Digital Language Learning Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Language Type (English, German, Spanish, Mandarin, and Others); Deployment Type (On-Premise and Cloud); Business Type (Business-to-Business and Business-to-Customer); End-User (Academic and Non-Academic); and Geography

Publication Month: Dec 2020 | Report Code: TIPRE00006243 | No. of Pages: 193 | Category: Technology, Media and Telecommunications | Status: Published

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The digital language learning market was valued at US$ 6300.4 million in 2019 and is projected to reach US$ 17333.4 Mn by 2027; it is expected to grow at a CAGR of 13.7% from 2020 to 2027.

 

The digital language learning market is witnessing tremendous demand, as these solutions comprise digital content and the platform that facilitates easy learning through various interactive tools. These tools include mobile applications, e-books, audio clips, videos, games, digital software, and online tutoring, among others. Digital language learning solutions are adopted by schools, colleges, universities, and corporate companies in both developing as well as developed economies. The technological development is positively impacting the global market. APAC countries are significantly procuring advanced and innovative learning techniques owing to increasing addition of language learning courses in the school curriculum and rising implementation of e-learning classes than other countries. China dominates the overall digital language learning demand in APAC, and the Indian market is expected to register the highest CAGR during the forecast period. The growing acceptance of massive open online courses (MOOCs) in schools and colleges of China is one of the significant factors propelling the growth of the digital language learning market in the country. Further, the demand for well-trained language translators/employees among big corporations across Europe is boosting the digital language learning market in the region. Additionally, several economically strong Asian countries are witnessing various advancements in the education sector.

 

APAC led the digital language learning market in 2019 and is expected to continue its dominance during the forecast period. In APAC, the trend for learning foreign languages is changing noticeably. Owing to the scarcity of proficient English teachers across the region, students are now opting for digital modes, mostly through smartphones and tablets, for learning languages. Moreover, factors such as increasing adoption of smartphone and presence of tech-savvy youth population in these countries are fueling the adoption of digital learning apps in these regions.

 

Impact of COVID-19 Pandemic on Digital Language Learning Market

The COVID-19 crisis is affecting the industries worldwide and the global economy is anticipated to take a worst hit in 2020 and likely in 2021. The recent pandemic has brought considerable scope in the existing education sector globally during the past few months. Factors such as social distancing and government-imposed nationwide lockdown have contributed significantly in influencing structural reforms into the current mode of communication and overall learning process through the adoption of online learning platforms and digital solutions among various academic as well as non-academic institutions globally. Moreover, the disruption in the conventional educational institutions and class-room based learning techniques witnessed a surge in adoption of robust and efficient online and digital learning solutions, which, in turn is projected to propel the market growth in the coming years.

 

Lucrative Regions for Digital Language Learning Market

Lucrative Regions for Digital Language Learning Market

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Market Insights

Digitalization Across Schools and Universities

Education is one of the promising sectors for the rapid evolution of digitalization in developed and developing countries. Developing countries such as China, India, and Brazil are witnessing high demand for digitalized education. The schools in China, South Korea, and Australia aim at preparing their students to excel in the rapidly digitalizing world. Digitalization in the education sector is a key factor that drives digital language learning in developing countries, such as China, Japan, and India. At present, India is one of the prominent countries where digitalization in the educational sector is booming, and the same is anticipated to create a huge market in the coming years. Digital language learning involves several techniques to enhance students’ ability to learn, speak, and write languages. A few of such techniques include online courses, online examination, digital textbooks, and animation. Digitalized education has modernized the educational sector in various countries, and several others developing countries are in the process of adopting this trend to prepare their students as per the standards of the education and corporate sectors in western countries. The digital language learning market is gaining pace on the back of the rising digitalization in the education sector.

 

Language Type-Based Market Insights

Based on language type, the global digital language learning market is segmented into English, Mandarin, Spanish, German, and others. Increasing number of private companies as well as MNCs across the world is encouraging their employees to learn different languages for improving communications with their clients. Moreover, the students opting for higher studies in foreign Universities are adding to the demand for digital language learning platforms for quick learning.

 

Digital Language Learning Market, by Language Type – 2019 and 2027
Digital Language Learning Market, by Language Type – 2019 and 2027

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Deployment Type-Based Market Insights

Based on deployment type, the digital language learning market is segmented into cloud and on-premise. The offline model is referred to on-premise digital language learning, while the online model is referred to cloud based digital language learning. The cloud segment shared a larger market share in 2019 owing to the adoption of internet in major cities of Asia Pacific countries. Also, the advantage of increased quantity of data availability on cloud is catalyzing the adoption trend among the students; thereby, triggering the growth of digital language learning market. On the other hand, the easy availability of CDs, DVDs, and plug & play devices is fueling the on-premises based digital language learning market.

 

Business Type-Based Market Insights

Based on business type, the digital language learning market is segmented into business-to-business and business-to-customer. The business-to-business segment captures a major share of the global digital language learning market owing to the rising demand for technologically driven language learning across the corporate world for business enhancement. Its contribution to the overall market is anticipated to increase at a prime rate during the forecast period owing to increasing internet penetration worldwide.

