ヘアケア家電市場 - 2031 年の成長予測、統計および事実

  • Report Code : TIPRE00029533
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 138
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ヘアケア製品市場は、2022 年の 144 億 4,023 万ドルから 2028 年には 195 億 1,286 万ドルに成長すると予測されています。 2022 年から 2028 年にかけて 5.1% の CAGR で成長すると推定されています。



セルフ グルーミングと身だしなみへの関心が高まり、ヘアケア製品の需要が高まっています。アプライアンスは、髪へのダメージを軽減し、特定の方法で髪をスタイリングするのに役立ちます.



2021年、アジア太平洋地域は世界のヘアケア家電市場を支配しました.髪の健康に対する意識の高まり、消費者に対するソーシャル メディアの影響力の増大、手頃な価格でのヘアケア製品の入手可能性の増加が、主に市場の成長を後押ししています。さらに、アジア太平洋地域のヘアケア機器メーカーは、革新的なヘアケア機器を開発しています。たとえば、2020 年 7 月、Koninklijke Philips NV、Philips India は、SenseIQ ブランドで、ヘア ストレートナーやドライヤーなどのさまざまなハイテク ヘアケア デバイスを発売しました。この製品は、スタイリング中に髪の温度を測定するアクティブセンサーを使用しています。いくつかの市場関係者は、自社製品に対する消費者の認知度を高めるために、マーケティング活動により多くの資金を投じることを計画しています。これにより、予測期間中に市場に成長の機会がもたらされます。



戦略的洞察



髪2021年から2028年までの地域別のケア家電市場予測



市場の洞察



予測期間中に有利な成長機会を提供する製品イノベーション



ヘアケア家電のメーカーは消費者の変化する要件を満たすことができる革新的な製品を発売するために、新製品開発に多額の投資を行っています。消費者は、熱器具による髪の損傷について非常に懸念しています。そのため、メーカーは長時間の使用でも髪へのダメージを最小限に抑える温度制御技術を備えた製品を開発しています。たとえば、2020 年 1 月、FOLLICLE, LLC は、温度とファン速度を制御する特許取得済みの SmartDry AI Tech テクノロジーを搭載したコードレス充電式スマート ヘア ドライヤーを発売しました。同様に、2021 年 9 月には、ホームケアおよび美容家電のグローバル メーカーである SharkNinja Holding LLC が、HyperAIR IQ テクノロジーを搭載した Shark HyperAIR ヘアドライヤーを発売しました。HyperAIR IQ テクノロジーは、高速の熱風とイオン化された空気を組み合わせて、熱によるダメージを最小限に抑えながら速乾性を実現します。したがって、さまざまなメーカーによる革新的なヘアケア器具の開発が進むことで、予測期間中に市場に成長の機会がもたらされると予想されます。



製品タイプの洞察



製品タイプに基づいて、髪はケア家電市場は、ドライヤーとブロワー、ストレートナー、カーラーなどに分割されています。 2021 年には、乾燥機と送風機のセグメントが最大の市場シェアを占めました。ヘアドライヤーは、湿った髪に外気または熱風を吹き付けて水分の蒸発を促進し、髪を乾かす電気機械装置です。ブロー ドライヤーにより、髪の形状とスタイルをより適切に制御できます。



製品タイプ別のヘアケア家電市場シェア、2021 ~ 2028 年 (画像)



Revlon Inc.、Koninklijke Philips NV 、Dyson Limited、Jemella Ltd.、Instyler、Kiss Products Inc.、Toni & Guy、Cloud Nine、T3 Micro Inc.、および Conair LLC は、ヘアケア製品市場で活動している主要企業です。主要なプレーヤーは、地理的なプレゼンスと消費者ベースを拡大するために、合併や買収、製品の発売など、さまざまな戦略を採用しています。



