poultry meat is driving the segment growth. Frozen meat products are growing in popularity as they can be stored conveniently which reduce food wastage. The rising demand for frozen meat, poultry, and seafood products owing to their extended shelf life and requirement of minimum preparation time are driving the segment’s growth. Further, the meat is rich source of proteins, and it contains essential amino acids, and collagen. Hence, the benefits associated with the consumption of frozen meat, encouraging consumers to include frozen meat products in their diet. Moreover, the demand for frozen seafood products is also increasing due to rising awareness regarding the nutritional benefits associated with the consumption of seafood. Seafood is rich in omega 3 and omega 6 fatty acids, vitamins, minerals, and amino acids. Thus, the health benefits of seafood are driving their consumption across the globe, which is thereby driving the segment’s growth.
Europe accounted for the largest share of the global frozen food market. The growth of frozen food market in Europe is mainly attributed to the rising demand for convenience food, extensive retail infrastructure, and availability of a wide range of products of different brands across different distribution channels. Moreover, the presence of consumers with high per-capita income is also driving the demand for frozen food especially frozen meals, bakery products, and snacks. Consumers are seeking nutritional benefits from the products they consume. Therefore, the demand for clean, organic, gluten-free, and minimally processed frozen food has increased significantly which is driving the market growth in the region. bakers across the region are incorporating natural and certified organic ingredients in their products to fulfill changing consumer preferences. This factor is projected to offer new opportunities in the frozen food market in Europe during the forecast period.
The List of Companies - Frozen Food Market
- Conagra Brands, Inc.
- General Mills
- PEPPERIDGE FARM INCORPORATED
- Bonduelle Group
- McCain Foods Limited
- Bellisio Foods, Inc.
- Tyson Foods, Inc.
- Kellogg’s Company
- Nestle S.A.
- The Kraft Heinz Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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