 

End User-Based Market Insights

Based on end user, the digital language learning market is segmented into academic and non-academic users. With the advancements in technology, there is increasing in adoption of digital learning among schools, universities, colleges, and corporates organizations. The acceptance of digital education across schools and colleges, especially in developing countries, is boosting due to the mass interest shifting toward advanced technologies. A rise in digitalization in schools is encouraging them to procure different types of digital language learning platforms.

 

Strategic Insights

Product development is the commonly adopted strategies by companies to expand their product portfolio. Babbel; Pearson PLC; and Rosetta Stone, Inc are among the key players implementing strategies to enlarge the customer base and gain significant share in the digital language learning market, which in turn permits them to maintain their brand name in the global market. Few of the recent key developments are:

  • In 2019, Fluenz announced the expansion of its Spanish Luxury Immersion Program to Barcelona, Spain in Spring of 2020. The users would be able to join the program for six days for language learning.
  • In 2019, Busuu introduced a new course featuring news and cultural content from The New York Times and The Economist. The new release is aimed to help learners to improve their English through videos and articles covering real-world news and cultural topics.

Digital Language Learning Market Segmentation:

By Language Type

    • English
    • German
    • Spanish
    • Mandarin
    • Others

By Deployment Type

    • On-Premise
    • Cloud

By Business Type

    • Business-to-Business
    • Business-to-Customer 

By End-User

    • Academic
    • Non-Academic 

Company Profiles

  • Babbel
  • Busuu, Ltd.
  • Fluenz
  • Lingoda GmbH
  • Living Language (Penguin Random House, LLC)
  • Pearson PLC
  • Preply, Inc.
  • Rosetta Stone, Inc.
  • Verbling, Inc.
  • Yabla, Inc.

