Asia Pacific Oral Care Market Developments and Forecast by 2028

The Asia Pacific oral care market is expected to reach US$ 17,821.5 million by 2028 from US$ 13,750.1 million in 2021. The market is estimated to grow at a CAGR of 3.8% from 2021–2028.

Rising awareness about oral hygiene and mounting prevalence of oral diseases are propelling the demand for oral care products. As a result, manufacturers of these products are focusing on upraising R&D investments and adopting advanced technologies to develop new products or to upgrade their existing products. Procter & Gamble, Colgate-Palmolive, and Unilever plc are the major oral care product manufacturers with broad product portfolios. Electric toothbrushes improve oral care by removing plaque more effectively with their bristles, alongside improving gum health. The toothbrushes with various abilities are available in the market, e.g., they can vibrate from side to side or exhibit rotating back-and-forth action. in 2017, Phillips Sonicare launched Electric Teeth three variety of mouthpiece brushes, including Amabrush, uFunbrush, and Unico, to clean the teeth in 3–10 seconds. In December 2020, Colgate-Palmolive launched Vedshakti Oil Pulling in India. It is an Ayurveda-based oil pulling launched to expand its Naturals portfolio. The oil pulling method involves swishing oil in mouth for a few minutes after waking up. In February 2021, Hello launched new, sustainable, and natural oral and personal care products. Its Naturally Healthy Mouthwash Refill Pouch is formulated with aloe vera, coconut oil, mint, and xylitol. The company’s product range includes vegan and cruelty-free offerings that are free from synthetic fragrances, dyes, and parabens.

Asia Pacific countries are expecting to witness massive challenges due to increasing COVID-19. Due to the outbreak of disease, healthcare industries have been affected severely, considering the economic conditions in the current situation. Due to growing coronavirus cases, many seminars and international conferences have been postponed. After the first case in December in Wuhan, China, the COVID-19 virus has spread to at least 180 countries and regions. To manage the mass spread of the disease and provide efficient treatment to patients in the region, many researchers and manufacturers are ramping up the product launch and research in Asian countries. For instance, Global FMCG major Unilever in November 2020 said it would bring to India its mouthwash formulation, which, it claims, will reduce 99.9% of coronavirus after 30 seconds of rinsing. Unilever has confirmed that preliminary lab test results show that mouthwash formulation containing CPC Technology reduces 99.9% of SARS-CoV-2, the virus that causes COVID-19, after 30 seconds of rinsing. Further, preliminary laboratory-based research conducted by Dr. HSJ Institute of Dental Sciences, Panjab University in collaboration with CSIR-Institute of Microbial Technology (IMTECH), revealed that one of the most routinely used mouth rinses, Chlorhexidine, has proven to be effective against SARS CoV2. Thus, the development of these solutions is likely to impact market growth in the Asian region positively.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the oral care market. The Asia Pacific oral care market is expected to grow at a good CAGR during the forecast period.

Asia Pacific Oral Care Market Revenue and Forecast to 2028 (US$ Million)

Asia Pacific Oral Care Market Segmentation          

By Product

• Toothpastes
• Toothbrushes and Accessories
• Mouthwashes/Rinses
• Denture Products
• Dental Prosthesis Cleaning Solutions
• Dental Accessories/Ancillaries
• Other Dental Products

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• Online Retail Stores
• Other Distribution Channels

By Country

• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Rest of Asia Pacific

Companies Mentioned

• Koninklijke Philips N.V.
• Colgate-Palmolive Company
• Procter & Gamble
• GlaxoSmithKline plc.
• Unilever
• Johnson and Johnson Services, Inc.
• Perrigo Company plc
• Lion Corporation
• Sunstar Suisse S.A.
• Church & Dwight, Inc.

Asia Pacific Oral Care Report Scope