Data Wrangling Market to Grow at a CAGR of 20.9% to reach US$ 6,034.4 million from 2020 to 2027

Data Wrangling Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Component (Tools and Services); Business Function (Finance, Marketing and Sales, Operations, Human Resources and, Legal); Organization Size (SMEs and Large Enterprise); and Industry Vertical (BFSI, Government, Healthcare, IT and Telecom, Manufacturing, Retail, and Others)

Publication Month : Nov 2020

  • Report Code : TIPRE00008306
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 191
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The data wrangling market is expected to reach US$ 6,034.4 million by 2027, rising from US$ 1,377.8 million in 2019. The growth rate for revenue curve is estimated to be 20.9% during the forecast period.

Data wrangling tools and services offer numerous benefits, such as delivering better and faster decision making and providing a competitive advantage by promptly analysing & acting upon information. Companies are also adopting data wrangling for real-time forecasting and monitoring various occasions that may affect the performance of the organizations. The ability to mitigate risks by optimizing complex decisions about unplanned events, such as cyberattacks and other crises, propels the growth of the data wrangling market. Further, the demand for data wrangling is increasing due to growing instances of cyberattacks as the wrangling process makes data easier to locate and retrieve. When it comes to managing risk, compliance, and data security, data wrangling is of particular importance. The wrangling of data involves tagging the data to make it easy to search and track. It also eliminates data duplications, reducing storage and backup costs while accelerating the search process. Data wrangling provides a clear view of all data within the control of an organization and a clear understanding of where the collected data is stored, how to access it quickly, and the best way to protect it against potential security risks. Once implemented, data wrangling provides an organized framework that facilitates more appropriate data protection measures and promotes employee compliance with security policies. Thus, numerous benefits of data wrangling solutions are anticipated to drive the growth of the data wrangling market during the forecast period.

Impact of COVID-19 Pandemic on Data Wrangling Market

According to latest situation report from World Health Organization (WHO), the US, Spain, Italy, France, Germany, UK, Russia, Turkey, Brazil, Iran, and China are some of the worst affected countries due to COVID-19 outbreak. The outbreak first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The COVID-19 crisis is affecting the industries worldwide and the global economy is anticipated to take a worst hit in the year 2020 and likely in 2021 also. AI and big data technologies were used to strengthen the contact tracing and management of priority populations. Personal data processing is difference in every geographical location. For instance, China, US, and the European Union have different legislation for governing processing personal data of their respective citizens.

During watching the news for information Coronavirus, the individuals comes across various sensitive personal information about many patients and their family members. Even, the name of patients are not disclosed, this other information includes movement of patients, details about their previous & current health status which might result into identification of individual.

Lucrative Regions for Data Wrangling Market

Lucrative Regions for Data Wrangling Market
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Market Insights

Integration of AI and ML into Data Wrangling

In the new era of fueling data, the advent of big data and machine learning would prove to be a game-changer for industries. Big data requires data wrangling and performs its task of delivering quality information for management decision making. The need to classify data is characterized by its large volume and speed. Similarly, due to its ability to learn the tags for every kind of information set in the system, machine learning is likely to boost the market for data wrangling. Also, companies are integrating technologies, such as AI and ML, to automatically analyze sensitive data behavior and enhance security measures to prevent incidents involving data breach. These technologies help companies reduce error rates through manual processes or user interference while classifying sensitive data and empowering data wrangling solutions to leverage continuous learning processes to automatically categorize data in a more refined and precise way, based on user-defined rules and policies. By presenting better and more complete data, third-party organizations and government units can significantly add value to the quality of a management system and MDM platforms, contributing to precise decision making. AI makes suggestions on what to get from a given set of data and the build's data connections. When a company has detailed and clean data in one place, the chances of making informed decisions are higher.

Component Market Insights

Based on component, the data wrangling market is segmented into tools and services. The services segment can be further categorized into professional services and managed services. Tools segment led the data wrangling market in 2019, however, services segment is anticipated to grow at the highest CAGR during the forecast period.

Data Wrangling Market, by Component– 2019 and 2027

Data Wrangling Market, by Component– 2019 and 2027
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Business Function Market Insight

Based on business function, the data wrangling market is segmented into finance, marketing and sales, operations, human resources, and legal. Marketing and sales segment led the data wrangling market in 2019, followed by operations, finance, human resource and legal segment. Further, operations segment is anticipated to grow at the highest CAGR during the forecast period.

Organization Size Market Insight

Based on organization size, the data wrangling market is segmented into SMEs and large enterprises. Large enterprises segment led the data wrangling market in 2019, however, SMEs segment is anticipated to grow at the highest CAGR during the forecast period.

Small and medium organizations are seeing considerable demand for data wrangling and other related services. These organizations are aware of the cost and avoid investing in high-cost solutions and services, thereby opting for solutions based on the services. To achieve their full potential, small and medium-sized organizations need continuous support from the respective country governments. They need to work on their internal processes, structures, and practices to achieve anticipated growth. Digitalization is opening up new opportunities for advanced solutions for small and medium-sized organizations.

Industry Vertical Market Insight

Based on industry vertical, the data wrangling market is segmented into BFSI, government, healthcare, IT and telecom, manufacturing, retail, and others. BFSI segment led the data wrangling market in 2019, followed by IT and telecom, retail, healthcare, manufacturing and government segment. Further, others segment is anticipated to grow at the highest CAGR, i.e., 24.0% during the forecast period.

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Data Wrangling Market: Strategic Insights

Market Size Value inUS$ 1,377.8 Million in 2019
Market Size Value byUS$ 6,034.4 Million by 2027
Growth rateCAGR of 20.9% from 2020-2027
Forecast Period2020-2027
Base Year2020
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The players operating in the enterprise content management market focus on strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

  • In October 2019, DataRobot, acquired Paxata, the pioneer of self-service data preparation and leading data fabric provider, to fulfill its mission to build the world’s first automated end-to-end enterprise AI platform.
  • In August 2018, TMMData, declared the launch of new “bulk entry forms” as part of its suite of self-service data blending tools. This released improved the platform’s data workflow capabilities so digital marketing and analytics teams can better scale their campaign management process with automation.

Global Data Wrangling Segments:

Data Wrangling Market – By Component

  • Tools
  • Services

Data Wrangling Market – By Business Function

  • Marketing and Sales
  • Operations
  • Human Resource
  • Finance
  • Legal

Data Wrangling Market – By Organization Size

  • SMEs
  • Large Enterprises

Data Wrangling Market – By Industry

  • BFSI
  • IT and Telecom
  • Manufacturing
  • Healthcare
  • Government
  • Retail
  • Others

Data Wrangling Market – By Geography

  • North America

    • U.S.
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • Spain
    • UK
    • Rest of Europe
  • Asia Pacific (APAC)

    • Australia
    • China
    • India
    • Japan
    • Rest of APAC
  • Middle East & Africa (MEA)

    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Rest of SAM


  • Paxata, Inc.
  • TMMData
  • Trifacta
  • Altair Engineering, Inc.
  • TIBCO Software Inc.
  • Oracle Corporation
  • SAS Institute Inc.
  • Ideata Analytics
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Component ; Business Function ; Organization Size ; and Industry Vertical

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

The List of Companies - Data Wrangling Market

  3. Paxata, Inc.
  4. TMMData
  5. Trifacta
  6. Altair Engineering, Inc.
  7. TIBCO Software Inc.
  8. Oracle Corporation
  9. SAS Institute Inc
  10. Ideata Analytics

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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