1.             Introduction

1.1       Scope of the Study

1.2       The Insight Partners Research Report Guidance

1.3       Market Segmentation

2.             Key Takeaways

3.             Research Methodology

3.1       Coverage

3.2       Secondary Research

3.3       Primary Research

4.             Digital Language Learning Market Landscape

4.1       Market Overview

4.2       Ecosystem Analysis

4.3       PEST Analysis

4.3.1        North America PEST Analysis

4.3.2        Europe PEST Analysis

4.3.3        Asia Pacific – PEST Analysis

4.3.4        Middle East & Africa PEST Analysis

4.3.5        South America PEST Analysis

5.             Digital Language Learning Market – Key Market Dynamics

5.1       Key Market Drivers

5.1.1        Increasing Number of Asian Students Migrating to Western Countries

5.1.2        Digitalization Across Schools and Universities

5.2       Key Market Restraints

5.2.1        High Risk of Piracy with Offline Content and Data Security with Online Content

5.3       Key Market Opportunities

5.3.1        Initiatives From Various Governments to Implement English Language Learning Programs

5.4       Future Trends

5.4.1        Leveraging Advanced and Simplified Technologies to Attract Students toward Digital Education

5.5       Impact Analysis of Drivers and Restraints

6.             Digital Language Learning Market – Global Market Analysis

6.1       Global Digital Language Learning Market Overview

6.2       Global Digital Language Learning Market – Revenue and Forecast to 2027 (US$ Million)

6.3       Market Positioning – Global Market Players Ranking

7.             Digital Language Learning Market Analysis – Language Type

7.1       Overview

7.2       English

7.2.1        Overview

7.2.2        Global English Language Market Revenue and Forecasts to 2027 (US$ Mn)

7.3       Mandarin

7.3.1        Overview

7.3.2        Global Mandarin Language Market Revenue and Forecasts to 2027 (US$ Mn)

7.4       Spanish Language

7.4.1        Overview

7.4.2        Global Spanish Language Market Revenue and Forecasts to 2027 (US$ Mn)

7.5       German Language

7.5.1        Overview

7.5.2        Global German Language Market Revenue and Forecasts to 2027 (US$ Mn)

7.6       Other Language

7.6.1        Overview

7.6.2        Global Other Language Market Revenue and Forecasts to 2027 (US$ Mn)

8.             Digital Language Learning Market – By Deployment Type

8.1       Overview

8.2       Cloud-Based

8.2.1        Overview

8.2.2        Global Cloud-Based Market Revenue and Forecasts to 2027 (US$ Mn)

8.3       On-Premises

8.3.1        Overview

8.3.2        Global On-Premises Market Revenue and Forecasts to 2027 (US$ Mn)

9.             Digital Language Learning Market Analysis – By Business Type

9.1       Overview

9.2       Business-To-Business

9.2.1        Overview

9.2.2        Global Business-To-Business Market Revenue and Forecasts to 2027 (US$ Mn)

9.3       Business-To-Customer

9.3.1        Overview

9.3.2        Global Business-To-Customers Market Revenue and Forecasts to 2027 (US$ Mn)

10.          Digital Language Learning Market Analysis – By End User

10.1    Overview

10.2    Academic

10.2.1     Overview

10.2.2     Global Academic Market Revenue and Forecasts to 2027 (US$ Mn)

10.3    Non-Academic

10.3.1     Overview

10.3.2     Global Non-Academic Market Revenue and Forecasts to 2027 (US$ Mn)

11.          Digital Language Learning Market– Geographical Analysis

11.1    Overview

11.2    North America Digital Language Learning Market Revenue and Forecast to 2027

11.2.1     Overview

11.2.2     North America Digital Language Learning Market Revenue and Forecast to 2027 (US$ Mn)

11.2.3     North America Digital Language Learning Market Breakdown By Language type

11.2.4     North America Digital Language Learning Market Breakdown By Deployment Type

11.2.5     North America Digital Language Learning Market Breakdown By Business Type

11.2.6     North America Digital Language Learning Market Breakdown By End Users

11.2.7     North America Digital Language Learning Market Breakdown, By Key Countries

11.2.7.1    US Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.2.7.1.1    US Digital Language Learning Market Breakdown By Language type

11.2.7.1.2    US Digital Language Learning Market Breakdown By Deployment Type

11.2.7.1.3    US Digital Language Learning Market Breakdown By Business Type

11.2.7.1.4    US Digital Language Learning Market Breakdown By End Users

11.2.7.2    Canada Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.2.7.2.1    Canada Digital Language Learning Market Breakdown By Language type

11.2.7.2.2    Canada Digital Language Learning Market Breakdown By Deployment type

11.2.7.2.3    Canada Digital Language Learning Market Breakdown By Business Type

11.2.7.2.4    Canada Digital Language Learning Market Breakdown By End Users

11.2.7.3    Mexico Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.2.7.3.1    Mexico Digital Language Learning Market Breakdown By Language type

11.2.7.3.2    Mexico Digital Language Learning Market Breakdown By Deployment Type

11.2.7.3.3    Mexico Digital Language Learning Market Breakdown By Business Type

11.2.7.3.4    Mexico Digital Language Learning Market Breakdown By End Users

11.3    Europe Digital Language Learning Market Revenue And Forecast To 2027

11.3.1     Overview

11.3.2     Europe Digital Language Learning Market Revenue and Forecast to 2027 (US$ Mn)

11.3.3     Europe Digital Language Learning Market Breakdown By Language type

11.3.4     Europe Digital Language Learning Market Breakdown By Deployment type

11.3.5     Europe Digital Language Learning Market Breakdown By Business type

11.3.6     Europe Digital Language Learning Market Breakdown By End Users

11.3.7     Europe Digital Language Learning Market Breakdown, By Key Countries

11.3.7.1    France Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.3.7.1.1    France Digital Language Learning Market Breakdown By Language Type

11.3.7.1.2    France Digital Language Learning Market Breakdown By Deployment Type

11.3.7.1.3    France Digital Language Learning Market Breakdown By Business Type

11.3.7.1.4    France Digital Language Learning Market Breakdown By End Users

11.3.7.2    Germany Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.3.7.2.1    Germany Digital Language Learning Market Breakdown By Language Type

11.3.7.2.2    Germany Digital Language Learning Market Breakdown By Deployment Type

11.3.7.2.3    Germany Digital Language Learning Market Breakdown By Business Type

11.3.7.2.4    Germany Digital Language Learning Market Breakdown By End Users

11.3.7.3    Italy Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.3.7.3.1    Italy Digital Language Learning Market Breakdown By Language type

11.3.7.3.2    Italy Digital Language Learning Market Breakdown By Deployment Type

11.3.7.3.3    Italy Digital Language Learning Market Breakdown By Business Type

11.3.7.3.4    Italy Digital Language Learning Market Breakdown By End Users

11.3.7.4    UK Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.3.7.4.1    UK Digital Language Learning Market Breakdown By Language Type

11.3.7.4.2    UK Digital Language Learning Market Breakdown By Deployment Type

11.3.7.4.3    UK Digital Language Learning Market Breakdown By Business Type

11.3.7.4.4    UK Digital Language Learning Market Breakdown By End Users

11.3.7.5    Russia Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.3.7.5.1    Russia Digital Language Learning Market Breakdown By Language Type

11.3.7.5.2    Russia Digital Language Learning Market Breakdown By Deployment Type

11.3.7.5.3    Russia Digital Language Learning Market Breakdown By Business Type

11.3.7.5.4    Russia Digital Language Learning Market Breakdown By End Users

11.3.7.6    Rest Of Europe Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.3.7.6.1    Rest Of Europe Digital Language Learning Market Breakdown By Language Type

