Cloud TV Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Deployment Type (Public Cloud, Private Cloud, Hybrid Cloud); Organization Size (Small and Medium-sized Enterprises, Large Enterprises); Application (Telecom, Entertainment and Media, Information Technology, Consumer Television, Other Applications) and Geography

Report Code: TIPRE00019111 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

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MARKET OVERVIEW

Cloud TV is a cloud-based application used for streaming TV channels, movies, or any show broadcaster on air. Cloud applications can be easily installed on devices such as tablets, phones, media boxes, TVs, and others. One of the major factors driving the cloud TV market is the elimination of cable operators and other video service providers. The cloud TV platform converts video, graphics, and interactive feeds into a single MPEG or HTML feed and delivers it to the set-top boxes on a unicast bandwidth. Cloud TV is fundamentally, a merger of web content and TV in a single stream that is played through set-top-boxes by utilizing IP connectivity.

MARKET SCOPE

The "Global Cloud TV Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the cloud TV market with detailed market segmentation by deployment type, organization size, application, and geography. The report provides key statistics on the market status of the leading cloud TV market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

  •   Based on deployment type, the global cloud TV market is segmented into public cloud, private cloud, and hybrid cloud.
  •   On the basis of organization size, the market is segmented into small and medium-sized enterprises, and large enterprises.
  •   Based on application, the market is segmented into telecom, entertainment and media, information technology, consumer television, and other applications.

MARKET DYNAMICS
Drivers:

  •   The growing adoption of smart devices such as smartphones, tablets, smart TV and others are also a major factor driving their adoption, as these devices support cloud streaming.
  •   The rising demand for high definition resolution is also fueling the market growth.

Restraints:

  •   Lack of digital infrastructure may hinder the growth of the global cloud TV market.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The cloud TV market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the cloud TV market in these regions.

IMPACT OF COVID-19 ON CLOUD TV MARKET

COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.



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MARKET PLAYERS


The report covers key developments in the cloud TV market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from cloud TV market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the cloud TV market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Brightcove Inc.
  •   Oracle
  •   Aferian plc
  •   dacast
  •   Kaltura, Inc.
  •   MatrixStream Technologies, Inc.
  •   MUVI Television Ltd.
  •   ActiveVideo
  •   Comcast Technology Solutions
  •   Amagi

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Cloud TV Market - By Deployment Type
1.3.2 Cloud TV Market - By Organization Size
1.3.3 Cloud TV Market - By Application
1.3.4 Cloud TV Market - By Region
1.3.4.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. CLOUD TV MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. CLOUD TV MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. CLOUD TV MARKET - GLOBAL MARKET ANALYSIS
6.1. CLOUD TV - GLOBAL MARKET OVERVIEW
6.2. CLOUD TV - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE

7. CLOUD TV MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
7.1. OVERVIEW
7.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
7.3. PUBLIC CLOUD
7.3.1. Overview
7.3.2. Public Cloud Market Forecast and Analysis
7.4. PRIVATE CLOUD
7.4.1. Overview
7.4.2. Private Cloud Market Forecast and Analysis
7.5. HYBRID CLOUD
7.5.1. Overview
7.5.2. Hybrid Cloud Market Forecast and Analysis
8. CLOUD TV MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
8.1. OVERVIEW
8.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
8.3. SMALL AND MEDIUM-SIZED ENTERPRISES
8.3.1. Overview
8.3.2. Small and Medium-sized Enterprises Market Forecast and Analysis
8.4. LARGE ENTERPRISES
8.4.1. Overview
8.4.2. Large Enterprises Market Forecast and Analysis
9. CLOUD TV MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. TELECOM
9.3.1. Overview
9.3.2. Telecom Market Forecast and Analysis
9.4. ENTERTAINMENT AND MEDIA
9.4.1. Overview
9.4.2. Entertainment and Media Market Forecast and Analysis
9.5. INFORMATION TECHNOLOGY
9.5.1. Overview
9.5.2. Information Technology Market Forecast and Analysis
9.6. CONSUMER TELEVISION
9.6.1. Overview
9.6.2. Consumer Television Market Forecast and Analysis
9.7. OTHER APPLICATIONS
9.7.1. Overview
9.7.2. Other Applications Market Forecast and Analysis

