Mobile Analytics Market Growth, Trends, and Forecast by 2031

Historic Data: 2021-2023   |   Base Year: 2024   |   Forecast Period: 2025-2031

Coverage: Mobile Analytics Market covers analysis Type (Application Performance Analytics, Marketing Campaign Analytics, Others); Organization Size (SMEs, Large Enterprises); Industry Vertical (BFSI, Retail, E-Commerce, Telecom and IT, Media and Entertainment, Others), and Geography

  • Report Date : Sep 2025
  • Report Code : TIPTE100000271
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 150

The Mobile Analytics Market is expected to register a CAGR of 20.6% during 2023–2031. Integration of advanced technologies is likely to be a key trend in the market.

Mobile Analytics Market Analysis

  • The growth of the mobile analytics market is rising with the usage of mobile devices and new mobile apps. Real-time data is the most crucial factor in the development of the market. In addition, the growing integration of advanced technologies like IoT and AI is further expanding the mobile analytics market.
  • The growth of AI and IoT is changing the mode of mobile analysis with key insights into understanding how consumers are interacting with mobile advertisements. This technological advancement provides an opportunity for companies to improve the targeting of audiences with better analytics.
  • Moreover, with the use of BI services under the Analytics as a Service (AaaS) framework, the demand for decision-making opportunities, operational efficiency, and new business opportunities has increased. This has become a vital part of the business operations currently.

Mobile Analytics Market Overview

  • Mobile analytics platforms pull data from users who visit mobile apps and mobile web app websites to identify unique users, track paths, record behaviors and provide commentary on the app’s performance. This information is delivered to dashboards that pull from integrated data sources.
  • Through the use of mobile app analytics, organizations can register all the events the user performs. By measuring what users would expect to see against what actually happens, organizations will be able to identify and eliminate user friction in the app before the user actually gets churned.

Customize This Report To Suit Your Requirement

You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities

Mobile Analytics Market: Strategic Insights

mobile-analytics-market
  • Get Top Key Market Trends of this report.
    This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Mobile Analytics Market Drivers and Opportunities

Growing adoption of mobile devices

  • The rising sales of smartphones and other mobile devices across the world are likely to push the demand for mobile analytics. The growing shift towards mobile analytics by enterprises due to the rising online advertisements is likely to drive the mobile analytics market.
  • Furthermore, technological advancements in mobile analytics and rising adoption and demand for cloud based mobile analytics solutions are among the notable growth drivers of the mobile analytics market in the developed regions.
  • As the mobile ecosystem grows and evolves, the demand for strong analytics solutions to take advantage of the potential of application-based industries and mobile devices owned by the people of this world is likely to propel the growth of the mobile analytics market.

Harnessing Behavioral Data for Enhanced Audience Targeting

  • The ongoing influx of behavioral data from mobile users provides a lucrative opportunity for businesses to maximize their target audiences. As companies pour in enormous amounts of money to market via mobile, the ability to understand how consumers engage with ads becomes indispensable.
  • Mobile analytics, therefore, helps to infer the ideal customer types within the readers of each product, offering marketers an avenue of improvement in audience targeting at the time of advertising. Collecting and leveraging data for better audience targeting serves to amplify the outcome of marketing utilities, and thus presents a promising growth opportunity for businesses.

Mobile Analytics Market Report Segmentation Analysis

Key segments that contributed to the derivation of the Mobile Analytics Market analysis are type, organization size, and industry vertical.

  • By type, the market is divided into application performance analytics, marketing campaign analytics, and others.
  • By organization size, the market is divided into SMEs and large enterprises.
  • By industry vertical, the market is segmented into BFSI, retail, E-commerce, telecom and IT, media and entertainment, others.

Mobile Analytics Market Share Analysis by Geography

  • The Mobile Analytics Market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
  • Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering Mobile Analytics Market dynamics, such as drivers, trends, and opportunities that are impacting the markets at the regional level.
  • Also, the report covers PEST analysis, which involves the study of major factors that influence the Mobile Analytics Market in these regions.

