헤어 케어 기기 시장 조사 – 규모, 점유율, 개발 및 미래 범위 2031

  • Report Code : TIPRE00029533
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 138
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헤어케어 가전시장 규모는 2022년 144억 4023만 달러에서 2028년 195억 1286만 달러로 성장할 것으로 예상된다. 2022년부터 2028년까지 연평균 성장률(CAGR) 5.1%로 성장할 것으로 예상됩니다.

자기 손질과 외모에 대한 강조와 관심이 높아지면서 헤어 관리 기기에 대한 수요도 증가했습니다. 이 가전제품은 모발의 손상을 줄이고 특정 방식으로 모발을 스타일링하는 데 도움이 됩니다.

2021년에는 아시아 태평양 지역이 전 세계 헤어 케어 가전 시장을 지배했습니다. 모발 건강에 대한 인식 증가, 소비자에 대한 소셜 미디어의 영향력 증가, 저렴한 가격의 헤어 케어 기기 가용성 증가가 주로 시장 성장을 주도하고 있습니다. 또한, 아시아 태평양 지역의 헤어 케어 기기 제조업체들은 혁신적인 헤어 케어 기기를 개발하고 있습니다. 예를 들어, 2020년 7월, Philips India의 Koninklijke Philips NV는 SenseIQ라는 브랜드로 헤어 스트레이트너, 드라이어 등 다양한 첨단 헤어케어 기기를 출시했습니다. 이 제품은 능동형 센서를 사용해 스타일링하는 동안 모발의 온도를 측정한다. 또한 몇몇 시장 참가자들은 자사 제품에 대한 소비자 인지도를 높이기 위해 마케팅 활동에 더 많은 투자를 할 계획이며, 이는 예측 기간 동안 시장에 성장 기회를 제공할 것입니다.

전략적 통찰력

헤어 2021~2028년 지역별 관리 가전 시장 예측

시장 통찰력

수익성 있는 성장 기회를 제공하는 제품 혁신 예측 기간 동안

헤어케어 제품 제조업체는 변화하는 소비자 요구 사항을 충족할 수 있는 혁신적인 제품을 출시하기 위해 신제품 개발에 상당한 투자를 하고 있습니다. 소비자들은 가열도구로 인한 모발 손상에 대한 우려가 크다. 이에 제조사에서는 장시간 사용에도 모발 손상을 최소화하는 온도 조절 기술이 적용된 제품을 개발하고 있다. 예를 들어, 2020년 1월 FOLLICLE, LLC는 온도와 팬 속도를 제어하는 특허받은 SmartDry AI Tech 기술을 탑재한 무선, 충전식 스마트 헤어드라이어를 출시했습니다. 마찬가지로 2021년 9월, 글로벌 홈케어 및 미용 가전 제조업체인 SharkNinja Holding LLC는 고속 가열 공기와 이온화 공기를 결합하여 열 손상을 최소화하면서 빠른 건조를 제공하는 HyperAIR IQ 기술이 적용된 Shark HyperAIR 헤어 드라이어를 출시했습니다. 따라서 다양한 제조업체의 혁신적인 헤어 케어 제품의 개발 증가는 예측 기간 동안 시장에 성장 기회를 제공할 것으로 예상됩니다.

제품 유형 통찰력

제품 유형에 따라 헤어 관리 가전 시장은 건조기 및 송풍기, 교정기, 컬러기 등으로 분류됩니다. 2021년에는 건조기 및 송풍기 부문이 가장 큰 시장 점유율을 차지했습니다. 헤어 드라이어는 젖은 모발에 주변 공기나 뜨거운 공기를 불어서 물의 증발 속도를 높여 모발을 건조시키는 전기 기계 장치입니다. 블로우 드라이어를 사용하면 머리카락의 모양과 스타일을 더 잘 제어할 수 있습니다.

제품 유형별 헤어 케어 기기 시장 점유율, 2021~2028

Revlon Inc., Koninklijke Philips NV, Dyson Limited , Jemella Ltd., Instyler, Kiss Products Inc., Toni & Guy, Cloud Nine, T3 Micro Inc. 및 Conair LLC는 헤어 케어 기기 시장에서 활동하는 몇 가지 주요 업체입니다. 주요 업체들은 지리적 입지와 소비자 기반을 확장하기 위해 인수합병, 제품 출시 등 다양한 전략을 채택합니다. 

