Content Delivery Network Market Growth Analysis Report & Share by 2030

Coverage: Content Delivery Network (CDN) Market covers analysis By Component (Solutions and Services), Content Type (Static and Dynamic), Provider (Cloud CDN, Traditional CDN, Telco CDN, and Others), Offering (Mobile Content Delivery, Software Delivery, Video Streaming, Others), Application (eCommerce and Retail, Media and Entertainment, Online Gaming, and Others)

Publication Month : Jan 2024

  • Report Code : TIPRE00031444
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • No. of Pages : 150
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[Research Report] The Content Delivery Network (CDN) Market is expected to grow from US$ 20.98 billion in 2022 to US$ 73.17 billion by 2030; it is estimated to grow at a CAGR of 16.9% from 2022 to 2030.

Analyst Perspective:

A content Delivery Network, or CDN, is a distributed system of computers designed to provide web content to end users as soon as feasible. A content Delivery Network's primary goal is to provide any form of digital content to visitors efficiently and securely, regardless of where they are in the world or what type of device they are using. A content Delivery Network (CDN) is a geographically dispersed network of computers that enables quicker web performance by locating copies of web material closer to consumers or easing the delivery of dynamic content (e.g., live video feeds). Each CDN server is positioned on the "network edge"—closer to users than the host server, which is where the website originates. As a result, CDN servers are frequently referred to as "edge servers." Each server saves or caches copies of a subset of the web content from the host server—HTML files, pictures, audio, video, and applications. The solution in the Content Delivery Network (CDN) market enables the website publisher to provide faster performance, minimize loading time for its users, and control its own bandwidth consumption and expenses by shortening the distance between this material and users.

The solution in the Content Delivery Network (CDN) market allows site visitors to view content more quickly. For online publishers, this means more page views, increased traffic, higher customer engagement, and lower site abandonment. Web hosts bill businesses for data sent from the origin server. A CDN permits fewer data transfers from the origin server by storing copies of material closer to the users, decreasing an organization's bandwidth use and expenditures. An organization that uses a CDN saves time, human capital, and money by not having to create and operate its own geographically spread server network. For instance, according to a 2023 report by ThriveMyWay, on the top 100000 websites globally, 4148 on the internet use a CDN (this is around 41%). CDNs not only provide content faster, but they also increase the quality of the content supplied. Slow transmission, which can cause jitter, can impede video playback, video calls, and live video streaming. Buffering, poor image and sound quality, and incomplete transmissions all have an impact on video and audio content delivery. Material Delivery Networks assist by reducing the distance between the material and the user and by balancing traffic to avoid overloading routers or servers.

Content Delivery Network (CDN) Market Overview:

On its current trajectory, online video consumption growth is the key market driver of CDN video delivery growth. When compared to broadcast TV, online consumers demand the same or better quality. This puts pressure on content providers to publish appealing content and deliver it in high quality in order to meet demand. Several large-scale internet video providers are currently streaming 4K content, which consumes more bandwidth than normal HD streaming. As more 4K content becomes available (combined with increased 4K device sales), viewers will demand more high-quality content, putting extra strain on internet infrastructure. The last two years have clearly altered the television viewing environment; streaming is now not only supplemental to linear transmission but has begun to supplant it in many locations. Viewers are moving away from traditional broadcast television and toward online video, which may be accessed via personal or linked devices. Although stay-at-home restrictions are lifting in some areas and customers are returning to pre-pandemic activities, improvements taken during the pandemic to enable streaming, together with the launch of a number of new OTT services, indicate that traction will continue. For instance, according to the Conviva State of Streaming 2021 report, Live programming accounts for 23% of global viewing time, with on-demand material accounting for the remaining 77%. While this demonstrates that live video is not yet as popular as on-demand video (and probably never will be), it is still rather astounding and demonstrates how far the live-streaming industry has progressed. Also, On-demand video may command a larger part of worldwide viewing time, but as this statistic illustrates, it cannot compete with live video in terms of engagement. The average viewer spends approximately 25.4 minutes each viewing session watching live video, compared to approximately 19 minutes watching video on demand.

