This site uses cookies. To learn more, please visit our Privacy Policy. By continuing to surf on our website, you consent to our use of cookies Close [X]
A2P SMS Market to 2025 - Global Analysis and Forecasts By Type (Traditional & Managed Messaging Services, Cloud API Messaging Platform); By Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services, Other Services); By Business Model (Small & Medium Enterprise, Large Enterprise); By vertical (BFSI, Media & Entertainment , Travel & Transport , Hospitality, Retail, and Others)
Publication Month: Jun 2018
| Report Code: TIPTE100000138 | No. of Pages: 176 | Category: Technology, Media and Telecommunications | Status: Published
Market Insights
A2P SMS Market to Grow at a CAGR of 4.1% to reach US$ 60.55 Bn Million from 2017 to 2025
Assesing the covid-19 impact?
Get the Latest COVID-19 Analysis on this market Request Now
Happy to join you in your fight against the COVID-19 economic pandemic!
The A2P SMS Market accounted for US$ 44.12 Bn in 2017 and is expected to grow at a CAGR of 4.1% during the forecast period 2018 – 2025, to account for US$ US$ 60.55 Bn in 2025.
The A2P SMS market has experienced significant growth and adoption rate in the past few years and is expected to experience notable growth and adoption in years to come. The ubiquitous nature of SMS ensuring maximum reach out to customers who stay even in the remotest areas has prompted marketers to switch to this communication channel. The steady inclination towards using SMS for marketing and other allied activities has been very effective and consequently been adopted by various industry verticals. Apart from that, SMS has also been adopted for security authentication purposes proving to be of high worth to BFSI vertical. High adoptions of A2P SMS have resulted in the revenues of A2P SMS crossing P2P SMS and prompting companies to launch innovative products and solutions in it. Asia Pacific A2P SMS market region is expected to witness a CAGR growth rate of 4.7% in the coming years.
A2P SMS Market by Region
Get more information on this report :
Market Insights
Ubiquitous nature of the SMS resulting in direct reach to the end customer
A2P SMS is the communication taking place between an application and a subscriber over messaging services for various purposes. With the evolution of smartphones accompanied with the emergence of OTT players in the market, the MNO’s have seen a sharp dip in the revenues earned from P2P (Peer-to-Peer) messaging services. However, there has been a parallel increase in the A2P SMS revenues for MNOs globally. This factor is strengthening the growth of A2P market.
Creation of Business as a Service platform by A2P messaging vendors
Specialized A2P SMS companies have the capacities to bring the technology and the business model to operators in a partnership that enables operators to deploy an A2P SMS platform with no CAPEX or OPEX and start enjoying the benefits of A2P SMS almost immediately. In this arrangement, the platform provider takes care not only of the technology but integration and platform maintenance and customer support as well. Despite the opportunities presented to them, operators sometimes aren’t capable to take advantage of A2P SMS. A2P SMS delivery and management is resources and time intensive but network operators would not prioritize it so high and invest in new technologies to take care of the above mentioned two factors.
A2P SMS Market – Type Insight
Based on the types, A2P SMS market is categorized into Traditional and Managed Messaging Services, Cloud API Messaging Platform. In the present time, A2P SMS is attaining high acceptance among various businesses and enterprises for reaching out to the masses and attaining marketing objectives. A new emerging technology for sending bulk SMS to end users which when exploited to its full potentials can give effective and efficient results to the operators. Cloud API is used to build applications in the cloud computing space. It provides a platform where the data can be stored, applications can interact with each other via data. Both vendor specific as well as cross platform interactions can take place through this interface. The added advantage with this type of message delivery for an organization is to use the benefits of cloud services. The major reason behind the high growth rate and adoption is that it provides end users ease and facility to quickly and easily develop applications in short period of time and achieve chargeability like per message fees. Thus, the cloud API messaging platform in A2P SMS market is projected to provide numerous lucrative business opportunities for the market players in the forecast period.
A2P SMS Market by Cloud API Management Platform
Get more information on this report :
A2P SMS Market – Application Insight
The A2P SMS’s have an broad and extensive application portfolio and have been used in various activities such as interactive, pushed content services, promotional campaigns, CRM services and various other services. The application segment of global A2P SMS market is broadly classified into pushed content services, interactive services, promotional campaigns, CRM services and other services which includes Information Services, Workforce Management. The interactive services involve the response from the customers to complete a certain query or a task. Generally, the best use of interactive services in A2P SMS is done for 2-factor authentication for opening various social networking accounts. Checking the authenticity of the user via SMS tool proves to be the most effective method. Interactive services second biggest users are marketing campaigners. They use it to their great effect by connecting to the masses. Media & Entertainment, Banking, and Finance, and retail sector are among the largest users of interactive services of SMS to connect with their customers today. This factor is significantly driving A2P SMS market.