11.3.7.6.2    Rest Of Europe Digital Language Learning Market Breakdown By Deployment Type

11.3.7.6.3    Rest Of Europe Digital Language Learning Market Breakdown By Business Type

11.3.7.6.4    Rest Of Europe Digital Language Learning Market Breakdown By End Users

11.4    Asia Pacific Digital Language Learning Market Revenue And Forecast To 2027

11.4.1     Overview

11.4.2     Asia Pacific Digital Language Learning Market Revenue and Forecast to 2027 (US$ Mn)

11.4.3     Asia Pacific Digital Language Learning Market Breakdown By Language type

11.4.4     Asia Pacific Digital Language Learning Market Breakdown By Deployment type

11.4.5     Asia Pacific Digital Language Learning Market Breakdown By Business Type

11.4.6     Asia Pacific Digital Language Learning Market Breakdown By End-users

11.4.7     Asia Pacific Digital Language Learning Market Breakdown, By Key Countries

11.4.7.1    China Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.4.7.1.1    China Digital Language Learning Market Breakdown By Language type

11.4.7.1.2    China Digital Language Learning Market Breakdown By Deployment type

11.4.7.1.3    China Digital Language Learning Market Breakdown By Business Type

11.4.7.1.4    China Digital Language Learning Market Breakdown By End-Users

11.4.7.2    Japan Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.4.7.2.1    Japan Digital Language Learning Market Breakdown By Language type

11.4.7.2.2    Japan Digital Language Learning Market Breakdown By Deployment type

11.4.7.2.3    Japan Digital Language Learning Market Breakdown By Business Type

11.4.7.2.4    Japan Digital Language Learning Market Breakdown By End-Users

11.4.7.3    India Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.4.7.3.1    India Digital Language Learning Market Breakdown By Language type

11.4.7.3.2    India Digital Language Learning Market Breakdown By Deployment type

11.4.7.3.3    India Digital Language Learning Market Breakdown By Business Type

11.4.7.3.4    India Digital Language Learning Market Breakdown By End-Users

11.4.7.4    Australia Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.4.7.4.1    Australia Digital Language Learning Market Breakdown By Language type

11.4.7.4.2    Australia Digital Language Learning Market Breakdown By Deployment type

11.4.7.4.3    Australia Digital Language Learning Market Breakdown By Business Type

11.4.7.4.4    Australia Digital Language Learning Market Breakdown By End-Users

11.4.7.5    South Korea Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.4.7.5.1    South Korea Digital Language Learning Market Breakdown By Language type

11.4.7.5.2    South Korea Digital Language Learning Market Breakdown By Deployment type

11.4.7.5.3    South Korea Digital Language Learning Market Breakdown By Business Type

11.4.7.5.4    South Korea Digital Language Learning Market Breakdown By End-Users

11.4.7.6    Rest Of APAC Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.4.7.6.1    Rest Of APAC Digital Language Learning Market Breakdown By Language type

11.4.7.6.2    Rest Of APAC Digital Language Learning Market Breakdown By Deployment type

11.4.7.6.3    Rest Of APAC Digital Language Learning Market Breakdown By Business Type

11.4.7.6.4    Rest Of APAC Digital Language Learning Market Breakdown By End-Users

11.5    Middle East & Africa Digital Language Learning Market Revenue And Forecast To 2027

11.5.1     Overview

11.5.2     Middle East & Africa Digital Language Learning Market Revenue and Forecast to 2027 (US$ Mn)

11.5.3     Middle East & Africa Digital Language Learning Market Breakdown, By Language type

11.5.4     Middle East & Africa Digital Language Learning Market Breakdown, By Deployment Type

11.5.5     Middle East & Africa Digital Language Learning Market Breakdown, By Business Type

11.5.6     Middle East & Africa Digital Language Learning Market Breakdown, By End Users

11.5.7     Middle East & Africa Digital Language Learning Market Breakdown, By Key Countries

11.5.7.1    UAE Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.5.7.1.1    UAE Digital Language Learning Market Breakdown, By Language Type

11.5.7.1.2    UAE Digital Language Learning Market Breakdown, By Deployment Type

11.5.7.1.3    UAE Digital Language Learning Market Breakdown, By Business Type

11.5.7.1.4    UAE Digital Language Learning Market Breakdown, By End Users

11.5.7.2    Saudi Arabia Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.5.7.2.1    Saudi Arabia Digital Language Learning Market Breakdown, By Language type

11.5.7.2.2    Saudi Arabia Digital Language Learning Market Breakdown, By Deployment type

11.5.7.2.3    Saudi Arabia Digital Language Learning Market Breakdown, By Business Type

11.5.7.2.4    Saudi Arabia Digital Language Learning Market Breakdown, By End-Users

11.5.7.3    South Africa Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.5.7.3.1    South Africa Digital Language Learning Market Breakdown, By Language type

11.5.7.3.2    South Africa Digital Language Learning Market Breakdown, By Deployment type

11.5.7.3.3    South Africa Digital Language Learning Market Breakdown, By Business Type

11.5.7.3.4    South Africa Digital Language Learning Market Breakdown, By End-Users

11.5.7.4    Rest Of Middle East & Africa Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.5.7.4.1    Rest Of Middle East & Africa Digital Language Learning Market Breakdown, By Language type

