Digital Language Learning Market Scope, Size & Forecasts to 2027
The digital language learning market expected to grow from US$ 7038.2 million in 2020 to US$ 17333.4 million by 2027; it is estimated to grow at a CAGR of 13.7% from 2020 to 2027.
Initiatives from Various Governments to Implement English Language Learning Programs is attributing to the growth of the market. The global education sector is transforming exponentially on the back of various initiatives undertaken by governments and private organizations to deliver digitally enhanced performance. Governments of various countries such as China, Australia, Brazil, and the UAE have initiated the digital education schemes in the past years, which has helped these countries to boost their English education systems. For instance, the Digital Education Revolution (DER) by the Australian government, which was initiated a decade ago, has enabled several schools and universities to leverage digital education. Similarly, the Chinese government has also initiated several policies to drive the digital education with a major focus on English language learning, which has propelled the rise in the number of companies offering the digital learning solutions to Chinese students. 51Talk is one of the most prominent digital English language learning institutions in China; 17Zuoye is another digital platform for Chinese students, teachers, and parents, which provides online assignments in the form of exercises and homework, allowing end users to enhance their capabilities. Currently, India is pacing up to create a substantial market space for digital education. Various initiative has been undertaken by the Indian government to popularize the digitalization technologies in the educational sector. SWAYAM is the most prominent digital learning platform and initiative undertaken by the Indian government, which helps the students to opt for online courses, covering all subjects of higher education. International universities are also allowed to offer their respective courses and examination through SWAYAM platform, which is facilitating the students to learn and opt for examinations from international universities. This factor enhances the English learning, speaking, and writing skills of students. National digital library is another initiative implemented by the Indian government with a vision of offering virtual source of learning resources, from a single-window facility. This initiative is gaining prominence gradually and is expected to boost the digital English language learning market in India to grow in the coming years, thereby contributing to the growth of the global digital language learning market
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Digital Language Learning Market: Strategic Insights
Digital Language Learning Market
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CAGR (2020 - 2027)
13.7%
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Market Size 2020
US$ 7.04 Billion
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Market Size 2027
US$ 17.33 Billion
Market Dynamics
GROWTH DRIVERS
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FUTURE TRENDS
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OPPORTUNITIES
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Key Players
- Babbel
- Busuu Ltd
- Fluenz
- Lingoda GmbH
- Living Language (Penguin Random House, LLC)
- Pearson PLC
- Preply, Inc
- Rosetta Stone, Inc.
- Verbling, Inc
Regional Overview
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Market Segmentation
Language Type
- English
- German
- Spanish
- Mandarin
- Others
Deployment Type
- On-Premise and Cloud
Business Type
- Business-to-Business and Business-to-Customer
End-User
- Academic and Non-Academic
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Digital Language Learning Market: Strategic Insights
-
CAGR (2020 - 2027)13.7% -
Market Size 2020
US$ 7.04 Billion -
Market Size 2027
US$ 17.33 Billion
Market Dynamics
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
- XXXXXXX
Key Players
- Babbel
- Busuu Ltd
- Fluenz
- Lingoda GmbH
- Living Language (Penguin Random House, LLC)
- Pearson PLC
- Preply, Inc
- Rosetta Stone, Inc.
- Verbling, Inc
Regional Overview
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Market Segmentation
Language Type - English
- German
- Spanish
- Mandarin
- Others
Deployment Type - On-Premise and Cloud
Business Type - Business-to-Business and Business-to-Customer
End-User - Academic and Non-Academic
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Impact of COVID-19 Pandemic on Digital Language Learning Market
The recent outbreak of the pandemic has brought considerable positive disruption in the existing education sector globally during the past few months. Furthermore, the disruption in the conventional educational institutions and class-room based learning techniques witnessed a surge in adoption of robust and efficient online and digital learning solutions is projected to continue powering the market’s growth beyond the pandemic in the coming years. For instance, UNESCO along with several leading representatives from technology enterprise and ITU (International Telecommunication Union) collaborated to emphasis the economic significance of adoption of digital technologies in learning to enable swift learning capabilities among the larger audience without considerable investment into physical infrastructures among the emerging economies.
Whereas, in a separate survey conducted by the Cambridge University over 1,200 respondents identified an increased propensity to continue with digital learning technologies among their 60% of the survey candidates in the coming years. Hence, the recent outbreak has facilitated a surge in the adoption of the digital learning technologies and subsequently positively impacted the market growth in the past few months
Market Insights–Digital Language Learning Market
Leveraging Advanced and Simplified Technologies to Attract Students Toward Digital Education
In developed countries, such as the US and the UK, the digital education system has gained immense popularity as the students in schools, universities, and other institutions are completely aware of the technologies. However, in APAC and SAM countries, students lack the awareness of technology-driven learning. Several schools, universities, and coaching institutions are implementing digital technologies in their classes. As the digital educational platform developers are constantly upgrading their technologies to offer robust solutions, the adopters in APAC are continuously upgrading their technology infrastructure. The innovative cloud-based educational apps, websites, and other services are expected to create a significant market for digital education, including digital language learning solutions.
