The digital language learning market expected to grow from US$ 7038.2 million in 2020 to US$ 17333.4 million by 2027; it is estimated to grow at a CAGR of 13.7% from 2020 to 2027.
Initiatives from Various Governments to Implement English Language Learning Programs is attributing to the growth of the market. The global education sector is transforming exponentially on the back of various initiatives undertaken by governments and private organizations to deliver digitally enhanced performance. Governments of various countries such as China, Australia, Brazil, and the UAE have initiated the digital education schemes in the past years, which has helped these countries to boost their English education systems. For instance, the Digital Education Revolution (DER) by the Australian government, which was initiated a decade ago, has enabled several schools and universities to leverage digital education. Similarly, the Chinese government has also initiated several policies to drive the digital education with a major focus on English language learning, which has propelled the rise in the number of companies offering the digital learning solutions to Chinese students. 51Talk is one of the most prominent digital English language learning institutions in China; 17Zuoye is another digital platform for Chinese students, teachers, and parents, which provides online assignments in the form of exercises and homework, allowing end users to enhance their capabilities. Currently, India is pacing up to create a substantial market space for digital education. Various initiative has been undertaken by the Indian government to popularize the digitalization technologies in the educational sector. SWAYAM is the most prominent digital learning platform and initiative undertaken by the Indian government, which helps the students to opt for online courses, covering all subjects of higher education. International universities are also allowed to offer their respective courses and examination through SWAYAM platform, which is facilitating the students to learn and opt for examinations from international universities. This factor enhances the English learning, speaking, and writing skills of students. National digital library is another initiative implemented by the Indian government with a vision of offering virtual source of learning resources, from a single-window facility. This initiative is gaining prominence gradually and is expected to boost the digital English language learning market in India to grow in the coming years, thereby contributing to the growth of the global digital language learning market
Impact of COVID-19 Pandemic on Digital Language Learning Market
The recent outbreak of the pandemic has brought considerable positive disruption in the existing education sector globally during the past few months. Furthermore, the disruption in the conventional educational institutions and class-room based learning techniques witnessed a surge in adoption of robust and efficient online and digital learning solutions is projected to continue powering the market’s growth beyond the pandemic in the coming years. For instance, UNESCO along with several leading representatives from technology enterprise and ITU (International Telecommunication Union) collaborated to emphasis the economic significance of adoption of digital technologies in learning to enable swift learning capabilities among the larger audience without considerable investment into physical infrastructures among the emerging economies.
Whereas, in a separate survey conducted by the Cambridge University over 1,200 respondents identified an increased propensity to continue with digital learning technologies among their 60% of the survey candidates in the coming years. Hence, the recent outbreak has facilitated a surge in the adoption of the digital learning technologies and subsequently positively impacted the market growth in the past few months
Lucrative Regions in Digital Language Learning Market
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights–Digital Language Learning Market
Leveraging Advanced and Simplified Technologies to Attract Students Toward Digital Education
In developed countries, such as the US and the UK, the digital education system has gained immense popularity as the students in schools, universities, and other institutions are completely aware of the technologies. However, in APAC and SAM countries, students lack the awareness of technology-driven learning. Several schools, universities, and coaching institutions are implementing digital technologies in their classes. As the digital educational platform developers are constantly upgrading their technologies to offer robust solutions, the adopters in APAC are continuously upgrading their technology infrastructure. The innovative cloud-based educational apps, websites, and other services are expected to create a significant market for digital education, including digital language learning solutions.
Language Type-Based Insights
Based on language type, the digital language learning market is segmented into English, Mandarin, Spanish, German, and others. The english segment held the largest market share in 2019.
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Digital Language Learning Market: Strategic Insights
Market Size Value in US$ 7038.2 Million in 2020 Market Size Value by US$ 17333.4 Million by 2027 Growth rate CAGR of 13.7% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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Digital Language Learning Market: Strategic Insights
| Market Size Value in | US$ 7038.2 Million in 2020 |
| Market Size Value by | US$ 17333.4 Million by 2027 |
| Growth rate | CAGR of 13.7% from 2020-2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
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Players operating in the digital language learning market are mainly focused on the development of advanced and efficient products.