11.5.7.4.2    Rest Of Middle East & Africa Digital Language Learning Market Breakdown, By Deployment type

11.5.7.4.3    Rest Of Middle East & Africa Digital Language Learning Market Breakdown, By Business Type

11.5.7.4.4    Rest Of Middle East & Africa Digital Language Learning Market Breakdown, By End-Users

11.6    South America Digital Language Learning Market Revenue And Forecast To 2027

11.6.1     Overview

11.6.2     South America Digital Language Learning Market Revenue and Forecast to 2027 (US$ Mn)

11.6.3     South America Digital Language Learning Market Breakdown By Language type

11.6.4     South America Digital Language Learning Market Breakdown By Deployment Type

11.6.5     South America Digital Language Learning Market Breakdown By Business Type

11.6.6     South America Digital Language Learning Market Breakdown By End-Users

11.6.7     South America Digital Language Learning Market Breakdown, By Key Countries

11.6.7.1    Brazil Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.6.7.1.1    Brazil Digital Language Learning Market Breakdown By Language type

11.6.7.1.2    Brazil Digital Language Learning Market Breakdown By Deployment type

11.6.7.1.3    Brazil Digital Language Learning Market Breakdown By Business Type

11.6.7.1.4    Brazil Digital Language Learning Market Breakdown By End-Users

11.6.7.2    Argentina Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.6.7.2.1    Argentina Digital Language Learning Market Breakdown By Language type

11.6.7.2.2    Argentina Digital Language Learning Market Breakdown By Deployment type

11.6.7.2.3    Argentina Digital Language Learning Market Breakdown By Business Type

11.6.7.2.4    Argentina Digital Language Learning Market Breakdown By End-Users

11.6.7.3    Rest Of SAM Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

11.6.7.3.1    Rest Of SAM Digital Language Learning Market Breakdown By Language type

11.6.7.3.2    Rest Of SAM Digital Language Learning Market Breakdown By Deployment type

11.6.7.3.3    Rest Of SAM Digital Language Learning Market Breakdown By Business Type

11.6.7.3.4    Rest Of SAM Digital Language Learning Market Breakdown By End-Users

12.          Impact of COVID-19 Pandemic on Global Digital Language Learning Market

12.1    Overview

12.2    North America: Impact Assessment of COVID-19 Pandemic

12.3    Europe: Impact Assessment of COVID-19 Pandemic

12.4    Asia-Pacific: Impact Assessment of COVID-19 Pandemic

12.5    MEA: Impact Assessment of COVID-19 Pandemic

12.6    SAM: Impact Assessment of COVID-19 Pandemic

13.          Digital Language Learning Market - Industry Landscape

13.1    Market Initiative

13.2    New Development

14.          Company Profiles

14.1    Babbel

14.1.1     Key Facts

14.1.2     Business Description

14.1.3     Products and Services

14.1.4     Financial Overview

14.1.5     SWOT Analysis

14.1.6     Key Developments

14.2    Busuu Ltd.

14.2.1     Key Facts

14.2.2     Business Description

14.2.3     Products and Services

14.2.4     Financial Overview

14.2.5     SWOT Analysis

14.2.6     Key Developments

14.3    Fluenz

14.3.1     Key Facts

14.3.2     Business Description

14.3.3     Products and Services

14.3.4     Financial Overview

14.3.5     SWOT Analysis

14.3.6     Key Developments

14.4    Lingoda GmbH.

14.4.1     Key Facts

14.4.2     Business Description

14.4.3     Products and Services

14.4.4     Financial Overview

14.4.5     SWOT Analysis

14.4.6     Key Developments

14.5    Living Language (Penguin Random House, LLC)

14.5.1     Key Facts

14.5.2     Business Description

14.5.3     Products and Services

14.5.4     Financial Overview

14.5.5     SWOT Analysis

14.5.6     Key Developments

14.6    Pearson PLC

14.6.1     Key Facts

14.6.2     Business Description

14.6.3     Products and Services

14.6.4     FINANCIAL OVERVIEW

14.6.5     SWOT Analysis

14.6.6     Key Developments

14.7    Preply, Inc.

14.7.1     Key Facts

14.7.2     Business Description

14.7.3     Products and Services

14.7.4     Financial Overview

14.7.5     SWOT Analysis

14.7.6     Key Developments

14.8    Rosetta Stone, Inc

14.8.1     Key Facts

14.8.2     Business Description

14.8.3     Products and Services

14.8.4     Financial Overview

14.8.5     SWOT Analysis

14.8.6     Key Developments

14.9    Verbling, Inc.

14.9.1     Key Facts

14.9.2     Business Description

14.9.3     Products and Services

14.9.4     Financial Overview

14.9.5     SWOT Analysis

14.9.6     Key Developments

14.10 Vabla, Inc.

14.10.1   Key Facts

14.10.2   Business Description

14.10.3   Products and Services

14.10.4   Financial Overview

14.10.5   SWOT Analysis

14.10.6   Key Developments

15.          Appendix

15.1    About The Insight Partners

15.2    Glossary of Terms

LIST OF TABLES

Table 1.             Global Digital Language Learning Market Revenue and Forecasts to 2027 (US$ Mn)