Strategic Insights
The market initiative and new development was observed as the most adopted strategy in global A2P SMS market. Few of the recent strategies by some of the players operating in A2P SMS market landscape are listed below-
2018:
CLX closes the acquisition of Unwired Communication ApS, (Copenhagen, Denmark) and purchased for DKK 148 mn on a cash and debt-free basis.
2017:
CLX acquires Dialogue Group Ltd. Dialogue Group is the competitor of CLX especially in Australia and the UK countries. The acquisition enables CLX to be a mobile cloud communications market
2016:
DIMOCO acquires premium SMS business of a leading Hungarian telecommunications service provider named Telekom New Media zrt. This further solidifies Dicomo’s position as a leading carrier billing provider in the Hungarian market.
GLOBAL A2P SMS MARKET – SEGMENTATION
Global A2P SMS Market– By Types
Cloud API Messaging Platform
Traditional & Managed Messaging Services
Global A2P SMS Market– By Application
Pushed Content Services
Interactive Services
Promotional Campaigns
CRM Services
Others Services
Global A2P SMS Market– By End-user
Small & Medium Enterprise
Large Enterprise
Global A2P SMS Market– By Vertical
BFSI
Media & Entertainment
Travel & Transport
Hospitality
Retail
Others
Global A2P SMS Market– By Geography
North America
US
Canada
Mexico
Europe
France
Germany
Italy
Spain
U.K
Norway
Sweden
Denmark
Hungary
Bulgaria
Montenegro
Serbia
Rest of Europe
Asia Pacific (APAC)
Japan
China
India
Australia
Pakistan
Bangladesh
Myanmar
Thailand
Malaysia
Rest of APAC
Middle East & Africa (MEA)
Saudi Arabia
South Africa
UAE
South America (SAM)
Brazil
Global A2P SMS Market- Company Profiles
ANAM Technologies
CLX Communication AB
DIMOCO Europe GmbH
Infobip Ltd.
Trillian Group
Tyntec Ltd.
Syniverse Technologies, LLC
Tanla Solutions Limited
Twilio, Inc.
Nexmo INc.
TABLE OF CONTENTS
1. INTRODUCTION 17 1.1 SCOPE OF THE STUDY 17 1.2 THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE 17
2. KEY TAKEAWAYS 18
3. A2P SMS MARKET LANDSCAPE 19 3.1 MARKET OVERVIEW 19 3.2 MARKET SEGMENTATION 20 3.2.1 Global A2P SMS Market – By Type 22 3.2.2 Global A2P SMS Market – By Application 22 3.2.3 Global A2P SMS Market – By Business Model 22 3.2.4 Global A2P SMS Market – By Vertical 22 3.2.5 Global A2P SMS Market – By Geography 22 3.3 PEST ANALYSIS 24 3.3.1 North America PEST ANALYSIS 24 3.3.2 Europe PEST ANALYSIS 26 3.3.3 Asia Pacific PEST ANALYSIS 28 3.3.4 MEA PEST ANALYSIS 30 3.3.5 SAM PEST ANALYSIS 32 3.4 A2P SMS MARKET – ECOSYSTEM 34
4. A2P SMS MARKET – KEY INDUSTRY DYNAMICS 35 4.1 KEY MARKET DRIVERS 35 4.1.1 Ubiquitous nature of the SMS resulting in direct reach to the end customer 35 4.1.2 Increase in the number of mobile phone subscribers globally 35 4.1.3 High Rise in mobile based banking, healthcare services, retail & e-commerce transactional services 36 4.2 KEY MARKET RESTRAINTS 36 4.2.1 Impact on the revenues of telecom operator’s due to the increased excavation of Grey Routes 36 4.2.2 Illegal SIM farms threatening the revenues for A2P players 37 4.3 KEY MARKET OPPORTUNITIES 37 4.3.1 Creation of Business as a Service platform by A2P messaging vendors 37 4.4 FUTURE TRENDS 38 4.4.1 Convergence with IP based messaging 38 4.5 IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS 39
5. GLOBAL A2P SMS MARKET ANALYSIS – PREFFERED BUSINESS MODEL 40 5.1 COMMUNICATION AS A PLATFORM SERVICE (CPAAS) MODEL 40 5.2 TECHNOLOGY ROADMAP 43 5.3 REGULATORY OVERVIEW AND LIMITATIONS 43 5.4 GREY ROUTE TRAFIC ESTIMATES 46 5.4.1 Global Overview 46 5.4.2 Regional Overview 46 5.5 A2P SMS FIREWALL, AND REVENUE ASSURANCE PLATFORM DEPLOYMENT BY MOBILE OPERATOR 47 5.6 REGIONAL A2P SMS TERMINATION AVERAGE PRICING ANALYSIS 49
