New

Customer Data Platform Software Market

2021

Customer Data Platform Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Solution, Services); Application (Personailized Recommendation, Predictive Analytics, Customer Engagement And Retention, Marketing Data Segmentation, Security Management, Others); Deployment (Cloud, On Premise); Organization Size (SMEs, Large Enterprise) and Geography

| Report Code: TIPRE00023697 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

Market Insights

Customer Data Platform Software Market 2028 By Component, Application, Deployment, Organization Size and Geography | The Insight Partners

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MARKET INTRODUCTION

The customer data platform software also known as CDPs are utilized to integrate and consolidate data into a single database. CDPs provide marketing teams of organizations with resourceful insights to run marketing campaigns. CDP collects data from sources such as mobile, websites, emails, apps, and others to provide information about the client which then assist organizations to decide optimal next move with the particular client.

MARKET DYNAMICS

The increasing spending for marketing and advertisement operations by organizations is one the prime factors which bolstering the customer data platform software market. However, data privacy laws is hampering the growth of the market. Meanwhile, the proliferation of customer channels coupled with changing dynamics of customer channels is projected to flourish the customer data platform software market.

MARKET SCOPE

The "Customer Data Platform Software Market Analysis to 2028" is a specialized and in-depth study of the technology, media, and telecommunication with a special focus on the global market trend analysis. The report aims to provide an overview of customer data platform software market with detailed market segmentation by component, application, deployment, organization size, and geography. The global customer data platform software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading customer data platform software market players and offers key trends and opportunities in the customer data platform software market.

MARKET SEGMENTATION

The global customer data platform software market is segmented on the basis of component, application, deployment, and organization size. On the basis of component, the market is segmented as solution and service. On the basis of application, the market is segmented as personailized recommendation, predictive analytics, customer engagement and retention, marketing data segmentation, security management, and others. On the basis of deployment, the market is segmented as cloud and on premise. Based on organization size, the market is bifurcated into SMEs and large enterprises.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global customer data platform software market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The customer data platform software market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting customer data platform software market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the customer data platform software market in these regions.



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MARKET PLAYERS


The reports cover key developments in the customer data platform software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from customer data platform software market are anticipated to lucrative growth opportunities in the future with the rising demand for customer data platform software market. Below mentioned is the list of few companies engaged in the customer data platform software market.

The report also includes the profiles of key customer data platform software market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

    - Oracle Corporation
    - SAP SE
    - Adobe Inc.
    - Salesforce.com, Inc.
    - Microsoft Corporation
    - SAS Institute
    - Teradata
    - NICE
    - Dun & Bradstreet
    - Leadspace
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Customer Data Platform Software Market - By Component
1.3.2 Customer Data Platform Software Market - By Application
1.3.3 Customer Data Platform Software Market - By Deployment
1.3.4 Customer Data Platform Software Market - By Organization Size
1.3.5 Customer Data Platform Software Market - By Region
1.3.5.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. CUSTOMER DATA PLATFORM SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. CUSTOMER DATA PLATFORM SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. CUSTOMER DATA PLATFORM SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. CUSTOMER DATA PLATFORM SOFTWARE - GLOBAL MARKET OVERVIEW
6.2. CUSTOMER DATA PLATFORM SOFTWARE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING

7. CUSTOMER DATA PLATFORM SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOLUTION
7.3.1. Overview
7.3.2. Solution Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. CUSTOMER DATA PLATFORM SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. PERSONAILIZED RECOMMENDATION
8.3.1. Overview
8.3.2. Personailized Recommendation Market Forecast and Analysis
8.4. PREDICTIVE ANALYTICS
8.4.1. Overview
8.4.2. Predictive Analytics Market Forecast and Analysis
8.5. CUSTOMER ENGAGEMENT AND RETENTION
8.5.1. Overview
8.5.2. Customer Engagement And Retention Market Forecast and Analysis
8.6. MARKETING DATA SEGMENTATION
8.6.1. Overview
8.6.2. Marketing Data Segmentation Market Forecast and Analysis
8.7. SECURITY MANAGEMENT
8.7.1. Overview
8.7.2. Security Management Market Forecast and Analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others Market Forecast and Analysis
9. CUSTOMER DATA PLATFORM SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
9.1. OVERVIEW
9.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
9.3. CLOUD
9.3.1. Overview
9.3.2. Cloud Market Forecast and Analysis
9.4. ON PREMISE
9.4.1. Overview
9.4.2. On Premise Market Forecast and Analysis
10. CUSTOMER DATA PLATFORM SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
10.1. OVERVIEW
10.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
10.3. SMES
10.3.1. Overview
10.3.2. SMEs Market Forecast and Analysis
10.4. LARGE ENTERPRISE
10.4.1. Overview
10.4.2. Large Enterprise Market Forecast and Analysis

