Digitally Printed Wallpaper Market Trends and Analysis by 2031

The digitally printed wallpaper market size is projected to reach US$ 54.24 billion by 2031 from US$ 8.97 billion in 2023. The market is expected to register a CAGR of 25.2% in 2023–2031. The growing urbanization and demand for wallpapers with high durability and aesthetics are likely to remain key to digitally printed wallpaper market trends.

Digitally Printed Wallpaper Market Analysis

The rising demand for personalized and customized interior decor, along with advancements in digital printing technology, are some of the major drivers driving digitally printed wallpaper market growth. Consumers and interior decorators are focusing on creating visually appealing residential and commercial spaces, which is fueling the market growth further. A shift in consumer preferences toward wall covering and a rise in DIY projects involving wallpapers further fostered market growth.

Digitally Printed Wallpaper Market Overview

Digital printing is a technology in which electronic systems create, manipulate, and finalize an image or pattern before printing it on a computer-controlled printer. Recent technological advances and printing developments have enabled the creation of digital wallpapers. Among other benefits, digital print wallpaper contributes to the aesthetics of empty spaces. Digital wallpaper provides more creativity, allowing users to design a custom wall covering that is exactly to their preference.

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Digitally Printed Wallpaper Market: Strategic Insights

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Digitally Printed Wallpaper Market Drivers and Opportunities

Shift in customer preference toward aesthetics to Favor Market

The digitally printed wallpapers integrate artwork and photographs that complement the surroundings or living space. These wallpapers provide several advantages, including a more vibrant, smoother finish, added value and significance, aesthetic value, increased wall protection, and others. There is a shift in customer preference toward aesthetics, which is generating the demand for digitally printed wallpapers. Customers prefer digitally printed wallpapers over traditional paints and varnishes because of their durability and variety.

Rise in the popularity of digitally printed wallpapers in the commercial sector.

Digitally printed wallpapers are gaining popularity in the commercial sector, which includes gyms, shopping malls, spas, hospitals, showrooms, and other businesses. Furthermore, with recent advancements in digital printing, many businesses have adopted customized wallpapers to create business interiors that represent brands. The demand for digitally printed wallpaper is rising, as colorful spaces and office layouts are one of the factors that boost efficiency and productivity in the company. Colors evoke emotions and influence the employee's moods. The visuals can be used for workplace marketing and commercial purposes also.

Digitally Printed Wallpaper Market Report Segmentation Analysis

Key segments that contributed to the derivation of the digitally printed wallpaper market analysis are substrate, printing technology, and end-user.

• By substrate, the market is segmented into nonwoven, vinyl, paper, and others. The vinyl segment held the largest market share in 2023.
• Based on the printing technology, the market is segmented into inkjet and electrophotography. The inkjet segment held the largest market share in 2023.
• By end-user, the market is segmented into residential and commercial. The commercial segment is expected to grow with the highest CAGR.

Digitally Printed Wallpaper Market Share Analysis by Geography

The geographic scope of the digitally printed wallpaper market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.

Asia Pacific region is expected to grow with the highest CAGR. The demand for aesthetically pleasing residential and business spaces leads to the region’s market growth. The growing commercial sector in the region fuels the demand for décor solutions in the region, driving the use of digitally printed wallpaper technology. With the rise in the disposable income of the consumer in the region, the interior decoration sector is growing, further driving the digitally printed wallpaper market growth in Asia Pacific.

Digitally Printed Wallpaper Market Regional Insights

The regional trends and factors influencing the Digitally Printed Wallpaper Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Digitally Printed Wallpaper Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Digitally Printed Wallpaper Market Report Scope

Digitally Printed Wallpaper Market Players Density: Understanding Its Impact on Business Dynamics

The Digitally Printed Wallpaper Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Digitally Printed Wallpaper Market are:

1. A.S. Creation Tapeten AG
2. Color X
3. Flavor Paper
4. John Mark Ltd
5. MCROBB DISPLAY LTD
6. Megaprint Ltd.

Disclaimer: The companies listed above are not ranked in any particular order.

Digitally Printed Wallpaper Market News and Recent Developments

The Digitally Printed Wallpaper Marketis evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market:

• In November 2023, Roland DG inaugurated the head office and curated an exhibit for visitors and employees featuring spectacular wall decor using DIMENSE’s digital printing. DIMENSE’s wallpaper solutions stem from a blend of proprietary inks and environmentally conscious wallpaper materials. Following the acquisition of UAB Dimense Print, a subsidiary of UAB VEIKA specializing in wallpaper-related products in Lithuania, Roland DG established the new subsidiary, UAB DG DIMENSE, in October 2023. (Source: Roland DG, Press Release, 2023)

Digitally Printed Wallpaper Market Report Coverage and Deliverables

The “Digitally Printed Wallpaper Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Market dynamics such as drivers, restraints, and key opportunities
• Key future trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
• Detailed company profiles