Marché des appareils de soins capillaires – Analyse des tendances et de la croissance | Année de prévision 2031

  • Report Code : TIPRE00029533
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 138
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Le marché des appareils de soins capillaires devrait passer de 14 440,23 millions de dollars US en 2022 à 10 USD 19 512,86 millions d'ici 2028 ; on estime qu'il croîtra à un TCAC de 5,1 % de 2022 à 2028.



L'importance croissante accordée à l'auto-soin et à l'apparence personnelle a augmenté la demande d'appareils de soins capillaires. Les appareils aident à réduire les dommages aux cheveux et à coiffer les cheveux d'une manière particulière.



En 2021, l'Asie-Pacifique a dominé le marché des appareils de soins capillaires. La prise de conscience croissante de la santé des cheveux, l'influence croissante des médias sociaux sur les consommateurs et la disponibilité croissante d'appareils de soins capillaires à des prix abordables sont principalement à l'origine de la croissance du marché. De plus, les fabricants d'appareils de soins capillaires en Asie-Pacifique développent des appareils de soins capillaires innovants. Par exemple, en juillet 2020, Koninklijke Philips NV, Philips India a lancé une gamme d'appareils de soins capillaires de haute technologie, tels que des lisseurs et des sèche-cheveux, sous la marque SenseIQ. Les produits utilisent des capteurs actifs pour mesurer la température des cheveux pendant le coiffage. Plusieurs acteurs du marché prévoient également de dépenser davantage en activités de marketing pour sensibiliser les consommateurs à leur produit, ce qui offrirait des opportunités de croissance pour le marché au cours de la période de prévision.



Insights stratégiques



< span>Prévisions du marché des appareils de soins capillaires, par région, 2021-2028



Prévisions du marché des appareils de soins capillaires, par région, 2021-2028< /span>



Informations sur le marché

Innovation de produit pour offrir des opportunités de croissance lucratives au cours de la période de prévision



Les fabricants d'appareils de soins capillaires investissent considérablement dans le développement de nouveaux produits pour lancer des produits innovants qui peut répondre aux besoins changeants des consommateurs. Les consommateurs sont très préoccupés par les dommages causés aux cheveux par les outils chauffants. Par conséquent, les fabricants développent des produits dotés d'une technologie de contrôle de la température qui causent un minimum de dommages aux cheveux, même après une utilisation prolongée. Par exemple, en janvier 2020, FOLLICLE, LLC a lancé des sèche-cheveux sans fil, rechargeables et intelligents dotés de la technologie brevetée SmartDry AI Tech, qui contrôle la température et la vitesse du ventilateur. De même, en septembre 2021, SharkNinja Holding LLC, un fabricant mondial d'appareils de soins à domicile et de beauté, a lancé le sèche-cheveux Shark HyperAIR avec la technologie HyperAIR IQ qui combine de l'air chauffé à grande vitesse et de l'air ionisé pour offrir un séchage rapide avec un minimum de dommages causés par la chaleur. Par conséquent, le développement croissant d'appareils de soins capillaires innovants de divers fabricants devrait offrir des opportunités de croissance au marché au cours de la période de prévision.



Insights sur les types de produits



En fonction du type de produit, le marché des appareils de soins capillaires est segmenté en séchoirs et souffleurs, lisseurs, bigoudis et autres. En 2021, le segment des sécheuses et soufflantes détenait la plus grande part de marché. Sèche-cheveux  est un appareil électromécanique qui souffle à température ambiante ou chaude de l'air sur cheveux humides pour accélérer l'évaporation de l'eau pour sécher les cheveux. Les sèche-cheveux permettent un meilleur contrôle de la forme et du style des cheveux.



Part de marché des appareils de soins capillaires, par type de produit, 2021-2028Part de marché des appareils de soins capillaires, par type de produit, 2021-2028



Revlon Inc., Koninklijke Philips NV, Dyson Limited, Jemella Ltd. , Instyler, Kiss Products Inc., Toni & Guy, Cloud Nine, T3 Micro Inc. et Conair LLC sont quelques acteurs clés opérant sur le marché des appareils de soins capillaires. Les principaux acteurs adoptent diverses stratégies, telles que les fusions et acquisitions et les lancements de produits, pour étendre leur présence géographique et leur clientèle. 



