Commenting System Market to Grow at a CAGR of 12.9% to reach US$ 238.06 Million from 2020 to 2027

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Commenting System Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Subscription Type (Yearly and Monthly) and Application (SMEs and Large Enterprises)

Publication Month: Feb 2021 | Report Code: TIPRE00017536 | No. of Pages: 124 | Category: Technology, Media and Telecommunications | Status: Published

The commenting system market was valued at US$ 91.39 million in 2019 and is anticipated to reach US$ 238.06 million by 2027; it is expected to grow at a CAGR of 12.9% during 2020–2027.

The COVID-19 outbreak hindered the growth of the global market in 2020, and thus there is a decline in the y-o-y growth. However, the growth is expected to normalize from 2021 onwards and the market is projected to grow at a steady pace.

Real-time functionality of an application offers interactive and engaging user experience, especially in social media platforms. Increasing user expectation is fuelling the demand for real-time commenting systems across the world. As a huge chunk of global population is using web applications, such as Twitter, Facebook, and Instagram, their expectation from social media platforms and the application as a whole is constantly increasing. These platforms are being highly used by individuals for showcasing both appreciation and grief related to a brand’s product over the years. Thus, the concerns raised on these platforms through comments are handled by brands or enterprises to engage customers and fulfill their needs. Real-time commenting would imply instant feedback or engagement with the client, which enable enterprises and brands to attract customers’ attention by giving prompt and immediate service. Also, negative feedbacks and client’s appreciation through comments help enterprises to provide better customer service and maintain brand name in the market.

Impact of COVID-19 Pandemic on North America Commenting System Market

North America has the highest acceptance and development rate of emerging technologies owing to the favorable government policies to boost innovation and reinforce infrastructure capabilities. Any hindrance on industries is projected to hamper on the region's economic development. Currently, the US is the world's worst affected country due to the COVID-19 outbreak.  It is becoming apparent with the COVID-19 pandemic spreading across the US that few can escape its scope, presenting significant challenges to all industries. However, it has been observed that businesses have increased their online marketing initiatives and adopted other online strategies to attract both old and new customers during the pandemic. For instance, according to studies, Amazon recorded an increase in sales by 37% owing to the COVID-19 pandemic. The close down of all retail outlets by the government authorities coupled with the social distancing norms laid down by them is affecting the investments by retail outlets. For instance, the sales of online grocery segment across the US recorded an increase by 210.1% due to the outbreak. This shift in online shopping has also increased the presence of online platforms across various social media platforms such as Facebook, Twitter, and Instagram. Thus, the above mentioned factors are expected to propel the commenting systems markets across the region. On the other hand, the high adoption of work from home culture across major economies such as the US, and Canada is also influencing the adoption of solutions that assists in simplifying work among teams working remotely. According to studies, more than 67% of enterprises across the US has adopted work from home environment due to the pandemic. This high adoption of remote working is influencing the demand for real-time commenting systems in order to enable teams to work and make clear communication regarding a project. Thus, the outbreak of the virus is expected to influence the North America commenting systems market positively.

Lucrative Regions for Commenting System Providers

Lucrative Regions for Commenting System Providers

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Commenting System Market Insights

Rising Investment by Industries to Gain Strong Online Presence

As people spend maximum of their time on social media, social media marketing have become a major strategy than traditional marketing system. This has attracted many companies to invest huge capital to build a good social media presence, which would enable them to reach a larger customer base and enhance customer experience. The brands reply to each customer’s comment on their pictures, videos, and other contents floated in the social media, which makes the post an interaction forum, thereby creating more interest in the brand. This has made several brands to invest in creating a strong social media presence over the years. For instance, in 2019, Nike invested a capital of US$ 2.4 billion in marketing their products online with the help of big data, social media, and other digital platforms. This allows the company to track and trace the ROI and compare with their competitors; thus, enabling them to take proper data based business decisions. This rise in investment by brands to develop a strong online presence is influencing the adoption of commenting systems in order to offer better customer experience, thereby contributing to the growth of the market.


