基于(关键地区、市场参与者、规模和份额)的 A2P SMS 市场 - 到 2031 年的预测

  • Report Code : TIPTE100000138
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 176
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2017 年 A2P 短信市场规模为 441.2 亿美元,预计在 2017 年至 2025 年预测期间将以 4.1% 的复合年增长率增长,到 2025 年将达到 605.5 亿美元。

A2P SMS 市场在过去几年中经历了显着的增长和采用率,预计在未来几年将经历显着的增长和采用率。短信无处不在,即使在最偏远地区也能确保最大程度地接触到客户,这促使营销人员转向这种沟通渠道。使用短信进行营销和其他联合活动的稳定倾向非常有效,因此被各个垂直行业所采用。除此之外,短信还被用于安全认证目的,事实证明对 BFSI 垂直领域具有很高的价值。 A2P短信的高采用率导致A2P短信的收入超越了P2P短信,并促使企业推出创新产品和解决方案。预计亚太地区 A2P SMS 市场未来几年的复合年增长率将达到 4.7%。

按地区划分的 A2P SMS 市场


市场洞察

SMS 的无处不在,可直接到达最终客户

A2P SMS 是应用程序与订阅者之间出于各种目的通过消息传递服务进行的通信。随着智能手机的发展以及市场上 OTT 玩家的出现,移动网络运营商从 P2P(点对点)消息服务获得的收入急剧下降。然而,全球移动网络运营商的 A2P SMS 收入却同步增长。这一因素正在加强 A2P 市场的增长。

A2P 消息供应商创建业务即服务平台

专业的 A2P SMS 公司有能力带来技术和商业模式与运营商建立合作伙伴关系,使运营商能够部署 A2P SMS 平台,无需资本支出或运营支出,并几乎立即开始享受 A2P SMS 的优势。在这种安排中,平台提供商不仅负责技术,还负责集成、平台维护以及客户支持。尽管给他们带来了机会,但运营商有时无法利用 A2P SMS。 A2P SMS 传送和管理是资源和时间密集型的,但网络运营商不会将其优先考虑得那么高,而是投资新技术来照顾上述两个因素。

A2P SMS 市场 –类型洞察

根据类型,A2P短信市场分为传统和托管消息服务、云API消息平台。目前,A2P短信在接触大众、达到营销目标方面已获得各行各业和企业的高度认可。一种用于向最终用户发送批量短信的新兴技术,如果充分利用其潜力,可以为运营商提供有效且高效的结果。云API用于在云计算空间中构建应用程序。它提供了一个可以存储数据的平台,应用程序可以通过数据相互交互。特定于供应商的交互以及跨平台交互都可以通过此接口进行。对于组织来说,这种类型的消息传递的额外优势是可以利用云服务的优势。高增长率和采用率背后的主要原因是它为最终用户提供了便利和便利,可以在短时间内快速轻松地开发应用程序,并实现按消息收费等收费。因此,A2P SMS 市场中的云 API 消息平台预计将在预测期内为市场参与者提供大量利润丰厚的商机。

云 API 管理平台的 A2P SMS 市场

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A2P 短信市场 –应用洞察
A2P SMS 拥有广泛而广泛的应用组合,并已用于各种活动,例如互动、推送内容服务、促销活动、CRM 服务和各种其他服务。全球A2P短信市场的应用领域大致分为推送内容服务、互动服务、促销活动、CRM服务以及包括信息服务、劳动力管理在内的其他服务。交互式服务涉及客户完成特定查询或任务的响应。一般来说,A2P SMS 中交互服务的最佳用途是用于开设各种社交网络帐户的二因素身份验证。通过短信工具检查用户的真实性被证明是最有效的方法。互动服务第二大用户是营销活动者。他们通过与群众联系来发挥巨大的作用。媒体与当今,娱乐、银行、金融和零售行业是 SMS 互动服务与客户联系的最大用户。这一因素正在显着推动 A2P SMS 市场。

战略洞察
市场主动性和新发展被视为全球 A2P SMS 市场最常采用的策略。下面列出了一些在 A2P SMS 市场领域运营的参与者的近期策略 -

2018 年:CLX 完成了对 Unwired Communication ApS(丹麦哥本哈根)的收购,并于 2018 年以 1.48 亿丹麦克朗的价格收购现金和无债务基础。
2017:CLX 收购 Dialogue Group Ltd。Dialogue Group 是 CLX 的竞争对手,尤其是在澳大利亚和英国国家。此次收购使 CLX 成为移动云通信市场
2016:DIMOCO 收购匈牙利领先电信服务提供商 Telekom New Media zrt 的优质短信业务。这进一步巩固了 Dicomo 作为匈牙利市场领先的运营商计费提供商的地位。

全球 A2P SMS 市场 –细分

全球 A2P 短信市场  –按类型

  • 云 API 消息传递平台
  • 传统与分布式托管消息服务

全球 A2P 短信市场 –按应用划分

  • 推送内容服务
  • 互动服务
  • 促销活动
  • CRM服务
  • 其他服务

全球A2P短信市场 –由最终用户

  • 小型和小型中型企业
  • 大型企业

全球A2P短信市场 –按行业分类

  • BFSI
  • 媒体与媒体娱乐
  • 旅游与旅游交通运输
  • 酒店业
  • 零售
  • 其他

全球A2P短信市场 –按地理位置

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • < li>欧洲
    • 法国
    • 德国
    • 意大利
    • 西班牙
    • 英国
    • 挪威
    • 瑞典
    • 丹麦
    • 匈牙利
    • 保加利亚
    • 黑山
    • 塞尔维亚
    • 塞尔维亚
    • 保加利亚
    • 黑山
    • 塞尔维亚
    • li>
    • 欧洲其他地区
  • 亚太地区 (APAC)
    • 日本
    • 中国
    • 印度
    • 澳大利亚
    • 巴基斯坦
    • 孟加拉国
    • 缅甸
    • 泰国
    • 马来西亚< /li>
    • 亚太地区其他地区
  • 中东和中东地区非洲 (MEA)
    • 沙特阿拉伯
    • 南非
    • 阿联酋
    • 南美洲 (SAM)
    • 巴西< /li>

全球 A2P 短信市场 - 公司简介

  • ANAM Technologies
  • CLX Communication AB
    • ANAM Technologies
    • CLX Communication AB
li>
  • DIMOCO Europe GmbH
  • Infobip Ltd.
  • Trillian Group
  • Tyntec Ltd.
  • Syniverse Technologies, LLC
  • Trillian Group
  • Tyntec Ltd.
  • Syniverse Technologies, LLC
  • li>
  • Tanla Solutions Limited
  • Twilio, Inc.
  • Nexmo INc.
  • Report Coverage
    Report Coverage

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    Segment Covered
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    Regional Scope
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    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
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    The List of Companies - Global A2P SMS Market

    1. Anam Technlogies2. CLX Communications AB3. DIMOCO Europe GmbH4. Infobip Ltd.5. Trillian Group6. tyntec Ltd.7. Syniverse Technologies, LLC8. Tanla Solutions Limited9. TWILIO, INC.10. Nexmo Inc.

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