6. A2P SMS - GLOBAL MARKET ANALYSIS 50 6.1 GLOBAL A2P SMS MARKET OVERVIEW 50 6.2 GLOBAL A2P SMS MARKET FORECAST AND ANALYSIS 50 6.3 A2P SMS MARKET – MARKET ANALYSIS OF KEY PLAYERS, 2015 51 6.3.1 Global A2P SMS Market – Market Analysis of Key Players, 2015 51
7. A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – TYPES 53 7.1 OVERVIEW 53 7.2 GLOBAL A2P SMS MARKET BREAKDOWN, BY TYPES, 2017 & 2025 53 7.3 TRADITIONAL & MANAGED MESSAGING SERVICES 54 7.3.1 Overview 54 7.3.2 Global Traditional & Managed Messaging Services Market Revenue and Forecasts to 2025 (US$ Bn) 54 7.4 CLOUD API MESSAGING PLATFORM 55 7.4.1 Overview 55 7.4.2 Global Cloud API Messaging Platform Market Revenue and Forecasts to 2025 (US$ Bn) 55
8. GLOBAL A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – APPLICATION 56 8.1 OVERVIEW 56 8.2 GLOBAL A2P SMS MARKET BREAKDOWN, BY APPLICATION, 2017 & 2025 56 8.3 PUSHED CONTENT SERVICES 57 8.3.1 Overview 57 8.3.2 Global Pushed Content Services Market Revenue and Forecasts to 2025 (US$ Bn) 57 8.4 INTERACTIVE SERVICES 58 8.4.1 Overview 58 8.4.2 Global Interactive Services Market Revenue and Forecasts to 2025 (US$ Bn) 58 8.5 PROMOTIONAL CAMPAIGNS 59 8.5.1 Overview 59 8.5.2 Global Promotional Campaigns Market Revenue and Forecasts to 2025 (US$ Bn) 59 8.6 CRM SERVICES 60 8.6.1 Overview 60 8.6.2 Global CRM Services Market Revenue and Forecasts to 2025 (US$ Bn) 60 8.7 OTHER SERVICES 61 8.7.1 Overview 61 8.7.2 Global Other Services Market Revenue and Forecasts to 2025 (US$ Bn) 61
9. GLOBAL A2P SMS MARKET REVENUE AND FORECASTS TO 2025– BUSINESS MODEL 62 9.1 OVERVIEW 62 9.2 GLOBAL A2P SMS MARKET BREAKDOWN, BY BUSINESS MODEL, 2017 & 2025 62 9.3 SMALL AND MEDIUM ENTERPRISE 63 9.3.1 Overview 63 9.3.2 Global Small and Medium Enterprise Market Revenue and Forecasts to 2025 (US$ Bn) 63 9.4 LARGE ENTERPRISE 64 9.4.1 Overview 64 9.4.2 Global Large Enterprise Market Revenue and Forecasts to 2025 (US$ Bn) 64
10. GLOBAL A2P SMS MARKET REVENUE AND FORECASTS TO 2025– VERTICAL 65 10.1 OVERVIEW 65 10.2 GLOBAL A2P SMS MARKET BREAKDOWN, BY VERTICAL, 2017 & 2025 65 10.3 BFSI MARKET 66 10.3.1 Overview 66 10.3.2 Global BFSI Market Forecast and Analysis to 2025 (US$ Bn) 66 10.4 MEDIA & ENTERTAINMENT 67 10.4.1 Overview 67 10.4.2 Global Media & Entertainment Market Revenue and Forecasts to 2025 (US$ Bn) 67 10.5 TRAVEL & TRANSPORT 68 10.5.1 Overview 68 10.5.2 Global Travel &Transport Market Revenue and Forecasts to 2025 (US$ Bn) 68 10.6 HOSPITALITY 69 10.6.1 Overview 69 10.6.2 Global Hospitality Market Revenue and Forecasts to 2025 (US$ Bn) 69 10.7 RETAIL 70 10.7.1 Overview 70 10.7.2 Global Retail Market Revenue and Forecasts to 2025 (US$ Bn) 70 10.8 OTHERS 71 10.8.1 Overview 71 10.8.2 Global Others Market Revenue and Forecasts to 2025 (US$ Bn) 71
11. GLOBAL A2P SMS MARKET – GEOGRAPHICAL ANALYSIS 73 11.1 OVERVIEW 73 11.2 NORTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 74 11.2.1 Overview 74 11.2.2 North America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 74 11.2.3 North America A2P SMS Market Breakdown by Key Countries 75 11.2.3.1 U.S. A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 76 11.2.3.2 Canada A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 77 11.2.3.3 Mexico A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 78 11.2.4 North America A2P SMS Market Breakdown by Type 79 11.2.5 North America A2P SMS Market Breakdown by Application 80 11.2.6 North America A2P SMS Market Breakdown by Business Model 81 11.2.7 North America A2P SMS Market Breakdown by Vertical 82 11.3 EUROPE A2P SMS MARKET REVENUE AND FORECASTS TO 2025 83 11.3.1 Overview 83 11.3.2 Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 83 