Strategic Insights

Content Delivery Network (CDN) Market Driver:

Rise in live streaming to Drive Growth of Content Delivery Network (CDN) Market

The rising adoption of smart devices such as smartphones, smart TVs, and tablets is leading to an increase in live streaming among users. The past two years have undoubtedly shifted the TV viewing landscape; streaming is now not just supplementary to linear broadcast but has begun to replace it in many places. Viewers are shifting away from traditional broadcast television toward online video, either through personal or connected devices. Although stay-at-home restrictions are ending in some regions and consumers are returning to pre-pandemic activities, changes made during the pandemic to enable streaming alongside a range of new OTT service launches mean traction will continue. By 2022, 86% of smart TV households have a regular TV streaming service via the TV's built-in feature. Although a sizeable portion (14%, or 1 in 7) of smart TV homes do not yet use those sets to stream TV or movies, it is still a huge growth over 2020 (75%). According to a 2023 Unscreen survey report, with 89% of WiFi households in the US having access to mobile devices, TV apps only have a 54% reach. Mobile devices are the most widely used video streaming devices. According to the Omdia TV & Online Video Intelligence Service, by the end of 2025, TV and online video will have a total of 2.8 billion global subscriptions, with online video accounting for nearly all of the growth. Between 2020 and 2025, pay-TV subscribers are expected to rise by 0.1% (1.0751 million to 1.075.8 million). Online video subscriptions, on the other hand, will more than triple from 829 million to 1,686 million.

Content Delivery Network (CDN) Market Driver:

Content Delivery Network (CDN) Market Segmental Analysis:

Based on offering, the Content Delivery Network (CDN) Market is segmented into mobile content delivery, software delivery, video streaming, and others. As the video streaming industry grows, so do the demands on the servers that power it. Video Content Delivery Networks (CDNs) have stepped up to fulfill streaming demand and assist streamers in reaching a larger audience. Indeed, Cisco estimates that 72 percent of all internet traffic now passes through a CDN, up from 56 percent in 2017. By distributing copies of media files close to viewers, CDNs avoid buffering and stream crashes when delivering video content. This caching feature is very useful for live broadcasts. Cached segments from a live broadcast can reduce startup time to less than five seconds. Furthermore, it considerably minimizes the load on the origin server, delivering a more stable viewing experience.

Content Delivery Network (CDN) Market Regional Analysis:

Major markets in North America are one of the leading regions in the Content Delivery Network (CDN) market. The majority of CDNs already have extensive network reach in mature video markets such as North America and Europe, but there is an opportunity for CDNs to strategically position themselves with targeted investments and capitalize on this expansion in developing regions with higher growth potential. The North American region is home to major OTT content providers such as Netflix, Amazon Prime, Hulu, Apple TV+, and others. According to a 2023 report by DataAI, customers are downloading more apps; in the US, streamers are predicted to download 85% more video streaming apps in 2021, compared to 80% in South Korea. According to Deloitte Insights, In contrast to 67% of Americans who had a pay-TV subscription in 2021, 82% of US customers had a video streaming subscription, with an average of 4 subscriptions.

Content Delivery Network (CDN) Market Regional Analysis:

Content Delivery Network (CDN) Market Key Player Analysis:

The Content Delivery Network (CDN) Market analysis consists of players such as Akamai Technologies; Amazon Web Services; Alphabet Inc; Baishan Cloud; Citrix Systems; Deutsche Telecom; Deutsche Telecom; NTT Communications; Tata Communications; Tencent Cloud are among the key Content Delivery Network (CDN) market players profiled in the report.

Content Delivery Network (CDN) Market Recent Developments: 

Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies in the Content Delivery Network (CDN) Market. A few recent key market developments are listed below: 

  • In August 2023, Akamai Technologies, Inc., the cloud company that enables and protects life online, today announced that it had acquired assets from StackPath, including certain enterprise client contracts, after StackPath's decision to suspend operations of its Content Delivery Network (CDN) market. Akamai will extend its regular offerings and support to customers searching for an enterprise solution to their content delivery, cybersecurity, and cloud computing needs by allowing them to access the world's most distributed edge and cloud platform.
  • In April 2022, Google made Media CDN, a platform for delivering content using the same infrastructure that powers YouTube, generally available. Google Media CDN, which has a presence in over 1,300 places across 200 countries, claims to "automate all facets" of "serving content close to users."
  • In March 2021, BaishanCloud (Baishan), a prominent worldwide cloud data service provider, announced today the addition of mlytics to its SaaS-based multi-CDN platform ecosystem. Customers of mlytics can now take use of the premium content delivery service enabled by Baishan's broad global Content Delivery Network throughout China and Southeast Asia. This collaboration will provide joint customers with the high performance enabled by Baishan as well as the flexibility and cost-efficiency of the mlytics intelligent platform.

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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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  • Akamai Technologies
  • Amazon Web Services
  • Alphabet Inc
  • Baishan Cloud
  • Citrix Systems
  • Deutsche Telecom
  • Deutsche Telecom
  • NTT Communications
  • Tata Communications
  • Tencent Cloud

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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