Europe Oral Care Market Segments and Growth by 2028

The Europe oral care market is expected to reach US$ 11,252.9 million by 2028 from US$ 9,130.5 million in 2021. The market is estimated to grow at a CAGR of 3.0% from 2021–2028.

Oral and dental hygiene is essential for human well-being as the proper hygiene helps prevents several oral diseases. A few of the oral and dental care issues affecting people includes bad breath, tooth decay, gum diseases, periodontal diseases, trench mouth, dental caries, and malocclusion. Alcohol consumption, tobacco use, human papillomavirus (HPV), and sun exposure, especially to the lips, are a few risk factors associated with oropharyngeal and oral cancers. The risks of cancer development can be reduced by administrating the HPV vaccine and scheduling regular dental hygiene visits. Many private and government organizations organize surveys and programs worldwide to raise awareness about oral hygiene. Thus, the rise in such initiatives with the growing awareness regarding oral care is fueling the Europe oral care products market growth.

The COVID-19 pandemic effect is still very active among various countries in Europe. In addition to the recovery and rebuilding, the European countries are investing in aggressive, track, test, surveillance, and respiratory systems to combat the pandemic. Among all European countries, Spain, Italy, Germany, France, and the UK are most affected due to the increasing number of coronavirus cases and deaths associated with it. A team from the Division of Infection and Immunity, University of Cardiff (United Kingdom) determined the effect of mouthwash on COVID-19; the team studied seven different commercial types of mouthwash including Corsodyl, Listerine Cool Mint, Listerine Advanced, and Dentyl Fresh Protect, which contained varying amounts of ethanol and CPC. The results demonstrated the potential of the mouthwashes to reduce COVID-19 infectivity in the oropharynx. Thus, the growing focus on research on the effect of mouthwash on the COVID-19 pandemic and rising oral care hygiene is likely to impact the market positively.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the oral care market. The Europe oral care market is expected to grow at a good CAGR during the forecast period.

Europe Oral Care Market Revenue and Forecast to 2028 (US$ Million)

Europe Oral Care Market Segmentation      

By Product

• Toothpastes
• Toothbrushes and Accessories
• Mouthwashes/Rinses
• Denture Products
• Dental Prosthesis Cleaning Solutions
• Dental Accessories/Ancillaries
• Other Dental Products

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• Online Retail Stores
• Other Distribution Channels

By Country

• Europe
• Germany
• UK
• France
• Spain
• Italy
• Rest of Europe

Companies Mentioned

• Koninklijke Philips N.V.
• Colgate-Palmolive Company
• Procter & Gamble
• GlaxoSmithKline plc.
• Unilever
• Johnson and Johnson Services, Inc.
• Perrigo Company plc
• Lion Corporation
• Sunstar Suisse S.A.
• Church & Dwight, Inc

Europe Oral Care Report Scope