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The printed signage materials market size is expected to grow from US$ 42,512.42 million in 2022 to US$ 54,015.34 million by 2028; it is estimated to record a CAGR of 4.1% from 2022 to 2028.
Printed signs are one of the most effective and efficient types of advertising. It is an essential tool that retail stores use to sell their products. Various companies continually search for the best ways to promote their brand. Indoor and outdoor print advertising is significant due to its high visibility. A well-designed and well-placed printed sign motivates shoppers to use different products. Large-format printing helps in creating high-impact visuals and leads to information and promotional advertising.
Asia Pacific held the largest global printed signage materials market share in 2022. The market in Asia Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. In the region, industries highly rely on printed signboards for advertising and marketing their brands. Key industries that require signage in considerable numbers to promote their offerings are entertainment, manufacturing, logistics, and retail. In addition, lower maintenance costs of signage and high efficiency associated with this marketing method, along with rapid urbanization in developing countries such as India and China, accelerate the printed signage materials market growth in the region. Furthermore, various companies in the market in Asia Pacific are launching new products to provide customers with broader selection options with advanced and sophisticated designs. This strategy helps new entrants create significant market opportunities for themselves. In April 2021, Colorje launched the SoniQ I signage printer to expand its signage printer lineup.
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Printed Signage Materials Market: Strategic Insights
Market Size Value in US$ 42,512.42 million in 2022 Market Size Value by US$ 54,015.34 million by 2028 Growth rate CAGR of 4.1% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Printed Signage Materials Market: Strategic Insights
Market Size Value in | US$ 42,512.42 million in 2022 |
Market Size Value by | US$ 54,015.34 million by 2028 |
Growth rate | CAGR of 4.1% from 2022 to 2028 |
Forecast Period | 2022-2028 |
Base Year | 2022 |
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Speak to AnalystImpact of COVID-19 Pandemic on Printed Signage Materials Market
The COVID-19 pandemic adversely affected the growth of the chemicals & materials sector, which, in turn, hampered the performance of the printed signage materials market. The implementation of measures to combat the spread of SARS-CoV-2 negatively impacted the growth of various industries. Industries such as sports & entertainment, banking, and transport & logistics have been hindered by a sudden drop in operational efficiencies and a break in value chains due to the abrupt shutdown of national and international boundaries. The lockdowns imposed in 2020 compelled businesses to suspend their operations, which reduced the use of printed signage and associated printing materials. During the pandemic, there was drop in demand for brochures, leaflets, exhibition booth panels, posters, wall stickers, and signage.
However, demand for printed signage increased in hospitals, airports, and other emergency services. Moreover, in 2021, with the reopening of various retail stores, event arenas, and other public places, the demand for printed signage materials has increased in different countries.
Global Printed Signage Materials Market Breakdown – by Region
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Market Insights
Increasing Demand for Printed Signage from Retail Sector Drives Market Growth
According to new estimates from the US Census Bureau's 2021 Annual Retail Trade Survey (ARTS), retail sales in the US increased by 17.1%, from US$ 5,572.0 billion in 2020 to US$ 6,522.6 billion in 2021. In the retail sector, printed signage is used for brand marketing and product recognition. Printed signage is extensively used in the form of point-of-sale displays, banners, posters, backlit billboards, graphics, hoardings, and other display patterns and information boards for advertising products to attract customers and expand their knowledge about products. Interior retail signage and exterior retail signage are types of retail signage. Interior retail signage aims to convince a customer to make a purchase and directs customers to specific locations in the store such as dressing rooms and restrooms. Exterior retail signage is used to create an up-to-date engaging invitation. The demand for exterior printed signages is increased as they help attract customers into the store.
Further, according to the Signage Foundation, signs have a significant positive impact on sales, with over 60% of businesses reporting a 10% increase in sales by adding or updating their signs. The rising usage of out-of-home advertising media such as billboards and posters is driving the demand for printed signage materials.
Material Insights
Based on material, the global printed signage materials market is segmented into paper and paperboard, plastic, metal, and others. The plastic segment held the largest printed signage materials market share in 2022. Plastics are used for many different signage applications, including thermoformed sign faces, restaurant menu boards, and wayfinding and identification plaques. Acrylic sign boards are used for company logos; highly glossed posters to display the company's products and materials; and promotional sale signs, direction signs, and hanging signs. Further, polyvinyl chloride (PVC) can be formed into flat sheets of any size, thickness, and color. Hence, sign boards made of plastics are versatile, rigid, lightweight, durable, and affordable.
