Artificial Intelligence in Marketing Market  Growth, Size, Share, Trends, Key Players Analysis, and Forecast till 2031

Artificial Intelligence in Marketing Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Offering (Solutions and Services), Application (Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales & Marketing Automation, Analytics Platform, and Others), End-Use Industry (BFSI, Retail, Consumer Goods, Media and Entertainment, and Others), and Geography

  • Report Code : TIPRE00002954
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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Artificial Intelligence in Marketing Market Report 2031

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The artificial intelligence in marketing market size is projected to reach US$ 251618.41 million by 2031 from US$ 27554.10 million in 2023. The market is expected to register a CAGR of 31.8% during 2023–2031.  AI-assisted decision making taking the central place is likely to remain a key trend in the market.

Artificial Intelligence in Marketing Market  Analysis

The increasing use of social media platforms for advertising and the rising adoption of customer-centric marketing strategies are among the factors boosting artificial intelligence in marketing market growth. However, the scarcity of personnel well-versed with AI knowledge hinders market growth. Further, the surge in the adoption of cloud-based applications and services creates notable opportunities for artificial intelligence in marketing market players.

Artificial Intelligence in Marketing Market  Overview

Artificial intelligence (AI) technologies are used in marketing to help automated decision-making based on data collection, analysis, and extra audience or economic trend observations that could affect marketing campaigns. AI is frequently utilized in digital marketing campaigns when efficiency is crucial. When speed is crucial in digital marketing endeavors, generative AI is frequently employed. AI marketing solutions learn how to engage with clients most effectively by using data and customer profiles. They then deliver personalized messages at the appropriate moment without the help of marketing team people, guaranteeing optimal productivity. Generative AI is utilized by a large number of modern digital marketers to support their teams or carry out more tactical activities that call for less human delicacy.

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Artificial Intelligence in Market: Strategic Insights

Artificial Intelligence in Market

  • CAGR (2023 - 2031)
    31.8%
  • Market Size 2023
    US$ 27554.10 Million
  • Market Size 2031
    US$ 251618.41 Million

Market Dynamics

GROWTH DRIVERS
  • Rising Adoption of Customer-Centric Marketing Strategies
FUTURE TRENDS
  • AI-Assisted Decision Making Taking the Central Place
OPPORTUNITIES
  • The surge in the adoption of cloud

Key Players

  • Affectiva
  • Appier Inc.
  • Bidalgo
  • Novantas (Amplero) Inc.
  • CognitiveScale
  • SAS Institute Inc.
  • SAP SE
  • Salesforce.com inc.
  • Oracle Corporation
  • IBM Corporation

Regional Overview

  • North America
  • Europe
  • Asia-Pacific
  • South and Central America
  • Middle East and Africa

Market Segmentation

Offering
  • Solutions
  • Services
 Application
  • Social Media Advertising
  • Search Advertising
  • Dynamic Pricing
  • Virtual Assistant
  • Content Curation
  • Sales & Marketing Automation
  • Analytics Platform
End-Use Industry
  • BFSI
  • Retail
  • Consumer Goods
  • Media
  • Entertainment
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Artificial Intelligence in Marketing Market  Drivers and Opportunities

Rising Adoption of Customer-Centric Marketing Strategies

In order to thrive in the fiercely competitive global marketplace, many businesses, regardless of the industry to which they belong, are focusing on building long-term, mutually beneficial relationships with their clients. The focus of customer engagement tactics and actions has changed in recent years from being mostly product-driven to being more customer-centric. By adopting a customer-centric approach, businesses may anticipate and better serve their customers' requirements at all times. Companies that have effectively transitioned to customer-centric engagement have been shown to have a significant competitive edge as well as increased sales and revenue. More than a third of Fortune 500 organizations, according to the Harvard Business Review, have restructured with the customer in mind, employing journeys, preferences, and segmentation as driving principles. However, a lot of well-known firms have effectively embraced customer-centricity in recent years. Popular customer-focused businesses in the US include USAA, Tumi, and American Express. Airlines like Singapore Airlines, Air Innovative Zealand, and Emirates are abandoning their traditional methods in favor of innovative advertising forms.

The surge in the adoption of cloud

For Cloud users, artificial intelligence (AI) has evolved into a multifunctional tool for data management, security, data analysis, and strategic decision-making. Its grasped capacity to use machine learning and produce objective interpretations of data-driven insights increases these procedures' efficiency and saves the business a substantial amount of money. Utilizing AI software that is built on machine learning algorithms in cloud environments allows companies to provide users and consumers with connected and user-friendly experiences. Therefore, the surge in the adoption of cloud is creating various opportunities for the market.