- In 2019, Fluenz announced the expansion of its Spanish Luxury Immersion Program to Barcelona, Spain in Spring of 2020.The users would be able to join the program for six days for language learning.
- In 2018, Preply, Inc. announced its plans to open new office in Barcelona in early 2019. The expansion was a result of $4 Mn funding in July. The company further plans to expand its presence in German, British, American and Latin American markets.
The digital language learning market has been segmented as follows:
Global Digital Language Learning Market - By Language Type
- English
- German
- Spanish
- Mandarin
- Others
Global Digital Language Learning Market - By Deployment Type
- On-Premises
- Cloud
Global Digital Language Learning Market - By Business Type
- Business-to-Business
- Business-to-Customer
Global Digital Language Learning Market - By End-User
- Academic
- Non-Academic
Global Digital Language Learning Market – by Geography
- North America
- US
- Canada
- Mexico
- Europe
- France
- Germany
- Italy
- Russia
- U.K
- Rest of Europe
- Asia Pacific (APAC)
- Japan
- China
- Australia
- India
- South Korea
- Rest of APAC
- Middle East and Africa (MEA)
- Saudi Arabia
- UAE
- South Africa
- Rest of MEA
- South America (SAM)
- Brazil
- Argentina
- Rest of SAM
Digital Language Learning Market – Company Profiles
- Babbel
- Busuu, Ltd.
- Fluenz
- Lingoda GmbH
- Living Language (Penguin Random House, LLC)
- Pearson PLC
- Preply, Inc.
- Rosetta Stone, Inc.
- Verbling, Inc.
- Yabla, Inc.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Language Type ; Deployment Type ; Business Type ; End-User ; and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
English is the most preferred language in terms of business perspectives across the globe, and close to 30 nations worldwide have it as their primary language of communication. More than 20% of the global population speaks this language. As a result, various sectors around the world have given importance to English as a common language for communications. Further, on the back of the trending globalization, many businesses have been set in different parts of the world where English is a mandatory language for communication. Digital English language learning encompasses digital content and products that facilitate easy learning through the use of various ICT-enabled interactive tools. These tools include mobile applications, e-books, audio clips, videos, games, digital software, and online tutoring, among others. A few of the key companies operating in the digital English language learning market are Cambridge University Press, Cengage/ National Geographic Learning, and EF Education First
Increasing number of Asian students migrating to western countries is the major factor driving the growth of the market. Digital English language learning is witnessing the major demand from the both academic and non-academic sectors in Asian countries. The currently increasing trend among Asian students to enroll themselves in universities in the western countries for higher education is creating a significant demand for language learning courses. Majority of the candidates from Asian countries, especially from India and China, enroll themselves for Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), Graduate Record Examination (GRE), Test of English for International Communication (TOEIC), and other language-based courses and certifications. TOEFL and IELTS are the tests conducted to assess a non-native candidate’s English fluency level, including proper English speaking and writing skills. This factor compels the enrolling candidates to opt for English Language Training (ELT) institutes. The burgeoning demand for these competitive exams has led to the establishment of various ELT institutions across these countries, which in turn has opened up avenues for different English learning methods.
APAC region led digital language learning market. APAC comprises countries with developed educational sectors, including China, Australia, India, Singapore, and South Korea. These countries are leveraging every possible method and model to enhance English proficiency with an aim to increase the number of English speaking individuals. According to EF Education First English Proficiency Test, Asian countries hold the second position, after Europe, among the non-native English speaking countries. Over the years, countries in APAC have been investing significantly in promoting English language learning and also has lucrative opportunities for English learning.
The List of Companies - Digital Language Learning Market
- Babbel
- Busuu Ltd
- Fluenz
- Lingoda GmbH
- Living Language (Penguin Random House, LLC)
- Pearson PLC
- Preply, Inc
- Rosetta Stone, Inc.
- Verbling, Inc
- Vabla, Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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