Automation Testing Market Dynamics, Comprehensive Analysis, Business Growth, Trends, and Opportunities 2031

Historic Data: 2021-2023   |   Base Year: 2024   |   Forecast Period: 2025-2031

Coverage: Automation Testing Market covers analysis by Component (Dynamic Testing, Static Testing, Services); Endpoint Interface (Desktop, Mobile, Web, Embedded Software); Industry Vertical (BFSI, IT and Telecom, Automotive, Healthcare, Retail, Manufacturing, Logistics and Transportation, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Date : Aug 2025
  • Report Code : TIPRE00007499
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 150

The Automation Testing Market is expected to register a CAGR of 16.8% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.

The report is segmented by Offering (Testing Type, Services); Testing Type [Static Testing, Dynamic Testing (Functional Testing, Non-functional Testing)]; Services Type (Managed Services, Professional Services); Organization Size (Small And Medium-Sized Enterprises, Large Enterprises); End User (Healthcare, IT & Telecommunication, Energy & Utilities, BFSI, Government, Defense & Aerospace, Others). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments

Purpose of the Report

The report Automation Testing Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:

  • Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
  • Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
  • Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.

Automation Testing Market Segmentation

Offering

  • Testing Type
  • Services

Testing Type

  • Static Testing
  • Dynamic Testing

Services Type

  • Managed Services
  • Professional Services

Organization Size

  • Small And Medium-Sized Enterprises
  • Large Enterprises

End User

  • Healthcare
  • IT & Telecommunication
  • Energy & Utilities
  • BFSI
  • Government
  • Defense & Aerospace

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Automation Testing Market: Strategic Insights

automation-testing-market
  • Get Top Key Market Trends of this report.
    This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Automation Testing Market Growth Drivers

  • Demand for continuous testing in DevOps processes: Continuous testing will become even more important in DevOps processes. This requires the demand for automation technologies to easily integrate testing into CI/CD pipelines for immediate feedback and continuous delivery.
  • Automation of test data: Automation and test data management will gain popularity. This generates the need for automation technologies to easily generate, provide, and hide test data. Hence, automating testing supports users in thorough and successful testing methods.

Automation Testing Market Future Trends

  • AI and Machine Learning-Driven Test Automation: The integration of artificial intelligence (AI) and machine learning (ML) into test automation is a growing trend that will continue to shape the future of the market. AI and ML technologies can be used to automatically generate and optimize test cases, predict test outcomes, and identify patterns in test results. These technologies enhance the ability to adapt to changing application features and environments, improving the efficiency of testing and reducing manual intervention. AI-driven test automation can also improve test coverage, identify edge cases more effectively, and speed up the testing process, making it a key trend in the market.
  • Shift-Left Testing and Continuous Integration/Continuous Deployment (CI/CD) Integration: As DevOps and Agile methodologies continue to dominate software development, there is a growing emphasis on "shift-left" testing, where testing activities are integrated early into the development lifecycle. Automation testing tools will increasingly be integrated with CI/CD pipelines, enabling real-time testing of code as it is developed and deployed. This trend allows teams to detect and fix bugs earlier in the development process, leading to faster releases and more reliable software. The demand for tools that support seamless integration with CI/CD frameworks will continue to drive growth in the automation testing market.

Automation Testing Market Opportunities

  • Testing with AI and machine learning: AI and machine learning approaches will be increasingly applied in automation testing to increase test case generation, predictive analytics for problem detection, and intelligent test execution optimization.
  • Demand for end-to-end automation: Business across the globe is highly engaged in automating their operation and production processes, which increases the adoption of hyper automation. Hyper-automation is highly demanded for end-to-end automation of business operations and testing procedures.

Automation Testing Market Regional Insights

The regional trends and factors influencing the Automation Testing Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Automation Testing Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

automation-testing-market-global-geography
  • Get the Regional Specific Data for Automation Testing Market

Automation Testing Market Report Scope

Report Attribute Details
Market size in 2024 US$ XX million
Market Size by 2031 US$ XX Million
Global CAGR (2025 - 2031) 16.8%
Historical Data 2021-2023
Forecast period 2025-2031
Segments Covered By Offering
  • Testing Type
  • Services
By Testing Type
  • Static Testing
  • Dynamic Testing
By Services Type
  • Managed Services
  • Professional Services
By Organization Size
  • Small And Medium-Sized Enterprises
  • Large Enterprises
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Amazon Web Services, Inc.
  • Datalogic S.p.A.
  • Fujitsu Limited
  • Honeywell International Inc.
  • Ingenico
  • KUKA AG
  • NCR Corporation
  • Pricer AB
  • Toshiba Global Commerce Solutions Inc.
  • Zebra Technologies Corp.

  • Automation Testing Market Players Density: Understanding Its Impact on Business Dynamics

    The Automation Testing Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

    Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

    Major Companies operating in the Automation Testing Market are:

    1. Amazon Web Services, Inc.
    2. Datalogic S.p.A.
    3. Fujitsu Limited
    4. Honeywell International Inc.
    5. Ingenico
    6. KUKA AG

    Disclaimer: The companies listed above are not ranked in any particular order.


    automation-testing-market-cagr

    • Get the Automation Testing Market top key players overview

    Key Selling Points

    • Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Automation Testing Market, providing a holistic landscape.
    • Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
    • Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
    • Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.

    The research report on the Automation Testing Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.


    Frequently Asked Questions

    What are the options available for the customization of this report?

    Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation#as our team would review the same and check the feasibility

    What are the driving factors impacting global automation testing market?

    Demand for continuous testing in DevOps processes and automation of test data are the major factors driving the automation testing market.

    What are the deliverable formats of the automation testing market report?

    The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request

    What are the future trends of automation testing market?

    Automation of security testing and implementing testing across platforms and browsers is likely to remain a key trend in the market.

    What is the expected CAGR of automation testing market?

    The Automation Testing Market is estimated to witness a CAGR of 16.8% from 2024 to 2031

    Ankita Mittal
    Ankita Mittal
    Manager,
    Market Research & Consulting

    Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

    Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
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