Global Printed Signage Materials Market, by Material – 2022 and 2028
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Application Insights
Based on application, the global printed signage materials market is segmented into posters, PoP displays, backlit displays, billboards' banners, flags and backdrops, vehicle/fleet graphics, and others. The posters segment held the largest printed signage materials market share in 2022. There are various ways for businesses to communicate with target consumers but using large posters is one of the most beneficial methods of communication. Posters are large, printed pictures or notices displayed in public places, which are often used for outdoor advertisements. Posters can be used to attract audiences effectively by displaying the relevant content with clarity. Moreover, advertising through posters requires the involvement of only a few people.
3A Composites GmbH, Avery Dennison Corp, IGEPA group GmbH & Co KG, Spandex AG, Lintec Europe (UK) Ltd, ORAFOL Europe GmbH, Vink Holdings Ltd, Thyssenkrupp Materials Services GmbH, Antalis, and Inapa Investimentos Particip Gestao SA are among the key players operating in the global printed signage materials market. Market players focus on providing high-quality products to fulfill customer demand. They are also adopting strategies such as investments in research and development activities and new product launches.
Report Spotlights
- Progressive industry trends in the printed signage materials market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the printed signage materials market from 2020 to 2028
- Estimation of global demand for printed signage materials
- Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
- Recent developments to understand the competitive market scenario
- Market trends and outlook, as well as factors driving and restraining the growth of the printed signage materials market
- Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
- The printed signage materials market size at various nodes
- Detailed overview and segmentation of the market, as well as the printed signage materials industry dynamics
- The printed signage materials market size in various regions with promising growth opportunities
Global Printed Signage Materials Market
Based on material, the printed signage materials market is segmented into paper and paperboard, plastic, metal, and others. Based on application, the market is segmented into posters, PoP displays, backlit displays, billboards' banners, flags and backdrops, vehicle/fleet graphics, and others. By end-use industry, the global printed signage materials market is segmented into BFSI, retail, transportation and logistics, healthcare, sports and entertainment, and others.
Company Profiles
- 3A Composites GmbH
- Avery Dennison Corp
- IGEPA group GmbH & Co KG
- Spandex AG
- Lintec Europe (UK) Ltd
- ORAFOL Europe GmbH
- Vink Holdings Ltd
- Thyssenkrupp Materials Services GmbH
- Antalis
- Inapa Investimentos Particip Gestao SA.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Material, Application, and End-Use Industry
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Belgium, Brazil, Canada, China, Czech Republic, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, Russian Federation, Saudi Arabia, South Africa, South Korea, Switzerland, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Major players operating in the global printed signage materials market includes, 3A Composites GmbH, Avery Dennison Corp, IGEPA group GmbH & Co KG, Spandex AG, Lintec Europe (UK) Ltd, ORAFOL Europe GmbH, Vink Holdings Ltd, Thyssenkrupp Materials Services GmbH, Antalis, and Inapa Investimentos Particip Gestao SA.
In 2022, Asia Pacific held the largest share of the global printed signage materials market. The growing demand from retail and transportation & logistics sectors are driving the demand for printed signage materials in Asia Pacific.
The plastic segment held the largest share of the global printed signage materials market in 2022. Plastics are used for many different signage applications, including thermoformed sign faces, restaurant menu boards, wayfinding and identification plaques, etc.
The posters segment held the largest share of the global printed signage materials market in 2022. Posters are large, printed pictures or notices displayed in public places, which are often used to advertise something. Posters can be used to address audiences more effectively by displaying the relevant content with clarity.
The retail segment held the largest share of the global printed signage materials market in 2022. Retail enterprises continuously focus on expanding their businesses by investing in advertising and marketing. Retail signage can include anything from posters, banners, and backdrops to pop-up displays and graphics.
Paper and paperboard segment is estimated to register the highest CAGR in the global printed signage materials market during the forecast period. Paper is a fully recyclable material that can be used for indoor short-term signage applications. Paperboard is a fully recyclable, sustainable option for short-term point-of-purchase (POP) displays, exhibits and kiosks, signage (hanging and 3-dimensional), and window displays.
The List of Companies - Printed Signage Materials Market
- 3A Composites GmbH
- Avery Dennison Corp
- IGEPA group GmbH & Co KG
- Spandex AG
- Lintec Europe (UK) Ltd
- ORAFOL Europe GmbH
- Vink Holdings Ltd
- Thyssenkrupp Materials Services GmbH
- Antalis
- Inapa Investimentos Particip Gestao SA.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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