Connected Toys Market Growth Analysis by Size and Share: 2031

Historic Data: 2021-2023 | Base Year: 2024 | Forecast Period: 2025-2031

Coverage: Connected Toys Market covers analysis by Interacting Device (Smartphone-Connected Toys, APP-Connected Drones, Console-Connected Toys, Tablet-Connected Toys); Age Group (2-5 Years, 6-8 Years, 9-12 Years, Teenagers) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

Report Date : Nov 2025
Report Code : TIPRE00012759

Category : Electronics and Semiconductor
Status : Upcoming

Available Report Formats :
No. of Pages : 150

Also Available in :

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Page Updated: Aug 2025

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

The Connected Toys Market is expected to register a CAGR of XX% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.

The report is categorized by Interacting Device (Smartphone-Connected Toys, APP-Connected Drones, Console-Connected Toys, Tablet-Connected Toys) and further analyzes the market based on Age Group (2-5 Years, 6-8 Years, 9-12 Years, Teenagers). A comprehensive breakdown is provided at global, regional, and country levels for each of these key segments.

The report includes market size and forecasts across all segments, presenting values in USD. It also delivers key statistics on the current market status of leading players, along with insights into prevailing market trends and emerging opportunities.

Purpose of the Report

The report Connected Toys Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:

Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.

Connected Toys Market Segmentation

Interacting Device

Smartphone-Connected Toys
APP-Connected Drones
Console-Connected Toys
Tablet-Connected Toys

Age Group

2-5 Years
6-8 Years
9-12 Years
Teenagers

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Connected Toys Market: Strategic Insights

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Connected Toys Market Growth Drivers

Unlocking Imagination: The Rise of Connected Toys
Playtime Revolution: How Tech is Transforming Childhood
Smart Play: The Future of Learning with Connected Toys

Connected Toys Market Future Trends

Growing demand for interactive learning tools for kids
Rise in smart home integration with toys
Increased focus on safety and data privacy in connected devices

Connected Toys Market Opportunities

Connected Toys: Bridging Play and Learning for Future Generations
Smart Playthings: Enhancing Child Development Through Technology
Eco-Friendly Connected Toys: Sustainability Meets Fun in 2024

Connected Toys Market Regional Insights

The regional trends and factors influencing the Connected Toys Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Connected Toys Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Connected Toys Market Report Scope

Report Attribute	Details
Market size in 2024	US$ XX million
Market Size by 2031	US$ XX Million
Global CAGR (2025 - 2031)	XX%
Historical Data	2021-2023
Forecast period	2025-2031
Segments Covered	By Interacting Device Smartphone-Connected Toys APP-Connected Drones Console-Connected Toys Tablet-Connected Toys By Age Group 2-5 Years 6-8 Years 9-12 Years Teenagers
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Anki Bandai Namco Entertainment Inc. K'NEX Konami Holdings Corporation Lego A/S Playfusion Ltd. PLAYMOBIL Sony Corporation Sphero

Connected Toys Market Players Density: Understanding Its Impact on Business Dynamics

The Connected Toys Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Get the Connected Toys Market top key players overview

Key Selling Points

Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Connected Toys Market, providing a holistic landscape.
Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.

The research report on the Connected Toys Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.

Research Manager

Naveen Chittaragi

Associate Vice President,
Market Research & Consulting

Naveen is an experienced market research and consulting professional with over 9 years of expertise across custom, syndicated, and consulting projects. Currently serving as Associate Vice President, he has successfully managed stakeholders across the project value chain and has authored over 100 research reports and 30+ consulting assignments. His work spans across industrial and government projects, contributing significantly to client success and data-driven decision-making.

Naveen holds an Engineering degree in Electronics & Communication from VTU, Karnataka, and an MBA in Marketing & Operations from Manipal University. He has been an active IEEE member for 9 years, participating in conferences, technical symposiums, and volunteering at both section and regional levels. Prior to his current role, he worked as an Associate Strategic Consultant at IndustryARC and as an Industrial Server Consultant at Hewlett Packard (HP Global).

What are the Connected Toys Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

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