Publication Month: Feb 2021 | Report Code: TIPRE00005450 | No. of Pages: 227 | Category: Technology, Media and Telecommunications | Status: Published
The North American region has experienced high adoptions of digital business support system (BSS) in the last few decades. North America is one of the mature telecom markets globally and it has a high mobile and internet penetration. According to the GSMA report, in 2019, around 290 million of the population had internet connectivity in the North American region. The region is expected to experience slow growth during the forecast period due to the highly deregulated communication service providers (CSPs). However, increase in demand to improve operational efficiency and stiff competition among CSPs are expected to boost the Digital Business Support System (BSS) market in this region. Companies in these regions perceive value-added services as a new channel for growing their top-line revenues.
IoT and cloud-based training and education and consulting services play an essential role in the BSS market, as they track the usage of services subscribed by users of connected devices and manage the services offered by numerous CSPs. Several technological, economic, and behavioral changes are empowering the growth and adoption of IoT and cloud technology in the region. As per USENIX, an association supporting operating system research, worldwide more than half of homes have at least one IoT device, and in North America, more than 70% of households have a network-connected device. IoT has changed the way of thinking about business procedures, adding a substantial number of new business models and cases.
North America is an important region for the growth of digital business support system (BSS) market owing to the presence of developed countries such as the US and Canada. The high number of COVID-19 cases have negatively impacted country’s and region’s economy and there has been a decline in business activities and growth of various industries operating in the region.
The COVID-19 pandemic has been a major challenge for all the industries present in the region, but has impacted positively to the telecom sector. The ongoing shift of organization to remote work or work from home is the major driver for the growth of networking infrastructure and connectivity. The demand for digital BSS is anticipated to boost for offering enhanced end-user experience in the field of communication and networking in the region. Although, the factory and business shutdowns across the US, Canada, and Mexico hampered the digital Business Support System (BSS) market, it witnessed a growth. North America is home to a large number of technology companies. Thus, the impact of COVID-19 is anticipated to be quite severe across the region in the year 2020 and likely in 2021. However, the impact of COVID-19 is short-term; it is likely to decrease in the coming years.
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There has been a growing need for advanced and easy-to-use digital business support system (BSS) solutions. End users of BSS solutions have a large number of backend operations that they want to manage effectively. Therefore, they look for a digital Business Support System (BSS) solution that is comprehensive and easy-to-operate. Business environment and competitive landscape in the telecommunication sector are changing radically. New technology, especially 5G, acts as a catalyst for further disruption, thereby creating a unique opportunity to offer value-added services. Companies are tailoring their BSS requirement in order to create efficiency in the backend operation. For instance, Vivo, the subsidiary of the Telefonica Group operating in Brazil, effectively deployed Netcracker's Digital Business Support System (BSS) solution to manage product pricing, promotion, and delivery strategies across its enterprise business. Digital Business Support System (BSS) solutions are required to aggregate services, accommodate dynamic relationships with partner businesses, and effectively support the new business model. Therefore, digital Business Support System (BSS) vendors are now embracing advanced technologies, such as analytics and business intelligence, to develop a better real-time solution. Digital Business Support System (BSS) has the cloud-native architecture to provide unprecedented levels of flexibility and scale. With cloud-native architecture, operators can leverage the cloud's multitenancy characteristics to develop consistency of process and reduce the overall time and cost of development. Digital Business Support System (BSS) are, therefore, significantly deployed by CSPs, driving the global market.
Based on component, digital Business Support System (BSS) market is bifurcated into solutions and services. Digital Business Support System (BSS) is an advanced BSS applications architecture that utilizes the framework of cloud infrastructure, such as deployment automation, resources usage efficiency, automatic scalability, and built-in high availability. Communication service providers (CSPs) are planning to shift from traditional BSS to digital Business Support System (BSS) solutions in order to effectively manage their growing backend needs. With the advent of 5G technology and expansion of telecommunication service offering from providing data and voice services to data, voice, over-the- top (OTT), cloud, analytics services to individuals as well as enterprises, the need for more flexible and scalable digital Business Support System (BSS) solutions has arisen. This has led to significant demand for such solutions.
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The players operating in the digital business support system (BSS) market focus on strategies, such as mergers, acquisitions, product development, and market initiatives, to maintain their positions in the market. A few developments by key players are listed below:
In February 2021, CSG Systems International, Inc. extends its partnership with Etihad Etisalat (Mobily), a telecom operator in Saudi Arabia. Under the extended partnership, CSG Systems International, Inc. will continue to offer its billing and revenue management solution to Etihad Etisalat (Mobily).
In 2019, NetCracker Technology Corporation announced that it has signed agreement with Telenet, broadband/cable company service provider in the US. As per the agreement, NetCracker Technology Corporation will provide its BSS and OSS solution to Vast Broadband.
The List of Companies - Digital Business Support System (BSS) Market
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