Mobile Analytics Market Growth, Trends, and Forecast by 2031

The Mobile Analytics Market is expected to register a CAGR of 20.6% during 2023–2031. Integration of advanced technologies is likely to be a key trend in the market.

Mobile Analytics Market Analysis

• The growth of the mobile analytics market is rising with the usage of mobile devices and new mobile apps. Real-time data is the most crucial factor in the development of the market. In addition, the growing integration of advanced technologies like IoT and AI is further expanding the mobile analytics market.
• The growth of AI and IoT is changing the mode of mobile analysis with key insights into understanding how consumers are interacting with mobile advertisements. This technological advancement provides an opportunity for companies to improve the targeting of audiences with better analytics.
• Moreover, with the use of BI services under the Analytics as a Service (AaaS) framework, the demand for decision-making opportunities, operational efficiency, and new business opportunities has increased. This has become a vital part of the business operations currently.

Mobile Analytics Market Overview

• Mobile analytics platforms pull data from users who visit mobile apps and mobile web app websites to identify unique users, track paths, record behaviors and provide commentary on the app’s performance. This information is delivered to dashboards that pull from integrated data sources.
• Through the use of mobile app analytics, organizations can register all the events the user performs. By measuring what users would expect to see against what actually happens, organizations will be able to identify and eliminate user friction in the app before the user actually gets churned.

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Mobile Analytics Market: Strategic Insights

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Mobile Analytics Market Drivers and Opportunities

Growing adoption of mobile devices

• The rising sales of smartphones and other mobile devices across the world are likely to push the demand for mobile analytics. The growing shift towards mobile analytics by enterprises due to the rising online advertisements is likely to drive the mobile analytics market.
• Furthermore, technological advancements in mobile analytics and rising adoption and demand for cloud based mobile analytics solutions are among the notable growth drivers of the mobile analytics market in the developed regions.
• As the mobile ecosystem grows and evolves, the demand for strong analytics solutions to take advantage of the potential of application-based industries and mobile devices owned by the people of this world is likely to propel the growth of the mobile analytics market.

Harnessing Behavioral Data for Enhanced Audience Targeting

• The ongoing influx of behavioral data from mobile users provides a lucrative opportunity for businesses to maximize their target audiences. As companies pour in enormous amounts of money to market via mobile, the ability to understand how consumers engage with ads becomes indispensable.
• Mobile analytics, therefore, helps to infer the ideal customer types within the readers of each product, offering marketers an avenue of improvement in audience targeting at the time of advertising. Collecting and leveraging data for better audience targeting serves to amplify the outcome of marketing utilities, and thus presents a promising growth opportunity for businesses.

Mobile Analytics Market Report Segmentation Analysis

Key segments that contributed to the derivation of the Mobile Analytics Market analysis are type, organization size, and industry vertical.

• By type, the market is divided into application performance analytics, marketing campaign analytics, and others.
• By organization size, the market is divided into SMEs and large enterprises.
• By industry vertical, the market is segmented into BFSI, retail, E-commerce, telecom and IT, media and entertainment, others.

Mobile Analytics Market Share Analysis by Geography

• The Mobile Analytics Market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering Mobile Analytics Market dynamics, such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers PEST analysis, which involves the study of major factors that influence the Mobile Analytics Market in these regions.

Mobile Analytics Market Regional Insights

The regional trends and factors influencing the Mobile Analytics Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Mobile Analytics Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Mobile Analytics Market Report Scope

Mobile Analytics Market Players Density: Understanding Its Impact on Business Dynamics

The Mobile Analytics Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Mobile Analytics Market are:

1. Adobe Systems Inc
2. Amazon Web Services, Inc
3. Salesforce
4. OpenText Corporation
5. Oracle, Google Inc
6. Upland Software Inc

Disclaimer: The companies listed above are not ranked in any particular order.

Mobile Analytics Market News and Recent Developments

The Mobile Analytics Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Mobile Analytics Market are listed below:

• Splunk Inc., the data platform leader for security and observability, announced a five-year extension of its Strategic Collaboration Agreement (SCA) with Amazon Web Services, Inc. (AWS).  (Source: Splunk Inc, Press Release, December 2022)
• Oracle announced the Fusion Data Intelligence Platform, a next-generation data, analytics, and AI platform that will help Oracle Fusion Cloud Applications customers achieve better business outcomes by combining data-driven insights with intelligent decisions and actions. (Source: mobilium, Press Release, September 2023).

Mobile Analytics Market Report Coverage and Deliverables

The “Mobile Analytics Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Mobile Analytics Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope.
• Mobile Analytics Market trends as well as market dynamics such as drivers, restraints, and key opportunities.
• Detailed PEST/Porter’s Five Forces and SWOT analysis.
• Mobile Analytics Market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments.
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Mobile Analytics Market.
• Detailed company profiles.