10. CLOUD TV MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Cloud TV Market Overview
10.1.2 North America Cloud TV Market Forecasts and Analysis
10.1.3 North America Cloud TV Market Forecasts and Analysis - By Deployment Type
10.1.4 North America Cloud TV Market Forecasts and Analysis - By Organization Size
10.1.5 North America Cloud TV Market Forecasts and Analysis - By Application
10.1.6 North America Cloud TV Market Forecasts and Analysis - By Countries
10.1.6.1 United States Cloud TV Market
10.1.6.1.1 United States Cloud TV Market by Deployment Type
10.1.6.1.2 United States Cloud TV Market by Organization Size
10.1.6.1.3 United States Cloud TV Market by Application
10.1.6.2 Canada Cloud TV Market
10.1.6.2.1 Canada Cloud TV Market by Deployment Type
10.1.6.2.2 Canada Cloud TV Market by Organization Size
10.1.6.2.3 Canada Cloud TV Market by Application
10.1.6.3 Mexico Cloud TV Market
10.1.6.3.1 Mexico Cloud TV Market by Deployment Type
10.1.6.3.2 Mexico Cloud TV Market by Organization Size
10.1.6.3.3 Mexico Cloud TV Market by Application
10.2. EUROPE
10.2.1 Europe Cloud TV Market Overview
10.2.2 Europe Cloud TV Market Forecasts and Analysis
10.2.3 Europe Cloud TV Market Forecasts and Analysis - By Deployment Type
10.2.4 Europe Cloud TV Market Forecasts and Analysis - By Organization Size
10.2.5 Europe Cloud TV Market Forecasts and Analysis - By Application
10.2.6 Europe Cloud TV Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Cloud TV Market
10.2.6.1.1 Germany Cloud TV Market by Deployment Type
10.2.6.1.2 Germany Cloud TV Market by Organization Size
10.2.6.1.3 Germany Cloud TV Market by Application
10.2.6.2 France Cloud TV Market
10.2.6.2.1 France Cloud TV Market by Deployment Type
10.2.6.2.2 France Cloud TV Market by Organization Size
10.2.6.2.3 France Cloud TV Market by Application
10.2.6.3 Italy Cloud TV Market
10.2.6.3.1 Italy Cloud TV Market by Deployment Type
10.2.6.3.2 Italy Cloud TV Market by Organization Size
10.2.6.3.3 Italy Cloud TV Market by Application
10.2.6.4 United Kingdom Cloud TV Market
10.2.6.4.1 United Kingdom Cloud TV Market by Deployment Type
10.2.6.4.2 United Kingdom Cloud TV Market by Organization Size
10.2.6.4.3 United Kingdom Cloud TV Market by Application
10.2.6.5 Russia Cloud TV Market
10.2.6.5.1 Russia Cloud TV Market by Deployment Type
10.2.6.5.2 Russia Cloud TV Market by Organization Size
10.2.6.5.3 Russia Cloud TV Market by Application
10.2.6.6 Rest of Europe Cloud TV Market
10.2.6.6.1 Rest of Europe Cloud TV Market by Deployment Type
10.2.6.6.2 Rest of Europe Cloud TV Market by Organization Size
10.2.6.6.3 Rest of Europe Cloud TV Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Cloud TV Market Overview
10.3.2 Asia-Pacific Cloud TV Market Forecasts and Analysis
10.3.3 Asia-Pacific Cloud TV Market Forecasts and Analysis - By Deployment Type
10.3.4 Asia-Pacific Cloud TV Market Forecasts and Analysis - By Organization Size
10.3.5 Asia-Pacific Cloud TV Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Cloud TV Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Cloud TV Market
10.3.6.1.1 Australia Cloud TV Market by Deployment Type
10.3.6.1.2 Australia Cloud TV Market by Organization Size
10.3.6.1.3 Australia Cloud TV Market by Application
10.3.6.2 China Cloud TV Market
10.3.6.2.1 China Cloud TV Market by Deployment Type
10.3.6.2.2 China Cloud TV Market by Organization Size
10.3.6.2.3 China Cloud TV Market by Application
10.3.6.3 India Cloud TV Market
10.3.6.3.1 India Cloud TV Market by Deployment Type
10.3.6.3.2 India Cloud TV Market by Organization Size
10.3.6.3.3 India Cloud TV Market by Application
10.3.6.4 Japan Cloud TV Market
10.3.6.4.1 Japan Cloud TV Market by Deployment Type
10.3.6.4.2 Japan Cloud TV Market by Organization Size
10.3.6.4.3 Japan Cloud TV Market by Application
10.3.6.5 South Korea Cloud TV Market
10.3.6.5.1 South Korea Cloud TV Market by Deployment Type
10.3.6.5.2 South Korea Cloud TV Market by Organization Size
10.3.6.5.3 South Korea Cloud TV Market by Application
10.3.6.6 Rest of Asia-Pacific Cloud TV Market
10.3.6.6.1 Rest of Asia-Pacific Cloud TV Market by Deployment Type
10.3.6.6.2 Rest of Asia-Pacific Cloud TV Market by Organization Size
10.3.6.6.3 Rest of Asia-Pacific Cloud TV Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Cloud TV Market Overview
10.4.2 Middle East and Africa Cloud TV Market Forecasts and Analysis
10.4.3 Middle East and Africa Cloud TV Market Forecasts and Analysis - By Deployment Type
10.4.4 Middle East and Africa Cloud TV Market Forecasts and Analysis - By Organization Size
10.4.5 Middle East and Africa Cloud TV Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Cloud TV Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Cloud TV Market
10.4.6.1.1 South Africa Cloud TV Market by Deployment Type
10.4.6.1.2 South Africa Cloud TV Market by Organization Size
10.4.6.1.3 South Africa Cloud TV Market by Application
10.4.6.2 Saudi Arabia Cloud TV Market
10.4.6.2.1 Saudi Arabia Cloud TV Market by Deployment Type
10.4.6.2.2 Saudi Arabia Cloud TV Market by Organization Size
10.4.6.2.3 Saudi Arabia Cloud TV Market by Application
10.4.6.3 U.A.E Cloud TV Market
10.4.6.3.1 U.A.E Cloud TV Market by Deployment Type
10.4.6.3.2 U.A.E Cloud TV Market by Organization Size
10.4.6.3.3 U.A.E Cloud TV Market by Application
10.4.6.4 Rest of Middle East and Africa Cloud TV Market
10.4.6.4.1 Rest of Middle East and Africa Cloud TV Market by Deployment Type
10.4.6.4.2 Rest of Middle East and Africa Cloud TV Market by Organization Size
10.4.6.4.3 Rest of Middle East and Africa Cloud TV Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Cloud TV Market Overview
10.5.2 South and Central America Cloud TV Market Forecasts and Analysis
10.5.3 South and Central America Cloud TV Market Forecasts and Analysis - By Deployment Type
10.5.4 South and Central America Cloud TV Market Forecasts and Analysis - By Organization Size
10.5.5 South and Central America Cloud TV Market Forecasts and Analysis - By Application
10.5.6 South and Central America Cloud TV Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Cloud TV Market
10.5.6.1.1 Brazil Cloud TV Market by Deployment Type
10.5.6.1.2 Brazil Cloud TV Market by Organization Size
10.5.6.1.3 Brazil Cloud TV Market by Application
10.5.6.2 Argentina Cloud TV Market
10.5.6.2.1 Argentina Cloud TV Market by Deployment Type
10.5.6.2.2 Argentina Cloud TV Market by Organization Size
10.5.6.2.3 Argentina Cloud TV Market by Application
10.5.6.3 Rest of South and Central America Cloud TV Market
10.5.6.3.1 Rest of South and Central America Cloud TV Market by Deployment Type
10.5.6.3.2 Rest of South and Central America Cloud TV Market by Organization Size
10.5.6.3.3 Rest of South and Central America Cloud TV Market by Application

11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12. CLOUD TV MARKET, KEY COMPANY PROFILES
12.1. BRIGHTCOVE INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. ORACLE
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. AFERIAN PLC
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. DACAST
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. KALTURA, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. MATRIXSTREAM TECHNOLOGIES, INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. MUVI TELEVISION LTD.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. ACTIVEVIDEO
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. COMCAST TECHNOLOGY SOLUTIONS
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. AMAGI
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments

13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies

1. Brightcove Inc.
2. Oracle
3. Aferian plc
4. dacast
5. Kaltura, Inc.
6. MatrixStream Technologies, Inc.
7. MUVI Television Ltd.
8. ActiveVideo
9. Comcast Technology Solutions
10. Amagi
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