11. CUSTOMER DATA PLATFORM SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Customer Data Platform Software Market Overview
11.1.2 North America Customer Data Platform Software Market Forecasts and Analysis
11.1.3 North America Customer Data Platform Software Market Forecasts and Analysis - By Component
11.1.4 North America Customer Data Platform Software Market Forecasts and Analysis - By Application
11.1.5 North America Customer Data Platform Software Market Forecasts and Analysis - By Deployment
11.1.6 North America Customer Data Platform Software Market Forecasts and Analysis - By Organization Size
11.1.7 North America Customer Data Platform Software Market Forecasts and Analysis - By Countries
11.1.7.1 United States Customer Data Platform Software Market
11.1.7.1.1 United States Customer Data Platform Software Market by Component
11.1.7.1.2 United States Customer Data Platform Software Market by Application
11.1.7.1.3 United States Customer Data Platform Software Market by Deployment
11.1.7.1.4 United States Customer Data Platform Software Market by Organization Size
11.1.7.2 Canada Customer Data Platform Software Market
11.1.7.2.1 Canada Customer Data Platform Software Market by Component
11.1.7.2.2 Canada Customer Data Platform Software Market by Application
11.1.7.2.3 Canada Customer Data Platform Software Market by Deployment
11.1.7.2.4 Canada Customer Data Platform Software Market by Organization Size
11.1.7.3 Mexico Customer Data Platform Software Market
11.1.7.3.1 Mexico Customer Data Platform Software Market by Component
11.1.7.3.2 Mexico Customer Data Platform Software Market by Application
11.1.7.3.3 Mexico Customer Data Platform Software Market by Deployment
11.1.7.3.4 Mexico Customer Data Platform Software Market by Organization Size
11.2. EUROPE
11.2.1 Europe Customer Data Platform Software Market Overview
11.2.2 Europe Customer Data Platform Software Market Forecasts and Analysis
11.2.3 Europe Customer Data Platform Software Market Forecasts and Analysis - By Component
11.2.4 Europe Customer Data Platform Software Market Forecasts and Analysis - By Application
11.2.5 Europe Customer Data Platform Software Market Forecasts and Analysis - By Deployment
11.2.6 Europe Customer Data Platform Software Market Forecasts and Analysis - By Organization Size
11.2.7 Europe Customer Data Platform Software Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Customer Data Platform Software Market
11.2.7.1.1 Germany Customer Data Platform Software Market by Component
11.2.7.1.2 Germany Customer Data Platform Software Market by Application
11.2.7.1.3 Germany Customer Data Platform Software Market by Deployment
11.2.7.1.4 Germany Customer Data Platform Software Market by Organization Size
11.2.7.2 France Customer Data Platform Software Market
11.2.7.2.1 France Customer Data Platform Software Market by Component
11.2.7.2.2 France Customer Data Platform Software Market by Application
11.2.7.2.3 France Customer Data Platform Software Market by Deployment
11.2.7.2.4 France Customer Data Platform Software Market by Organization Size
11.2.7.3 Italy Customer Data Platform Software Market
11.2.7.3.1 Italy Customer Data Platform Software Market by Component
11.2.7.3.2 Italy Customer Data Platform Software Market by Application
11.2.7.3.3 Italy Customer Data Platform Software Market by Deployment
11.2.7.3.4 Italy Customer Data Platform Software Market by Organization Size
11.2.7.4 United Kingdom Customer Data Platform Software Market
11.2.7.4.1 United Kingdom Customer Data Platform Software Market by Component
11.2.7.4.2 United Kingdom Customer Data Platform Software Market by Application
11.2.7.4.3 United Kingdom Customer Data Platform Software Market by Deployment
11.2.7.4.4 United Kingdom Customer Data Platform Software Market by Organization Size
11.2.7.5 Russia Customer Data Platform Software Market
11.2.7.5.1 Russia Customer Data Platform Software Market by Component
11.2.7.5.2 Russia Customer Data Platform Software Market by Application
11.2.7.5.3 Russia Customer Data Platform Software Market by Deployment
11.2.7.5.4 Russia Customer Data Platform Software Market by Organization Size
11.2.7.6 Rest of Europe Customer Data Platform Software Market