보고서 스포트라이트

  • 플레이어가 효과적인 장기 전략을 개발하도록 돕는 헤어 케어 기기 산업
  • 선진 시장과 개발도상국 시장에서 성장을 확보하기 위해 기업이 채택한 비즈니스 성장 전략
  • 글로벌 헤어 케어 기기 시장의 정량 분석 2020년부터 2028년까지
  • 다양한 산업 전반의 헤어케어 기기에 대한 수요 추정
  • 헤어케어 기기 산업의 구매자와 공급업체의 효율성을 설명하기 위한 해충 분석
  • < li>경쟁적인 시장 시나리오와 헤어 케어 기기에 대한 수요를 이해하기 위한 최근 개발  
  • 시장 동향 및 전망, 동인 및 제한 사항을 포함하여 시장 성장을 지배하는 요인
  • < li>글로벌 헤어 케어 기기 시장 성장에 대한 상업적 관심을 뒷받침하는 전략에 대한 이해, 의사 결정 과정 지원
  • 다양한 시장 노드에서의 헤어 타월 랩 시장 규모
  • 헤어 케어 기기 시장과 업계 역학에 대한 자세한 개요 및 세분화
  • 유망한 성장 기회가 있는 다양한 지역의 헤어 케어 기기 시장 규모

"헤어 케어 기기 2028년 시장 분석'은 헤어케어 기기 시장 동향 분석에 특별히 초점을 맞춘 소비재 산업에 대한 전문적이고 심층적인 연구입니다. 이 보고서는 상세한 시장 세분화를 통해 시장 개요를 제공하는 것을 목표로 합니다. 헤어 케어 기기 시장은 제품 유형, 유통 채널 및 지역을 기준으로 분류됩니다. 제품 유형에 따라 시장은 건조기 및 송풍기, 교정기, 컬러기 등으로 분류됩니다. 유통 채널을 기반으로 시장은 슈퍼마켓, 대형마트, 전문점, 온라인 소매점 등으로 분류됩니다. 지역을 기준으로 헤어 케어 기기 시장은 주로 북미, 유럽, 아시아 태평양, 중동 및 지역으로 분류됩니다. 아프리카, 남부 & 중앙 아메리카. 2021년에는 건조기 및 송풍기 부문이 가장 큰 시장 점유율을 차지했으며 예측 기간 동안 가장 빠르게 성장하는 부문이 될 것으로 예상됩니다.

회사 프로필

  • Revlon Inc.
  • Koninklijke Philips NV
  • Dyson Limited
  • Jemella Ltd.
  • Instyler
  • Kiss Products Inc.
  • li>
  • 토니 & Guy
  • 클라우드 나인
  • T3 Micro Inc.
  • Conair LLC
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global hair care appliances market?

The major players operating in the hair care appliances market are Revlon Inc., Koninklijke Philips N.V., Dyson Limited, Jemella Ltd., Instyler, Kiss Products Inc., Toni & Guy, Cloud Nine, T3 Micro Inc., Conair LLC

In 2021, which region held the largest share of the global hair care appliances market?

In 2021, Asia-Pacific accounted for the largest share of the global hair care appliances market. The increased prevalence of hair health-conscious consumers, the growing influence of social media on consumers, and the increased availability of hair care appliances at affordable prices are primarily driving the hair care appliances market growth.

In 2021, which product type segment accounted for the largest share in the hair care appliances market?

In 2021, the hair dryer and blowers segment held the largest market share of the global hair care appliances market. The increased use of hair dryers by men across the world is driving the demand for dryers and blowers. Along with this, manufacturers are also offering products with innovative technologies, including ionic and tourmaline dryers with different attachments, speeds, and heat settings.

In 2021, which distribution channel segment accounted for the largest share in the hair care appliances market?

In 2021, the supermarkets and hypermarkets segment held the largest market share of the global hair care appliances market. Supermarkets and hypermarkets are huge retail establishments offering an extensive range of products, such as groceries, personal care, and household products. These stores provide hair care appliances of various brands at reasonable prices, allowing shoppers to find the right product quickly.

Which distribution channel segment is expected to account for the fastest growth in the global hair care appliances market?

During the forecast period, the online retail segment is expected to be the fastest-growing segment. The increased availability of hair care appliances on online retail channels as well as an increasing number of online shoppers is expected to propel the growth of the online shopping segment.

What is the key driver for the growth of the global hair care appliances market?

The increased availability of hair care appliances across various retail outlets at affordable prices is driving the demand for hair care appliances across the world. The availability of hair care appliances across various distribution channels including supermarkets & hypermarkets, specialty stores, and online retail is another factor driving the hair care appliances market. Consumers are increasingly purchasing various goods from online shopping platforms owing to heavy discounts, availability of a wide range of products of different brands, customer reviews and ratings, and home delivery services.

The List of Companies - Hair Care Appliances Market

  1. Revlon Inc.
  2. Koninklijke Philips N.V.
  3. Dyson Limited
  4. Jemella Ltd.
  5. Instyler
  6. Kiss Products Inc.
  7. Toni & Guy
  8. Cloud Nine
  9. T3 Micro Inc.
  10. Conair LLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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