Table 2.             Global Digital Language Learning Market Revenue And Forecast to 2027, By Geography (US$ Mn)

Table 3.             North America Digital Language Learning Market Revenue And Forecast to 2027 – By Language Type (US$ Mn)

Table 4.             North America Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type  (US$ Mn)

Table 5.             North America Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 6.             North America Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)

Table 7.             US Digital Language Learning Market Revenue And Forecast to 2027 – By Language Type (US$ Mn)

Table 8.             US Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type(US$ Mn)

Table 9.             US Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type(US$ Mn)

Table 10.          US Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)

Table 11.          Canada Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 12.          Canada Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type (US$ Mn)

Table 13.          Canada Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 14.          Canada Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)

Table 15.          Mexico Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 16.          Mexico Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type (US$ Mn)

Table 17.          Mexico Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 18.          Mexico Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)

Table 19.          Europe Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 20.          Europe Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type (US$ Mn)

Table 21.          Europe Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 22.          Europe Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)

Table 23.          France Digital Language Learning Market Revenue And Forecast to 2027 – By Language Type (US$ Mn)

Table 24.          France Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type (US$ Mn)

Table 25.          France Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 26.          France Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)

Table 27.          Germany Digital Language Learning Market Revenue And Forecast to 2027 – By Language Type (US$ Mn)

Table 28.          Germany Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type (US$ Mn)

Table 29.          Germany Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 30.          Germany Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)

Table 31.          Italy Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 32.          Italy Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type (US$ Mn)

Table 33.          Italy Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 34.          Italy Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)

Table 35.          UK Digital Language Learning Market Revenue And Forecast to 2027 – By Language Type (US$ Mn)

Table 36.          UK Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type (US$ Mn)

Table 37.          UK Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 38.          UK Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)

Table 39.          Russia Digital Language Learning Market Revenue And Forecast to 2027 – By Language Type (US$ Mn)

Table 40.          Russia Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type (US$ Mn)

Table 41.          Russia Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 42.          Russia Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)

Table 43.          Rest Of Europe Digital Language Learning Market Revenue And Forecast to 2027 – By Language Type  (US$ Mn)

Table 44.          Rest Of Europe Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type  (US$ Mn)

Table 45.          Rest Of Europe Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 46.          Rest Of Europe Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)

Table 47.          Asia Pacific Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 48.          Asia Pacific Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment type (US$ Mn)

Table 49.          Asia Pacific Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 50.          Asia Pacific Digital Language Learning Market Revenue And Forecast to 2027 – By End-users (US$ Mn)

Table 51.          China Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 52.          China Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment type (US$ Mn)

Table 53.          China Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 54.          China Digital Language Learning Market Revenue And Forecast to 2027 – By End-Users (US$ Mn)

Table 55.          Japan Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 56.          Japan Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment type (US$ Mn)

Table 57.          Japan Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 58.          Japan Digital Language Learning Market Revenue And Forecast to 2027 – By End-Users (US$ Mn)

Table 59.          India Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 60.          India Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment type (US$ Mn)

Table 61.          India Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 62.          India Digital Language Learning Market Revenue And Forecast to 2027 – By End-Users (US$ Mn)

Table 63.          Australia Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 64.          Australia Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment type (US$ Mn)

Table 65.          Australia Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 66.          Australia Digital Language Learning Market Revenue And Forecast to 2027 – By End-Users (US$ Mn)

Table 67.          South Korea Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 68.          South Korea Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment type (US$ Mn)

Table 69.          South Korea Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 70.          South Korea Digital Language Learning Market Revenue And Forecast to 2027 – By End-Users (US$ Mn)

Table 71.          Rest Of APAC Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 72.          Rest Of APAC Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment type (US$ Mn)

Table 73.          Rest Of APAC Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 74.          Rest Of APAC Digital Language Learning Market Revenue And Forecast to 2027 – By End-Users (US$ Mn)

Table 75.          Middle East & Africa Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 76.          Middle East & Africa Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type (US$ Mn)

Table 77.          Middle East & Africa Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type  (US$ Mn)

Table 78.          Middle East & Africa Digital Language Learning Market Revenue And Forecast to 2027 – By End Users  (US$ Mn)

Table 79.          UAE Digital Language Learning Market Revenue And Forecast to 2027 – By Language Type (US$ Mn)

Table 80.          UAE Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type (US$ Mn)

Table 81.          UAE Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 82.          UAE Digital Language Learning Market Revenue And Forecast to 2027 – By End Users (US$ Mn)

Table 83.          Saudi Arabia Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 84.          Saudi Arabia Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment type (US$ Mn)

Table 85.          Saudi Arabia Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 86.          Saudi Arabia Digital Language Learning Market Revenue And Forecast to 2027 – By End-Users (US$ Mn)

Table 87.          South Africa Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 88.          South Africa Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment type (US$ Mn)

Table 89.          South Africa Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 90.          South Africa Digital Language Learning Market Revenue And Forecast to 2027 – By End-Users (US$ Mn)

Table 91.          Rest Of Middle East & Africa Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 92.          Rest Of Middle East & Africa Digital Language Learning Market Revenue And Forecast to 2027 –  By Deployment type (US$ Mn)