11.3.3 Europe A2P SMS Market Breakdown by Countries 84 11.3.3.1 France A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 85 11.3.3.2 Germany A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 86 11.3.3.3 Italy A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 87 11.3.3.4 Spain A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 88 11.3.3.5 U.K A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 89 11.3.3.6 Norway A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 90 11.3.3.7 Sweden A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 91 11.3.3.8 Denmark A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 92 11.3.3.9 Hungary A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 93 11.3.3.10 Bulgaria A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 94 11.3.3.11 Montenegro A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 94 11.3.3.12 Serbia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 95 11.3.3.13 Rest of Europe A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 95 11.3.4 Europe A2P SMS Market Breakdown by Type 96 11.3.5 Europe A2P SMS Market Breakdown by Application 97 11.3.6 Europe A2P SMS Market Breakdown by Business Model 98 11.3.7 Europe A2P SMS Market Breakdown by Vertical 99 11.4 ASIA PACIFIC (APAC) A2P SMS MARKET REVENUE AND FORECASTS TO 2025 100 11.4.1 Overview 100 11.4.2 Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 100 11.4.3 Asia Pacific A2P SMS Market Breakdown by Countries 101 11.4.3.1 Australia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 101 11.4.3.2 China A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 102 11.4.3.3 India A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 103 11.4.3.4 Japan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 103 11.4.3.5 Pakistan A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 104 11.4.3.6 Bangladesh A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 104 11.4.3.7 Myanmar A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 105 11.4.3.8 Thailand A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 105 11.4.3.9 Malaysia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 106 11.4.3.10 Rest of APAC A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 106 11.4.4 Asia Pacific A2P SMS Market Breakdown by Type 107 11.4.5 Asia Pacific A2P SMS Market Breakdown by Application 108 11.4.6 Asia Pacific A2P SMS Market Breakdown by Business Model 109 11.4.7 Asia Pacific A2P SMS Market Breakdown by Vertical 110 11.5 MIDDLE EAST & AFRICA (MEA) A2P SMS MARKET REVENUE AND FORECASTS TO 2025 111 11.5.1 Overview 111 11.5.2 Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 111 11.5.3 Middle East & Africa A2P SMS Market Breakdown by Countries 112 11.5.3.1 South Africa A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 112 11.5.3.2 Saudi Arabia A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 113 11.5.3.3 UAE A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 113 11.5.3.4 Rest of MEA A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 114 11.5.4 Middle East & Africa A2P SMS Market Breakdown by Type 114 11.5.5 Middle East & Africa A2P SMS Market Breakdown by Application 115 11.5.6 Middle East & Africa A2P SMS Market Breakdown by Business Model 116 11.5.7 Middle East & Africa A2P SMS Market Breakdown by Vertical 117 11.6 SOUTH AMERICA (SAM) A2P SMS MARKET REVENUE AND FORECASTS TO 2025 118 11.6.1 Overview 118 11.6.2 South America A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 118 11.6.3 South America A2P SMS Market Breakdown by Countries 119 11.6.3.1 Brazil A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 119 11.6.3.2 Rest of SAM A2P SMS Market Revenue and Forecasts to 2025 (US$ Bn) 120 11.6.4 South America A2P SMS Market Breakdown by Type 120 11.6.5 South America A2P SMS Market Breakdown by Application 121 11.6.6 South America A2P SMS Market Breakdown by Business Model 122 11.6.7 South America A2P SMS Market Breakdown by Vertical 123