Language Type-Based Insights
Based on language type, the digital language learning market is segmented into English, Mandarin, Spanish, German, and others. The english segment held the largest market share in 2019.
Digital Language Learning Market Report Scope
| Report Attribute | Details |
|---|---|
| Market size in 2020 | US$ 7.04 Billion |
| Market Size by 2027 | US$ 17.33 Billion |
| Global CAGR (2020 - 2027) | 13.7% |
| Historical Data | 2018-2019 |
| Forecast period | 2021-2027 |
| Segments Covered |
By Language Type
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| Regions and Countries Covered | North America
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| Market leaders and key company profiles |
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Players operating in the digital language learning market are mainly focused on the development of advanced and efficient products.
- In 2019, Fluenz announced the expansion of its Spanish Luxury Immersion Program to Barcelona, Spain in Spring of 2020.The users would be able to join the program for six days for language learning.
- In 2018, Preply, Inc. announced its plans to open new office in Barcelona in early 2019. The expansion was a result of $4 Mn funding in July. The company further plans to expand its presence in German, British, American and Latin American markets.
The digital language learning market has been segmented as follows:
Global Digital Language Learning Market - By Language Type
- English
- German
- Spanish
- Mandarin
- Others
Global Digital Language Learning Market - By Deployment Type
- On-Premises
- Cloud
Global Digital Language Learning Market - By Business Type
- Business-to-Business
- Business-to-Customer
Global Digital Language Learning Market - By End-User
- Academic
- Non-Academic
Global Digital Language Learning Market – by Geography
- North America
- US
- Canada
- Mexico
- Europe
- France
- Germany
- Italy
- Russia
- U.K
- Rest of Europe
- Asia Pacific (APAC)
- Japan
- China
- Australia
- India
- South Korea
- Rest of APAC
- Middle East and Africa (MEA)
- Saudi Arabia
- UAE
- South Africa
- Rest of MEA
- South America (SAM)
- Brazil
- Argentina
- Rest of SAM
Digital Language Learning Market – Company Profiles
- Babbel
- Busuu, Ltd.
- Fluenz
- Lingoda GmbH
- Living Language (Penguin Random House, LLC)
- Pearson PLC
- Preply, Inc.
- Rosetta Stone, Inc.
- Verbling, Inc.
- Yabla, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Language Type ; Deployment Type ; Business Type ; End-User ; and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
APAC region led digital language learning market. APAC comprises countries with developed educational sectors, including China, Australia, India, Singapore, and South Korea. These countries are leveraging every possible method and model to enhance English proficiency with an aim to increase the number of English speaking individuals. According to EF Education First English Proficiency Test, Asian countries hold the second position, after Europe, among the non-native English speaking countries. Over the years, countries in APAC have been investing significantly in promoting English language learning and also has lucrative opportunities for English learning.
Increasing number of Asian students migrating to western countries is the major factor driving the growth of the market. Digital English language learning is witnessing the major demand from the both academic and non-academic sectors in Asian countries. The currently increasing trend among Asian students to enroll themselves in universities in the western countries for higher education is creating a significant demand for language learning courses. Majority of the candidates from Asian countries, especially from India and China, enroll themselves for Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), Graduate Record Examination (GRE), Test of English for International Communication (TOEIC), and other language-based courses and certifications. TOEFL and IELTS are the tests conducted to assess a non-native candidate’s English fluency level, including proper English speaking and writing skills. This factor compels the enrolling candidates to opt for English Language Training (ELT) institutes. The burgeoning demand for these competitive exams has led to the establishment of various ELT institutions across these countries, which in turn has opened up avenues for different English learning methods.
English is the most preferred language in terms of business perspectives across the globe, and close to 30 nations worldwide have it as their primary language of communication. More than 20% of the global population speaks this language. As a result, various sectors around the world have given importance to English as a common language for communications. Further, on the back of the trending globalization, many businesses have been set in different parts of the world where English is a mandatory language for communication. Digital English language learning encompasses digital content and products that facilitate easy learning through the use of various ICT-enabled interactive tools. These tools include mobile applications, e-books, audio clips, videos, games, digital software, and online tutoring, among others. A few of the key companies operating in the digital English language learning market are Cambridge University Press, Cengage/ National Geographic Learning, and EF Education First
The List of Companies - Digital Language Learning Market
- Babbel
- Busuu Ltd
- Fluenz
- Lingoda GmbH
- Living Language (Penguin Random House, LLC)
- Pearson PLC
- Preply, Inc
- Rosetta Stone, Inc.
- Verbling, Inc
- Vabla, Inc
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