Table 93.          Rest Of Middle East & Africa Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 94.          Rest Of Middle East & Africa Digital Language Learning Market Revenue And Forecast to 2027 – By End-Users (US$ Mn)

Table 95.          South America Digital Language Learning Market Revenue And Forecast to 2027 – By Language Type (US$ Mn)

Table 96.          South America Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment Type  (US$ Mn)

Table 97.          South America Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 98.          South America Digital Language Learning Market Revenue And Forecast to 2027 – By End-Users (US$ Mn)

Table 99.          Brazil Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 100.       Brazil Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment type (US$ Mn)

Table 101.       Brazil Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 102.       Brazil Digital Language Learning Market Revenue And Forecast to 2027 – By End-Users (US$ Mn)

Table 103.       Argentina Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 104.       Argentina Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment type (US$ Mn)

Table 105.       Argentina Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 106.       Argentina Digital Language Learning Market Revenue And Forecast to 2027 – By End-Users (US$ Mn)

Table 107.       Rest Of SAM Digital Language Learning Market Revenue And Forecast to 2027 – By Language type (US$ Mn)

Table 108.       Rest Of SAM Digital Language Learning Market Revenue And Forecast to 2027 – By Deployment type (US$ Mn)

Table 109.       Rest Of SAM Digital Language Learning Market Revenue And Forecast to 2027 – By Business Type (US$ Mn)

Table 110.       Rest Of SAM Digital Language Learning Market Revenue And Forecast to 2027 – By End-Users (US$ Mn)

Table 111.       Glossary of Term: Digital Language Learning Market

 

LIST OF FIGURES

Figure 1.           Digital Language Learning Market Segmentation

Figure 2.           Digital Language Learning Market Segmentation – By Geography

Figure 3.           Digital Language Learning Market - Competitive Scenario

Figure 4.           Digital Language Learning Market, By Language Type

Figure 5.           Digital Language Learning Market, By Deployment Type

Figure 6.           Digital Language Learning Market, By Business Type

Figure 7.           Digital Language Learning Market, By End-User

Figure 8.           Digital Language Learning Market, By Geography

Figure 9.           Digital Language Learning Market, By Region

Figure 10.        Digital Language Learning Market Overview

Figure 11.        Digital Language Learning Market Ecosystem Analysis

Figure 12.        North America PEST Analysis

Figure 13.        Europe PEST Analysis

Figure 14.        Asia Pacific – PEST Analysis

Figure 15.        Middle East & Africa PEST Analysis

Figure 16.        South America PEST Analysis

Figure 17.        Digital Language Learning Market Impact Analysis of Drivers and Restraints

Figure 18.        Global Digital Language Learning Market

Figure 19.        Global Digital Language Learning Market Forecast and Analysis, (US$ Mn)

Figure 20.        Global Digital Language Learning Market Breakdown, By Language Type, 2019 & 2027 (%)

Figure 21.        Global English Language Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 22.        Global Mandarin Language Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 23.        Global Spanish Language Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 24.        Global German Language Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 25.        Global Other Language Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 26.        Global Digital Language Learning Market Breakdown, By Deployment Type, 2019 & 2027 (%)

Figure 27.        Global Cloud Based Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 28.        Global On-Premises Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 29.        Global Digital Language Learning Market Breakdown By Business Type, 2019 & 2027 (%)

Figure 30.        Global Business-To-Business Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 31.        Global Business-To-Customers Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 32.        Global Digital Language Learning Market Breakdown, By End User, 2019 & 2027 (%)

Figure 33.        Global Academic Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 34.        Global Non- academic Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 35.        Global Digital Language Learning Market, Breakdown, by Region, 2019 & 2027 (%)

Figure 36.        North America Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 37.        North America Digital Language Learning Market Breakdown by Language type, 2019 & 2027 (%)

Figure 38.        North America Digital Language Learning Market Breakdown by Deployment Type, 2019 & 2027 (%)

Figure 39.        North America Digital Language Learning Market Breakdown by Business Type, 2019 & 2027 (%)

Figure 40.        North America Digital Language Learning Market Breakdown by End Users, 2019 & 2027 (%)

Figure 41.        North America Digital Language Learning Market Breakdown by Key Countries, 2019 & 2027(%)

Figure 42.        US Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 43.        Canada Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 44.        Mexico Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 45.        Europe Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 46.        Europe Digital Language Learning Market Breakdown by Language type, 2019 & 2027 (%)

Figure 47.        Europe Digital Language Learning Market Breakdown by Deployment Type, 2019 & 2027 (%)

Figure 48.        Europe Digital Language Learning Market Breakdown by Business Type, 2019 & 2027 (%)

Figure 49.        Europe Digital Language Learning Market Breakdown by End Users, 2019 & 2027 (%)

Figure 50.        Europe Digital Language Learning Market Breakdown by Key Countries, 2019 & 2027(%)

Figure 51.        France Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 52.        Germany Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 53.        Italy Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 54.        UK Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 55.        Russia Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 56.        Rest Of Europe Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 57.        Asia Pacific Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 58.        Asia Pacific Digital Language Learning Market Breakdown by Language type, 2019 & 2027 (%)