15. APPENDIX 163 15.1.1 About The Insight Partners 163 15.2 GLOSSARY OF TERMS 164 15.3 METHODOLOGY 165 15.3.1 Coverage 165 15.3.2 Secondary Research 165 15.3.3 Primary Research 166
LIST OF TABLES
TABLE 1. REGULATORY OVERVIEW AND LIMITATIONS GLOBALLY 43 TABLE 2. GLOBAL A2P SMS MARKET FORECAST 51 TABLE 3. PROMINENT A2P SMS MESSAGING SERVICE PROVIDERS REGION WISE 52 TABLE 4. NORTH AMERICA A2P SMS REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ BN) 79 TABLE 5. NORTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY APPLICATION (US$ BN) 80 TABLE 6. NORTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS MODEL (US$ BN) 81 TABLE 7. NORTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTCAL (US$ BN) 82 TABLE 8. EUROPE A2P SMS REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ BN) 97 TABLE 9. EUROPE A2P SMS REVENUE AND FORECASTS TO 2025 – BY APPLICATION (US$ BN) 97 TABLE 10. EUROPE A2P SMS REVENUE AND FORECASTS TO 2025 – BY BUSINESS MODEL (US$ BN) 98 TABLE 11. EUROPE A2P SMS REVENUE AND FORECASTS TO 2025 – BY VERTICAL (US$ BN) 99 TABLE 12. ASIA PACIFIC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ BN) 107 TABLE 13. ASIA PACIFIC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY APPLICATION (US$ BN) 108 TABLE 14. ASIA PACIFIC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS MODEL (US$ BN) 109 TABLE 15. ASIA PACIFIC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTICAL (US$ BN) 110 TABLE 16. MIDDLE EAST & AFRICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ BN) 115 TABLE 17. MIDDLE EAST & AFRICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY APPLICATION (US$ BN) 115 TABLE 18. MIDDLE EAST & AFRICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS MODEL (US$ BN) 116 TABLE 19. MIDDLE EAST & AFRICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTICAL (US$ BN) 117 TABLE 20. SOUTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY TYPE (US$ BN) 121 TABLE 21. SOUTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY APPLICATION (US$ BN) 121 TABLE 22. SOUTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY BUSINESS MODEL (US$ BN) 122 TABLE 23. SOUTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 – BY VERTICAL (US$ BN) 123 TABLE 24. GLOSSARY OF TERM: A2P SMS MARKET 164
LIST OF FIGURES
FIGURE 1. A2P SMS MARKET, GLOBAL REVENUE (US$ BN), 2017 & 2025 18 FIGURE 2. A2P SMS MARKET SEGMENTATION 20 FIGURE 3. A2P SMS MARKET SEGMENTATION 21 FIGURE 4. NORTH AMERICA PEST ANALYSIS 24 FIGURE 5. EUROPE AMERICA PEST ANALYSIS 25 FIGURE 6. ASIA PACIFIC PEST ANALYSIS 26 FIGURE 7. MEA PEST ANALYSIS 27 FIGURE 8. SAM PEST ANALYSIS 28 FIGURE 9. A2P SMS MARKET – ECOSYSTEM 29 FIGURE 10. A2P SMS MARKET IMPACT ANALYSIS OF DRIVER AND RESTRAINTS 34 FIGURE 11. COMMUNICATION AS A PLATFORM MODEL 35 FIGURE 12. GREY ROUTE REVENUE ESTIMATE, BY REGION, 2015 (%) 41 FIGURE 13. GREY ROUTE SMS TRAFFIC ESTIMATE, BY REGION, 2015 (%) 42 FIGURE 14. GLOBAL DEPLOYMENT, BY REGION, 2016 (%) 42 FIGURE 15. FIREWALL & REVENUE ASSURANCE PLATFORM ANNUAL DEPLOYMENT, BY REGION, 2016 (%) 43 FIGURE 16. A2P SMS PRICING ANALYSIS, BY REGION, 2016 (%) 44 FIGURE 17. GLOBAL A2P SMS MARKET 45 FIGURE 18. GLOBAL A2P SMS MARKET FORECAST AND ANALYSIS 46 FIGURE 19. GLOBAL A2P SMS MARKET BREAKDOWN BY TYPE 48 FIGURE 20. GLOBAL TRADITIONAL & MANAGED MESSAGING SERVICES MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 49 FIGURE 21. GLOBAL CLOUD API MESSAGING PLATFORM MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 