Mobile Analytics Market Regional Insights

The regional trends and factors influencing the Mobile Analytics Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Mobile Analytics Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

mobile-analytics-market-global-geography
  • Get the Regional Specific Data for Mobile Analytics Market

Mobile Analytics Market Report Scope

Report Attribute Details
Market size in 2024 US$ XX million
Market Size by 2031 US$ XX Million
Global CAGR (2025 - 2031) 20.6%
Historical Data 2021-2023
Forecast period 2025-2031
Segments Covered By Type
  • Application Performance Analytics
  • Marketing Campaign Analytics
By Organization Size
  • SMEs
  • Large Enterprises
By Industry Vertical
  • BFSI
  • Retail
  • E-Commerce
  • Telecom and IT
  • Media and Entertainment
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Adobe Systems Inc
  • Amazon Web Services, Inc
  • Salesforce
  • OpenText Corporation
  • Oracle, Google Inc
  • Upland Software Inc
  • Good Data Corporation
  • Meta
  • Microsoft Corporation

  • Mobile Analytics Market Players Density: Understanding Its Impact on Business Dynamics

    The Mobile Analytics Market market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

    Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

    Major Companies operating in the Mobile Analytics Market are:

    1. Adobe Systems Inc
    2. Amazon Web Services, Inc
    3. Salesforce
    4. OpenText Corporation
    5. Oracle, Google Inc
    6. Upland Software Inc

    Disclaimer: The companies listed above are not ranked in any particular order.


    mobile-analytics-market-cagr

    • Get the Mobile Analytics Market top key players overview

    Mobile Analytics Market News and Recent Developments

    The Mobile Analytics Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Mobile Analytics Market are listed below:

    • Splunk Inc., the data platform leader for security and observability, announced a five-year extension of its Strategic Collaboration Agreement (SCA) with Amazon Web Services, Inc. (AWS).  (Source: Splunk Inc, Press Release, December 2022)
    • Oracle announced the Fusion Data Intelligence Platform, a next-generation data, analytics, and AI platform that will help Oracle Fusion Cloud Applications customers achieve better business outcomes by combining data-driven insights with intelligent decisions and actions. (Source: mobilium, Press Release, September 2023).

    Mobile Analytics Market Report Coverage and Deliverables

    The “Mobile Analytics Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

    • Mobile Analytics Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope.
    • Mobile Analytics Market trends as well as market dynamics such as drivers, restraints, and key opportunities.
    • Detailed PEST/Porter’s Five Forces and SWOT analysis.
    • Mobile Analytics Market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments.
    • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Mobile Analytics Market.
    • Detailed company profiles.

    Frequently Asked Questions

    What is the expected CAGR of the Mobile Analytics Market?

    The global Mobile Analytics Market is expected to grow at a CAGR of 20.6% during the forecast period 2023 - 2031.

    What are the driving factors impacting the global Mobile Analytics Market?

    Growing adoption of mobile devices is one of the major factors driving the Mobile Analytics Market.

    What are the future trends of the Mobile Analytics Market?

    Integration of advanced technologies is anticipated to play a significant role in the global Mobile Analytics Market in the coming years.

    Which are the leading players operating in the Mobile Analytics Market?

    The leading players operating in the Mobile Analytics Market are Adobe Systems Inc, Amazon Web Services, Inc, Salesforce, OpenText Corporation, Oracle, Google Inc, Upland Software Inc, Good Data Corporation, Meta, and Microsoft Corporation.

    The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.

    The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.

    What are the options available for the customization of this report?

    Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.

