The digitally printed wallpaper market size is projected to reach US$ 54.24 billion by 2031 from US$ 8.97 billion in 2023. The market is expected to register a CAGR of 25.2% in 2023–2031. The growing urbanization and demand for wallpapers with high durability and aesthetics are likely to remain key to digitally printed wallpaper market trends.
Digitally Printed Wallpaper Market Analysis
The rising demand for personalized and customized interior decor, along with advancements in digital printing technology, are some of the major drivers driving digitally printed wallpaper market growth. Consumers and interior decorators are focusing on creating visually appealing residential and commercial spaces, which is fueling the market growth further. A shift in consumer preferences toward wall covering and a rise in DIY projects involving wallpapers further fostered market growth.
Digitally Printed Wallpaper Market Overview
Digital printing is a technology in which electronic systems create, manipulate, and finalize an image or pattern before printing it on a computer-controlled printer. Recent technological advances and printing developments have enabled the creation of digital wallpapers. Among other benefits, digital print wallpaper contributes to the aesthetics of empty spaces. Digital wallpaper provides more creativity, allowing users to design a custom wall covering that is exactly to their preference.
Customize This Report To Suit Your Requirement
You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities
Digitally Printed Wallpaper Market: Strategic Insights

- Get Top Key Market Trends of this report.This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.
You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities
Digitally Printed Wallpaper Market: Strategic Insights

- Get Top Key Market Trends of this report.This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.
Digitally Printed Wallpaper Market Drivers and Opportunities
Shift in customer preference toward aesthetics to Favor Market
The digitally printed wallpapers integrate artwork and photographs that complement the surroundings or living space. These wallpapers provide several advantages, including a more vibrant, smoother finish, added value and significance, aesthetic value, increased wall protection, and others. There is a shift in customer preference toward aesthetics, which is generating the demand for digitally printed wallpapers. Customers prefer digitally printed wallpapers over traditional paints and varnishes because of their durability and variety.
Rise in the popularity of digitally printed wallpapers in the commercial sector.
Digitally printed wallpapers are gaining popularity in the commercial sector, which includes gyms, shopping malls, spas, hospitals, showrooms, and other businesses. Furthermore, with recent advancements in digital printing, many businesses have adopted customized wallpapers to create business interiors that represent brands. The demand for digitally printed wallpaper is rising, as colorful spaces and office layouts are one of the factors that boost efficiency and productivity in the company. Colors evoke emotions and influence the employee's moods. The visuals can be used for workplace marketing and commercial purposes also.
Digitally Printed Wallpaper Market Report Segmentation Analysis
Key segments that contributed to the derivation of the digitally printed wallpaper market analysis are substrate, printing technology, and end-user.
- By substrate, the market is segmented into nonwoven, vinyl, paper, and others. The vinyl segment held the largest market share in 2023.
- Based on the printing technology, the market is segmented into inkjet and electrophotography. The inkjet segment held the largest market share in 2023.
- By end-user, the market is segmented into residential and commercial. The commercial segment is expected to grow with the highest CAGR.
Digitally Printed Wallpaper Market Share Analysis by Geography
The geographic scope of the digitally printed wallpaper market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.
Asia Pacific region is expected to grow with the highest CAGR. The demand for aesthetically pleasing residential and business spaces leads to the region’s market growth. The growing commercial sector in the region fuels the demand for décor solutions in the region, driving the use of digitally printed wallpaper technology. With the rise in the disposable income of the consumer in the region, the interior decoration sector is growing, further driving the digitally printed wallpaper market growth in Asia Pacific.
Digitally Printed Wallpaper Market Regional Insights
The regional trends and factors influencing the Digitally Printed Wallpaper Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Digitally Printed Wallpaper Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

- Get the Regional Specific Data for Digitally Printed Wallpaper Market
Digitally Printed Wallpaper Market Report Scope
Report Attribute | Details |
---|---|
Market size in 2023 | US$ 8.97 Billion |
Market Size by 2031 | US$ 54.24 Billion |
Global CAGR (2023 - 2031) | 25.2% |
Historical Data | 2021-2022 |
Forecast period | 2024-2031 |
Segments Covered |
By Substrate
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
Digitally Printed Wallpaper Market Players Density: Understanding Its Impact on Business Dynamics
The Digitally Printed Wallpaper Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the Digitally Printed Wallpaper Market are:
- A.S. Creation Tapeten AG
- Color X
- Flavor Paper
- John Mark Ltd
- MCROBB DISPLAY LTD
- Megaprint Ltd.
Disclaimer: The companies listed above are not ranked in any particular order.

