Artificial Intelligence in Marketing Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Offering (Solutions and Services), Application (Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales & Marketing Automation, Analytics Platform, and Others), End-Use Industry (BFSI, Retail, Consumer Goods, Media and Entertainment, and Others), and Geography

Publication Month: Apr 2021 | Report Code: TIPRE00002954 | No. of Pages: 214 | Category: Technology, Media and Telecommunications | Status: Published

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The artificial intelligence in marketing market was valued at US$ 12,044.46 million in 2020 and is projected to reach US$ 107,535.57 million by 2028; it is expected to grow at a CAGR of 31.6% during 2021–2028.

 

The rising adoption of customer-centric marketing strategies and increasing use of social media platforms for advertising are among the factors boosting the artificial intelligence in marketing market growth. However, scarcity of personnel well-versed with AI knowledge hinders the market growth. Further, surge in the adoption of cloud-based applications and services creates notable opportunities for the artificial intelligence in marketing market players.

 

Lucrative Regional Markets for Artificial Intelligence in Marketing

Lucrative Regional Markets for Artificial Intelligence in Marketing

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Market Insights


Rising Adoption of Customer-Centric Marketing Strategies

Many companies, regardless of the industry where they belong, are concentrating on developing long-term, mutually beneficial relationships with their customers, to survive in the rapidly growing competition in the global marketplace. In recent years, customer engagement strategies and actions have shifted from being product-driven to being more customer-centric Customer-centricity enables companies to better understand their customers and predict, as well as address their needs, at any time. It is proved that companies that have successfully shifted to customer-centric engagement, enjoy a major competitive advantage and growth in sales and revenue. According to the Harvard Business Review, more than a third of Fortune 500 companies have reformed around the customer, using preferences, segments, and journeys as the guiding concepts. Nonetheless, many of the high-ranking brands in recent years have successfully adopted customer-centricity. In the US, popular customer-centric companies include American Express, Tumi, and USAA. Traditional models are being discontinued by airlines such as Emirates, Air New Zealand, and Singapore Airlines to switch to new advertising formats. Customer-centricity is a business strategy that emphasizes on providing an excellent customer experience both before and after the purchase to create opportunities of order repetition, along with increasing customer loyalty and fueling business development. For instance, Zappos and Amazon are two outstanding examples of customer-centric companies that have spent decades developing a culture that revolves around customers and their preferences.

 

Offering-Based Insights

Based on offering, the artificial intelligence in marketing market is segmented into solutions and services. In 2020, the solutions segment held the larger market share, and it is further projected to account for a larger share during 2021–2028. However, the services segment is expected to register a higher CAGR in the market during the forecast period.

 

Artificial Intelligence in Marketing Market, by Offering – 2020 and 2028

Artificial Intelligence in Marketing Market, by Offering – 2020 and 2028

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Application-Based Insights

Based on application, the artificial intelligence in marketing market is segmented into search advertising, social media advertising, dynamic pricing, virtual assistant, content curation, sales and marketing automation, and others. In 2020, the social media advertising segment secured a dominant market share and is expected continue the same trend during the forecast period. However, the virtual assistance segment is anticipated to register the highest CAGR in the artificial intelligence in marketing market during 2021–2028.

 

End Use Industry-Based Insights

Based on end-use industry, the artificial intelligence in marketing market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. Artificial intelligence is not a new concept for professionals engaged in digital marketing campaign planning in various industries. AI-enhanced PPC advertising, personalized website experience, AI-powered content creation, and content creation chatbots are among the commonly used features by various small and large enterprises in different end-user industries.

 

Strategic Insights

The key artificial intelligence in marketing market players—such as IBM, Amazon Web Services, Salesforce, Adobe, and Accenture—have been adopting several organic and inorganic strategies to enhance their revenue and market standings. For instance, in January 2021, Appier launched ARTIFICIAL INTELLIGENCEXPERT, an ARTIFICIAL INTELLIGENCE-powered app-based advertising assistant that helps marketers to easily scale their performance of sales campaigns through campArtificial Intelligencegns. Through its apps, ARTIFICIAL INTELLIGENCEXPERT enables the automation of budget allocation across major advertising platforms such as Facebook, Google, and Apple Search Ads (ASA) as well as assists in making better decisions with ARTIFICIAL INTELLIGENCE-based suggestions.

 

Artificial Intelligence in Marketing Market – by Offering

  • Solutions
  • Services

Artificial Intelligence in Marketing Market – by Application

  • Social Media Advertising
  • Search Advertising
  • Dynamic Pricing
  • Virtual Assistant
  • Content Curation
  • Sales & Marketing Automation
  • Analytics Platform
  • Others

Artificial Intelligence in Marketing Market – by End User

  • BFSI
  • Retail
  • Consumer Goods
  • Media and Entertainment
  • Others

Artificial Intelligence in Marketing Market – by Geography

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Taiwan
    • Rest of Asia Pacific
  • Middle East and Africa (MEA)
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of Middle East &Africa
  • South and Central America (SCAM)
    • Brazil
    • Argentina
    • Rest of South and Central America

 

Company Profiles

  • Affectiva
  • Appier Inc.
  • Bidalgo
  • Novantas (Amplero), Inc.
  • CognitiveScale
  • SAS Institute Inc.
  • SAP SE
  • Salesforce.com, inc.
  • Oracle Corporation
  • IBM Corporation
  • Amazon Web Services
  • Adobe
  • Accenture
  • Microsoft Corporation
  • Xilinx, Inc.

1.            Introduction

1.1       Scope of the Study

1.2       The Insight Partners Research Report Guidance

1.3       Market Segmentation

2.            Key Takeaways

3.            Research Methodology

3.1       Coverage

3.2       Secondary Research

3.3       Primary Research

4.            Artificial Intelligence in Marketing Market Landscape

4.1       Market Overview

4.2       Ecosystem Analysis

4.3       Expert Opinion

4.4       PEST Analysis

4.4.1        Artificial Intelligence in Marketing Market – North America PEST Analysis

4.4.2        Artificial Intelligence in Marketing Market – Europe PEST Analysis

4.4.3        Artificial Intelligence in Marketing Market – APAC PEST Analysis

4.4.4        Artificial Intelligence in Marketing Market – MEA PEST Analysis

4.4.5        Artificial Intelligence in Marketing Market – SAM PEST Analysis

5.            Artificial Intelligence in Marketing Market – Key Industry Dynamics

5.1       Market Drivers

5.1.1        Rising Adoption of Customer-Centric Marketing Strategies

5.1.2        Increasing Use of Social Media for Advertising

5.2       Market Restraints

5.2.1        Limited Number of Artificial Intelligence (AI) Experts

5.3       Market Opportunities

5.3.1        Growth in Adoption of Cloud-Based Applications and Services

5.4       Future Trends

5.4.1        Dynamic Personalized Ad Serving

5.5       Impact Analysis of Drivers and Restraints

6.            Artificial Intelligence in Marketing Market – Global Market Analysis

6.1       Global Artificial Intelligence in Marketing Market

6.2       Global Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

6.3       Market Positioning- Top Five Players

7.            Artificial Intelligence in Marketing Market – By Offering

7.1       Overview

7.2       Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2028)

7.3       Solution

7.3.1        Overview

7.3.2        Solution: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

7.4       Services

7.4.1        Overview

7.4.2        Services: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.            Artificial Intelligence in Marketing Market – By Application

8.1       Overview

8.2       Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2028)

8.3       Search Advertising

8.3.1        Overview

8.3.2        Search Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.4       Social Media Advertising

8.4.1        Overview

8.4.2        Social Media Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.5       Dynamic Pricing

8.5.1        Overview

8.5.2        Dynamic Pricing: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.6       Virtual Assistant

8.6.1        Overview

8.6.2        Virtual Assistant: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.7       Content Curation

8.7.1        Overview

8.7.2        Content Curation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.8       Sales and Marketing Automation

8.8.1        Overview

8.8.2        Sales and Marketing Automation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.9       Analytics Platform

8.9.1        Overview

8.9.2        Analytics Platform: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

8.10    Others

8.10.1     Overview

8.10.2     Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.            Artificial Intelligence in Marketing Market – By End-Use Industry

9.1       Overview

9.2       Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2028)

9.3       BFSI

9.3.1        Overview

9.3.2        BFSI: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.4       Retail

9.4.1        Overview

9.4.2        Retail: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.5       Consumer Goods

9.5.1        Overview

9.5.2        Consumer Goods: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.6       Media and Entertainment

9.6.1        Overview

9.6.2        Media and Entertainment: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

9.7       Others

9.7.1        Overview

9.7.2        Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

10.         Artificial Intelligence in Marketing Market – Geographic Analysis

10.1    North America: Artificial Intelligence in Marketing market

10.1.1     Overview

10.1.2     North America: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

10.1.3     North America: Artificial Intelligence in Marketing market Revenue Share, by Offering

10.1.4     North America: Artificial Intelligence in Marketing market Revenue Share, by Application

10.1.5     North America: Artificial Intelligence in Marketing market Revenue Share, by End-User

10.1.6     North America: Artificial Intelligence in Marketing market Revenue Share, by Country

10.1.6.1   US: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.1.6.1.1    US: Artificial Intelligence in Marketing Market, by Offering

10.1.6.1.2    US: Artificial Intelligence in Marketing Market, by Application

10.1.6.1.3    US: Artificial Intelligence in Marketing Market, by End-User

10.1.6.2   Canada: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.1.6.2.1    Canada: Artificial Intelligence in Marketing Market, by Offering

10.1.6.2.2    Canada: Artificial Intelligence in Marketing Market, by Application

10.1.6.2.3    Canada: Artificial Intelligence in Marketing Market, by End-User

10.1.6.3   Mexico: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.1.6.3.1    Mexico: Artificial Intelligence in Marketing Market, by Offering

10.1.6.3.2    Mexico: Artificial Intelligence in Marketing Market, by Application

10.1.6.3.3    Mexico: Artificial Intelligence in Marketing Market, by End-User

10.2    Europe Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028

10.2.1     Overview

10.2.2     Europe Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.2.3     Europe Artificial Intelligence in Marketing market Breakdown, by Offering

10.2.4     Europe Artificial Intelligence in Marketing market Breakdown, by End-User

10.2.5     Europe Artificial Intelligence in Marketing market Breakdown, by Country

10.2.5.1   UK: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.2.5.1.1    UK: Artificial Intelligence in Marketing Market, by Offering

10.2.5.1.2    UK: Artificial Intelligence in Marketing Market, by Application

10.2.5.1.3    UK: Artificial Intelligence in Marketing Market, by End-User

10.2.5.2   Germany: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.2.5.2.1    Germany: Artificial Intelligence in Marketing Market, by Offering

10.2.5.2.2    Germany: Artificial Intelligence in Marketing Market, by Application

10.2.5.2.3    Germany: Artificial Intelligence in Marketing Market, by End-User

10.2.5.3   Russia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.2.5.3.1    Russia: Artificial Intelligence in Marketing Market, by Offering

10.2.5.3.2    Russia: Artificial Intelligence in Marketing Market, by Application

10.2.5.3.3    Russia: Artificial Intelligence in Marketing Market, by End-User

10.2.5.4   France: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.2.5.4.1    France: Artificial Intelligence in Marketing Market, by Offering

10.2.5.4.2    France: Artificial Intelligence in Marketing Market, by Application

10.2.5.4.3    France: Artificial Intelligence in Marketing Market, by End-User

10.2.5.5   Italy: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.2.5.5.1    Italy: Artificial Intelligence in Marketing Market, by Offering

10.2.5.5.2    Italy: Artificial Intelligence in Marketing Market, by Application

10.2.5.5.3    Italy: Artificial Intelligence in Marketing Market, by End-User

10.2.5.6   Rest of Europe: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.2.5.6.1    Rest of Europe: Artificial Intelligence in Marketing Market, by Offering

10.2.5.6.2    Rest of Europe: Artificial Intelligence in Marketing Market, by Application

10.2.5.6.3    Rest of Europe: Artificial Intelligence in Marketing Market, by End-User

10.3    APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.3.1     Overview

10.3.2     APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.3.3     APAC: Artificial Intelligence in Marketing market Breakdown, by Offering

10.3.4     APAC: Artificial Intelligence in Marketing market Breakdown, by Application

10.3.5     APAC: Artificial Intelligence in Marketing market Breakdown, by End Use Industry

10.3.6     APAC: Artificial Intelligence in Marketing market Breakdown, by Country

10.3.6.1   China: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.3.6.1.1    China: Artificial Intelligence in Marketing Market, by Offering

10.3.6.1.2    China: Artificial Intelligence in Marketing Market, by Application

10.3.6.1.3    China: Artificial Intelligence in Marketing Market, by End Use Industry

10.3.6.2   Japan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.3.6.2.1    Japan: Artificial Intelligence in Marketing Market, by Offering

10.3.6.2.2    Japan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

10.3.6.2.3    Japan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

10.3.6.3   South Korea: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.3.6.3.1    South Korea: Artificial Intelligence in Marketing Market, by Offering

10.3.6.3.2    South Korea: Artificial Intelligence in Marketing Market, by Application

10.3.6.3.3    South Korea: Artificial Intelligence in Marketing Market, by End Use Industry

10.3.6.4   Australia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.3.6.4.1    Australia: Artificial Intelligence in Marketing Market, by Offering

10.3.6.4.2    Australia: Artificial Intelligence in Marketing Market, by Application

10.3.6.4.3    Australia: Artificial Intelligence in Marketing Market, by End Use Industry

10.3.6.5   India: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.3.6.5.1    India: Artificial Intelligence in Marketing Market, by Offering

10.3.6.5.2    India: Artificial Intelligence in Marketing Market, by Application

10.3.6.5.3    India: Artificial Intelligence in Marketing Market, by End Use Industry

10.3.6.6   Taiwan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.3.6.6.1    Taiwan: Artificial Intelligence in Marketing Market, by Offering

10.3.6.6.2    Taiwan: Artificial Intelligence in Marketing Market, by Application

10.3.6.6.3    Taiwan: Artificial Intelligence in Marketing Market, by End Use Industry

10.3.6.7   Rest of APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.3.6.7.1    Rest of APAC: Artificial Intelligence in Marketing Market, by Offering

10.3.6.7.2    Rest of APAC: Artificial Intelligence in Marketing Market, by Application

10.3.6.7.3    Rest of APAC: Artificial Intelligence in Marketing Market, by End Use Industry

10.4    MEA: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.4.1     Overview

10.4.2     MEA: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.4.3     MEA: Artificial Intelligence in Marketing market Breakdown, by Offering

10.4.4     MEA: Artificial Intelligence in Marketing market Breakdown, by Application

10.4.5     MEA: Artificial Intelligence in Marketing market Breakdown, by End-User

10.4.6     MEA: Artificial Intelligence in Marketing market Breakdown, By Country, 2020 and 2028 (%)

10.4.6.1   South Africa: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.4.6.1.1    South Africa: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

10.4.6.1.2    South Africa: Artificial Intelligence in Marketing Market, by Application

10.4.6.1.3    South Africa: Artificial Intelligence in Marketing Market, by End-User

10.4.6.2   Saudi Arabia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.4.6.2.1    Saudi Arabia: Artificial Intelligence in Marketing Market, by Offering

10.4.6.2.2    Saudi Arabia: Artificial Intelligence in Marketing Market, by Application

10.4.6.2.3    Saudi Arabia: Artificial Intelligence in Marketing Market, by End-User

10.4.6.3   UAE: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.4.6.3.1    UAE: Artificial Intelligence in Marketing Market, by Offering

10.4.6.3.2    UAE: Artificial Intelligence in Marketing Market, by Application

10.4.6.3.3    UAE: Artificial Intelligence in Marketing Market, by End-User

10.4.6.4   Rest of MEA: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.4.6.4.1    Rest of MEA: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

10.4.6.4.2    Rest of MEA: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

10.4.6.4.3    Rest of MEA: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

10.5    South America: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.5.1     Overview

10.5.2     South America: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

10.5.3     South America: Artificial Intelligence in Marketing market Breakdown, by Offering

10.5.4     South America: Artificial Intelligence in Marketing market Breakdown, by Application

10.5.5     South America: Artificial Intelligence in Marketing market Breakdown, by End Use Industry

10.5.6     South America: Artificial Intelligence in Marketing market Breakdown, by Country

10.5.6.1   Brazil Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.5.6.1.1    Brazil: Artificial Intelligence in Marketing Market, by Offering

10.5.6.1.2    Brazil: Artificial Intelligence in Marketing Market, by Application

10.5.6.1.3    Brazil: Artificial Intelligence in Marketing Market, by End Use Industry

10.5.6.2   Argentina Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.5.6.2.1    Argentina: Artificial Intelligence in Marketing Market, by Offering

10.5.6.2.2    Argentina: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

10.5.6.2.3    Argentina: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

10.5.6.3   Rest of South America: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028

10.5.6.3.1    Rest of South America: Artificial Intelligence in Marketing Market, by Offering

10.5.6.3.2    Rest of South America: Artificial Intelligence in Marketing Market, by Application

10.5.6.3.3    Rest of South America: Artificial Intelligence in Marketing Market, by End Use Industry

11.         Impact of COVID-19 Pandemic

11.1    Overview

11.2    Impact of COVID-19 Pandemic on Global Artificial Intelligence in Marketing Market

11.2.1     North America: Impact Assessment of COVID-19 Pandemic

11.2.2     Europe: Impact Assessment of COVID-19 Pandemic

11.2.3     Asia-Pacific: Impact Assessment of COVID-19 Pandemic

11.2.4     Middle East and Africa: Impact Assessment of COVID-19 Pandemic

11.2.5     South America: Impact Assessment of COVID-19 Pandemic

12.         Artificial Intelligence in Marketing Market - Industry Landscape

12.1    Overview

12.2    Growth Strategies Done by the Companies in the Market, (%)

12.3    Organic Developments

12.3.1     Overview

12.4    Inorganic Developments

12.4.1     Overview

13.         Company Profiles

13.1    Affectiva

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.2    Appier Inc.

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.3    Bidalgo

13.3.1     Key Facts

13.3.2     Business Description

13.3.3     Products and Services

13.3.4     Financial Overview

13.3.5     SWOT Analysis

13.3.6     Key Developments

13.4    Novantas (Amplero), Inc.

13.4.1     Key Facts

13.4.2     Business Description

13.4.3     Products and Services

13.4.4     Financial Overview

13.4.5     SWOT Analysis

13.4.6     Key Developments

13.5    CognitiveScale

13.5.1     Key Facts

13.5.2     Business Description

13.5.3     Products and Services

13.5.4     Financial Overview

13.5.5     SWOT Analysis

13.5.6     Key Developments

13.6    SAS Institute Inc.

13.6.1     Key Facts

13.6.2     Business Description

13.6.3     Products and Services

13.6.4     Financial Overview

13.6.5     SWOT Analysis

13.6.6     Key Developments

13.7    SAP SE

13.7.1     Key Facts

13.7.2     Business Description

13.7.3     Products and Services

13.7.4     Financial Overview

13.7.5     SWOT Analysis

13.7.6     Key Developments

13.8    Salesforce.com, inc.

13.8.1     Key Facts

13.8.2     Business Description

13.8.3     Products and Services

13.8.4     Financial Overview

13.8.5     SWOT Analysis

13.8.6     Key Developments

13.9    Oracle Corporation

13.9.1     Key Facts

13.9.2     Business Description

13.9.3     Products and Services

13.9.4     Financial Overview

13.9.5     SWOT Analysis

13.9.6     Key Developments

13.10 IBM Corporation

13.10.1   Key Facts

13.10.2   Business Description

13.10.3   Products and Services

13.10.4   Financial Overview

13.10.5   SWOT Analysis

13.10.6   Key Developments

13.11 Amazon Web Services

13.11.1   Key Facts

13.11.2   Business Description

13.11.3   Products and Services

13.11.4   Financial Overview

13.11.5   SWOT Analysis

13.11.6   Key Developments

13.12 Adobe

13.12.1   Key Facts

13.12.2   Business Description

13.12.3   Products and Services

13.12.4   Financial Overview

13.12.5   SWOT Analysis

13.12.6   Key Developments

13.13 Accenture

13.13.1   Key Facts

13.13.2   Business Description

13.13.3   Products and Services

13.13.4   Financial Overview

13.13.5   SWOT Analysis

13.13.6   Key Developments

13.14 Microsoft Corporation

13.14.1   Key Facts

13.14.2   Business Description

13.14.3   Products and Services

13.14.4   Financial Overview

13.14.5   SWOT Analysis

13.14.6   Key Developments

13.15 Xilinx, Inc.

13.15.1   Key Facts

13.15.2   Business Description

13.15.3   Products and Services

13.15.4   Financial Overview

13.15.5   SWOT Analysis

13.15.6   Key Developments

14.         Artificial Intelligence in Marketing Market- Company Profiles

14.1       Glossary of Terms

LIST OF TABLES

Table 1.            Global Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

Table 2.            North America: Artificial Intelligence in Marketing Market, by Offering – Revenue and Forecast to 2028 (USD Million)

Table 3.            North America: Artificial Intelligence in Marketing Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 4.            North America: Artificial Intelligence in Marketing Market, by End-User – Revenue and Forecast to 2028 (USD Million)

Table 5.            US: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 6.            US: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 7.            US: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 8.            Canada: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 9.            Canada: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 10.          Canada: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 11.          Mexico: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 12.          Mexico: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 13.          Mexico: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 14.          Europe: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 15.          Europe: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 16.          Europe: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 17.          UK: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 18.          UK: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 19.          UK: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 20.          Germany: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 21.          Germany: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 22.          Germany: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 23.          Russia: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 24.          Russia: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 25.          Russia: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 26.          France: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 27.          France: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 28.          France: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 29.          Italy: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 30.          Italy: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 31.          Italy: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 32.          Rest of Europe: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 33.          Rest of Europe: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 34.          Rest of Europe: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 35.          APAC: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 36.          APAC: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 37.          APAC: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 38.          China: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 39.          China: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 40.          China: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 41.          Japan: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 42.          Japan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 43.          Japan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 44.          South Korea: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 45.          South Korea: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 46.          South Korea: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 47.          Australia: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 48.          Australia: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 49.          Australia: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 50.          India: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 51.          India: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 52.          India: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 53.          Taiwan: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 54.          Taiwan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 55.          Taiwan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 56.          Rest of APAC: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 57.          Rest of APAC: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 58.          Rest of APAC: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 59.          MEA: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 60.          MEA: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 61.          MEA: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 62.          South Africa: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 63.          South Africa: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 64.          South Africa: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 65.          Saudi Arabia: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 66.          Saudi Arabia: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 67.          Saudi Arabia: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 68.          UAE: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 69.          UAE: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 70.          UAE: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 71.          Report of Islamic Republic of Iran

Table 72.          Rest of MEA: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 73.          Rest of MEA: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 74.          Rest of MEA: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)

Table 75.          South America: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 76.          South America: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 77.          South America: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 78.          Brazil: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 79.          Brazil: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 80.          Brazil: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 81.          Argentina: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 82.          Argentina: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 83.          Argentina: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 84.          Rest of South America: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)

