Mercado de papel tapiz impreso digitalmente: mapeo competitivo y perspectivas estratégicas para 2031

  • Report Code : TIPRE00006045
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 155
Buy Now

El mercado de papeles pintados impresos digitalmente se valoró en 3.253,3 millones de dólares en 2019 y se prevé que alcance los 17.676,0 millones de dólares en 2027; se espera que crezca a una tasa compuesta anual del 24,2 % entre 2020 y 2027.

La impresión digital es una parte esencial del mercado gráfico. Las tecnologías de papel tapiz digital brindan más opciones de sustratos a los diseñadores y desarrolladores debido al uso de la impresión sin contacto. Esto elimina aún más la distorsión de las imágenes, que suele ocurrir en el proceso analógico. La creciente demanda de impresión digital conduce a un desarrollo y adopción más significativos de la tecnología de papel tapiz impreso digitalmente. El mercado mundial de papel tapiz impreso digitalmente está segmentado en cinco regiones principales: América del Norte, Europa, Asia Pacífico (APAC), Medio Oriente y África (MEA) y América del Sur (SAM). En 2019, APAC tenía la mayor cuota de mercado. Sin embargo, se prevé que MEA sea la región de más rápido crecimiento durante 2020-2027. La rápida urbanización en APAC conduce a inversiones sustanciales por parte de actores locales y extranjeros en el sector de la construcción, particularmente en proyectos residenciales. Además, los diseñadores de interiores y desarrolladores utilizan principalmente papeles pintados impresos digitalmente en proyectos de remodelación y renovación. Además, es probable que la creciente demanda de casas nuevas y el aumento del nivel de vida impulsen la demanda de papeles pintados impresos digitalmente en un futuro próximo.

Impacto de la pandemia de COVID-19 en el mercado de papeles pintados impresos digitalmente

Según el último informe de la Organización Mundial de la Salud (OMS), Estados Unidos, España, Italia, Francia, Alemania, Reino Unido, Rusia, Turquía, Brasil, Irán, India y China son algunos de los Países más afectados por el brote de COVID-19. El brote se informó por primera vez en Wuhan, China, en diciembre de 2019. La crisis está afectando negativamente a varias industrias en todo el mundo. La economía mundial está siendo la más afectada y es probable que continúe también en 2021. La fuerte caída del comercio internacional está obstaculizando el crecimiento de la economía global. Los cierres de producción, las restricciones en la cadena de suministro, la gestión de adquisiciones, la escasez de mano de obra y los cierres fronterizos para combatir y contener el brote están frenando al sector de la construcción. La desaceleración de la producción en la industria de la construcción está restringiendo directamente la adopción de diversos productos y soluciones ad hoc, como el papel tapiz impreso digitalmente. Además, las empresas constructoras y los usuarios finales están reduciendo su gasto en la adopción de varios productos de base tecnológica para hacer frente al escenario actual, que está obstaculizando el crecimiento del mercado de papeles pintados impresos digitalmente.

< h2>regiones lucrativas para el mercado de papel tapiz impreso digitalmente


Perspectivas del mercado de papel tapiz impreso digitalmente

Adopción creciente de papel tapiz impreso digitalmente en diversos sectores

Estados Unidos está emergiendo como uno de los mercados líderes con la creciente adopción de papel tapiz impreso digitalmente en el sector de la vivienda residencial, debido a la crecimiento significativo de la demanda de viviendas unifamiliares. La creciente demanda de papeles pintados impresos digitalmente en sectores comerciales como empresas, hoteles y restaurantes impulsa el crecimiento del mercado de papeles pintados impresos digitalmente. El papel pintado impreso digitalmente juega un papel vital en la estética general de la estructura. La mayoría de los consumidores prefieren revestimientos innovadores y decorativos para hacer más estéticos los edificios residenciales y comerciales. Los actores del mercado han introducido productos innovadores, especialmente en áreas comerciales como aeropuertos, centros comerciales, oficinas y establecimientos minoristas. Debido a su capacidad para ofrecer una apariencia suave y monolítica, estos productos digitales están evolucionando continuamente.