- Get the Digitally Printed Wallpaper Market top key players overview
Digitally Printed Wallpaper Market News and Recent Developments
The Digitally Printed Wallpaper Marketis evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market:
- In November 2023, Roland DG inaugurated the head office and curated an exhibit for visitors and employees featuring spectacular wall decor using DIMENSE’s digital printing. DIMENSE’s wallpaper solutions stem from a blend of proprietary inks and environmentally conscious wallpaper materials. Following the acquisition of UAB Dimense Print, a subsidiary of UAB VEIKA specializing in wallpaper-related products in Lithuania, Roland DG established the new subsidiary, UAB DG DIMENSE, in October 2023. (Source: Roland DG, Press Release, 2023)
Digitally Printed Wallpaper Market Report Coverage and Deliverables
The “Digitally Printed Wallpaper Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Market dynamics such as drivers, restraints, and key opportunities
- Key future trends
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
- Detailed company profiles
Frequently Asked Questions
What is the estimated market size for the global digitally printed wallpaper market in 2023?
The global digitally printed wallpaper market was estimated to be US$ 8.97 billion in 2023 and is expected to grow at a CAGR of 25.2% during the forecast period 2023 - 2031.
What are the driving factors impacting the global digitally printed wallpaper market?
The growing urbanization and demand for wallpapers with high durability and aesthetics are the major factors that propel the global digitally printed wallpaper market.
What are the future trends of the global digitally printed wallpaper market?
The rise in the use of digital technologies is anticipated to play a significant role in the global digitally printed wallpaper market in the coming years.
Which are the key players holding the major market share of the global digitally printed wallpaper market?
The key players holding majority shares in the global digitally printed wallpaper market are A.S. Creation Tapeten AG, Color X, Flavor Paper, MX Display Ltd., and Muraspec.
What will be the market size of the global digitally printed wallpaper market by 2031?
The global digitally printed wallpaper market is expected to reach US$ 54.24 billion by 2031.
What is the incremental growth of the global digitally printed wallpaper market during the forecast period?
The incremental growth expected to be recorded for the global digitally printed wallpaper market during the forecast period is US$ 45.27 billion.
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset
- Parking Meter Apps Market
- eSIM Market
- Advanced Distributed Management System Market
- Online Exam Proctoring Market
- Electronic Data Interchange Market
- Barcode Software Market
- Maritime Analytics Market
- Cloud Manufacturing Execution System (MES) Market
- Robotic Process Automation Market
- Digital Signature Market
Testimonials

I wish to appreciate your support and the professionalism you displayed in the course of attending to my request for information regarding to infectious disease IVD market in Nigeria. I appreciate your patience, your guidance, and the fact that you were willing to offer a discount, which eventually made it possible for us to close a deal. I look forward to engaging The Insight Partners in the future, all thanks to the impression you have created in me as a result of this first encounter.
DR CHIJIOKE ONYIA, MANAGING DIRECTOR, PineCrest Healthcare Ltd.
The Insight Partners delivered insightful, well-structured market research with strong domain expertise. Their team was professional and responsive throughout. The user-friendly website made accessing industry reports seamless. We highly recommend them for reliable, high-quality research services
Yukihiko Adachi CEO, Deep Blue, LLC.Reason to Buy
- Informed Decision-Making
- Understanding Market Dynamics
- Competitive Analysis
- Customer Insights
- Market Forecasts
- Risk Mitigation
- Strategic Planning
- Investment Justification
- Identifying Emerging Markets
- Enhancing Marketing Strategies
- Boosting Operational Efficiency
- Tracking Industry Innovations
- Aligning with Regulatory Trends
Yes! We provide a free sample of the report, which includes Report Scope (Table of Contents), report structure, and selected insights to help you assess the value of the full report. Please click on the "Download Sample" button or contact us to receive your copy.
Absolutely — analyst assistance is part of the package. You can connect with our analyst post-purchase to clarify report insights, methodology or discuss how the findings apply to your business needs.
Once your order is successfully placed, you will receive a confirmation email along with your invoice.
• For published reports: You’ll receive access to the report within 4–6 working hours via a secured email sent to your email.
• For upcoming reports: Your order will be recorded as a pre-booking. Our team will share the estimated release date and keep you informed of any updates. As soon as the report is published, it will be delivered to your registered email.
We offer customization options to align the report with your specific objectives. Whether you need deeper insights into a particular region, industry segment, competitor analysis, or data cut, our research team can tailor the report accordingly. Please share your requirements with us, and we’ll be happy to provide a customized proposal or scope.
The report is available in either PDF format or as an Excel dataset, depending on the license you choose.
The PDF version provides the full analysis and visuals in a ready-to-read format. The Excel dataset includes all underlying data tables for easy manipulation and further analysis.
Please review the license options at checkout or contact us to confirm which formats are included with your purchase.
Our payment process is fully secure and PCI-DSS compliant.
We use trusted and encrypted payment gateways to ensure that all transactions are protected with industry-standard SSL encryption. Your payment details are never stored on our servers and are handled securely by certified third-party processors.
You can make your purchase with confidence, knowing your personal and financial information is safe with us.
Yes, we do offer special pricing for bulk purchases.
If you're interested in purchasing multiple reports, we’re happy to provide a customized bundle offer or volume-based discount tailored to your needs. Please contact our sales team with the list of reports you’re considering, and we’ll share a personalized quote.
Yes, absolutely.
Our team is available to help you make an informed decision. Whether you have questions about the report’s scope, methodology, customization options, or which license suits you best, we’re here to assist. Please reach out to us at sales@theinsightpartners.com, and one of our representatives will get in touch promptly.
Yes, a billing invoice will be automatically generated and sent to your registered email upon successful completion of your purchase.
If you need the invoice in a specific format or require additional details (such as company name, GST, or VAT information), feel free to contact us, and we’ll be happy to assist.
Yes, certainly.
If you encounter any difficulties accessing or receiving your report, our support team is ready to assist you. Simply reach out to us via email or live chat with your order information, and we’ll ensure the issue is resolved quickly so you can access your report without interruption.

