Table 85.          Rest of South America: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)

Table 86.          Rest of South America: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecast to 2028 (US$ Million)

Table 87.          Organic Developments Done by Companies

Table 88.          Inorganic Developments Done by Companies

Table 89.          Glossary of Term: Artificial Intelligence in Marketing Market

 

LIST OF FIGURES

Figure 1.           Artificial Intelligence in Marketing Market Segmentation

Figure 2.           Artificial Intelligence in Marketing Market Segmentation – By Geography

Figure 3.           Solution segment to dominate the market by offering throughout the forecast period

Figure 4.           Virtual assistant segment is expected to witness high growth

Figure 5.           BFSI segment is expected to dominate the market in terms of end-use industry by 2028

Figure 6.           Artificial Intelligence in Marketing Market Overview

Figure 7.           North America holds a largest share in the artificial intelligence in marketing market

Figure 8.           Artificial Intelligence in Marketing Market Ecosystem Analysis

Figure 9.           Expert Opinion

Figure 10.        North America - PEST Analysis

Figure 11.        Europe - PEST Analysis

Figure 12.        APAC – PEST Analysis

Figure 13.        MEA – PEST Analysis

Figure 14.        SAM - PEST Analysis

Figure 15.        Artificial Intelligence in Marketing Market Impact Analysis of Drivers and Restraints

Figure 16.        Global Artificial Intelligence in Marketing Market

Figure 17.        Global Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)

Figure 18.        Artificial Intelligence in Marketing Market Revenue Share, by Offering (2020 and 2028)

Figure 19.        Solution: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20.        Services: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21.        Artificial Intelligence in Marketing Market Revenue Share, by Application (2020 and 2028)

Figure 22.        Search Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23.        Social Media Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24.        Dynamic Pricing: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25.        Virtual Assistant: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26.        Content Curation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27.        Sales and Marketing Automation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28.        Analytics Platform: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29.        Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 30.        Artificial Intelligence in Marketing Market Revenue Share, by End-Use Industry (2020 and 2028)

Figure 31.        BFSI: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 32.        Retail: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 33.        Consumer Goods: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 34.        Media and Entertainment: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 35.        Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 36.        North America: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 37.        North America: Artificial Intelligence in Marketing market Revenue Share, by Offering (2020 and 2028)

Figure 38.        North America: Artificial Intelligence in Marketing market Revenue Share, by Type (2020 and 2028)

Figure 39.        North America: Artificial Intelligence in Marketing market Revenue Share, by End-User (2020 and 2028)

Figure 40.        North America: Artificial Intelligence in Marketing market Revenue Share, by Country (2020 and 2028)

Figure 41.        US: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)

Figure 42.        Canada: Artificial Intelligence in Marketing Market – Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)

Figure 43.        Mexico: Artificial Intelligence in Marketing Market – Revenue and Forecast 2028 (US$ Million)

Figure 44.        Europe Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 45.        Europe Artificial Intelligence in Marketing market Breakdown, by Offering, 2020 and 2028 (%)

Figure 46.        Europe Artificial Intelligence in Marketing market Breakdown, by Application, 2020 and 2028 (%)

Figure 47.        Europe Artificial Intelligence in Marketing market Breakdown, by End-User, 2020 and 2028 (%)

Figure 48.        Europe Artificial Intelligence in Marketing market Breakdown, by Country, 2020 and 2028(%)

Figure 49.        UK Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)

Figure 50.        Germany Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)

Figure 51.        Russia Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)

Figure 52.        France Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)

Figure 53.        Italy Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)

Figure 54.        Rest of Europe Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)

Figure 55.        APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 56.        APAC: Artificial Intelligence in Marketing market Breakdown, by Offering, 2020 and 2028 (%)

Figure 57.        APAC: Artificial Intelligence in Marketing market Breakdown, by Application, 2020 and 2028 (%)

Figure 58.        APAC: Artificial Intelligence in Marketing market Breakdown, by End Use Industry, 2020 and 2028 (%)