50 FIGURE 22. GLOBAL A2P SMS MARKET BREAKDOWN, BY APPLICATION, 2017 & 2025 (%) 51 FIGURE 23. GLOBAL PUSHED CONTENT SERVICES MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 52 FIGURE 24. GLOBAL INTERACTIVE SERVICES MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 53 FIGURE 25. GLOBAL PROMOTIONAL CAMPAIGNS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 54 FIGURE 26. GLOBAL CRM SERVICES MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 56 FIGURE 27. GLOBAL OTHER SERVICES MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 57 FIGURE 28. GLOBAL A2P SMS MARKET BREAKDOWN, BY BUSINESS MODEL, 2017 & 2025 (%) 58 FIGURE 29. GLOBAL SMALL AND MEDIUM ENTERPRISE MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 59 FIGURE 30. GLOBAL LARGE ENTERPRISE MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 60 FIGURE 31. GLOBAL A2P SMS MARKET BREAKDOWN, BY VERTICAL, 2017-2025(%) 61 FIGURE 32. GLOBAL BFSI MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 62 FIGURE 33. GLOBAL MEDIA & ENTERTAINMENT MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 63 FIGURE 34. GLOBAL TRAVEL & TRANSPORT MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 64 FIGURE 35. GLOBAL HOSPITALITY MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 65 FIGURE 36. GLOBAL RETAIL MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 66 FIGURE 37. GLOBAL OTHERS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 68 FIGURE 38. A2P SMS, GLOBAL BREAKDOWN BY REGIONS, 2017-2025 (%) 69 FIGURE 39. NORTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 70 FIGURE 40. NORTH AMERICA A2P SMS MARKET BREAKDOWN BY KEY COUNTRIES, 2017-2025 (%) 71 FIGURE 41. U.S. A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 72 FIGURE 42. CANADA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 73 FIGURE 43. MEXICO A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 74 FIGURE 44. NORTH AMERICA A2P SMS MARKET BREAKDOWN BY TYPE, 2017-2025 (%) 75 FIGURE 45. NORTH AMERICA A2P SMS MARKET BREAKDOWN BY APPLICATION, 2017-2025 (%) 76 FIGURE 46. NORTH AMERICA A2P SMS MARKET BREAKDOWN BY BUSINESS MODEL, 2017-2025 (%) 77 FIGURE 47. NORTH AMERICA A2P SMS MARKET BREAKDOWN BY VERTICAL, 2017-2025 (%) 78 FIGURE 48. EUROPE A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 79 FIGURE 49. EUROPE A2P SMS MARKET BREAKDOWN BY KEY COUNTRIES, 2017-2025 (%) 80 FIGURE 50. FRANCE A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 81 FIGURE 51. GERMANY A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 82 FIGURE 52. ITALY A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 83 FIGURE 53. SPAIN A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 84 FIGURE 54. U.K A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 85 FIGURE 55. NORWAY A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 86 FIGURE 56. SWEDEN A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 87 FIGURE 57. DENMARK A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 88 FIGURE 58. HUNGARY A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 89 FIGURE 59. BULGARIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 90 FIGURE 60. MONTENEGRO A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 90 FIGURE 61. SERBIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 91 FIGURE 62. REST OF EUROPE A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 92 FIGURE 63. EUROPE A2P SMS MARKET BREAKDOWN BY TYPE, 2017-2025 (%) 92 FIGURE 64. EUROPE A2P SMS MARKET BREAKDOWN BY APPLICATION MARKET, 2017- 2025 (%) 93 FIGURE 65. EUROPE A2P SMS MARKET BREAKDOWN BY BUSINESS MODEL, 2016-2025 (%) 94 FIGURE 66. EUROPE A2P SMS MARKET BREAKDOWN BY VERTICAL, 2017-2025 (%) 95 FIGURE 67. ASIA