    Ankita Mittal
    Ankita Mittal
    Manager,
    Market Research & Consulting

    Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

    Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset

    Testimonials

    Reason to Buy

    • Informed Decision-Making
    • Understanding Market Dynamics
    • Competitive Analysis
    • Identifying Emerging Markets
    • Customer Insights
    • Market Forecasts
    • Risk Mitigation
    • Boosting Operational Efficiency
    • Strategic Planning
    • Investment Justification
    • Tracking Industry Innovations
    • Aligning with Regulatory Trends
    Your Key Concerns Addressed - Question & Answer
    Can I view a sample of the report before purchasing?

    Yes! We provide a free sample of the report, which includes Report Scope (Table of Contents), report structure, and selected insights to help you assess the value of the full report. Please click on the "Download Sample" button or contact us to receive your copy.

    Is analyst support included with the purchase?

    Absolutely — analyst assistance is part of the package. You can connect with our analyst post-purchase to clarify report insights, methodology or discuss how the findings apply to your business needs.

    What are the next steps once I place an order?

    Once your order is successfully placed, you will receive a confirmation email along with your invoice.

    • For published reports: You’ll receive access to the report within 4–6 working hours via a secured email sent to your email.
    • For upcoming reports: Your order will be recorded as a pre-booking. Our team will share the estimated release date and keep you informed of any updates. As soon as the report is published, it will be delivered to your registered email.

    Can the report be tailored to suit my specific needs?

    We offer customization options to align the report with your specific objectives. Whether you need deeper insights into a particular region, industry segment, competitor analysis, or data cut, our research team can tailor the report accordingly. Please share your requirements with us, and we’ll be happy to provide a customized proposal or scope.

    In what format is the report delivered?

    The report is available in either PDF format or as an Excel dataset, depending on the license you choose.

    The PDF version provides the full analysis and visuals in a ready-to-read format. The Excel dataset includes all underlying data tables for easy manipulation and further analysis.
    Please review the license options at checkout or contact us to confirm which formats are included with your purchase.

    How secure is the payment process on your platform?

    Our payment process is fully secure and PCI-DSS compliant.

    We use trusted and encrypted payment gateways to ensure that all transactions are protected with industry-standard SSL encryption. Your payment details are never stored on our servers and are handled securely by certified third-party processors.
    You can make your purchase with confidence, knowing your personal and financial information is safe with us.

    Do you provide special pricing for buying multiple reports?

    Yes, we do offer special pricing for bulk purchases.
    If you're interested in purchasing multiple reports, we’re happy to provide a customized bundle offer or volume-based discount tailored to your needs. Please contact our sales team with the list of reports you’re considering, and we’ll share a personalized quote.

    Can I connect with your team to discuss the report before buying?

    Yes, absolutely.
    Our team is available to help you make an informed decision. Whether you have questions about the report’s scope, methodology, customization options, or which license suits you best, we’re here to assist. Please reach out to us at sales@theinsightpartners.com, and one of our representatives will get in touch promptly.

    Will I get a billing invoice upon purchase?

    Yes, a billing invoice will be automatically generated and sent to your registered email upon successful completion of your purchase.
    If you need the invoice in a specific format or require additional details (such as company name, GST, or VAT information), feel free to contact us, and we’ll be happy to assist.

    Is there support available if I can’t access my report?

    Yes, certainly.
    If you encounter any difficulties accessing or receiving your report, our support team is ready to assist you. Simply reach out to us via email or live chat with your order information, and we’ll ensure the issue is resolved quickly so you can access your report without interruption.

    Our Clients
    Mobile Analytics Market
    Connect With Expert

    The List of Companies

    1. Adobe Systems Inc.
    2. Amazon Web Services, Inc.
    3. App Annie
    4. CleverTap
    5. Flurry
    6. Google Inc.
    7. Upland Software, Inc.
    8. Mixpanel Inc.
    9. Pendo.io
    10. Microsoft Corporation

    Sales Assistance
    US: +1-646-491-9876
    UK: +44-20-8125-4005
    Email: sales@theinsightpartners.com
    Chat with us
    DUNS Logo
    87-673-9708
    ISO Certified Logo
    ISO 9001:2015
    ISO Certified Logo