Figure 59.        Asia Pacific Digital Language Learning Market Breakdown by Deployment type, 2019 & 2027 (%)

Figure 60.        Asia Pacific Digital Language Learning Market Breakdown by Business Type, 2019 & 2027 (%)

Figure 61.        Asia Pacific Digital Language Learning Market Breakdown by End-users, 2019 & 2027 (%)

Figure 62.        Asia Pacific Digital Language Learning Market Breakdown by Key Countries, 2019 & 2027(%)

Figure 63.        China Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 64.        Japan Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 65.        India Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 66.        Australia Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 67.        South Korea Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 68.        Rest Of APAC Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 69.        Middle East & Africa Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 70.        Middle East & Africa Digital Language Learning Market Breakdown, By Language type, 2019 & 2027 (%)

Figure 71.        Middle East & Africa Digital Language Learning Market Breakdown, By Deployment Type, 2019 & 2027 (%)

Figure 72.        Middle East & Africa Digital Language Learning Market Breakdown, By Business Type, 2019 & 2027 (%)

Figure 73.        Middle East & Africa Digital Language Learning Market Breakdown, By End Users, 2019 & 2027 (%)

Figure 74.        Middle East & Africa Digital Language Learning Market Breakdown, By Key Countries, 2019 & 2027(%)

Figure 75.        UAE Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 76.        Saudi Arabia Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 77.        South Africa Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 78.        Rest Of Middle East & Africa Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 79.        South America Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 80.        South America Digital Language Learning Market Breakdown by Language type, 2019 & 2027 (%)

Figure 81.        South America Digital Language Learning Market Breakdown by Deployment type, 2019 & 2027 (%)

Figure 82.        South America Digital Language Learning Market Breakdown by Business Type, 2019 & 2027 (%)

Figure 83.        South America Digital Language Learning Market Breakdown by End-Users, 2019 & 2027 (%)

Figure 84.        South America Digital Language Learning Market Breakdown, By Key Countries, 2019 & 2027(%)

Figure 85.        Brazil Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 86.        Argentina Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 87.        Rest Of SAM Digital Language Learning Market Revenue And Forecast to 2027 (US$ Mn)

Figure 88.        Impact of COVID-19 Pandemic in North American Country Markets

Figure 89.        Impact of COVID-19 Pandemic in Europe Country Markets

Figure 90.        Impact of COVID-19 Pandemic in Asia Pacific Country Markets

Figure 91.        Impact of COVID-19 Pandemic in MEA Country Markets

Figure 92.        Impact of COVID-19 Pandemic in SAM Country Markets

 

The List of Companies - Digital Language Learning Market

  1. Babbel
  2. Busuu Ltd
  3. Fluenz
  4. Lingoda GmbH
  5. Living Language (Penguin Random House, LLC)
  6. Pearson PLC
  7. Preply, Inc
  8. Rosetta Stone, Inc.
  9. Verbling, Inc
  10. Vabla, Inc
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the digital language learning market, thereby allowing players to develop effective long-term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect technology and solution type.
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Frequently Asked Questions

English is the most preferred language in terms of business perspectives across the globe, and close to 30 nations worldwide have it as their primary language of communication. More than 20% of the global population speaks this language. As a result, various sectors around the world have given importance to English as a common language for communications. Further, on the back of the trending globalization, many businesses have been set in different parts of the world where English is a mandatory language for communication. Digital English language learning encompasses digital content and products that facilitate easy learning through the use of various ICT-enabled interactive tools. These tools include mobile applications, e-books, audio clips, videos, games, digital software, and online tutoring, among others. A few of the key companies operating in the digital English language learning market are Cambridge University Press, Cengage/ National Geographic Learning, and EF Education First

Increasing number of Asian students migrating to western countries is the major factor driving the growth of the market. Digital English language learning is witnessing the major demand from the both academic and non-academic sectors in Asian countries. The currently increasing trend among Asian students to enroll themselves in universities in the western countries for higher education is creating a significant demand for language learning courses. Majority of the candidates from Asian countries, especially from India and China, enroll themselves for Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), Graduate Record Examination (GRE), Test of English for International Communication (TOEIC), and other language-based courses and certifications. TOEFL and IELTS are the tests conducted to assess a non-native candidate’s English fluency level, including proper English speaking and writing skills. This factor compels the enrolling candidates to opt for English Language Training (ELT) institutes. The burgeoning demand for these competitive exams has led to the establishment of various ELT institutions across these countries, which in turn has opened up avenues for different English learning methods.

APAC region led digital language learning market. APAC comprises countries with developed educational sectors, including China, Australia, India, Singapore, and South Korea. These countries are leveraging every possible method and model to enhance English proficiency with an aim to increase the number of English speaking individuals. According to EF Education First English Proficiency Test, Asian countries hold the second position, after Europe, among the non-native English speaking countries. Over the years, countries in APAC have been investing significantly in promoting English language learning and also has lucrative opportunities for English learning.

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