Figure 59.        APAC: Artificial Intelligence in Marketing market Breakdown, by Country, 2020 and 2028 (%)

Figure 60.        China: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 61.        Japan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 62.        South Korea: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 63.        Australia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 64.        India: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 65.        Taiwan: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 66.        Rest of APAC: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 67.        MEA: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 68.        MEA: Artificial Intelligence in Marketing market Breakdown, by Offering, 2020 and 2028 (%)

Figure 69.        MEA: Artificial Intelligence in Marketing market Breakdown, by Application, 2020 and 2028 (%)

Figure 70.        MEA: Artificial Intelligence in Marketing market Breakdown, by End-User, 2020 and 2028 (%)

Figure 71.        South Africa: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 72.        Saudi Arabia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 73.        UAE: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 74.        Rest of MEA: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 75.        South America: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028 (US$ Million)

Figure 76.        South America: Artificial Intelligence in Marketing market Breakdown, by Offering, 2020 and 2028 (%)

Figure 77.        South America: Artificial Intelligence in Marketing market Breakdown, by Application, 2020 and 2028 (%)

Figure 78.        South America: Artificial Intelligence in Marketing market Breakdown, by End Use Industry, 2020 and 2028 (%)

Figure 79.        South America: Artificial Intelligence in Marketing market Breakdown, by Country, 2020 and 2028 (%)

Figure 80.        Brazil Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)

Figure 81.        Argentina Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)

Figure 82.        Rest of South America: Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)

Figure 83.        Impact of COVID-19 Pandemic in North American Country Markets

Figure 84.        Impact of COVID-19 Pandemic in Europe Country Markets

Figure 85.        Impact of COVID-19 Pandemic in Asia Pacific Country Markets

Figure 86.        Impact of COVID-19 Pandemic in Middle East and Africa Country Markets

Figure 87.        Impact of COVID-19 Pandemic in South America Country Markets

Figure 88.            Growth Strategies Done by the Companies in the Market, (%)

The List of Companies - Artificial Intelligence in Marketing Market

  1. Affectiva
  2. Appier Inc.
  3. Bidalgo
  4. Novantas (Amplero), Inc.
  5. CognitiveScale
  6. SAS Institute Inc.
  7. SAP SE
  8. Salesforce.com, inc.
  9. Oracle Corporation
  10. IBM Corporation
  11. Amazon Web Services
  12. Adobe
  13. Accenture
  14. Microsoft Corporation
  15. Xilinx, Inc.

 

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  • The key findings and recommendations highlight crucial progressive industry trends in the global artificial intelligence in marketing market, thereby allowing players across the value chain to develop effective long-term strategies.

 

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Frequently Asked Questions

Artificial intelligence in marketing helps the marketers to leverage customer's data to draw important insights like buying behavior of the customer. Artificial Intelligence in marketing makes use of various concepts like machine learning to know the pattern of the consumer which helps the companies to plan their next move accordingly. Artificial Intelligence in marketing is used in various applications such as dynamic pricing, social media advertising, and sales & marketing automation among others.

Rising adoption of customer-centric marketing strategies and increasing use of social media for advertising are among the factors expected to drive the artificial intelligence in marketing market worldwide. However, a limited number of AI experts may restrain the future growth of the market. Despite these limitations, the growth in adoption of cloud-based applications and services creates a huge opportunity for vendors operating in artificial intelligence in marketing market.

The artificial intelligence in marketing market is segmented into five major regions: North America, Europe, APAC, MEA, and SAM. Among these regions, North America is expected to dominate the global artificial intelligence in marketing market during the forecast period owing to the well-established economies in the region that include US and Canada. These countries are known for their significant dedicated expenditure toward research and development as well as artificial intelligence-based platforms incorporating technologies that include machine learning, natural language processing (NLP), virtual assistance, and others. Furthermore, the heavy adoption of social media platform in almost all the end-use industries. The US is a developed country in terms of modern technology, the standard of living, infrastructure, and many others.

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