Información de mercado basada en sustrato

Basado en el sustrato, el El mercado de papel tapiz impreso digitalmente se segmenta en no tejidos, vinilo, papel y otros. El sustrato de vinilo está experimentando la mayor demanda que otros sustratos. Además, se espera que el mercado del segmento de vinilo crezca significativamente durante el período de pronóstico.

Mercado de papel tapiz impreso digitalmente, por sustrato: 2019 y 2027


Perspectivas del mercado basadas en el usuario final

Basado en el usuario final , el mercado de papel tapiz impreso digitalmente se bifurca en residencial y comercial. El segmento residencial lideró el mercado con una mayor participación en 2019. Sin embargo, se espera que el segmento comercial registre una mayor tasa de crecimiento durante el período de pronóstico.

Información estratégica

Los actores que operan en el mercado de papel tapiz impreso digitalmente se centran en estrategias como fusiones, adquisiciones e iniciativas de mercado para mantener sus posiciones en el mercado. A continuación se enumeran algunos desarrollos de actores clave:

                                          &n bsp;                         &n bsp;               

En 2020, AS CRÉATION TAPETEN AG anunció su nueva colección de papeles pintados llamada "nueva vida", que ofrece diseños llamativos, colores claros y una mezcla de patrones gráficos y florales.

En 2020, Muraspec lanzó dos nuevos diseños sofisticados Herringbone y Acuerdo. La empresa afirma que se trata de productos texturizados únicos elaborados con tintas especiales para mejorar el aspecto lujoso.

Mercado mundial de papel pintado impreso digitalmente: por Sustrato

  • No Tejido
  • Vinilo
  • Papel
  • Otros


Mercado global de papel tapiz impreso digitalmente: por tecnología de impresión

  • Inyección de tinta
  • Electrofotografía


Mercado global de papel tapiz impreso digitalmente: por usuario final

  • Residencial
  • Comercial


Mercado global de papel tapiz impreso digitalmente: porGeografía

  • América del Norte
    • Estados Unidos
    • Canadá
    • México
  • Europa
    • Francia
    • Alemania
    • Italia
    • Reino Unido
    • Rusia
    • Resto de Europa
  • Asia Pacífico (APAC)
    • Australia
    • China
    • India
    • Japón
    • Corea del Sur
    • Resto de APAC
  • Medio Oriente y África (MEA)
    • Sudáfrica
    • Arabia Saudita
    • EAU
    • Resto de MEA
  • América del Sur (SAM)< ul>
  • Brasil
  • Argentina
  • Resto de SAM
< p>Perfiles de la empresa

  • AS CRÉATION TAPETEN AG
  • Color X
  • Effective Visual Marketing Limited
  • Papel de sabor
  • John Mark Ltd
  • McRobb Display Ltd
  • Megaprint
  • Muraspec
  • MX Display Ltd.
  • < li>Vision Sign and Digital LTD.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind digitally printed wallpaper market growth?

The growth of the digitally printed wallpaper market is primarily attributed to the various benefits associated with digitally printed wallpaper. Moreover, growing adoption of digitally printed wallpaper in diverse sectors is driving the growth of the market.

What are market opportunities for digitally printed wallpaper?

The organic growth of the construction industry with the demand for aesthetic and personalized interior is expected to provide growth opportunities for the digitally printed wallpaper market.

Which end-user segment is expected to dominate the market in the forecast period?

The digitally printed wallpaper market is led by residential segment with highest share and is expected to dominate in the forecast period. Rise in amount of housing modification along with increase in throwaway income level are creating the residential sector the fastest and best growing segment in the digitally printed wallpaper market across the globe.

The List of Companies - Digitally Printed Wallpaper Market

  1. A.S. CRÉATION TAPETEN AG
  2. Color X
  3. Effective Visual Marketing Limited
  4. Flavor Paper
  5. John Mark Ltd
  6. McRobb Display Ltd
  7. Megaprint
  8. Muraspec
  9. MX Display Ltd.
  10. Vision Sign and Digital LTD.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports