Employee Communication Software Market Key Players and Opportunities by 2027

Historic Data: 2019-2020   |   Base Year: 2021   |   Forecast Period: 2022-2027

Employee Communication Software Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Deployment Type (On-Premise and Cloud), Enterprise Size (SMEs and Large Enterprises), and Industry (BFSI, Manufacturing, Retail, Healthcare, IT and Telecom, and Other Industries)

  • Report Date : Dec 2020
  • Report Code : TIPRE00017047
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 168

The employee communication software market is expected to grow from US$  816.41 million in 2021 to US$ 1,780.09 million by 2027. The employee communication software market is expected to grow at a CAGR of 11.8% during the forecast period of 2021 to 2027.

With increasing competitiveness across industries, the need for high operational and employee productivity is growing among enterprises for sustainable and profitable long term growth. Hence, the demand for efficient and effective employee communication solutions is rising at an impressive pace across industries such as BFSI, manufacturing, retail, healthcare, IT & telecom, education, and others. Internal organizational communication plays a crucial role in driving collaboration, productivity, and workforce engagement in an enterprise. In addition to this, the crucial need to maintain proper communication with deskless employees and growing share of remote workforce owing to ongoing coronavirus outbreak are some of the important factors that are boosting the adoption of employee communication software and services globally. There are several innovative companies that are offering these solutions with a wide variety of features integrated in them. An employee communication software allows organizations to customize and offer targeted communications across departments such as internal communications, HR communications, operational messages, compliance communications, and emergency notifications among others. These solutions also offer high level of personalization and employee engagement tools to support holistic communication development across the enterprise. The rising trend of digitalization, growing demand for outcome-based communication solutions, and increasing adoption of cloud-based solutions across small, medium, and large sized enterprises are some of the key driving factors for the growth of employee communication software market

The market for employee communication software is segmented into deployment type, enterprise size, industry, and geography. Based on deployment type, the employee communication software market is divided into cloud and on-premise. Cloud segment is projected to be the largest and fastest growing segment over the forecast from 2021 to 2027. On the basis of enterprise size, the market is segmented into SMEs and large enterprises. The large enterprises segment contributed the largest revenue share in 2019 whereas SMEs segment is projected to be the fastest growing sector in terms of growth rate. On basis of industry, the market is segmented into BFSI, manufacturing, retail, healthcare, IT & telecom and others. In 2020, IT and telecom industry led the employee communication software market globally. Geographically, the market is segmented into five major regions, namely North America, Europe, APAC, MEA and SAM. In 2019, North America held the largest revenue share followed by Europe and APAC.

Customize This Report To Suit Your Requirement

You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities

Employee Communication Software Market: Strategic Insights

employee-communication-software-market
  • Get Top Key Market Trends of this report.
    This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Employee communication software Market Insights

Increasing Need for Enhanced Communication with Deskless Workforce to Drive the Demand

With increasing level of competition and changing technology landscape across industry verticals, companies are continuously striving for solutions that could help in enhancing employee productivity, operational efficiency, and end user experiences, while reducing their overall costs. In addition to this, due to coronavirus outbreak, companies are also shifting towards remote working culture owing to restrictions on on-premise business activities and movement restrictions being implemented in various countries. The structure of today’s enterprises is becoming more dynamic and complex, especially in industries such as retail and healthcare where a large section of workforce is deskless/mobile in nature. The coronavirus outbreak is further driving the trend of remove working in other industries also such as BFSI, manufacturing, IT and telecom among others. Hence, due to increasing share of deskless workforce across industries, the demand for multi-platform communication tools (desktop, mobile, tablets etc.) is expected to rise at an impressive rate in the coming years.

Deployment Type -Based Market Insights

Based on deployment type, the global employee communication software market is segmented into cloud and on-premise. The demand for the cloud-based employee communication software is greater than the on-premise employee communication software. The cloud-base software offerings are less expensive than the on-premise software; moreover, strong network infrastructure in developed countries also supports the adoption of cloud-based software. Various corporate players are planning to make substantial investments on advanced software to swiftly shift toward modern platforms integrated with advanced features.

Enterprise Size -Based Market Insights

Based on enterprise size, the employee communication software market is segmented into SMEs and large enterprises. The large enterprises segment led the employee communication software market with a highest share.

Industry -Based Market Insights

The end-user segment is sub-segmented into BFSI, manufacturing, retail, healthcare, IT and telecom, and other industries. The others segment include industries such as transportation, government, education, and energy etc.

Players operating in the Employee communication software market focus on strategies, such as market initiatives, acquisitions, and product launches, to maintain their positions in the employee communication software market. A few developments by key players of the employee communication software market are:

In September 2020, Smarp Oy launched an AI-powered analytics suite. This suite combines the AI and real-time analytics to measure the impact of employee communication.

In April 2020, Nudge Corporation launched a frontline activation suite of features designed to activate dormant frontline workforces. Nudge helps to navigate four key recovery stages, including field execution, recruitment, onboarding, and sustained performance, that advance existing benchmarks for employee engagement.

Employee Communication Software Market Regional Insights

The regional trends and factors influencing the Employee Communication Software Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Employee Communication Software Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

employee-communication-software-market-global-geography
  • Get the Regional Specific Data for Employee Communication Software Market

Employee Communication Software Market Report Scope

Report Attribute Details
Market size in 2021 US$ 816.41 Million
Market Size by 2027 US$ 1,780.09 Million
Global CAGR (2021 - 2027) 11.8%
Historical Data 2019-2020
Forecast period 2022-2027
Segments Covered By Deployment Type
  • On-Premise and Cloud
By Enterprise Size
  • SMEs and Large Enterprises
By Industry
  • BFSI
  • Manufacturing
  • Retail
  • Healthcare
  • IT and Telecom
  • Other Industries
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Beekeeper AG
  • Nudge Corporation
  • Poppulo (E-Search DAC)
  • Simpplr Inc.
  • Smarp Oy
  • SnapComms Inc.
  • Sociabble, Inc.
  • Staffbase
  • theEMPLOYEEapp

  • Employee Communication Software Market Players Density: Understanding Its Impact on Business Dynamics

    The Employee Communication Software Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

    Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

    Major Companies operating in the Employee Communication Software Market are:

    1. Beekeeper AG
    2. Nudge Corporation
    3. Poppulo (E-Search DAC)
    4. Simpplr Inc.
    5. Smarp Oy

    Disclaimer: The companies listed above are not ranked in any particular order.


    employee-communication-software-market-cagr

    • Get the Employee Communication Software Market top key players overview

    Employee Communication Software Market – By Deployment Type

    • Cloud
    • On-Premise


    Employee Communication Software Market – by Enterprise Size

    • SMEs
    • Large Enterprises


    Employee Communication Software Market – By Industry

    • BFSI
    • Manufacturing
    • Retail
    • Healthcare
    • IT and Telecom
    • Other Industries


    Employee Communication Software Market – by Geography

    • North America
      • US
      • Canada
      • Mexico
    • Europe
      • France
      • Germany
      • Russia
      • UK
      • Italy
      • Rest of Europe
    • Asia Pacific (APAC)
      • China
      • India
      • Japan
      • Australia
      • South Korea
      • Rest of APAC
    • MEA
      • Saudi Arabia
      • UAE
      • South Africa
      • Rest of MEA
    • SAM
      • Brazil
      • Argentina
      • Rest of SAM


    Employee Communication Software Market – Company Profiles

    • Beekeeper AG
    • Nudge Corporation
    • Poppulo (E-Search DAC)
    • Simpplr Inc.
    • Smarp Oy
    • SnapComms
    • Sociabble, Inc.
    • Staffbase
    • theEMPLOYEEapp
    • Workvivo Limited

    Frequently Asked Questions

    Which enterprise size segment led the employee communication software market in 2019?

    Based on enterprise size, the employee communication software market is segmented into SMEs and large enterprises. Presently, large enterprises segment led the employee communication software market. Moreover, the growing trend of digital transformation and rising number of remotely working employees are propelling the need for efficient internal communication among large enterprises, which would propel the use of employee communication software. However, the growing traction toward digital transformation is significantly driving the demand for employee communication software in the SME segment.

    Which region led the employee communication software market?

    In terms of revenue share, North America held the largest share of global employee communication software market in 2019 and it is anticipated to continue its dominance over the forecast period of 2020 to 2027. Europe is the second largest revenue contributor, followed by APAC in 2019. The presence of developed countries such as US and Canada coupled with strong industry base especially in BFSI, IT & telecom, healthcare, and retail sectors is the major factors responsible for high adoption of employee communication software in the North America region.

    Which factors are driving growth of the employee communication software market?

    An increasing need for enhanced communication with deskless workforce coupled with the growing trend of digital workplace transformation through adoption of advanced solutions are some of the key driving factors for global employee communication software market. Furthermore, the increasing demand of efficient internal communication solutions among SMEs and growing adoption of cloud-based solutions will provide ample growth opportunities to market players operating in the global employee communication software market.

    Ankita Mittal
    Ankita Mittal
    Manager,
    Market Research & Consulting

    Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

    Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset

    Testimonials

    user

    I wish to appreciate your support and the professionalism you displayed in the course of attending to my request for information regarding to infectious disease IVD market in Nigeria. I appreciate your patience, your guidance, and the fact that you were willing to offer a discount, which eventually made it possible for us to close a deal. I look forward to engaging The Insight Partners in the future, all thanks to the impression you have created in me as a result of this first encounter.

    DR CHIJIOKE ONYIA, MANAGING DIRECTOR, PineCrest Healthcare Ltd.
    user

    The Insight Partners delivered insightful, well-structured market research with strong domain expertise. Their team was professional and responsive throughout. The user-friendly website made accessing industry reports seamless. We highly recommend them for reliable, high-quality research services

    Yukihiko Adachi CEO, Deep Blue, LLC.

    Reason to Buy

    • Informed Decision-Making
    • Understanding Market Dynamics
    • Competitive Analysis
    • Customer Insights
    • Market Forecasts
    • Risk Mitigation
    • Strategic Planning
    • Investment Justification
    • Identifying Emerging Markets
    • Enhancing Marketing Strategies
    • Boosting Operational Efficiency
    • Tracking Industry Innovations
    • Aligning with Regulatory Trends
    Your Key Concerns Addressed - Question & Answer
    Can I view a sample of the report before purchasing?

    Yes! We provide a free sample of the report, which includes Report Scope (Table of Contents), report structure, and selected insights to help you assess the value of the full report. Please click on the "Download Sample" button or contact us to receive your copy.

    Is analyst support included with the purchase?

    Absolutely — analyst assistance is part of the package. You can connect with our analyst post-purchase to clarify report insights, methodology or discuss how the findings apply to your business needs.

    What are the next steps once I place an order?

    Once your order is successfully placed, you will receive a confirmation email along with your invoice.

    • For published reports: You’ll receive access to the report within 4–6 working hours via a secured email sent to your email.
    • For upcoming reports: Your order will be recorded as a pre-booking. Our team will share the estimated release date and keep you informed of any updates. As soon as the report is published, it will be delivered to your registered email.

    Can the report be tailored to suit my specific needs?

    We offer customization options to align the report with your specific objectives. Whether you need deeper insights into a particular region, industry segment, competitor analysis, or data cut, our research team can tailor the report accordingly. Please share your requirements with us, and we’ll be happy to provide a customized proposal or scope.

    In what format is the report delivered?

    The report is available in either PDF format or as an Excel dataset, depending on the license you choose.

    The PDF version provides the full analysis and visuals in a ready-to-read format. The Excel dataset includes all underlying data tables for easy manipulation and further analysis.
    Please review the license options at checkout or contact us to confirm which formats are included with your purchase.

    How secure is the payment process on your platform?

    Our payment process is fully secure and PCI-DSS compliant.

    We use trusted and encrypted payment gateways to ensure that all transactions are protected with industry-standard SSL encryption. Your payment details are never stored on our servers and are handled securely by certified third-party processors.
    You can make your purchase with confidence, knowing your personal and financial information is safe with us.

    Do you provide special pricing for buying multiple reports?

    Yes, we do offer special pricing for bulk purchases.
    If you're interested in purchasing multiple reports, we’re happy to provide a customized bundle offer or volume-based discount tailored to your needs. Please contact our sales team with the list of reports you’re considering, and we’ll share a personalized quote.

    Can I connect with your team to discuss the report before buying?

    Yes, absolutely.
    Our team is available to help you make an informed decision. Whether you have questions about the report’s scope, methodology, customization options, or which license suits you best, we’re here to assist. Please reach out to us at sales@theinsightpartners.com, and one of our representatives will get in touch promptly.

    Will I get a billing invoice upon purchase?

    Yes, a billing invoice will be automatically generated and sent to your registered email upon successful completion of your purchase.
    If you need the invoice in a specific format or require additional details (such as company name, GST, or VAT information), feel free to contact us, and we’ll be happy to assist.

    Is there support available if I can’t access my report?

    Yes, certainly.
    If you encounter any difficulties accessing or receiving your report, our support team is ready to assist you. Simply reach out to us via email or live chat with your order information, and we’ll ensure the issue is resolved quickly so you can access your report without interruption.

    Our Clients

    The List of Companies - Employee Communication Software Market

    1. Beekeeper AG
    2. Nudge Corporation
    3. Poppulo (E-Search DAC)
    4. Simpplr Inc.
    5. Smarp Oy
    6. SnapComms Inc.
    7. Sociabble, Inc.
    8. Staffbase
    9. theEMPLOYEEapp
    10. Workvivo Limited
    Sales Assistance
    US: +1-646-491-9876
    UK: +44-20-8125-4005
    Email: sales@theinsightpartners.com
    Chat with us
    DUNS Logo
    87-673-9708
    ISO Certified Logo
    ISO 9001:2015
    ISO Certified Logo