Application-Based Market Insights

The global commenting system market, by application, is bifurcated into SMEs and large enterprises. The large enterprise led the market in 2019. The benefits conferred by commenting systems such as simplifying complex and personal interaction processes and real-time commenting solutions are attracting large enterprises to adopt the commenting systems. In the recent time across any organization, social media or online marketing is considered as a core component. With the expansion of large enterprises, the distribution processes and operations across the retail industry are becoming complex that demand constant communication with clients to offer better customer experience. Commenting system solutions help them address all concerns related to clients on real-time basis, thus, creating a good brand image of the company. The commenting systems market for large enterprises segment is well established and is expected to dominate the market during the forecast period.

Commenting System Market, by Type (%) – 2019 and 2027

Commenting System Market, by Type (%) – 2019 and 2027

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The global Commenting System market has been segmented as follows:

Commenting System Market – by Subscription Type

  • Yearly
  • Monthly

 Commenting System Market – by Application

  • SMEs
  • Large Enterprises

 Commenting System Market – by Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • UK
    • Russia
    • Rest of Europe
  • Asia Pacific (APAC)

    • China
    • India
    • South Korea
    • Japan
    • Australia
    • Rest of APAC
  • Middle East & Africa (MEA)

    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Argentina
    • Rest of SAM

Company Profiles

  • DISQUS
  • SEMILOGIC
  • INTENSEDEBATE
  • JLEXART
  • Muut, Inc.
  • SN&CK Media Ltd
  • Thrive Themes
  • Viafoura
  • COMMENTO, INC
  • HYPERCOMMENTS

Frequently Asked Questions

Rising investment by the Asian retailers to expand their base across the region by selling and connecting with customers through different platforms is influencing the adoption of commenting systems among online channels such as applications and websites of the brands offering particular product or services. Asia homes the two largely populated countries of the world, namely China and India, which have a large presence of young population who depend upon social media for discovering new products through references and feedback, and also get carried away with negative comments. Thus, handling comments across all social media platforms across the region play an important role to uphold the brand image of the product. Thus, these factors are expected to influence the adoption of commenting systems, thereby contributing to the market growth over the years.
Real-time functionality of an application offers interactive and engaging user experience, especially in social media platforms. Increasing user expectation is fuelling the demand for real-time commenting systems across the world. As a huge chunk of global population is using web applications, such as Twitter, Facebook, and Instagram, their expectation from social media platforms and the application as a whole is constantly increasing. These platforms are being highly used by individuals for showcasing both appreciation and grief related to a brand’s product over the years. Thus, the concerns raised on these platforms through comments are handled by brands or enterprises to engage customers and fulfill their needs. Real-time commenting would imply instant feedback or engagement with the client, which enable enterprises and brands to attract customers’ attention by giving prompt and immediate service. Also, negative feedbacks and client’s appreciation through comments help enterprises to provide better customer service and maintain brand name in the market. Additionally, the real time commenting system helps enterprises to enhance team efficiency on projects even if each individual is working remotely. The above-mentioned factors are driving the growth of the market.
The yearly subscription type led the commenting systems market. The user has to pay annually for the annual subscription for the software. The yearly subscription gives features such as data export, email notifications and moderations, automatic spam filter, and other moderation tools amongst others. The yearly subscription based model helps organizations and individuals to save cost in the long term. For instance, Commento, Inc. offers yearly subscription to its clients. The yearly subscription of the commenting solution offered by the company helps their client to save 18% of cost over subscripting the same solution on monthly basis. The other companies that offer yearly subscription based commenting systems are GRAPHCOMMENT, HYPERCOMMENTS, and JLEXART amongst others.

The List of Companies  - Commenting System Market

  1. COMMENTO, INC
  2. DISQUS
  3. GRAPHCOMMENT
  4. HYPERCOMMENTS
  5. INTENSEDEBATE
  6. JLEXART
  7. MUUT, INC
  8. SNACK MEDIA LIMITED
  9. THRIVE COMMENTS
  10. VIAFOURA
  • Highlights key business priorities in order to assist companies to realign their business strategies.

  • The key findings and recommendations highlight crucial progressive industry trends in the commenting systems market, thereby allowing players to develop effective long-term strategies.

  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.

  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to component, application and vertical.
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