Spotlights du rapport



  • Tendances progressives dans l'industrie des appareils de soins capillaires pour aider les joueurs à développer des stratégies efficaces à long terme
  • Stratégies de croissance des entreprises adoptées par les entreprises pour garantir la croissance sur les marchés développés et en développement
  • Analyse quantitative du marché mondial des appareils de soins capillaires de 2020 à 2028
  • Estimation de la demande d'appareils de soins capillaires dans diverses industries
  • Analyse des ravageurs pour illustrer l'efficacité des acheteurs et des fournisseurs dans l'industrie des appareils de soins capillaires
  • Développements récents pour comprendre le scénario de marché concurrentiel et la demande d'appareils de soins capillaires
  • Tendances et perspectives du marché, et facteurs régissant la croissance du marché, y compris les moteurs et les contraintes
  • Compréhension des stratégies qui sous-tendent l'intérêt commercial pour la croissance du marché mondial des appareils de soins capillaires, facilitant le processus de prise de décision
  • Taille du marché des serviettes pour cheveux à différents nœuds du marché
  • Aperçu détaillé et segmentation du marché des appareils de soins capillaires et de sa dynamique industrielle
  • La taille du marché des appareils de soins capillaires dans diverses régions avec des opportunités de croissance prometteuses

"L'analyse du marché des appareils de soins capillaires jusqu'en 2028" est une étude spécialisée et approfondie de l'industrie des biens de consommation avec un accent particulier sur l'analyse des tendances du marché des appareils de soins capillaires. Le rapport vise à fournir une aperçu du marché avec une segmentation détaillée du marché.Le marché des appareils de soins capillaires est segmenté en fonction du type de produit, du canal de distribution et de la géographie.En fonction du type de produit, le marché est segmenté en séchoirs et souffleurs, lisseurs, bigoudis et autres. Sur la base du canal de distribution, le marché est segmenté en supermarchés et hypermarchés, magasins spécialisés, vente au détail en ligne, etc.. Basé sur la géographie, le marché des appareils de soins capillaires est principalement segmenté en Amérique du Nord, Europe, Asie-Pacifique, Moyen-Orient et Afrique , et Amérique du Sud et centrale. En 2021, le segment des sécheuses et soufflantes détenait la plus grande part de marché et devrait également être le segment à la croissance la plus rapide au cours de la période de prévision.



Profils d'entreprise



  • Revlon Inc.
  • Koninklijke Philips NV
  • Dyson Limited
  • Jemella Ltd.
  • Instyler
  • Kiss Products Inc.
  • Toni & Guy
  • Cloud Nine
  • T3 Micro Inc.
  • Conair LLC
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global hair care appliances market?

The major players operating in the hair care appliances market are Revlon Inc., Koninklijke Philips N.V., Dyson Limited, Jemella Ltd., Instyler, Kiss Products Inc., Toni & Guy, Cloud Nine, T3 Micro Inc., Conair LLC

In 2021, which region held the largest share of the global hair care appliances market?

In 2021, Asia-Pacific accounted for the largest share of the global hair care appliances market. The increased prevalence of hair health-conscious consumers, the growing influence of social media on consumers, and the increased availability of hair care appliances at affordable prices are primarily driving the hair care appliances market growth.

In 2021, which product type segment accounted for the largest share in the hair care appliances market?

In 2021, the hair dryer and blowers segment held the largest market share of the global hair care appliances market. The increased use of hair dryers by men across the world is driving the demand for dryers and blowers. Along with this, manufacturers are also offering products with innovative technologies, including ionic and tourmaline dryers with different attachments, speeds, and heat settings.

In 2021, which distribution channel segment accounted for the largest share in the hair care appliances market?

In 2021, the supermarkets and hypermarkets segment held the largest market share of the global hair care appliances market. Supermarkets and hypermarkets are huge retail establishments offering an extensive range of products, such as groceries, personal care, and household products. These stores provide hair care appliances of various brands at reasonable prices, allowing shoppers to find the right product quickly.

Which distribution channel segment is expected to account for the fastest growth in the global hair care appliances market?

During the forecast period, the online retail segment is expected to be the fastest-growing segment. The increased availability of hair care appliances on online retail channels as well as an increasing number of online shoppers is expected to propel the growth of the online shopping segment.

What is the key driver for the growth of the global hair care appliances market?

The increased availability of hair care appliances across various retail outlets at affordable prices is driving the demand for hair care appliances across the world. The availability of hair care appliances across various distribution channels including supermarkets & hypermarkets, specialty stores, and online retail is another factor driving the hair care appliances market. Consumers are increasingly purchasing various goods from online shopping platforms owing to heavy discounts, availability of a wide range of products of different brands, customer reviews and ratings, and home delivery services.

The List of Companies - Hair Care Appliances Market

  1. Revlon Inc.
  2. Koninklijke Philips N.V.
  3. Dyson Limited
  4. Jemella Ltd.
  5. Instyler
  6. Kiss Products Inc.
  7. Toni & Guy
  8. Cloud Nine
  9. T3 Micro Inc.
  10. Conair LLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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