11.2.7.6.1 Rest of Europe Customer Data Platform Software Market by Component
11.2.7.6.2 Rest of Europe Customer Data Platform Software Market by Application
11.2.7.6.3 Rest of Europe Customer Data Platform Software Market by Deployment
11.2.7.6.4 Rest of Europe Customer Data Platform Software Market by Organization Size
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Customer Data Platform Software Market Overview
11.3.2 Asia-Pacific Customer Data Platform Software Market Forecasts and Analysis
11.3.3 Asia-Pacific Customer Data Platform Software Market Forecasts and Analysis - By Component
11.3.4 Asia-Pacific Customer Data Platform Software Market Forecasts and Analysis - By Application
11.3.5 Asia-Pacific Customer Data Platform Software Market Forecasts and Analysis - By Deployment
11.3.6 Asia-Pacific Customer Data Platform Software Market Forecasts and Analysis - By Organization Size
11.3.7 Asia-Pacific Customer Data Platform Software Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Customer Data Platform Software Market
11.3.7.1.1 Australia Customer Data Platform Software Market by Component
11.3.7.1.2 Australia Customer Data Platform Software Market by Application
11.3.7.1.3 Australia Customer Data Platform Software Market by Deployment
11.3.7.1.4 Australia Customer Data Platform Software Market by Organization Size
11.3.7.2 China Customer Data Platform Software Market
11.3.7.2.1 China Customer Data Platform Software Market by Component
11.3.7.2.2 China Customer Data Platform Software Market by Application
11.3.7.2.3 China Customer Data Platform Software Market by Deployment
11.3.7.2.4 China Customer Data Platform Software Market by Organization Size
11.3.7.3 India Customer Data Platform Software Market
11.3.7.3.1 India Customer Data Platform Software Market by Component
11.3.7.3.2 India Customer Data Platform Software Market by Application
11.3.7.3.3 India Customer Data Platform Software Market by Deployment
11.3.7.3.4 India Customer Data Platform Software Market by Organization Size
11.3.7.4 Japan Customer Data Platform Software Market
11.3.7.4.1 Japan Customer Data Platform Software Market by Component
11.3.7.4.2 Japan Customer Data Platform Software Market by Application
11.3.7.4.3 Japan Customer Data Platform Software Market by Deployment
11.3.7.4.4 Japan Customer Data Platform Software Market by Organization Size
11.3.7.5 South Korea Customer Data Platform Software Market
11.3.7.5.1 South Korea Customer Data Platform Software Market by Component
11.3.7.5.2 South Korea Customer Data Platform Software Market by Application
11.3.7.5.3 South Korea Customer Data Platform Software Market by Deployment
11.3.7.5.4 South Korea Customer Data Platform Software Market by Organization Size
11.3.7.6 Rest of Asia-Pacific Customer Data Platform Software Market
11.3.7.6.1 Rest of Asia-Pacific Customer Data Platform Software Market by Component
11.3.7.6.2 Rest of Asia-Pacific Customer Data Platform Software Market by Application
11.3.7.6.3 Rest of Asia-Pacific Customer Data Platform Software Market by Deployment
11.3.7.6.4 Rest of Asia-Pacific Customer Data Platform Software Market by Organization Size
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Customer Data Platform Software Market Overview
11.4.2 Middle East and Africa Customer Data Platform Software Market Forecasts and Analysis
11.4.3 Middle East and Africa Customer Data Platform Software Market Forecasts and Analysis - By Component
11.4.4 Middle East and Africa Customer Data Platform Software Market Forecasts and Analysis - By Application
11.4.5 Middle East and Africa Customer Data Platform Software Market Forecasts and Analysis - By Deployment
11.4.6 Middle East and Africa Customer Data Platform Software Market Forecasts and Analysis - By Organization Size
11.4.7 Middle East and Africa Customer Data Platform Software Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Customer Data Platform Software Market
11.4.7.1.1 South Africa Customer Data Platform Software Market by Component
11.4.7.1.2 South Africa Customer Data Platform Software Market by Application
11.4.7.1.3 South Africa Customer Data Platform Software Market by Deployment
11.4.7.1.4 South Africa Customer Data Platform Software Market by Organization Size
11.4.7.2 Saudi Arabia Customer Data Platform Software Market
11.4.7.2.1 Saudi Arabia Customer Data Platform Software Market by Component
11.4.7.2.2 Saudi Arabia Customer Data Platform Software Market by Application
11.4.7.2.3 Saudi Arabia Customer Data Platform Software Market by Deployment
11.4.7.2.4 Saudi Arabia Customer Data Platform Software Market by Organization Size
11.4.7.3 U.A.E Customer Data Platform Software Market
11.4.7.3.1 U.A.E Customer Data Platform Software Market by Component
11.4.7.3.2 U.A.E Customer Data Platform Software Market by Application
11.4.7.3.3 U.A.E Customer Data Platform Software Market by Deployment
11.4.7.3.4 U.A.E Customer Data Platform Software Market by Organization Size
11.4.7.4 Rest of Middle East and Africa Customer Data Platform Software Market
11.4.7.4.1 Rest of Middle East and Africa Customer Data Platform Software Market by Component
11.4.7.4.2 Rest of Middle East and Africa Customer Data Platform Software Market by Application
11.4.7.4.3 Rest of Middle East and Africa Customer Data Platform Software Market by Deployment
11.4.7.4.4 Rest of Middle East and Africa Customer Data Platform Software Market by Organization Size
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Customer Data Platform Software Market Overview
11.5.2 South and Central America Customer Data Platform Software Market Forecasts and Analysis
11.5.3 South and Central America Customer Data Platform Software Market Forecasts and Analysis - By Component
11.5.4 South and Central America Customer Data Platform Software Market Forecasts and Analysis - By Application
11.5.5 South and Central America Customer Data Platform Software Market Forecasts and Analysis - By Deployment
11.5.6 South and Central America Customer Data Platform Software Market Forecasts and Analysis - By Organization Size
11.5.7 South and Central America Customer Data Platform Software Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Customer Data Platform Software Market
11.5.7.1.1 Brazil Customer Data Platform Software Market by Component
11.5.7.1.2 Brazil Customer Data Platform Software Market by Application
11.5.7.1.3 Brazil Customer Data Platform Software Market by Deployment
11.5.7.1.4 Brazil Customer Data Platform Software Market by Organization Size
11.5.7.2 Argentina Customer Data Platform Software Market
11.5.7.2.1 Argentina Customer Data Platform Software Market by Component
11.5.7.2.2 Argentina Customer Data Platform Software Market by Application
11.5.7.2.3 Argentina Customer Data Platform Software Market by Deployment
11.5.7.2.4 Argentina Customer Data Platform Software Market by Organization Size
11.5.7.3 Rest of South and Central America Customer Data Platform Software Market
11.5.7.3.1 Rest of South and Central America Customer Data Platform Software Market by Component
11.5.7.3.2 Rest of South and Central America Customer Data Platform Software Market by Application
11.5.7.3.3 Rest of South and Central America Customer Data Platform Software Market by Deployment
11.5.7.3.4 Rest of South and Central America Customer Data Platform Software Market by Organization Size

12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

13. CUSTOMER DATA PLATFORM SOFTWARE MARKET, KEY COMPANY PROFILES
13.1. ORACLE CORPORATION
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. SAP SE
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. ADOBE INC.
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. SALESFORCE.COM, INC.
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. MICROSOFT CORPORATION
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. SAS INSTITUTE
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. TERADATA
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. NICE
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. DUN AND BRADSTREET
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. LEADSPACE
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments

14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
The List of Companies

1. Oracle Corporation
2. SAP SE
3. Adobe Inc.
4. Salesforce.com, Inc.
5. Microsoft Corporation
6. SAS Institute
7. Teradata
8. NICE
9. Dun and Bradstreet
10. Leadspace
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