PACIFIC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 96 FIGURE 68. ASIA PACIFIC A2P SMS MARKET BREAKDOWN BY KEY COUNTRIES, 2017-2025 (%) 97 FIGURE 69. AUSTRALIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 98 FIGURE 70. CHINA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 98 FIGURE 71. INDIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 99 FIGURE 72. JAPAN A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 99 FIGURE 73. PAKISTAN A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 100 FIGURE 74. BANGLADESH A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 100 FIGURE 75. MYANMAR A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 101 FIGURE 76. THAILAND A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 101 FIGURE 77. MALAYSIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 102 FIGURE 78. REST OF APAC A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 102 FIGURE 79. ASIA PACIFIC A2P SMS MARKET BREAKDOWN BY TYPE, 2017-2025 (%) 103 FIGURE 80. ASIA PACIFIC A2P SMS MARKET BREAKDOWN BY APPLICATION, 2017-2025 (%) 104 FIGURE 81. ASIA PACIFIC A2P SMS MARKET BREAKDOWN BY BUSINESS MODEL, 2017-2025 (%) 105 FIGURE 82. ASIA PACIFIC A2P SMS MARKET BREAKDOWN BY VERTICAL, 2017-2025 (%) 106 FIGURE 83. MEA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 107 FIGURE 84. MIDDLE EAST & AFRICA A2P SMS MARKET BREAKDOWN BY KEY COUNTRIES, 2017-2025 (%) 108 FIGURE 85. SOUTH AFRICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 108 FIGURE 86. SAUDI ARABIA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 109 FIGURE 87. UAE A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 109 FIGURE 88. REST OF MEA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 110 FIGURE 89. MIDDLE EAST & AFRICA A2P SMS MARKET BREAKDOWN BY TYPE, 2017-2025 (%) 110 FIGURE 90. MIDDLE EAST & AFRICA A2P SMS MARKET BREAKDOWN BY APPLICATION, 2017-2025 (%) 111 FIGURE 91. MIDDLE EAST & AFRICA A2P SMS MARKET BREAKDOWN BY BUSINESS MODEL, 2017-2025 (%) 112 FIGURE 92. MIDDLE EAST & AFRICA A2P SMS MARKET BREAKDOWN BY VERTICAL, 2017-2025 (%) 113 FIGURE 93. SOUTH AMERICA A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 114 FIGURE 94. SOUTH AMERICA A2P SMS MARKET BREAKDOWN BY KEY COUNTRIES, 2025 (%) 115 FIGURE 95. BRAZIL A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 115 FIGURE 96. REST OF SAM A2P SMS MARKET REVENUE AND FORECASTS TO 2025 (US$ BN) 116 FIGURE 97. SOUTH AMERICA A2P SMS MARKET BREAKDOWN BY TYPE, 2017-2025 (%) 116 FIGURE 98. SOUTH AMERICA A2P SMS MARKET BREAKDOWN BY APPLICATION, 2017-2025 (%) 117 FIGURE 99. SOUTH AMERICA A2P SMS MARKET BREAKDOWN BY BUSINESS MODEL, 2017-2025(%) 118 FIGURE 100. SOUTH AMERICA A2P SMS MARKET BREAKDOWN BY VERTICAL, 2017-2025 (%) 119 FIGURE 101. COMPETETIVE PRODUCT MAPPING OF TOP 10 COMPANIES 124
The List of Companies - Global A2P SMS Market
1. Anam Technlogies2. CLX Communications AB3. DIMOCO Europe GmbH4. Infobip Ltd.5. Trillian Group6. tyntec Ltd.7. Syniverse Technologies, LLC8. Tanla Solutions Limited9. TWILIO, INC.10. Nexmo Inc.
Highlights key business priorities in order to assist companies to realign their business strategies
Highlights key machine vision systems thereby allowing organizations to gain revenues by focusing majorly on select products
The key findings and recommendations highlight crucial progressive industry trends in the machine vision systems market, thereby allowing players across the value chain to develop effective long term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
Examine the current and future impact of the five forces namely: bargaining power of suppliers, bargaining power of buyers, threat of substitutes, threat of new entrants and degree of competition