Artificial Intelligence in Marketing Market  Report Segmentation Analysis

Key segments that contributed to the derivation of artificial intelligence in marketing market analysis are offering, application, and end-use industry.

  • Based on the offering, artificial intelligence in marketing market is divided into solutions and services. The solutions segment held a larger market share in 2023.
  • By application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment held a larger market share in 2023.

By end-use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others.

Artificial Intelligence in Marketing Market  Share Analysis by Geography

The geographic scope of the artificial intelligence in marketing market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

North America dominates artificial intelligence in marketing market. The key artificial intelligence in marketing market players, such as Adobe, Amazon Web Services, IBM, Salesforce, and Accenture—have been adopting various organic and inorganic strategies to enhance their revenue and market standings. For example, Appier launched ARTIFICIAL INTELLIGENCEXPERT, an ARTIFICIAL INTELLIGENCE-powered app-based advertising assistant that helps marketers easily scale their performance of sales campaigns through campArtificial Intelligencegns in January 2021. Thus, the market is growing in the region.

Artificial Intelligence in Marketing Market  Report Scope

Artificial Intelligence in Marketing Market  News and Recent Developments

Artificial intelligence in marketing market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in artificial intelligence in marketing market are listed below:

  • Clarivate Plc, a leading global provider of transformative intelligence, launched the first publicly available version of Trademark Watch Analyzer today at the 2024 International Trademark Association Annual Meeting. As the next-generation trademark protection solution enhanced by artificial intelligence (AI) and cloud technology, this solution combines Clarivate global trademark and case law data, in-house IP expertise, and cutting-edge AI technology. It will provide faster and more accurate answers to critical business questions by automating key trademark-watching tasks and intelligently prioritizing result sets. (Source: Signify, Press Release, May 2024)
  • Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. The move responds to consumer interest in AI for commerce, with Emarsys’ data showing that 64% of consumers believe AI has improved their commerce experiences. (Source: Tungsram Group, Press Release, April 2024)

Artificial Intelligence in Marketing Market  Report Coverage and Deliverables

The “Artificial Intelligence in Marketing Market  Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

  • Artificial intelligence in marketing market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
  • Artificial intelligence in marketing market trends, as well as market dynamics such as drivers, restraints, and key opportunities
  • Detailed PEST/Porter’s Five Forces and SWOT analysis
  • artificial intelligence in marketing market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
  • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the artificial intelligence in marketing market
  • Detailed company profiles

Artificial Intelligence in Market Report Scope

Report Attribute Details
Market size in 2023 US$ 27554.10 Million
Market Size by 2031 US$ 251618.41 Million
Global CAGR (2023 - 2031) 31.8%
Historical Data 2021-2022
Forecast period 2024-2031
Segments Covered By Offering
  • Solutions
  • Services
By  Application
  • Social Media Advertising
  • Search Advertising
  • Dynamic Pricing
  • Virtual Assistant
  • Content Curation
  • Sales & Marketing Automation
  • Analytics Platform
By End-Use Industry
  • BFSI
  • Retail
  • Consumer Goods
  • Media
  • Entertainment
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Affectiva
  • Appier Inc.
  • Bidalgo
  • Novantas (Amplero) Inc.
  • CognitiveScale
  • SAS Institute Inc.
  • SAP SE
  • Salesforce.com inc.
  • Oracle Corporation
  • IBM Corporation
    • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    Offering , Application , End-Use Industry , and Geography

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, Taiwan, United Arab Emirates, United Kingdom, United States

    Frequently Asked Questions


    Which region dominated the artificial intelligence marketing market in 2023?

    North America dominates artificial intelligence in marketing market.

    What are the driving factors impacting artificial intelligence in marketing market?

    Rising Adoption of Customer-Centric Marketing Strategies and The surge in the adoption of the cloud are the major factors that propel global artificial intelligence in marketing market.

    What are the future trends of artificial intelligence in marketing market?

    AI-assisted decision-making taking the central place is anticipated to play a significant role in the global artificial intelligence in marketing market in the coming years.

    Which are the leading players operating in the artificial intelligence marketing market?

    The key players holding majority shares in the global artificial intelligence in marketing market are Affectiva, Appier Inc., Bidalgo, Novantas (Amplero), Inc., CognitiveScale, SAS Institute Inc., SAP SE, Salesforce.com, inc., Oracle Corporation, IBM Corporation, Amazon Web Services, Adobe, Accenture, Microsoft Corporation, and Xilinx, Inc.

    What would be the estimated value of artificial intelligence in marketing market by 2031?

    The global artificial intelligence in marketing market is expected to reach US$ 251618.41 million by 2031.

    What is the expected CAGR of artificial intelligence in marketing market?

    The expected CAGR of global artificial intelligence in marketing market is 31.8%.

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