The car care products market size is expected to grow from US$ 4,935.01 million in 2022 to US$ 6,730.61 million by 2028; it is estimated to grow at a CAGR of 5.3% from 2022 to 2028.
Car care products are essential to keep the car running smoothly despite its age and condition. These products contain high-performing chemicals that enhance the car's appearance and improve its durability. The global demand for car care products is mainly driven by growing customer awareness about car upkeep and the increasing rate of car ownership. Additionally, the surge in middle-class income is significantly increasing the demand for car care products. These products safeguard and maintain the appearance of the vehicle. A wide range of products is available for wheel care, interior-exterior care, glass cleaner, and paint restoration for vehicles. Moreover, these products help protect the vehicle and maintain its original quality, increasing its resale value.
In 2022, in terms of revenue, Asia Pacific dominated the car care products market share and was estimated to register the highest CAGR during the forecast period. With the rising focus on maintaining vehicle hygiene, the overall demand for antibacterial car care products is expected to grow in the coming years. Increasing sales of vehicles, rising consumer awareness regarding the importance of maintaining car hygiene, and growing advancements in car washing technologies are also anticipated to propel the demand for antibacterial car care products in Asia Pacific. These antimicrobial car care products help in inhibiting the growth of microorganisms and protect the interior fabric used in the car.
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Car Care Products Market: Strategic Insights
Market Size Value in US$ 4,935.01 million in 2022 Market Size Value by US$ 6,730.61 million by 2028 Growth rate CAGR of 5.3% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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Car Care Products Market: Strategic Insights
| Market Size Value in | US$ 4,935.01 million in 2022 |
| Market Size Value by | US$ 6,730.61 million by 2028 |
| Growth rate | CAGR of 5.3% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
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Impact of COVID-19 Pandemic on Car Care Products Market
Before the onset of the COVID-19 pandemic, the demand for retail car care products was mainly driven by the growing interest of car owners in maintaining their cars. However, in 2020, various industries had to slow down their operations due to disruptions in value chains caused by the shutdown of national and international boundaries. The pandemic led to social restrictions and severe economic impact, which hampered the manufacturing and distribution of car care products. The decline in the growth of the automotive industry significantly impacted the demand for car care products in the global market. The global automotive industry was severely affected due to the COVID-19 pandemic. The impacts of the COVID-19 pandemic also led to a dramatic decline in car sales. According to the International Organization of Motor Vehicle Manufacturers, the global sales of all types of vehicles decreased from 91,227 million in 2019 to 78,774 million in 2020. This has negatively impacted the demand for car care products. Moreover, the shutdown of supermarkets, hypermarkets, and other stores reduced the sales of car care products. During lockdowns, people were forced to follow social distancing norms, which prevented them from visiting the shops to buy car care products. However, the consumption of car care products through e-commerce distribution channels witnessed an increase during the pandemic.
In 2021, the economies started reviving their operations, and various industries resumed business activities. As a result, several industries, including the automotive industry, witnessed a recovery in their operations. According to the International Organization of Motor Vehicle Manufacturers, the global sales of all types of vehicles grew from 78,774 million in 2020 to 82,684 million in 2021. Thus, the increased sales of vehicles bolstered the demand for car care products.
Car Care Products Market Breakdown, by Region
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Market Insights
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Strategic Developments by Key Players Favor Car Care Products Market Growth
In May 2019, 3M Co (India) and Castrol India collaborated to launch a range of 3M-Castrol branded bike and car care products. The portfolio includes glass cleaner, shampoo, dashboard and tyre dressers, cream wax, which will be retailed in India. In December 2021, SONAX GmbH introduced three formulations of car care products, based on paintwork sealing technology. The products include Xtreme Ceramic Active Shampoo, Xtreme Ceramic Spray Seal, and Xtreme Ceramic Quick Detailer. The developed products are based on Si-Carbon technology. Such strategic developments by key players are expected to bolster the car care products market growth. In addition, a few of the key players are involved in strategies such as mergers and acquisitions to expand their geographical presence.
Application-Based Insights
Based on application, the car care products market is bifurcated into interior and exterior. The interior segment held the largest market share in 2022 and is expected to register the highest CAGR during the forecast period. Interior car cleaning is necessary to protect upholsteries and dashboards from dust and mildew. Specialized carpet steam cleaners remove tough stains from floor mats and cargo area carpeting. Odor eliminator sprays are used to eliminate odors, and air fresheners are applied to maintain a pleasant smell within the vehicle.
Car Care Products Market, by Application – 2022 and 2028
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Distribution Channel-Based Insights
Based on distribution channel, the car care products market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The online retail segment is expected to register the highest CAGR during the forecast period. Online retail stores offer a wide range of products and heavy discounts; also, consumers can conveniently buy desirable products remotely. Additionally, home delivery service attracts a large group of consumers to shop through e-commerce portals. Moreover, these websites offer comprehensive product information, along with user feedback, which helps consumers compare products and make informed decisions.
3M Co, Adolf Wurth Gmbh & Co KG, Sonax GmBH, Soft99 Corp, Shell Plc, Pidilite Industries Ltd, Holt Lloyd International Ltd, Tetrosyl Ltd, Turtle Wax Inc, and Cartec BV are a few of the major players operating in the car care products market. These companies mainly focus on product innovation to expand their market size and follow emerging market trends.
Report Spotlights
- Progressive industry trends in the car care products market to help companies develop effective long-term strategies
- Business growth strategies adopted by the car care products market players in developed and developing countries
- Quantitative analysis of the market from 2020 to 2028
- Estimation of global demand for car care products
- PEST analysis to analyze the Political, Economic, Socio-Cultural, and Technological changes in the business environment
- Recent developments to understand the competitive market scenario
- Market trends and outlook, as well as factors driving and restraining the growth of the car care products market
- Assistance in the decision-making process by highlighting market strategies that underpin commercial interest
- Size of the car care products market at various nodes
- Detailed overview and segmentation of the market and growth dynamics of the car care products industry
- Size of the car care products market in various regions with promising growth opportunities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product, Application, and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The recovery in passenger car sales, and growing consumer inclination towards car care due to growing consumer awareness about maintaining car's appearance and increasing its durability are some of the key driving factors for the car care products market.
Based on distribution channel, online retail is the fastest-growing segment. The impeding e-commerce industry along with development of online shopping websites, is driving the segments growth. Moreover, a shift towards online retail segment is observed due to the distinct benefits such as quick service, home delivery, easy access and many more.
Asia Pacific comprises of countries with worlds largest population and prominently youth population. The youth and car enthusiasts form a significant consumer base of car care products. Therefore Asia-Pacific accounts the largest share of the global car care products market.
Based on the products, the fresheners segment accounted for the largest revenue share. The increasing customer awareness of car hygiene products along with rising preference for comfort and luxury is expected to boost the fresheners segment, leading to largest revenue share.
The major players operating in the global car care products market are 3M Co; Shell Plc; Adolf Wurth GmbH & Co KG; Soft99 Corp; Pidilite Industries Ltd among others
The strong growth of e-commerce distribution channel, is expected to provide lucrative growth opportunities to the global car care products market during the forecast period.
The List of Companies - Car Care Products Market
- 3M Co
- Adolf Wurth GmbH & Co KG
- Sonax GmbH
- Soft99 Corp
- Shell Plc
- Pidilite Industries Ltd
- Holt Llyod International Ltd
- Tetrosyl Ltd
- Turtle Wax Inc
- Cartec BV
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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