レポート スポットライト



  • プレーヤーが効果的な長期戦略を策定するのに役立つヘアケア機器業界の進歩的な傾向

  • 企業が採用する事業成長戦略先進国市場と発展途上国市場での確実な成長

  • 2020 年から 2028 年までの世界のヘアケア機器市場の定量分析

  • さまざまな業界にわたるヘアケア機器の需要の推定

  • < li>ヘアケア器具業界におけるバイヤーとサプライヤーの有効性を説明する害虫分析
  • 競争市場のシナリオとヘアケア器具の需要を理解するための最近の動向

  • 市場の動向と見通し、およびドライバーと制約を含む市場の成長を支配する要因

  • 意思決定プロセスを支援する、世界のヘアケア機器市場の成長に対する商業的関心を支える戦略についての理解

  • 市場のさまざまなノードでのヘアタオル ラップの市場規模

  • ヘアケア家電市場の詳細な概要とセグメンテーション、およびその業界のダイナミクス

  • さまざまな地域のヘアケア家電市場規模


「2028 年までのヘアケア機器市場分析」は、ヘアケア機器市場のトレンド分析に特に焦点を当てた消費財業界の専門的かつ詳細な調査です。 .レポートは、詳細な市場セグメンテーションで市場の概要を提供することを目的としています。ヘアケア家電市場は、製品タイプ、流通チャネル、地理に基づいて分割されています。製品タイプに基づいて、市場はドライヤーとブロワー、ストレートナー、カーラーなどに分割されます。流通チャネルに基づいて、市場はスーパーマーケットとハイパーマーケット、専門店、オンライン小売店などに分割されます。地理に基づいて、ヘアケア機器市場は主に北米、ヨーロッパ、アジア太平洋、中東とアフリカ、南と中央アメリカに分割されます。 2021 年には、乾燥機と送風機のセグメントが最大の市場シェアを占め、予測期間中に最も急速に成長するセグメントになると予想されています。



会社概要



  • Revlon Inc.

  • Koninklijke Philips NV

  • Dyson Limited

  • Jemella Ltd.

  • Instyler

  • Kiss Products Inc.

  • Kiss Products Inc.

  • li>
  • Toni & Guy

  • Cloud Nine

  • T3 Micro Inc.

  • Conair LLC


Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global hair care appliances market?

The major players operating in the hair care appliances market are Revlon Inc., Koninklijke Philips N.V., Dyson Limited, Jemella Ltd., Instyler, Kiss Products Inc., Toni & Guy, Cloud Nine, T3 Micro Inc., Conair LLC

In 2021, which region held the largest share of the global hair care appliances market?

In 2021, Asia-Pacific accounted for the largest share of the global hair care appliances market. The increased prevalence of hair health-conscious consumers, the growing influence of social media on consumers, and the increased availability of hair care appliances at affordable prices are primarily driving the hair care appliances market growth.

In 2021, which product type segment accounted for the largest share in the hair care appliances market?

In 2021, the hair dryer and blowers segment held the largest market share of the global hair care appliances market. The increased use of hair dryers by men across the world is driving the demand for dryers and blowers. Along with this, manufacturers are also offering products with innovative technologies, including ionic and tourmaline dryers with different attachments, speeds, and heat settings.

In 2021, which distribution channel segment accounted for the largest share in the hair care appliances market?

In 2021, the supermarkets and hypermarkets segment held the largest market share of the global hair care appliances market. Supermarkets and hypermarkets are huge retail establishments offering an extensive range of products, such as groceries, personal care, and household products. These stores provide hair care appliances of various brands at reasonable prices, allowing shoppers to find the right product quickly.

Which distribution channel segment is expected to account for the fastest growth in the global hair care appliances market?

During the forecast period, the online retail segment is expected to be the fastest-growing segment. The increased availability of hair care appliances on online retail channels as well as an increasing number of online shoppers is expected to propel the growth of the online shopping segment.

What is the key driver for the growth of the global hair care appliances market?

The increased availability of hair care appliances across various retail outlets at affordable prices is driving the demand for hair care appliances across the world. The availability of hair care appliances across various distribution channels including supermarkets & hypermarkets, specialty stores, and online retail is another factor driving the hair care appliances market. Consumers are increasingly purchasing various goods from online shopping platforms owing to heavy discounts, availability of a wide range of products of different brands, customer reviews and ratings, and home delivery services.

The List of Companies - Hair Care Appliances Market

  1. Revlon Inc.
  2. Koninklijke Philips N.V.
  3. Dyson Limited
  4. Jemella Ltd.
  5. Instyler
  6. Kiss Products Inc.
  7. Toni & Guy
  8. Cloud Nine
  9. T3 Micro Inc.
  10. Conair LLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

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  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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